Discover Korea Festival Brings the Best of South Korea to Sydney This August

Experience the Vibrant Culture, Cuisine and Travel Experiences of South Korea

Sydney will come alive with the colours, flavours and excitement of South Korea this August as the Korea Tourism Organization (KTO) presents the highly anticipated Discover Korea Festival.

Taking place on Saturday, 15 August, this free community festival transforms the Cargo Hall at Sydney's Overseas Passenger Terminal, Circular Quay, into an immersive celebration of Korean tourism, culture, food, beauty, entertainment and travel opportunities.

Running from 10:00am until 8:00pm, the event invites visitors of all ages to discover why South Korea continues to be one of the world's fastest-growing travel destinations for Australian holidaymakers.

Whether planning a future holiday or simply curious about Korean culture, the Discover Korea Festival offers an exciting day packed with exclusive travel deals, live entertainment, authentic cuisine and interactive experiences.

Exclusive Travel Offers for Australian Travellers

One of the biggest attractions of the festival will be a range of exclusive travel promotions available only to attendees.

Visitors can take advantage of special offers including:

• 10% discount on Korean Air flights for new and existing SKYPASS members.
• 15% discount on selected South Korea tours with G Adventures.
• Savings of up to $200 on travel packages from MW Tours, Min Tour & Travel and InsideAsia Tours.
• Entry into a $5,000 My Touring holiday voucher giveaway.
• The chance to win return flights to South Korea with Korean Air.

These exclusive promotions make the festival an ideal opportunity for travellers considering their next overseas adventure.

Discover Korean Beauty and Interactive Cultural Experiences

Bukchon Hanok Village in Seoul

The Discover Korea Festival offers much more than travel inspiration.

Visitors can experience South Korea's world-renowned beauty industry through La Cosmetique, showcasing the latest skincare products and beauty trends that have become famous around the globe.

Festival-goers can also dress in authentic Korean school uniforms at the popular Gamsung Gyobok photo booth, creating memorable holiday-style photographs.

Interactive exhibits hosted by the Korean Cultural Centre (KCC), Korea Creative Content Agency (KOCCA) and Korean Education Centre (KEC) will feature games, cultural activities, educational displays and prize giveaways throughout the day.

These engaging experiences provide visitors with a deeper understanding of modern Korean culture while celebrating its rich traditions.

Taste Authentic Korean Cuisine

No Korean festival would be complete without delicious food.

Visitors will have the opportunity to sample some of South Korea's best-loved flavours, including products from internationally recognised food brand Nongshim.

From savoury favourites to traditional snacks, the festival showcases the diversity and popularity of Korean cuisine that has captured the attention of food lovers around the world.

Live Entertainment Throughout the Day

Jeonju Hanok Village in South Korea

The festival stage will feature a continuous program of entertainment designed to keep visitors engaged from morning until evening.

Expect a lively schedule including:

• Traditional and contemporary cultural performances.
• Korean travel presentations.
• Interactive audience games.
• Tourism information sessions.
• Live entertainment celebrating Korean music and culture.

The program creates an energetic atmosphere that reflects the excitement and creativity of modern South Korea.

Growing Australian Interest in South Korea

According to Hyeongjoon Kim, Director of the Korea Tourism Organization, Australia's fascination with South Korea continues to grow rapidly.

Driven by the worldwide popularity of K-pop, Korean television dramas, award-winning cinema, exceptional cuisine and breathtaking natural landscapes, increasing numbers of Australians are choosing South Korea as their next international destination.

The Discover Korea Festival aims to bring that same energy directly to Sydney, inspiring visitors to explore everything South Korea has to offer.

Plan Your Next Korean Adventure

Changing of the Royal Guard ceremony

 at Gyeongbokgung Palace

From vibrant cities and ancient palaces to spectacular mountain scenery, beautiful coastlines and world-class shopping, South Korea offers experiences to suit every traveller.

The Discover Korea Festival provides the perfect opportunity to speak directly with tourism experts, airlines and tour operators while discovering the latest travel opportunities available to Australian visitors.

With free admission and activities throughout the day, the event promises to be one of Sydney's most exciting multicultural festivals this winter.

Discover Korea Festival

Date: Saturday, 15 August
Time: 10:00am – 8:00pm
Venue: Cargo Hall, Ground Floor, Overseas Passenger Terminal, Circular Quay, Sydney NSW
Admission: Free

Korea Tourism Organization (Sydney Office)

Website: https://english.visitkorea.or.kr
Festival Information: https://english.visitkorea.or.kr
Email: syd@knto.or.kr
Phone: +61 2 8267 3400
Address: Suite 505, Level 5, 370 Pitt Street, Sydney NSW 2000, Australia

For more travel inspiration read the daily online "The Holiday and Travel Magazine" https://theholidayandtravelmagazine.blogspot.com/

Sleep In Sydney, Wake Up In Seoul: Asiana Airlines Launches New Daily Night Flights To Korea

Seoul City Wall

Australian travellers heading to South Korea now have a powerful new reason to pack their bags, with Asiana Airlines launching daily night flights from Sydney to Seoul designed to maximise holiday time and meet booming travel demand.

In partnership with the Korea Tourism Organization Sydney office, Asiana Airlines has announced a major schedule change for its popular direct Sydney to Seoul Incheon service.

From 8 June to 24 October 2026, Flight OZ602 will switch to a convenient evening departure, allowing passengers to leave Sydney at night and arrive in Seoul early the next morning ready to begin their Korean adventure immediately.

The new schedule marks a significant shift in the Australia to Korea travel market, offering travellers a smarter and more efficient way to reach one of Asia’s most exciting destinations.

Night Flights Deliver A Competitive Edge For Australian And New Zealand Travellers

Unlike traditional direct flights departing Sydney in the morning and landing in Seoul late at night, Asiana Airlines’ new daily night service allows travellers to make better use of their valuable holiday hours.

Passengers will depart Sydney at 9:00 PM and arrive at Incheon International Airport at 6:30 AM the following morning.

