AIPC Future Shapers Programme: Shaping the Future of Convention Centres

AIPC future shapers

The International Association of Conference Centres (AIPC) has launched the Future Shapers programme, an exceptional international initiative designed to empower emerging leaders in the convention centre industry. This programme offers a unique platform for talented individuals to gain the skills and insights required to lead convention centres into the future, while fostering a sense of community among industry leaders from around the globe.

The goal of the Future Shapers programme is threefold:

1. To provide a tailor-made executive management programme aimed at developing the next generation of convention centre leaders.
2. To offer AIPC members an opportunity to retain and foster talent within their organisations.
3. To create lasting value for the AIPC community by generating innovative business cases that have the potential to reshape the way convention centres are managed, while offering participants the chance to build lasting connections with senior leaders globally. Participants will also become part of an exclusive alumni network after graduation.

The programme is structured around three core components:

• Masterclasses: Participants will attend a series of seven expert-led masterclasses, each designed to deepen their knowledge and understanding of key areas in convention centre leadership and management.

• Industry Challenge: Working in groups, participants will identify a pressing challenge facing the convention centre industry, propose a solution, and develop a detailed business case. This solution will be compiled into a white paper and published to the AIPC community.

• Challenge Presentation: Groups will prepare a 20-minute presentation to be delivered at the prestigious AIPC Annual Conference in Shenzhen, China, from June 22-25, 2025. This presentation will outline the proposed solution to the identified industry challenge, showcasing the innovation and strategic thinking of the participants.

The selection of the winning team will be based on two main criteria: the quality of the business case and the effectiveness of the presentation. A jury composed of AIPC board members, venue CEOs, and business partner CEOs will evaluate the business case based on innovation, market and product analysis, and financial feasibility. The presentation will be judged by the vote of the AIPC Annual Conference 2025 participants.

The AIPC Future Shapers programme offers a fantastic opportunity for emerging leaders to gain invaluable experience, broaden their professional networks, and make meaningful contributions to the future of the convention centre industry. The application process is open to AIPC members, with detailed criteria available on the AIPC website.

In addition, AIPC was excited to collaborate with AIME 2025 to offer even more opportunities for industry professionals to connect and exchange ideas. This partnership underscores AIPC's commitment to fostering leadership and innovation within the global convention centre community, further strengthening the shared goals of both organisations in supporting the evolution of the business events sector.

International Association of Conference Centres (AIPC)

Address: Rue du Congrès 37, 1000 Brussels, Belgique
Phone: +32 2 898 98 67
Web: https://aipc.org/

AIME wins at the 2024 Australian Event Awards

The Asia Pacific Incentives and Meetings Event (AIME) has been awarded Best Exhibition or Trade Show at the 2024 Australian Event Awards.

It is the third year running AIME has received the prestigious award, cementing its position as the premier business event for the meetings and events industry in Asia Pacific.

AIME was also named Australian Event of the Year at the 2022 awards.

AIME connects international and local buyers with world-class exhibitors from Asia Pacific and around the world. Next year’s three-day event will be held at the Melbourne Convention and Exhibition Centre (MCEC) 10-12 February 2025.

The Australian Event Awards & Symposium is the national awards program and conference for the Australian events industry and establishes Australia’s best events and event-related goods, services and innovations over the past 12 months.

AIME 2025 will be the fourth event delivered by Event Director Silke Calder and her team from Talk2 Media and Events, which manages the show on behalf of Melbourne Convention Bureau (MCB).

Calder said the recognition was testament to the incredible work of the AIME team to continually deliver an outstanding, world-class event every year.

“We are especially delighted to receive this fantastic award for the third year in a row.

“Recognition from the Australian Event Awards & Symposium, which fosters continued excellence, innovation and unity across the industry, is a huge honour. We are truly thrilled.

“We congratulate all nominees and fellow winners, who all work tirelessly to create a strong, vibrant and successful Australian events industry. Thank you also to our partners and event owner, Melbourne Convention Bureau, for their continuing support,” she said.

Talk2 Media & Events CEO Matt Pearce said he was delighted AIME's role in the business events industry had been recognised by AEA for the third year.

“AIME is uniquely created by the business events industry for the business events industry and continues to be the region’s hub for idea generation, knowledge exchange and professional development. The AIME team’s dedication to industry collaboration and consultation creates a cohesive platform for connections. It’s an honour to be recognised.”

Melbourne Convention Bureau CEO Julia Swanson said the award cemented AIME’s position as the premier event in the region, which is celebrating its 32nd year in 2025.

“For over 30 years, AIME has been a key event for the business events industry in the Asia Pacific, and it’s an honour to see its legacy acknowledged once again in 2024.

"This award highlights the show's impact on our industry, fostering meaningful connections and business opportunities for all involved, while delivering significant economic benefits to Victoria. We look forward to welcoming everyone back to vibrant Melbourne in February 2025.”

AIME 2025 is set to be a blockbuster, with more than 600 exhibitors, 650 hosted buyers and 20,000 meetings set to take place across the event.

For more: aime.com.au

FABULOUS FOOD DRIVEN EVENTS

Fresh off the back of AIME’s 2024 Welcome Party in Melbourne Australia, event partner and Grazeland Director John Forman explores the power of food in networking.

