SCENIC WORLD ACHIEVES NEW RECORD WITH ONE MILLION VISITORS

Scenic World welcomed its one millionth visitor for the operating year last weekend, underpinned by strong growth in both the domestic and international markets.

Scenic World Managing Director Anthea Hammon said the achievement covers the period June 2016 to May 2017 and highlights Scenic World’s visitor appeal.

“We continue to push boundaries with innovative marketing campaigns that resonate with the domestic market, and we’re breaking new ground with our Chinese sales and marketing strategies to attract more international visitors to regional NSW,” Ms Hammon said.

Scenic World welcomed its one millionth visitor for the operating year over the weekend, marking an exciting milestone which highlights the family business is punching well above its weight as a key driver of regional tourism in NSW. 

Celebrating the landmark occasion, the Parkinson family from Padstow was surprised with a celebratory gift hamper, five star VIP treatment, and a Scenic World Annual Pass as they boarded the Scenic Railway on Saturday morning. 

Father of three, Alan Parkinson, said the experience made the weekend extra special for his wife and visiting relatives: "We’ve come here so many times as a family, and to be the millionth visitor when we’re with our family visiting from Thailand is unbelievable." 

The milestone – which was achieved during the Scenic World operating year from June 2016 to May 2017 – follows an incredible growth trajectory of over 25% in visitor numbers since the 2013- 14 reporting period, led by strong growth in both domestic and international markets. 

Domestic visitation has increased more than 40% over the past three years, while Chinese visitation jumped over 47%, and the groups market saw a 21% increase over the same period. 

Scenic World Managing Director Anthea Hammon said the achievement highlighted Scenic World’s appeal as an authentic visitor experience which showcases some of the most spectacular landscapes of the Blue Mountains. 

“As a family owned business which has been operating for over 70 years, it’s promising to see that the thrill of travelling to the heart of the Jamison Valley via the world’s steepest passenger train continues to captivate travellers from near and far,” she said.

Visit Scenic World to find out more.