This timing gives visitors the opportunity to start sightseeing, shopping, dining or exploring Korean culture from the moment they land.

From 4 October to 24 October 2026, to accommodate Australian Daylight Saving Time, departures will adjust slightly to 9:45 PM while maintaining the same convenient 6:30 AM arrival into Seoul.

The updated schedule also creates smoother same-day domestic connections for interstate Australian passengers and improved transit opportunities for travellers flying from New Zealand.

Previously, many New Zealand passengers faced an overnight stopover in Sydney before continuing north. The new schedule helps eliminate that inconvenience.

Seoul Opens The Door To More Than Sixty Global Destinations

Asiana Airlines

The benefits extend beyond South Korea itself.

With early morning arrival into Seoul’s major international gateway, travellers gain access to same-day onward connections to more than 60 global destinations across Asiana Airlines’ international network.

Whether travelling onwards to Europe, Asia, North America or other international destinations, passengers can take advantage of improved connectivity through Incheon’s globally recognised aviation hub.

Mr Jingu Jung, Regional Manager at Asiana Airlines, said the new schedule represents a major improvement for holidaymakers.

“Up until now, standard morning flight schedules meant losing a full day of vacation to transit. Asiana’s new daily night flights are a definite win for Aussie and Kiwi holidaymakers, meaning a more efficient schedule that maximises time on the ground and unlocks effortless network connectivity through our Incheon hub.”

South Korea Tourism Continues To Break Global Records

The launch arrives during a period of extraordinary growth for South Korean tourism.

Driven by the worldwide popularity of Hallyu, also known as the Korean Wave, alongside booming interest in K-beauty, Korean food, entertainment and culture, South Korea is attracting record international visitor numbers.

The country has reportedly welcomed more than two million international visitors per month during the past two consecutive months, highlighting Korea’s soaring global appeal.

From vibrant Seoul street markets and palace precincts to scenic islands, mountain landscapes, cutting-edge fashion districts and globally celebrated cuisine, Korea continues capturing the imagination of international travellers.

Mr Hyeongjoon Kim, Director at the Korea Tourism Organization Sydney, highlighted the strength of demand.

“Korea is absolutely booming on the global stage right now, and we are seeing historic, record-breaking crowds wanting to experience the country's culture, food, and energy.”

He added that the overnight service allows visitors to maximise every moment of their trip.

“This new overnight schedule allows travellers to step off the plane first thing in the morning and dive straight into their Korean adventure without missing a single moment of holiday time.”

Perfect Timing For Korea Summer And Autumn Holidays

Gwallamji Pond during Autumn

With peak travel periods approaching, Asiana Airlines and the Korea Tourism Organization are encouraging Australian travellers to secure bookings early.

The new schedule aligns perfectly for travellers planning a winter escape from Australia into Korea’s lively summer season, or those looking ahead to Korea’s famous autumn period, renowned for spectacular foliage, comfortable temperatures and colourful seasonal festivals.

For travellers seeking culture, cuisine, beauty trends, shopping, history and unforgettable city experiences, Korea continues to rank among Asia’s most compelling destinations.

The new overnight Sydney to Seoul service makes reaching that experience easier than ever.

Asiana Airlines

Website: https://flyasiana.com/
Korea Tourism Organization Australia and New Zealand Website: https://english.visitkorea.or.kr/
Instagram: https://www.instagram.com/koreatourismanz/

For more travel inspiration read the daily online "The Holiday and Travel Magazine" https://theholidayandtravelmagazine.blogspot.com/

It’s a Kid’s World: The Rise of Child-Led Travel Adventures

London The Best of Harry Potter Guided Tour

When Kids Take the Lead in Family Travel

A fresh and exciting trend is transforming the way families explore the world—It’s a Kid’s World. In this new era of travel, children are stepping into the role of decision-makers, choosing destinations, activities and experiences, while parents handle the planning behind the scenes.

This child-led approach to travel is redefining family holidays. Instead of rigid itineraries designed by adults, trips are shaped around what excites and inspires younger travellers. The result is a more engaging, fun-filled experience that brings families closer together.

Designing Holidays Around What Kids Love

Travel companies are quickly adapting to this shift. Pelorus Travel, for example, creates bespoke itineraries tailored to children’s interests. Whether it is wildlife encounters, outdoor adventures or hands-on cultural activities, these journeys are built around curiosity and imagination.

Destinations are also embracing the trend. In Greenville, families can experience a “Yes Day” itinerary, where children decide everything from meals to daily activities. This approach encourages spontaneity and allows kids to feel empowered and involved throughout the trip.

Across the globe, guided tours designed specifically for children are gaining popularity. These experiences keep young travellers engaged, whether they are exploring museums, discovering local culture or navigating bustling cities.

A New Way to Strengthen Family Connections

Rome For Kids: Small Group Pizza Making Class

At the heart of this trend is a deeper purpose—building stronger family bonds. Child-led travel encourages communication, collaboration and shared decision-making, creating meaningful moments that last long after the trip ends.

New styles of travel are also emerging. “Pairenting” trips allow one parent to travel with one child, offering focused, one-on-one time that is often difficult to achieve in everyday life. Meanwhile, skip-generation holidays—sometimes called “gramping”—give grandparents and grandchildren the opportunity to travel together, strengthening connections across generations.

These experiences are not just about fun; they are about creating lasting relationships through shared adventures.

Experiences That Inspire and Educate

Child-led travel is also driving demand for interactive and educational experiences. Families are increasingly booking activities that allow children to learn while having fun.

Cooking classes, heritage tours and cultural workshops are all on the rise, offering hands-on opportunities to explore new destinations. These experiences help children develop a deeper understanding of the world while keeping them engaged and entertained.

This shift reflects a broader trend towards experiential travel, where meaningful activities take priority over passive sightseeing.

Why This Trend Is Growing So Quickly

K-POP Fan Tour in Seoul

The popularity of It’s a Kid’s World travel is backed by strong growth in family-focused bookings. Experiences that include children’s tickets are rising significantly, with notable increases in heritage tours and cooking classes.