Networking made easy

Networking is not just about exchanging business cards and attending conferences; it’s about connecting on a deeper level. In many cases, food is the perfect catalyst for these meaningful interactions. At AIME’s Welcome Event, attendees discovered the transformative power of food as they walked between Grazeland’s 50+ food and beverage outlets. They were immersed in a dining extravaganza that sparked connections and ignited conversations.

Food is a universal language that brings people together. It transcends cultural barriers and creates a sense of community. It allows individuals from diverse backgrounds to bond over a shared love of culinary delights. Communal dining and moveable feasts, like the Welcome Event, provide unique networking opportunities for the business events industry. There’s something magical about breaking bread together, which fosters a sense of camaraderie that lingers long after the event ends.

AIME Neon Carnival

The 2024 Welcome Event embraced the AIME Neon Carnival theme. Food offerings were designed to be nostalgic and eaten by hand. Guests indulged in delectable bites, flavourful skewers, and mouthwatering plates from around the globe. These dishes reflected diverse culinary traditions which satisfied attendees’ palates while encouraging mingling and connection-building.

One of the highlights of Grazeland is its inclusivity of cultures and cuisines, reflecting Melbourne’s diverse population. The many food and drink outlets offer an unparalleled variety of flavours and caters to most dietary requirements. This inclusivity fosters community-building, which is what AIME’s Welcome Event is all about.

Innovation and Creativity Abounds

In the ever-evolving events industry, food-driven events have become pioneers of innovation and creativity. Event businesses around the globe have been exploring points of difference, experimenting with food offerings, and revolutionising food delivery. From sensory interactive experiential dining experiences to embracing street food culture, these events captivate and delight attendees, leaving a lasting impression.

At Grazeland, authenticity and quality are the cornerstones of success. The permanent stall holders take pride in delivering unparalleled culinary experiences, where the theatre of food production adds another layer of allure. Just like Cirkus Bizurkus’ futuristic characters, Grazeland’s dishes inspired delegates to reach for their phones and capture magical culinary moments, becoming part of the immersive experience.

A Truly Melbourne Experience

AIME Welcome Events always aim to show off this city, and Grazeland is the epitome of Melbourne charm. Situated against the backdrop of the iconic Melbourne skyline, Grazeland’s layout evokes the city’s renowned laneways and vibrant foodie culture.

Melbourne’s multicultural population is reflected in Grazeland’s many stalls. From Middle Eastern to Italian and Asian-inspired gatherings, we can create tailor-made experiences that speak directly to delegates. Allowing them to immerse themselves in rich cultural traditions.

Greener Grazing

Sustainability is at the forefront of both Grazeland and AIME’s agenda. Just as the Neon Carnival evokes a futuristic vibe, Grazeland leads the way in sustainable practices. All packaging and serving materials at Grazeland are made from plant-based materials, ensuring they are 100% commercially compostable. AIME’s Neon Carnival tapped into our comprehensive waste management system, where even the rubbish bins were made from cardboard! This commitment to sustainability resonates with AIME’s values, providing an eco-friendly environment for delegates to connect and thrive.

It is my hope that this Welcome Event showed the power of food in networking and community-building. More than just a meal; food is an opportunity to forge connections, exchange ideas, and celebrate diverse cultures. Just like AIME itself.

AIME 2024 STIMULATES $330 MILLION IN BUSINESS ACROSS THE ASIA PACIFIC BUSINESS EVENTS INDUSTRY

The Asia Pacific Incentives and Meetings Event (AIME) has released analysis from its blockbuster 2024 show, with business traded between exhibitors and buyers estimated to be worth more than $330 million over the next 12 months - a 65% increase on 2023.

The tradeshow in Melbourne Australia was AIME’s largest in a decade, with more than 570 exhibitors, 595 hosted buyers and 17,000 meetings occurring on the showfloor across the two days.

More than 4,000 people attended AIME 2024, including 70 media representatives from around the world, and more than 89,500 connections were made across the event.

Further post-show analysis has revealed:

• More than 90% of exhibitors were satisfied with their attendance at AIME, resulting in an average that outperforms all respective benchmarks and puts AIME in the top 10% of trade shows around the world1
• More than 90% of visitors were satisfied with their attendance at AIME, a statistic that puts AIME in the top 10% of trade shows around the world for visitor satisfaction2
• Almost 1 in 2 visitors were first-time AIME attendees
• More than 85% of visitors report that their objectives for attending AIME were met
• More than 9 in 10 exhibitors are likely to return next year

AIME 2024 was the third event delivered by Event Director Silke Calder and her team from Talk2 Media and Events, who manage the show on behalf of Melbourne Convention Bureau (MCB).

Calder said AIME 2024 cemented its position as the premier event for the international business events community in the region.

“The growth of AIME 2024 was just phenomenal, and we are thrilled that these post-show results confirm that success,” she said.

“AIME's winning formula comes down to the unmatched lengths we go to vet our hosted buyers, together with the pre-qualified appointments exhibitors receive through our AI-powered meeting matching platform.

“AIME wouldn’t be the success it is without the great support of the global business events industry and, of course, our incredible sponsors who help us to deliver an outstanding event.

“So many of our exhibitors have reserved their space again for next year so they don't miss out on the connection-building that AIME's unique Australian flavour facilitates. We cannot wait to welcome everyone back for 2025.”

MCB CEO Julia Swanson said the results were a testament to the powerful platform AIME had become for the business events industry and for those who did business in the Asia Pacific region.