Parents are recognising the value of giving children a voice in travel planning. Not only does it make trips more enjoyable, but it also encourages independence, confidence and curiosity.

By allowing kids to take the lead, families are discovering new destinations and experiences they might never have considered otherwise.

Plan Your Next Family Adventure

It’s a Kid’s World is more than a trend—it is a new philosophy of travel that puts joy, connection and discovery at the centre of every journey. By letting children guide the experience, families can create holidays that are truly unforgettable.

For more information and to book family-friendly travel experiences, visit TripadvisorWebsite: https://www.tripadvisor.comFor more travel inspiration read the daily online "The Holiday and Travel Magazine" https://theholidayandtravelmagazine.blogspot.com/

Inspire Entertainment Resort: South Korea’s New Benchmark for Luxury, Entertainment and MICE Excellence

INSPIRE Entertainment Resort 

A Landmark Destination Redefining Integrated Resorts in Asia

Set against the vibrant backdrop of Incheon, INSPIRE Entertainment Resort is rapidly emerging as one of Asia’s most dynamic integrated resort destinations. Developed as a flagship lifestyle and entertainment precinct, INSPIRE, A Hilton Partner Hotel, seamlessly blends world-class accommodation, cutting-edge entertainment, and premium MICE facilities into one expansive, future-focused destination.

Positioned just minutes from Incheon International Airport, the resort offers unparalleled accessibility for international travellers, business delegates, and event organisers seeking a sophisticated, all-in-one venue.

A New Era of Entertainment and Hospitality

INSPIRE Entertainment Resort is more than a hotel—it is a fully immersive destination. The property features luxury accommodation under the INSPIRE, A Hilton Partner Hotel brand, delivering elevated comfort, contemporary design, and globally recognised service standards associated with Hilton.

Guests can experience a curated mix of attractions, including a state-of-the-art arena for concerts and global performances, immersive digital entertainment zones, high-end retail, and diverse dining concepts. This multi-dimensional approach positions Inspire as a leader in Korea’s evolving tourism and entertainment landscape.

A Powerhouse for Meetings, Incentives, Conferences and Exhibitions

INSPIRE Entertainment Resort 

INSPIRE Entertainment Resort is purpose-built to cater to the global MICE market. With expansive convention spaces, advanced technology infrastructure, and flexible event venues, it is designed to host everything from high-level corporate summits to large-scale international exhibitions.

The resort’s strategic location and integrated offerings make it highly attractive for global event planners seeking efficiency without compromising on experience. Delegates benefit from seamless transitions between business, leisure, and entertainment—all within one destination.

A Standout Presence at AIME 2026

At the recent AIME 2026 held in Melbourne, INSPIRE Entertainment Resort showcased its capabilities to the international business events community. As one of the standout exhibitors, the team demonstrated a strong commitment to excellence, innovation, and partnership.

During the event, I had the opportunity to meet Daniel Lim, Director of MICE Sales, whose professionalism and in-depth knowledge of the resort’s offerings left a lasting impression. The Inspire team’s approach to client engagement reflects a deep understanding of the evolving needs of the global meetings and events industry.

Why Inspire Should Be on Every Traveller and Planner’s Radar

INSPIRE Arena

INSPIRE Entertainment Resort is setting new benchmarks for integrated resorts in Asia by combining accessibility, innovation, and luxury. Whether for leisure travellers seeking immersive experiences or event professionals planning large-scale gatherings, Inspire delivers a compelling, future-ready destination.

Its presence at AIME 2026 reinforced its ambition to become a major player in the global MICE sector, and based on what was presented, it is well on track to achieve that goal.

Contact and Further Information

For more information about INSPIRE Entertainment Resort and INSPIRE, A Hilton Partner Hotel:
127, Gonghangmunhwa-ro Jung-gu Incheon, 22382 South Korea
www.hilton.com/en/hotels/gmpikhi-inspire-entertainment-resort/
www.inspireresorts.com
MICE Enquiries: daniel.lim2@inspireresorts.com
Additional Travel Resource: www.visitkzn-sa.com

For more travel inspiration read the daily online "The Holiday and Travel Magazine" https://theholidayandtravelmagazine.blogspot.com/

South Korea Rising: A Premier MICE Destination Backed by Innovation and Culture

Dongdaemun Design Plaza (DDP)

A Strong Presence at AIME 2026

At AIME 2026 in Melbourne, global tourism leaders gathered to present the future of business events and international travel. Among the standout exhibitors was the Korea Tourism Organization, whose professionalism and compelling destination offerings made a lasting impression.

During the event, I met Cheryl Yew, Marketing Specialist from the Sydney office in Sydney. The discussion highlighted South Korea’s growing influence as a world-class destination for meetings, incentives, conferences and exhibitions, and reinforced why it is increasingly on the radar for global event planners.

Why South Korea Excels in MICE Tourism

South Korea has rapidly emerged as one of the leading MICE destinations in Asia, combining cutting-edge infrastructure with rich cultural experiences. The country offers a seamless blend of modern venues, advanced technology and efficient transport systems, making it an ideal choice for international events of all sizes.

From large-scale conventions to boutique corporate gatherings, South Korea provides versatile venues and tailored event solutions that meet the needs of today’s global business community.

World-Class Convention Cities

Incheon

Cities such as Seoul, Busan and Incheon are at the forefront of the country’s MICE offering. Seoul, the capital, is home to state-of-the-art convention centres, luxury hotels and vibrant cultural districts. Busan offers a stunning coastal setting combined with modern event facilities, while Incheon provides excellent accessibility through its international airport and integrated business hubs.

These cities are supported by efficient public transport networks, ensuring delegates can move easily between venues, accommodations and attractions.

Advanced Technology and Innovation

South Korea is globally recognised for its leadership in technology and innovation, which plays a significant role in enhancing its MICE capabilities. High-speed connectivity, smart venues and digital event solutions allow organisers to deliver seamless hybrid and in-person events.