“AIME is committed to connecting top-tier buyers and exhibitors from across the globe and this year’s fantastic results solidifies AIME's position as the go-to event in the APAC region,” she said.

“AIME and its host city Melbourne inspire connection and collaboration, driving commerce for both Australia and the wider Asia-Pacific. Kudos to event managers Talk2 Media and Events for delivering an exceptional 2024 event.”

AIME 2024 was the 31st time AIME has been held and it remains the first tradeshow on the annual international business events calendar.

In 2024, AIME's popularity among global exhibitors continued to expand, with 63% growth on 2023 numbers. Exhibitors included Convention Bureaux, convention centres, hotels and resorts, unique venues, event technology companies, production and AV companies, Destination Management Companies (DMCs), airlines, cruise companies and suppliers from every Australian state as well as international destinations including Japan, New Zealand, Africa, Fiji, Hong Kong, Macau, Malaysia, Indonesia, Thailand, Korea, Singapore, USA, Canada, Germany, Italy, Malta, Norway, Spain, UK/Ireland, Vietnam, India, Maldives, Monaco, Sri Lanka and more.

For the first time, at AIME 2024 there was a dedicated zone for the world’s boutique experience makers - The Boutique - that showcased more than 20 operators offering bespoke and highly customisable experiences. Another new zone for 2024, the DMC Network brought together Destination Management Companies from all over the world.

Both initiatives were embraced by attendees and provide just two examples of the annual improvements and creative innovations brought to life each year on the AIME show floor.

This year the annual AIME Welcome Event was held at Grazeland with the theme ‘Neon Carnival’, which more than 1,700 people attended, while AIME’s education Knowledge Program, with its theme ‘The 4 Ps of Glocalisation’ attracted a total attendance of more than 1,850 people.

For more: aime.com.au

AIME 2024 Highlights

The biggest AIME in a decade: 33 countries represented at AIME, 17,000 meetings, over 4,000 visitors, more than 570 exhibitors, 600 hosted buyers, 22,000 badges scanned and 89,500+ connections made

Wow, can you believe it's been a week since AIME 2024 wrapped up? It feels like we were just wandering the lively halls of the Melbourne Convention and Exhibition Centre yesterday.

Your energy and enthusiasm transformed AIME into a thriving hub for the brightest in the Asia Pacific business events industry.

Just A Few Testimonials

"I loved every minute of it, I loved seeing new and really interesting product, it was great to catch up with suppliers I hadn’t seen since pre covid but above all … it was so well staged" Julie McGraw - Gem Events

"We found the show so valuable, the best yet! It well and truly superseded my expectations. The atmosphere was great, amazing selection of exhibitors and some very worthwhile discussions about mutually beneficial business" - Jackie Coyne - S2N Events

Mark your calendar - AIME 2025  10 - 12 February 2025

Asia Pacific Incentive and Meetings Event 2024 ignites connection and growth at Melbourne Convention and Exhibition Centre

The Asia Pacific Incentive and Meetings Event (AIME) made a triumphant return to Melbourne Convention and Exhibition Centre (MCEC) from 19 to 21 February.

AIME 2024 marked a significant milestone, emerging as the largest in a decade. Drawing participants from over 33 countries, the event welcomed more than 600 buyers, 3500 visitor buyers, and featured 570+ exhibitors.

Talk2 Media & Events, in partnership with event owners, Melbourne Convention Bureau (MCB), put on a spectacular event held over three days.

Solidifying its status as the largest international meetings and events industry gathering in the Asia Pacific region, the conference presented a golden opportunity for MCEC to showcase its unique capabilities and reinforce its position as a premier international events venue.

Led by the popular Knowledge Program, themed The 4 Ps of Glocalisation: People, Planet, Purpose and Profit, was sponsored by Nyaal Banyul Geelong Convention and Event Centre. The future centre in Geelong is to be operated by Melbourne Convention and Exhibition Trust, current operators of MCEC.

AIME 2024 delivered a diverse entertainment program. Highlights included keynote speakers Adj. Professor, Deakin Business School, Lisa Ronson, and bestselling author, Sebastian Terry alongside an ICCA Diversity, Equity and Inclusion panel, two-day tradeshow, and an abundance of networking opportunities.

This year’s theme perfectly aligned with MCEC’s commitment to creating a positive impact on the environment and local community through our operations and events.

The event also presented an exciting opportunity to showcase the newly launched brand for Nyaal Banyul. Inspired by the name gifted by Wadawurrung Traditional Owners, Nyaal Banyul, meaning ‘open your eyes to the hills’, showcased its new brandmark that draws upon layers of Country that unite to form an eye, symbolising enlightenment and perspective.

Unveiling a refreshed tradeshow stand design highlighting both venues, MCEC encouraged attendees to savour the best of Victoria through an interactive food and cocktail activation. Attendees were invited to experience native ingredients like lemon aspen, Davidson plum, and rosella. Expertly crafted, signature beverages added a flavourful and traditional touch to the overall experience.

Natalie O’Brien AM, Chief Executive of MCEC was proud to once again host AIME, showcasing not only the best of what MCEC has to offer but also the future Nyaal Banyul Geelong Convention and Event Centre.

“AIME is a flagship event for the business events industry to come together, network, exchange ideas and forge partnerships. As Australia’s largest convention centre, MCEC is the perfect venue for an event of this scale and influence,” Ms O’Brien said.