This technological advantage ensures that conferences and exhibitions are not only efficient but also engaging and future-focused, meeting the expectations of modern delegates.

Cultural Experiences That Elevate Events

Jeju Island

Beyond business, South Korea offers a wealth of cultural experiences that add depth and memorability to any event. Delegates can explore historic palaces, traditional villages and vibrant markets, or experience contemporary Korean culture through cuisine, entertainment and design.

This balance of business and leisure makes South Korea particularly appealing for incentive travel, where unique and immersive experiences are key to success.

Sustainability and Global Appeal

Sustainability is an increasing priority within the global MICE industry, and South Korea is making significant strides in this area. From eco-friendly venues to green initiatives, the country is aligning with international standards for responsible tourism and event management.

The Korea Tourism Organization continues to play a vital role in promoting sustainable practices while supporting event planners with resources, incentives and expertise.

A Destination for the Future of Business Events

Changwon Exhibition Convention Center (CECO

The presence of the Korea Tourism Organization at AIME 2026 demonstrated a clear commitment to engaging with international markets and showcasing South Korea as a premier MICE destination. Their professionalism and strategic vision were evident throughout the event.

Meeting Cheryl Yew provided valuable insight into how South Korea is positioning itself as a leader in global business events, offering a compelling combination of infrastructure, innovation and cultural richness.

Plan Your Next MICE Event in South Korea

For event planners seeking a destination that delivers efficiency, innovation and unforgettable experiences, South Korea stands out as an exceptional choice. With strong support from the Korea Tourism Organization and a diverse range of venues and experiences, the country is well-equipped to host world-class events.

For more information, visit: https://english.visitkorea.or.kr/svc/br/KTOSydney

Cheryl Yew, Marketing Specialist. Email: cherylyew@visitkorea.org.au

For more travel inspiration read the daily online "The Holiday and Travel Magazine" https://theholidayandtravelmagazine.blogspot.com/

Korea in Canberra: Experience the Korean Wave at the Hallyu! Exhibition

Hallyu! exhibition

Discover the Global Phenomenon of Hallyu in Australia

For the first time in Australia and the Southern Hemisphere, the extraordinary global phenomenon known as the Korean Wave is arriving in Canberra. The groundbreaking Hallyu! exhibition, created by the Victoria & Albert Museum in London, invites visitors to explore the cultural revolution that transformed South Korea into one of the world’s most influential pop culture powerhouses.

Hosted in Australia’s capital, this major exhibition traces the rise of Korean creativity across music, film, television, fashion, beauty, and fan culture. With more than 250 artefacts on display, visitors can experience the vibrant story behind a cultural movement that now dominates international entertainment and lifestyle trends.

From iconic stage costumes and film props to immersive digital installations, Korea in Canberra offers an unforgettable journey through the sounds, styles, and storytelling that define modern Korean culture.

The Rise of K-Pop: From Seoul to the World Stage

Few cultural movements have expanded as rapidly as K-pop. What began in South Korea during the late 1990s evolved into a global entertainment phenomenon that now commands stadium tours, billions of online views, and passionate fan communities across the world.

Hallyu! exhibition

The exhibition highlights the rise of Korean pop music and its unique approach to entertainment production. Carefully trained performers, high-energy choreography, innovative fashion, and powerful storytelling helped transform Korean artists into global icons. The movement’s explosive international reach was amplified through social media and digital platforms, creating devoted fan communities that actively promote and celebrate their favourite stars.

Visitors to the Hallyu! exhibition will encounter legendary names that shaped this cultural wave, including PSY, aespa, Parasite, Squid Game and other influential milestones in Korean entertainment.

Through music videos, costumes, visual displays, and behind-the-scenes content, the exhibition reveals how South Korea turned creativity, talent development, and modern cultural marketing into one of the most successful global entertainment exports of the 21st century.

What Visitors Can Expect at the Hallyu! Exhibition

The Hallyu! exhibition in Canberra offers a multi-sensory experience designed to immerse visitors in the energy and artistry of Korean pop culture.

Props and Costumes

Hallyu! exhibition

Visitors will see spectacular stagewear, performance outfits, and memorable film wardrobes that showcase the visual identity of Korean music and cinema.

Media and Screens

Large-scale screens and multimedia displays present iconic clips, music videos, and behind-the-scenes footage that capture the creative processes behind Korean entertainment.

Design and Beauty

The exhibition explores the powerful influence of Korean aesthetics, from cutting-edge fashion and cosmetics to design innovations that have shaped global trends.

Performance Zones

Interactive spaces invite visitors to step into the world of K-pop choreography, take part in dance challenges, and feel the rhythm of Korea’s dynamic music scene.

Fandom and Engagement

Hallyu! exhibition

Fans are a central part of the Korean Wave. Visitors will discover how global fan communities help amplify Korean culture, shaping trends, promoting artists, and driving worldwide engagement.
Extend the Korean Experience in Canberra

After exploring the exhibition, visitors can continue their Korean cultural adventure across Canberra’s vibrant food and entertainment scene.

Korean BBQ dining is a must for anyone wanting to experience the communal spirit of Korean cuisine. At Gaon Korean BBQ on Northbourne Avenue, diners can gather around sizzling hotplates and enjoy premium meats grilled at the table. The atmosphere captures the essence of Korean dining culture, where meals are shared and conversation flows easily.

For those wanting an all-you-can-eat feast, KorBQ is another popular choice where guests can enjoy bulgogi, marinated meats, and authentic flavours infused with gochujang and traditional spices.

Music lovers can embrace the spirit of Korean nightlife by visiting one of Canberra’s karaoke venues. Hey Show Karaoke in the city offers modern private rooms with neon-lit interiors and an extensive song library that includes the latest K-pop hits. Another local favourite is K Bar Karaoke in Belconnen, where groups can enjoy singing sessions in a lively and welcoming environment.