“As operators of MCEC and the future Nyaal Banyul Geelong Convention and Event Centre, AIME is the perfect opportunity to showcase our expertise in creating innovative and memorable experiences for attendees,” she added.

Julia Swanson, Chief Executive of MCB said AIME is the leading trade event for the meetings and events industry in the Asia Pacific Region.

“AIME is the ideal platform for industry in our region to showcase their products and services to a highly targeted audience, create meaningful connections and drive commercial and social outcomes for all involved across the sector.”

AIME Event Director, Silke Calder reflected that the event was a fantastic three days of knowledge sharing, networking and business connecting people from across the world.

"A show of this scale would not be possible without our fantastic venue partner, and we thank MCEC for their support," Silke said.

Melbourne’s Ultimate Event Venue: Grazeland The Foodie Playground

Grazeland is Melbourne’s most exciting culinary precinct: a playground for foodies and families that brings tantalising food and entertainment together in one fabulous location.

Situated just five kilometres from the Melbourne CBD, Grazeland features live music and roving entertainers every weekend, in one incredible atmosphere that celebrates Melbourne’s amazing food culture. It’s the perfect weekend destination for families, friends, work colleagues and groups. It also
makes for a fantastic and unique event space, able to cater for small groups through to thousands of guests.

Located next to the popular Scienceworks attraction, visitors to Grazeland can enjoy views over Melbourne's city skyline all year round with two-thirds of the precinct under roof protection. Car parking is available on site, with bicycle parking provided at the front gate, and Spotswood train station just a short
walk away.

Grazeland Melbourne, 20 Booker Street, Spotswood

https://www.grazeland.melbourne/
admin@grazeland.melbourne

Follow Grazeland on Instagram and Facebook

AIME 2024 WELCOME EVENT REVEALED: AIME NEON CARNIVAL AT MELBOURNE’S GRAZELAND

The Asia Pacific Incentives and Meetings Event (AIME) has today revealed the theme and location for its 2024 Welcome Event on Monday 19 February: AIME Neon Carnival at Grazeland.

Grazeland is an outdoor foodie playground that showcases the very best of Melbourne’s deliciously diverse food and drink scene. With an extensive array of bars and food stalls featuring the flavours of Melbourne’s multicultural population, for one night only this dining destination will be transformed into a neon playground exclusively for AIME Welcome Event attendees.

The highly-anticipated event marks the opening of the leading business events tradeshow in the Asia Pacific region, and will be attended by more than 1600 guests including Hosted Buyers, Exhibitors, Media Partners, VIPs. Visitor Buyers may also attend by upgrading their ticket.

AIME Event Director Silke Calder says she is thrilled to be able to reveal the event location and theme ahead of time for the tradeshow’s 31st year.

"Let us inspire you! We are so excited to offer this colourful foodie haven for the business events industry to network, dance and have fun. Embrace the different, feel uplifted and find your event inspiration at AIME's Neon Carnival.

“While we are keeping some details under wraps, I can guarantee there will be food, drinks, dancing and a few surprises for those who stay till the end. Watch this space!"

Grazeland Director John Forman says the way food brings people together can be a powerful networking or team-building tool.

“Food is at the heart of so many cultures, which is why food-driven events are the perfect setting for building connections while having fun. Grazeland’s multitude of stalls means we can customise menus for all needs, so every function can be as unique as this one. I cannot wait for AIME delegates to sink their teeth into the Grazeland experience this February.”

The theme AIME Neon Carnival was inspired by event producers Cirkus Bizurkus and its Creative Director Fernando Barraza and marks the entertainment agency’s Melbourne event debut.

“With a focus on interactive live entertainment, clever cool food and out of the box drinks, I am sure attendees will be inspired and uplifted at AIME’s very own Neon Carnival Extravaganza,” Barraza says.

“Have your camera handy and put on your dancing shoes - our musical acts will feature a world-first performance and sounds that will get you on your feet. This is a Welcome Event full of vibrant characters and photo moments, but most of all, fun.”

AIME 2024 will run 19 – 21 February, 2024 at Melbourne Convention and Exhibition Centre, with the Welcome Event at Grazeland taking place on Monday 19 February from 7pm to 10pm.

For more information, or to register to attend AIME and the Welcome Event visit aime.com.au.

There's more if you look beyond

Nyaal Banyul

Come and explore Nyaal Banyul Geelong Convention and Event Centre, nestled by the waterfront just an hour's drive from Melbourne.

Discover Nyaal Banyul

Nyaal Banyul is the perfect complement to its surrounding landscape and lively precinct, embodying a distinct local charm you won't find anywhere else. Set to open its doors in 2026 with a 1000-seat theatre and 3700 square metres of welcoming space for a variety of events.

The venue is all about giving life to different events, from community gatherings to large-scale corporate functions and international music, theatre, and entertainment events.

Explore the Venue

Visit us at AIME

Visit our stand G26 and taste the best of Victoria through our interactive food and cocktail activation, highlighting native ingredients such as lemon aspen, Davison plum and rosella, delight-in signature cocktails and mocktails expertly crafted by our on-site bartender. Learn how Nyaal Banyul Geelong Convention and Event Centre weaves the tradition of gathering on Wadawurrung Country into its offerings through sustainability, accessibility, and community.

Stay Connected
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* Melbourne Convention and Exhibition Centre (MCEC)

WHERE THE WORLD MEETS IN ASIA PACIFIC

The Asia Pacific Incentives and Meetings Event (AIME) is the leading trade event for the meetings and event industry in the Asia Pacific region. 

AIME is where industry decision makers connect, create and do business. 

It brings together international and local event planners and connects them with the best destinations, venues and event suppliers from around the world. 

AIME 2024 will be held at the Melbourne Convention & Exhibition Centre from 19 – 21 February.

VISIT

YOUR TIME. YOUR OPPORTUNITY.
Visit AIME and immerse yourself in an environment that promotes networking, knowledge, community and commerce.
SEE WHO ATTENDS AIME

Host City

As Australia’s second largest city, Melbourne is the gateway to Victoria’s world-class wineries, natural springs, untouched peninsulas, spectacular coastline and alpine villages
EXPLORE MELBOURNE

Learn

Across three days, AIME visitors will expand their knowledge, connect with the business events community, find inspiration on the show floor and most importantly do business
VIEW THE AIME 2024 PROGRAM
*Asia-Pacific Incentives and Meetings Event (AIME)

IHG Hotels & Resorts bring their largest ever team to AIME 2024

The IHG Hotels and Resorts’ team, will have its largest ever presence in 2024. With more hotels and countries represented than ever before, delegates will have the chance to meet with team members from Japan, Bali, Vietnam, Fiji and hotels across Australia and New Zealand.

The IHG Hotels and Resorts team will be on hand to update attendees about new properties, exciting updates from their iconic properties and share news of soon to open properties across the globe.

AIME 2024 attendees will have the opportunity to pop by, grab a coffee or refreshment from the IHG Hospitality Hub and take a moment to relax and escape (virtually) to one of the majestic hotels being showcased.

In addition, as an AIME 2024 accommodation partner, IHG’s Crowne Plaza Melbourne will proudly welcome both domestic and international hosted buyers as part of the event program and our very own Director of Groups and Events, Leanne Zeid will once again have the honor of being an AIME Ambassador.

PLUS the IHG team will have an exciting offer to share with attendees who come to stand E10, so be sure to stop by.

Connect. Celebrate. Collaborate at ihg.com
Stand E10
* Asia Pacific Incentive & Meetings Event (AIME) aime.com.au

WHAT TO EXPECT AT AIME 2024

The Asia Pacific Incentives and Meetings Event (AIME) has today announced that the 2024 event will be the biggest AIME in a decade.

The event, to be held in February in Australia at the Melbourne Convention and Exhibition Centre, will host more than 600 buyers from around the world, welcome 3500 visitor buyers and 570 exhibitors from various business events sectors.

This represents phenomenal growth of 63% on the number of exhibitors at AIME 2023 - and cements AIME’s position as the premier event for the international business events community in the region.

International destinations attending AIME for the first time since the Covid pandemic include Fiji, Korea, Macau, USA, Canada, Sri Lanka, Vietnam, India, Maldives, Italy, Malta, Norway, Monaco and UK/Ireland.

They join countries including Japan, New Zealand, Hong Kong, Malaysia, Indonesia, Thailand, Singapore and Africa returning again to the AIME showfloor.

In total, 33 countries will be represented at AIME in 2024.

AIME Event Director Silke Calder says the phenomenal growth of AIME 2024 cements its position as one of the premier events on the global business events calendar.

“Off the back of our incredible 30th anniversary AIME in 2023, this year we return even bigger and better than ever. We are excited to welcome the business events community back to Melbourne and are thrilled with the incredible support we’ve received from international destinations along with Australia’s convention bureaus - every state in Australia will be represented at AIME next month,” she says.

“More than 600 Hosted Buyers will attend AIME 2024, which is an amazing growth of 51% on 2023. We will host buyers from Australia, New Zealand, South-East Asia, North Asia, India, USA, Canada, Europe and UK.

“It sets the scene for a truly amazing 31st AIME.”

Calder says the team is thrilled to announce an official AIME podcast will launch in 2024. Episodes will be recorded live at AIME 2024 in collaboration with AIME’s podcast production partner, Connected Event Group, in its podcast studio on the show floor.

“The podcast aims to take listeners behind the scenes of the dynamic and ever-evolving world of events. Join us as we delve into the latest trends, share expert insights, and explore innovative approaches shaping the future of the industry,” she says.

For the first time at AIME, in 2024 there will be a dedicated zone for the world’s boutique experience makers. The Boutique will showcase more than 20 operators offering bespoke and highly customisable experiences.

Another new zone for 2024, the DMC Network will bring together Destination Management Companies from all over the world.

The hotel zone continues to grow in popularity – testament to the post-Covid bounce back of travel - and in 2024 occupies a footprint that is 50% larger than AIME 2023.

Other showfloor features and activations include the Accor Hosted Buyer Lounge, the Ideas Academy presented by Spice and four new interactive breakout spaces to recharge attendees.

Kicking off the three-day event on Monday 19 February, AIME’s Knowledge Program is themed “The 4Ps of GLOCALISATION”, with two keynote speakers: award-winning marketing executive Lisa Ronson and bestselling author, TV host and founder of the 100 Things movement Sebastian Terry.