For a uniquely Korean cultural experience, visitors should not miss Life4Cuts, an authentic Korean-style photobooth studio where friends can capture fun memories in stylish photo strips, just like those found in Seoul.

Why Canberra Is the Perfect Place to Experience the Korean Wave

Hallyu! exhibition

The arrival of the Hallyu! exhibition transforms Canberra into a hub for Korean culture in Australia. By combining world-class museum displays with local Korean dining, music, and entertainment experiences, visitors can immerse themselves fully in the energy of modern Korea.

From K-pop performances and award-winning films to fashion, design, and beauty trends, the Korean Wave continues to shape global culture. Experiencing it in Canberra offers a rare opportunity to witness how one country’s creativity captured the imagination of the world.

Whether you are a long-time fan of Korean music and drama or simply curious about one of the most influential cultural movements of our time, Korea in Canberra promises an unforgettable cultural journey.

Hallyu! Exhibition

National Museum of Australia
Canberra ACT Australia
Website: https://www.nma.gov.au
Tourism information: https://visitcanberra.com.au

For more travel inspiration read the daily online "The Holiday and Travel Magazine" https://theholidayandtravelmagazine.blogspot.com/

Oceania visitation to Korea tops 300,000 in 2025

South Korea

South Korea welcomed more than 300,000 visitors from Oceania in 2025, with 267,157 Australians and 44,708 New Zealanders travelling to Korea across the year. That brings total visitation from Australia and New Zealand to 311,865 (Korea Tourism Organization visitor data).

The strong result reflects growing appetite for Korea among Aussie and Kiwi travellers, with Australian visitor data showing travellers aged 21 to 30 as the largest visiting cohort in 2025, marking a clear shift from pre-pandemic trends which skewed older.

Momentum peaked in April 2025, when Australia saw its highest monthly visitation of 36,222 travellers to Korea. The April surge highlights Korea’s appeal during spring, when cherry blossoms transform parks and river walks across Seoul and key regional destinations, and travellers pair city stays with easy day trips, food culture and seasonal festivals.

“It’s great to see more Australians and New Zealanders discovering Korea and exploring its culture, food and unique experiences,” said Mr Hyeongjoon Kim, Director of Korea Tourism Organization Sydney. “Air access is increasingly convenient, with direct services available on carriers including Korean Air, Asiana, Jetstar and T’way, plus short connection options via partners such as Singapore Airlines, Cathay Pacific and Malaysia Airlines. With the Australian dollar performing strongly, Korea can offer great value, and we are excited to inspire even more travel to Korea in 2026.”

Korea globally recorded 18.9 million international visitor arrivals in 2025, signalling a broad based recovery in inbound tourism. Looking ahead, Korea Tourism Organization’s new CEO Park Sung-hyeuck has publicly set a target of 30 million annual inbound visitors by 2028, bringing forward the previous 2030 timeline and keeping destination growth firmly in the spotlight.

Korea’s cultural pull continues to shape travel intent, with K-drama, K-content and K-pop influencing trip planning. Recent travel industry reporting, drawing on Korea Tourism Organization and PassportCard Australia data, suggests family interest is rising, with pop culture moments such as KPop Demon Hunters sparking curiosity among younger travellers and parents considering Korea for future holidays.

ABOUT KOREA TOURISM ORGANIZATION (KTO) SYDNEY:

The Korea Tourism Organization (KTO) is the South Korean government agency responsible for attracting international visitors to Korea for both leisure and business travel. KTO Headquarters is based in Wonju, Korea. The Sydney office is in charge of promotion in the Australia and New Zealand markets. For more information go to visitkorea.org.au.

For more travel inspiration read the daily online "The Holiday and Travel Magazine" https://theholidayandtravelmagazine.blogspot.com/

SWISS Introduces A350 and ‘SWISS Senses’ to Korea

The A350

Swiss International Air Lines is pleased to announce that from March 29, 2026, it will deploy its latest Airbus A350 on the Zurich–Seoul route, marking the debut of both the aircraft and the ‘SWISS Senses’ new cabin products and services concept in Korea.

The A350 is the first SWISS aircraft to feature a fully redesigned cabin, unveiling a new era of long-haul experience under the SWISS Senses. Introduced globally in late 2025, the concept emphasizes comfort, well-being, and contemporary Swiss design and Korea is the first market in Asia to welcome this latest generation of premium travel.

The new cabins across four travel classes - First, Business, Premium Economy and Economy - offer more space, privacy, and cutting-edge technology, along with enriched service and design details that elevate the onboard experience.

SWISS First now features the exclusive Single Suite and Suite Plus, redefining space and luxury. In SWISS Business, five individual seat types - Classic Seat, Privacy Seat, Extra Long Bed Seat, Extra Space Seat and Business Suite - let travelers personalize their needs at every level.

SWISS Senses also includes upgraded cabin services across all classes. From elegant tableware to refined menus and thoughtful details, it brings Swiss hospitality to life from takeoff to landing.

The A350

According to Felipe Bonifatti, Vice President Asia Pacific, Middle East and Joint Ventures East, “The introduction of SWISS Senses in Korea marks an important strategic milestone for our Asia Pacific business. As the first market in the region to receive this premium Airbus A350 aircraft, Korea sets a clear benchmark for the expansion of our premium offering, strengthening customer loyalty, partner confidence and long-term value."

The completely redesigned cabin combines modern design with enhanced comfort and greater privacy. A calm atmosphere and a contemporary lighting concept accompany the flight. The “Human Centric Lighting” system helps passengers reduce the effects of jet lag. An upgraded service offering, featuring refined menus and thoughtful details, brings Swiss hospitality to life – from the first apéritif to landing the following morning in Seoul.

As Leo Tonidandel, Country Manager Korea, highlights, “Korea is a high-value market with strong premium demand across both corporate and leisure travel. Introducing Swiss Senses on the new A350 strengthens our proposition for customers, supports the success of our partners, and reflects our long-term investment in Korea as a core premium market.”