Curated by El Kwang and BEAM with the support of an Advisory Committee consisting of eight industry leaders from the APAC region, the program draws inspiration from the AIME global community’s wish of harmonising the symbiotic relationship between global insights with local nuances.

The Knowledge Program will commence with a networking lunch presented by the future Nyaal Banyul Geelong Convention and Event Centre.

As always, the hugely anticipated AIME Welcome Event will be another highlight of the three-day show. This exclusive evening is open to Hosted Buyers, Exhibitors, Media Partners, and VIPs. Visitor Buyers can elevate their experience by upgrading their ticket. More details on the not-to-be-missed Welcome Event will be announced soon.

Melbourne Convention Bureau CEO Julia Swanson says she is proud of MCB’s involvement as a key player in the growth of the business events industry through AIME.

“For close to a third of a century, as owners of AIME, Melbourne Convention Bureau has been bringing the business events industry together, building connections and sharing knowledge at AIME, right here in Australia’s events capital, Melbourne,” she says.

“Just like the Australian Open is the first tennis Grand Slam of the year, AIME is the first international trade show of the business events sector. And we are delighted to kick start the international calendar for 2024.”

AIME 2024 will run 19 – 21 February, 2024 at Melbourne Convention and Exhibition Centre.
For more information or to register to attend AIME visit aime.com.au
* Dan Stock at dan@littlebigmarketing.com

AIME 2024 RETURNS BIGGER

AIME is delighted to announce that the 2024 event will be even bigger than last year’s blockbuster 30th anniversary event.

More than 500 exhibitors will be attending - which represents a growth of more than 40% on AIME 2023.

More than 600 hosted buyers will attend AIME 2024, with more than 160 international buyers heading to Melbourne in February - a growth of 51% on AIME 2023.

There will be 27 countries represented at AIME 2024. Exhibitors include Convention Bureaux, Convention centres, Hotels and Resorts, Unique venues, Event technology companies, Production and AV companies, Destination Management Companies (DMCs), Airlines, Cruise companies and suppliers from every Australian state as well as international destinations including Japan, New Zealand, Africa, Fiji, Hong Kong, Macau, Malaysia, Indonesia, Thailand, Korea, Singapore, USA, Canada, Germany, Italy, Malta, Norway, Spain, UK, Vietnam and more.

The phenomenal growth is testament to the longevity and legacy of AIME, its importance to the business events industry and highlights the importance of the APAC region to the global industry.

To accommodate this incredible growth, AIME will feature a larger showfloor in 2024, expanding the event’s footprint by an additional two bays at its home, the Melbourne Convention and Exhibition Centre.

This expanded showfloor allows the introduction of new zones, including The Boutique and DMC Network and bringing a number of first-time exhibitors to AIME.

A dedicated zone for the world’s boutique experience makers, The Boutique will showcase such operators as small independently owned wineries with intimate spaces, design-led luxury venues with a distinct personality and services to match, and other bespoke and highly customizable experiences.

Also, for the first time at AIME, a dedicated zone for Destination Management Companies (DMCs) will exist - the DMC Network. This space will bring together on-the-ground teams from all over the world who are perfectly positioned to curate tailored experiences for conferences, incentives and events in their region.

AIME 2024 will also feature dedicated spaces on the showfloor for those all-important impromptu meetings, facilitating more networking opportunities across the three days of the event.

AIME Event Director Silke Calder said: "We can't wait to welcome the business events community back to Melbourne in February. We’re thrilled with the support we’ve received from international destinations along with Australia’s convention bureaus, with every state in Australia represented at AIME next year. We've expanded the show floor, introduced exciting new zones and will welcome more buyers, more exhibitors and facilitate more pre-scheduled meetings between hosted buyers and exhibitors than last year's incredible 30th anniversary event."

VISITOR REGISTRATION NOW OPEN

Across three vibrant days, AIME delivers the platform for connecting vetted buyers with world-class exhibitors and offers industry leaders an immersive space for learning, growth and development.

More than 15,000 pre-scheduled meetings between hosted buyers and exhibitors will take place over two days at AIME (20 and 21 February), with visitor buyers also able to schedule meetings with more than 500 exhibitors from all around the world, including Australian venues and boutique event and tech suppliers.

More than 3500 visitor buyers, visitor media and visitor suppliers are expected to attend AIME 2024.

Register at aime.com.au

AIME WELCOME EVENT

Save the date! AIME’s world-famous Welcome Event will be back in 2024. More than 1500 people are expected to attend the “party of the year”, which will be held on the evening of Monday, 19 February at an iconic Melbourne venue.

The AIME team is hard at work putting the finishing touches on an event that will be the talk of the show floor. More details to follow in the coming weeks. Stay tuned!

KNOWLEDGE PROGRAM

The theme for AIME's 2024 Knowledge Program is "The 4Ps of GLOCALISATION" will explore the relationship between global insights and local nuances.

Curated by BEAM in collaboration with the 2024 Knowledge Program Advisory Committee, the Knowledge Program will launch AIME on 19 February 2024.

Two keynote speakers will explore the intricate dynamics of glocalisation's transformative impact: award-winning marketing executive Lisa Ronson (supported by Saxton Speakers Bureau), and bestselling author, TV host and founder of the 100 Things movement, Sebastian Terry (supported by ICMI).

Joining the keynote speakers, a mix of industry business leaders and renowned professionals will address more than 600 global event professionals attending the Knowledge Program on the first day of AIME 2024.