For more travel inspiration read the daily online "The Holiday and Travel Magazine" https://theholidayandtravelmagazine.blogspot.com/

Korea Made Easy: K-ETA Waived for Australians and New Zealanders Until 2026

Gyeongbokgung Palace
image credit: Korea Tourism Organization

Visa-Free Travel Continues for Aussies and Kiwis

Australians and New Zealanders planning a holiday or business trip to South Korea have been handed welcome news, with the Korean government extending the temporary waiver of the Korea Electronic Travel Authorization until 31 December 2026. This extension means eligible Australian and New Zealand passport holders can continue to enter South Korea without applying for a K-ETA, making travel planning simpler and more accessible for the next two years.

South Korea remains one of Asia’s most exciting destinations, renowned for its dynamic cities, ancient palaces, world-class cuisine, K-pop culture and breathtaking natural landscapes. The extended K-ETA exemption strengthens Korea’s appeal for travellers from Australia and New Zealand, particularly those planning short-term visits or spontaneous trips.

What Is the K-ETA and Who Normally Needs It

The K-ETA is an online entry authorisation generally required for nationals of visa-free countries travelling to South Korea. It is designed to pre-screen travellers prior to arrival. Under the extended exemption, Australians and New Zealanders can continue to enter Korea without completing this process, provided they meet standard entry requirements.

The list of countries and regions eligible for the exemption is maintained on the official K-ETA website, and travellers are encouraged to check eligibility before departure, as conditions can change.

Optional K-ETA Benefits for Frequent Travellers

Seoul City Wall
image credit: Korea Tourism Organization

While not mandatory during the exemption period, eligible travellers may still choose to apply for a K-ETA. Holding an approved K-ETA offers convenience benefits, including exemption from completing an arrival card on entry. The standard application fee applies, and travellers will receive a pop-up notification during the application process if they are currently exempt.

This option may appeal to frequent travellers or those who value streamlined arrival procedures at Korean airports.

Digital e-Arrival Card Launches in 2026

From 1 January 2026, South Korea will replace the traditional paper arrival card with a digital e-Arrival Card system. Travellers who do not hold a K-ETA will be required to submit the e-Arrival Card online within three days prior to arrival.

This move aligns with Korea’s broader push towards digital border processing, improving efficiency while reducing paperwork for international visitors.

Why Now Is the Perfect Time to Visit South Korea

Gamcheon Culture Village
image credit:  Korea Tourism Organization

With visa-free entry extended and digital systems simplifying arrivals, 2026 is shaping up as an ideal year for Australians and New Zealanders to explore South Korea. From the neon-lit streets of Seoul and the historic temples of Gyeongju to the beaches of Busan and the volcanic beauty of Jeju Island, Korea offers rich cultural experiences alongside modern comforts.

For the latest eligibility details, entry requirements and travel updates, travellers should always consult official government sources before departure.

Helpful links

Official K-ETA portal: https://www.k-eta.go.kr
Official Korea e-Arrival Card Website: https://www.e-arrivalcard.go.kr/portal/main/index.do?locale=EN

For more travel inspiration read the daily online "The Holiday and Travel Magazine" https://theholidayandtravelmagazine.blogspot.com/

Korea Grand Sale 2026 Starts Early for Global Travellers

South Korea has officially launched the Korea Grand Sale 2026 earlier than ever, transforming it into the longest-running edition in the event’s history. Designed to meet growing demand from international visitors planning winter escapes, the nationwide festival runs from 17 December 2025 through to 22 February 2026, giving travellers more time to experience Korea’s culture, shopping and seasonal charm at exceptional value.

Australian and New Zealand travellers are among those who can take advantage of this extended promotion, which combines travel savings, retail discounts and immersive K-culture experiences across the country.

A National Festival Built for International Visitors

Led by Korea’s Ministry of Culture, Sports and Tourism and delivered in partnership with the Visit Korea Committee, Korea Grand Sale is a signature tourism initiative created exclusively for overseas travellers. Participation is open to all foreign visitors entering Korea during the promotional period.

The festival spans the entire country, bringing together offers across air travel, accommodation, dining, shopping and cultural experiences. By uniting multiple sectors under one campaign, Korea Grand Sale makes winter travel simpler, more affordable and more rewarding.

Major Shopping, Dining and Travel Savings

Retail is at the heart of Korea Grand Sale, with leading department stores including Lotte, Shinsegae and The Hyundai offering special discounts for international shoppers. Duty free stores, outlets, supermarkets and convenience stores are also participating, ensuring savings are available at every level of the retail experience.

K-beauty enthusiasts can enjoy benefits at Olive Young, including a 10 percent discount coupon during the event period. K-pop collectors and fans can explore major markdowns at Ktown4u, with advertised discounts of up to 90 percent on selected K-pop, K-beauty and K-food merchandise.

Food and beverage venues across Korea are also offering value-added deals, allowing travellers to enjoy local flavours while keeping winter travel budgets in check.

Hands-On K-Culture Experiences

Beyond shopping, Korea Grand Sale delivers curated cultural programs designed specifically for international visitors. Travellers can participate in Korean cooking classes and K-pop dance sessions, offering memorable, hands-on insights into modern Korean culture.

Limited-capacity opportunities add further excitement, including access for selected applicants to the 2025 MBC Music Festival and the K-TIGERS Soda Pop Dance Challenge at the National Museum of Korea in Seoul. These exclusive experiences highlight Korea’s global cultural influence and elevate the festival beyond a traditional shopping event.

On-the-Ground Support in Seoul

To enhance the visitor experience, a dedicated Korea Grand Sale Welcome Centre is operating in Myeong-dong, one of Seoul’s most popular shopping districts. Located at NOON Square, the centre provides multilingual support in English, Chinese and Japanese, along with free Wi-Fi, travel information and prize giveaways throughout the event period.

This service ensures international travellers feel supported and informed while navigating Korea’s winter attractions and festival offers.