As part of the Knowledge Program there will be concurrent breakout sessions focusing on the 4P's: People, Planet, Purpose, and Profit. Kwang says a new highlight for 2024 is 'The Pitch', where the leading speakers from each session will have 60 seconds to pitch their topics to the plenary participants.

IDEAS ACADEMY PRESENTED BY SPICE MAGAZINE

Opportunities for education and inspiration continue for all attendees on the following days of AIME. Held alongside the AIME trade show, the Ideas Academy presented by Spice Magazine is an intimate space providing visitors access to short, thought-provoking panel discussions and sessions.

The Ideas Academy will feature some of the MICE industry’s leading experts imparting their wisdom and sharing tips on how to elevate events to the next level. Master of Ceremonies will be Simon Cooper, Managing Director of Interpoint Events. With industry experience spanning more than 40 years, Simon will be bringing a little spice to AIME's 2024 Ideas Academy.

Topics covered by keynote speakers and discussion panels include: modern approaches to team building; event accessibility and inclusivity; First Nations innovation and offerings within the Australian tourism sector; trends in food and events; health and wellness in the events space; harnessing creativity when planning and ideating events; leveraging event entertainment to create an emotional connection with attendees; creating sustainable events; and effective event marketing.
Ideas Academy presented by Spice Magazine sessions will run continuously at AIME on Tuesday 20 and Wednesday 21 February and are free for all attendees. Bookings are not required.

COMMITMENT TO SUSTAINABILITY

AIME is committed to fostering sustainability throughout the industry.

To continue the momentum of successful measures implemented for 2023, sustainability initiatives at AIME 2024 include:

A reduction of print collateral, merchandise and signage - to be replaced with digital signage and assets to enhance the show experience

AIME will also welcome the return of exhibitors like Cardboard Mill, which will fashion seating and signage out of cardboard - expect some touches of Australia popping up on the showfloor.

ABOUT AIME

The Asia Pacific Incentives and Meetings Event (AIME) is owned by the Melbourne Convention Bureau and managed by Talk2 Media & Events. AIME is the leading trade event for the meetings and event industry in the Asia Pacific region. AIME is where industry decision-makers connect, create and do business. AIME brings together international and local buyers to access the best exhibitors from around the world. AIME 2024 will be held at the Melbourne Convention and Exhibition Centre from 19 - 21 February, 2024.

For AIME sales, sponsorship or hosted buyer enquiries please contact:
Sales and Sponsorship: aime@talk2.media
Hosted Buyers: aime.buyers@talk2.media

AIME 2024 KNOWLEDGE PROGRAM TO UNCOVER THE 4Ps OF ‘GLOCALISATION’

The Asia Pacific Incentives and Meetings Event (AIME) has today announced details of its highly anticipated Knowledge Program for the 2024 event to be held at Melbourne Convention and Exhibition Centre (MCEC) in Australia.

The theme for 2024, “The 4Ps of GLOCALISATION”, draws inspiration from the AIME global community’s wish of harmonising the relationship between global insights and local nuances.

Exploring the intricate dynamics of glocalisation's transformative impact will be two magnetic keynote speakers.

With a career spanning more than 25 years at some of Australia’s best known consumer brands - including as Coles, Tourism Australia, Westpac, Telstra, Visa International, David Jones and Carlton & United Breweries - Lisa Ronson is an award-winning marketing executive with an extensive track record of building strong consumer brands, leading high-performing teams and growing retail sales and market share.

Bestselling author, TV host and founder of the 100 Things movement Sebastian Terry, integrates individual evolution with professional development and his one-of-a-kind story has become a powerful catalyst for personal growth and organisational transformation.

Hosted and curated by BEAM Founder and Chief Engager and 2024 AIMEbassador El Kwang, the Knowledge Program will launch AIME on 19 February 2024. Joining the keynote speakers from AIME’s speaker bureau partners Saxton Speakers Bureau (Saxton) and ICMI Speakers & Entertainers (ICMI), a mix of industry business leaders and renowned professionals will address more than 600 global event professionals attending the Knowledge Program on the first day of AIME 2024.

Breakout sessions across the day will highlight how to align a “Glocalisation” mindset with the pivotal 4Ps - People, Planet, Purpose, and Profit - to achieve deeper brand engagement and sustainable business success.

AIME Event Director Silke Calder says the 2024 Knowledge Program will provide unparalleled insights and inspiration for event professionals working across corporate, association, not-for-profit and supplier sectors.

“We reflected on the feedback from last year’s program and are excited to work with El Kwang of BEAM and a passionate Advisory Committee to carefully curate a program that aims to spotlight luminaries and trailblazers, fostering an environment where participants can select the specific ‘P’ that resonates most profoundly with their unique business objectives and professional growth,” she says.

Lisa Ronson says she hopes with her keynote address Knowledge Program attendees will gain a practical and principles-based approach to apply to create better leadership and stronger cultures.

“I’m excited about sharing real world examples of what to do - and just as importantly, what not to do - to improve the culture of an organisation, or any group,” she says.

Sebastian Terry says he is looking forward to sharing his story at AIME and imparting a framework that will allow Knowledge Program attendees to create and activate their most meaningful goals.

“To me, Glocalisation is the idea that the foundation to creating a thriving and connected community is ensuring that we empower individuals and local teams to become the best version of themselves within a like-minded network,” he says.

As part of the 2024 Knowledge Program, Geelong’s future convention centre, Nyaal Banyul Geelong Convention and Event Centre, will sponsor an exclusive food and beverage showcase across the day’s programming.

Melbourne Convention and Exhibition Centre (MCEC) Chief Executive, Natalie O’Brien AM says: “As the future operators of Nyaal Banyul, the centre will embody this year’s theme of ‘Glocalisation’, highlighting the rich offerings of the region and providing unique experiences for attendees, while incorporating global insights and trends.”

The AIME 2024 Knowledge Program is attended by Hosted Buyers, Media, Exhibitors and Visitor Buyers who upgrade their ticket, but opportunities for education and inspiration continue for all attendees on the following days of AIME, with the Ideas Academy presented by Spice Magazine.

The Ideas Academy is an intimate space providing visitors access to short, thought-provoking panel discussions and sessions. Ideas Academy sessions will run continuously on Tuesday 20 and Wednesday 21 February and are free for all attendees. Bookings are not required.

AIME 2024 will run 19 –21 February, 2024 at Melbourne Convention and Exhibition Centre.

For more information or to register to attend AIME visit: aime.com.au
* Courtney Chapman at courtney@littlebigmarketing.com

Four reasons Japan is a top incentive destination

1. Japan inspires new ideas that cultivates innovation

As a country, Japan embraces its ancient traditions while constantly developing cutting-edge technology. The juxtaposition of the ancient and the modern comes naturally, and this duality captivates and inspires visitors.

2. Japanese hospitality sets a whole new standard

Omotenashi (hospitality) is interwoven through Japan’s culture; visitors will notice it everywhere: from their hotel’s check-in desk, to relaxing in an onsen (hot spring), or the station attendant bowing as the train arrives exactly on time.

3. Japanese culture is a catalyst for team-building

Experiences such as traditional festivals, sushi-making and taiko drumming workshops will bring your team together by offering challenges as well as an insight into Japanese culture.

4. Japanese culture has existed with nature since ancient times

Many associate Japan with skyscrapers and neon lights, but visitors can find oasis at temples, shrines and gardens. Under two hours from any major city you can discover natural vistas, mountains, forests, and rivers.

EXPLORE INCENTIVES IN JAPAN

Secure Your Place at AIME 2024

If you haven't already, it's time to secure your place at AIME 2024

Hello AIME community ...

AIME 2024 is fast approaching- with less than 4 months to go - step into the world of events like never before.

Check out this months' newsletter for a sneak peek and get a taste for what's in store for you at AIME.

Meet our latest boutique exhibitors

Last month we revealed AIME's new Boutique Zone - meet some of the latest experience makers to join us at AIME 2024...
Elements of Byron
Hurtigruten
Jackalope

WHERE THE WORLD MEETS IN ASIA PACIFIC

The Asia Pacific Incentives and Meetings Event (AIME) is the leading trade event for the meetings and event industry in the Asia Pacific region. AIME is where industry decision makers connect, create and do business. We bring together international and local event planners and connect them with the best destinations, venues and event suppliers from around the world. AIME 2024 will be held at the Melbourne Convention & Exhibition Centre from 19 – 21 February

Asia-Pacific Incentives and Meetings Event (AIME) is owned by Melbourne Convention Bureau (MCB) and managed by Talk2 Media & Events. AIME is the leading event for the meetings, incentives and events industry in the Asia Pacific region.

* https://aime.com.au/

Pan Pacific Hotels Group joins AIME 2024

Pan Pacific Melbourne

Pan Pacific Hotels Group is thrilled to be once again supporting and exhibiting at AIME 2024. As a global leader in the hospitality and events industry, we proudly offer upscale hotels in Australia's vibrant cities of Perth, Melbourne, and Sydney.

Pan Pacific Melbourne is seamlessly connected to the Melbourne Convention and Exhibition Centre, making it an ideal choice for conventions and conferences. It also features 450 square metres of indoor and outdoor event space and 8 versatile meeting spaces, with experienced in-house event specialists.

Currently undergoing refurbishment and scheduled to be completed in December 2023, PARKROYAL Melbourne Airport is conveniently linked to Melbourne's International Airport terminal, offering exclusive access. Boasting 16 versatile function rooms and over 1,000 square metres of event space on one dedicated meeting and events floor.

Nestled in the vibrant south-east suburbs, PARKROYAL Monash Melbourne features over 552 square metres of event space, including 6 versatile rooms all located on one level. It is a true gem for event planners, with its prime location and exceptional facilities.

Conveniently located on the city side of Darling Harbour, PARKROYAL Darling Harbour, Sydney features 7 versatile conference venues and within walking distance of the Sydney ICC.

PARKROYAL Parramatta is one of the largest conference and venue providers in Western Sydney, with 13 versatile conference venues, delicious culinary offering and the latest audio-visual technology.

Pan Pacific Perth, featuring sensational Swan River views, boasts 488 rooms and 18 versatile meeting spaces. With an extensive refurbishment nearing completion mid-2024, the hotel is set to change the events landscape with the largest hotel convention facility in the heart of Perth.

Please join us at AIME 2024 and discover the sincere hospitality of Pan Pacific Hotels Group.

Visit our website to find out more: https://www.panpacific.com/en/countries/australia.html