Why Korea Grand Sale 2026 Matters for Travellers

With its early start and extended duration, Korea Grand Sale 2026 positions South Korea as one of Asia’s most attractive winter travel destinations. The combination of seasonal beauty, cultural immersion and significant savings makes it an ideal time for travellers to explore both iconic cities and emerging regional destinations.

From K-pop and beauty to cuisine and culture, the festival reflects Korea’s dynamic appeal while making travel more accessible for international visitors.

For full details and participating offers, visit:
https://en.koreagrandsale.co.kr/main

For destination inspiration and travel planning, visit:
https://english.visitkorea.or.kr/svc/br/KTOSydney

For more travel inspiration read the daily online "The Holiday and Travel Magazine" https://theholidayandtravelmagazine.blogspot.com/

Discover Korea in Sydney 2025: A Celebration of Culture, Travel, and Connection

Explore Korea’s Newest Attractions at an Exclusive Sydney Event

The Korea Tourism Organization (KTO) Sydney Office is inviting Australian travel professionals to an inspiring evening of culture, connection, and discovery at Discover Korea in Sydney 2025. Set to take place on Wednesday, 19 November 2025, this dynamic B2B event will showcase Korea’s most exciting travel experiences, latest attractions, and premium tourism offerings.

Designed to strengthen trade partnerships and inspire new travel itineraries, the event promises to highlight why Korea continues to captivate global travellers — from its vibrant cities and rich traditions to its cutting-edge modern culture.

A Premier Networking Event for the Travel Industry

Co-hosted by Ignite Travel Group, The Travel Corporation (TTC), Korean Air, Asiana Airlines, T’way Air, and Jetstar, Discover Korea in Sydney 2025 will bring together leading tourism partners for an engaging evening filled with insight, entertainment, and opportunity.

Attendees can expect presentations from KTO and key Korean tourism representatives, offering valuable updates on Korea’s newest destinations, accommodation options, and immersive experiences designed for Australian travellers. This is an unmissable opportunity for travel agents, tour operators, and wholesalers to deepen their knowledge and forge new business relationships.

Exclusive Experiences and Major Prizes

In addition to informative sessions, guests will enjoy a Korean-inspired dinner showcasing the nation’s celebrated cuisine and hospitality. The evening will also feature interactive activities, including a short colour analysis trial hosted by Colour Corner, fun games, and exciting major prize draws.

Among the standout prizes are return flights to Korea, courtesy of Korean Air and Jetstar — giving lucky attendees the chance to explore the Land of the Morning Calm for themselves.

An Invitation to Discover the Best of Korea

Discover Korea in Sydney 2025 will not only provide valuable insights into the evolving Korean tourism landscape but also serve as a platform to celebrate the country’s diverse travel appeal — from K-culture and culinary tourism to wellness retreats and luxury stays.

With limited spaces available, interested travel professionals are encouraged to act quickly. Expressions of Interest close on Friday, 31 October 2025.

Register Your Interest

Travel agents, tour operators, and industry professionals can submit their Expression of Interest to attend Discover Korea in Sydney 2025 through the Korea Tourism Organization Sydney Office.

For more information about Korea and upcoming events, visit the official website of the Korea Tourism Organization at https://english.visitkorea.or.kr.

For more travel inspiration read the daily online "The Holiday and Travel Magazine" https://theholidayandtravelmagazine.blogspot.com/

Ikon Pass Expands Horizons: Nine New Asian Ski Destinations Join the Line-Up

Explore More Mountains with Ikon Pass 2026

Ikon Pass has unveiled nine incredible new ski destinations across Asia, joining long-time favourites Niseko United and Lotte Arai Resort. This exciting expansion marks a new era for global snow lovers, with Asia now home to 11 world-class Ikon Pass destinations spanning Japan, China, and South Korea.

The new additions include Yunding Snow Park, Mona YongPyong, Shiga Kogen Mountain Resort, Mt.T, Myoko Suginohara, Furano Ski Resort, Appi Kogen, Zao Onsen Ski Resort, and NEKOMA Mountain.

For Australian skiers and riders, this announcement couldn’t come at a better time. Thredbo’s Winter 2026 Season Pass and Ikon Base Pass add-on are now on sale, offering unbeatable access to the best slopes in the world. With the Ikon Base Pass add-on for just $525 AUD, Thredbo pass holders can connect their home mountain to 64 destinations across the globe – including these exciting new Asian additions.

A Gateway to Asia’s Most Legendary Snow

From Japan’s powder-rich peaks to South Korea’s Olympic courses and China’s high-tech alpine playgrounds, Ikon Pass members now have more variety than ever. Each destination brings something unique, from pristine backcountry to vibrant cultural après-ski scenes.

Ikon Base Pass holders enjoy five days at each destination, unlocking the freedom to explore fresh terrain and unforgettable landscapes all winter long.

Japan’s Powder Playground

Shiga Kogen Mountain Resort

Perched high in Japan’s northern alps, Shiga Kogen Mountain Resort is the country’s largest and highest ski area. This UNESCO Biosphere Reserve features 18 interconnected resorts, championship-grade runs, and a season that stretches from late November to late May.

NEKOMA Mountain

Overlooking Lake Inawashiro, NEKOMA Mountain merges north and south zones into one expansive ski haven. With its perfectly dry powder, long cruising runs, and a rich cultural backdrop, it’s a must-visit for anyone chasing authentic Japanese winter charm.

Myoko Suginohara Ski Resort

Located on the slopes of Mt. Myoko, Suginohara is renowned for its deep powder—averaging 13.4 meters annually—and its impressive 8.5 km groomed runs. With easy access from Tokyo via bullet train, it’s the perfect blend of adventure and accessibility.

APPI Resort

Set in Iwate Prefecture, APPI Resort is one of Japan’s most refined ski destinations. Its wide, rolling terrain, luxurious onsen, and premium dining make it an ideal destination for those who appreciate both powder and comfort.

Furano Ski Resort

Nestled in the heart of Hokkaido, Furano delivers quintessential “Bonchi Powder” – dry, light, and abundant. Split into two zones, Furano and Kitanomine, it offers terrain for all levels, framed by breathtaking mountain scenery.

Mt.T by Hoshino Resorts

Known as “The Ultimate Powder Field,” Mt.T is a dream destination with 15 meters of annual snowfall. Surrounded by the peaks of Mt. Tanigawa, this is one of Japan’s most thrilling regions for expert skiers and riders.

Zao Onsen Ski Resort

Famous for its surreal “Snow Monsters,” Zao Onsen Ski Resort offers a truly otherworldly experience. After carving through the 9 km Snow Monster Course, visitors can relax in ancient hot spring baths surrounded by steaming snowdrifts.

China’s Alpine Adventure

Yunding Snow Park

Just an hour from Beijing by high-speed rail, Yunding Snow Park is a modern ski resort with world-class facilities. A former host of the 2022 Winter Olympics, it features top-tier terrain, including Olympic-level halfpipes and slopes for all skill levels.

South Korea’s Iconic Slopes

Mona Yongpyong

Set in Pyeongchang, Mona Yongpyong is South Korea’s most iconic ski resort and a former Olympic venue. With its famous Rainbow Course and panoramic views of Mt. Balwangsan, it’s the heart of Korean alpine culture and adventure.

Your Passport to Global Winter Adventure

The expansion of Ikon Pass across Asia connects skiers and riders to more destinations than ever before. Whether you’re chasing Japan’s legendary powder, exploring Korea’s Olympic trails, or carving through China’s pristine slopes, the 2026 season promises endless new horizons.

To explore Thredbo’s Winter 2026 Season Pass and the Ikon Base Pass add-on, visit www.thredbo.com.au and www.ikonpass.com.

For full details on all Ikon Pass destinations, visit www.ikonpass.com.

For more travel inspiration read the daily online "The Holiday and Travel Magazine" https://theholidayandtravelmagazine.blogspot.com/

K-Content Planet 2025 Arrives in Sydney: A New Era of Korean Culture Unfolds

Australia set to host its biggest celebration of Korean creativity this November

Sydney Welcomes the Future of K-Culture

Mark your calendars — K-Content Planet 2025 is landing in Sydney from 2 to 8 November 2025, transforming Carriageworks into a vibrant hub of Korean culture, creativity, and entertainment. Organised by the Korea Creative Content Agency (KOCCA), this landmark event marks the largest-ever showcase of Korean content in Australia, offering a unique opportunity to explore the best of Korea’s thriving creative industries.

From drama and fashion to webtoons, gaming, beauty and music, K-Content Planet 2025 delivers a dynamic blend of business, culture, and performance that reflects the global rise of K-content. With immersive exhibitions, star-studded K-pop concerts, and targeted B2B networking events, this is set to be a must-attend cultural experience for both fans and industry professionals alike.

A Week of Immersive Experiences and Unmissable Moments

Taking place across several halls at Carriageworks, the event features a rich and engaging lineup. The K-Content Experience & Exhibition, running from 2 to 8 November in Bay 20, is the core of the festival. Visitors will walk through interactive themed zones celebrating the hottest trends in K-dramas, mobile games, K-beauty, webtoons, and K-fashion.

Top Korean creative companies including KRAFTON, AStory, Devsisters, The Pinkfong Company, and ISOI will be on-site, showcasing their latest innovations and fan favourites. Expect everything from next-generation gaming to behind-the-scenes content from Korea’s most popular dramas.

A standout feature is the showcase of NMIXX’s first full album, Blue Valentine, alongside an exclusive look at the SUPERSTAR JYPNATION rhythm game. Attendees can also experience LG’s immersive StanbyME display, blending Korean tech with cultural storytelling.

K-pop Live: NMIXX and ONF Light Up the Stage

The energy peaks on 8 November in Bay 17, where fans will be treated to a high-impact K-pop concert headlined by rising stars NMIXX and ONF. This is a rare opportunity for Australian fans to witness these global talents live, and it's expected to be one of the biggest K-pop events of the year in Sydney.

The concert celebrates not just music but the global influence of Korean pop culture — an essential part of the K-content wave that has captivated millions around the world.

Building Global Bridges: B2B Networking and Industry Exchange

For professionals in the entertainment, tech, and content sectors, 7 November will feature a dedicated Business Networking Day (B2B) in Bay 20. Designed to foster cross-cultural partnerships and collaboration, this segment of the event brings together Korean content creators and Australian industry players seeking to expand their creative and commercial networks.

On 5 November at 2:00 pm, Press Day will offer media professionals a preview of the exhibition highlights, key partnerships, and product innovations that define Korea’s global content strategy.

Why K-Content Planet Matters

Since its launch, K-Content Planet has evolved into a global celebration of Korea’s soft power — connecting cultures, industries, and audiences through storytelling, innovation, and entertainment. Its expansion to Australia reflects growing demand for Korean cultural experiences and the country’s strategic role in the Asia-Pacific creative landscape.

As Korean content continues to set global trends in streaming, fashion, beauty, and music, K-Content Planet 2025 will not only showcase these achievements but also serve as a launching pad for future collaborations between Korea and Australia.

Plan Your Visit to K-Content Planet 2025

Whether you're a die-hard K-pop fan, a drama binge-watcher, a beauty enthusiast, or an industry insider, K-Content Planet 2025 offers something for everyone. With cutting-edge exhibitions, cultural showcases, and unforgettable performances, this is your chance to step inside the world of Korean creativity.

K-Content Planet 2025 

Location: Carriageworks, Sydney
Dates: 2 – 8 November 2025
K-Content Experience & Exhibition: 2–8 November, Bay 20
Business Networking (B2B): 7 November, Bay 20
K-pop Concert (NMIXX & ONF): 8 November, Bay 17
Press Day: 5 November, 2:00 pm, Bay 20

For updates and information, visit:
www.kocca.kr
www.carriageworks.com.au

For more travel inspiration read the daily online "The Holiday and Travel Magazine"
https://theholidayandtravelmagazine.blogspot.com/