Australia Strengthens Its Global Business Events Leadership with Landmark IAPCO Destination Partnership

Melbourne

Australia has taken another significant step towards cementing its reputation as one of the world's leading destinations for international conferences and business events. Business Events Australia has officially been announced as the newest Destination Partner of the International Association of Professional Congress Organisers (IAPCO), creating an exciting new chapter in a strategic collaboration focused on education, sustainability and the future of global meetings.

The expanded partnership highlights Australia's growing influence in the international business events sector while reinforcing the country's commitment to responsible tourism, innovation and world-class event delivery.

For international conference organisers, association leaders and corporate event planners, this collaboration positions Australia as an increasingly attractive destination for high-value meetings, conventions and incentive travel.

A New Era for Australia's Business Events Industry

The new two-year Destination Partnership strengthens the long-standing relationship between Business Events Australia and IAPCO, creating valuable opportunities for knowledge sharing, destination promotion and professional development.

Through the collaboration, Business Events Australia will engage directly with IAPCO's international network of accredited Professional Congress Organisers (PCOs), showcasing Australia's outstanding conference facilities, innovative venues and diverse destinations.

The partnership will feature targeted educational programs, destination insights and industry content designed to help international event planners discover the many advantages of hosting meetings and conferences across Australia.

Why Australia Continues to Attract International Conferences

IMEX Frankfurt 2026

Australia has become one of the world's most desirable destinations for business events thanks to its modern infrastructure, exceptional hospitality, renowned universities and strong research capabilities.

Major cities including Sydney, Melbourne, Brisbane, Adelaide and Perth offer award-winning convention centres, premium accommodation and excellent transport networks, while regional destinations provide unique settings for incentive travel and executive retreats.

International delegates can combine productive business programs with unforgettable leisure experiences, creating a compelling reason to choose Australia for global conferences and association meetings.

Sustainability at the Heart of Modern Events

One of the most important aspects of the expanded partnership is its continued focus on sustainability.

Business Events Australia will continue supporting the IAPCO Sustainability Programme, extending a collaboration that began in 2025 and now enters its next phase.

The initiative encourages event organisers to adopt practical environmental and social responsibility measures while delivering conferences that leave positive long-term legacies for host communities.

Among the program's key achievements are the launch of the IAPCO Sustainability Strategy, the inaugural IAPCO Sustainability Award and the development of the IAPCO Sustainability Toolkit, providing practical guidance for Professional Congress Organisers seeking to deliver more sustainable events.

Education and Knowledge Sharing Drive Industry Excellence

Brisbane

Beyond destination promotion, the partnership places strong emphasis on education and professional development.

Business Events Australia will contribute destination expertise through educational content, training opportunities and knowledge exchange initiatives that support conference organisers worldwide.

By connecting Australian industry leaders with international event professionals, the partnership encourages collaboration, innovation and the sharing of best practice across the global meetings industry.

These initiatives help strengthen professional standards while promoting continuous improvement throughout the sector.

Australia Showcases World-Class Conference Experiences

As an official Destination Partner, Business Events Australia will have the opportunity to demonstrate the country's remarkable range of conference destinations and event experiences.

From internationally recognised convention centres and luxury hotels to spectacular natural landscapes and Indigenous cultural experiences, Australia offers delegates a unique combination of business excellence and memorable travel opportunities.

Conference attendees can extend their visit to explore iconic attractions, regional food and wine destinations, World Heritage sites and extraordinary wildlife experiences, making Australia an appealing destination for both business and leisure travel.

Global Industry Leaders Welcome the Expanded Partnership

Sally Cope

IAPCO President Sissi Lignou described the Destination Partnership as a natural progression of the strong relationship between the two organisations.

She emphasised that the collaboration brings together destination expertise, sustainability leadership and educational excellence while creating long-term value for IAPCO's international membership.

Tourism Australia's Executive General Manager of Industry and Business Events, Sally Cope, welcomed the expanded partnership, noting that it provides an important platform to showcase Australia's exceptional business events capabilities to international decision-makers while reinforcing the country's leadership in sustainable event delivery.

Business Events Continue to Drive Tourism Growth

Business events remain one of the most valuable sectors of the global tourism industry.

International conferences generate significant economic benefits by attracting high-value visitors who often extend their stays to experience local destinations, restaurants, attractions and cultural experiences.

The partnership between Business Events Australia and IAPCO strengthens Australia's ability to compete for major international events while supporting local communities, tourism operators and hospitality businesses across the country.

As the global meetings industry continues to evolve, Australia's focus on innovation, sustainability and exceptional delegate experiences positions the nation for continued success.

Australia's Future as a Global Meetings Destination

The new Destination Partnership demonstrates Australia's long-term commitment to excellence in business events and responsible tourism.

By combining world-class conference infrastructure with sustainability leadership, educational collaboration and destination expertise, Australia continues to strengthen its reputation as a preferred destination for international meetings and congresses.

For organisations seeking inspiring locations that deliver outstanding business outcomes alongside unforgettable travel experiences, Australia offers a compelling combination of professionalism, innovation and natural beauty.

Business Events Australia

Website: https://www.businesseventsaustralia.com
Tourism Australia Website: https://www.australia.com
International Association of Professional Congress Organisers (IAPCO) Website: https://www.iapco.org
Business Events Australia Industry Information https://www.businesseventsaustralia.com/en

For more travel inspiration read the daily online "The Holiday and Travel Magazine" https://theholidayandtravelmagazine.blogspot.com/

Strong Queensland Turnout for Tourism Australia Industry Briefing

Tourism Australia’s Industry Briefing

Queensland Industry Leaders Gather on the Gold Coast for National Tourism Insights

Tourism professionals from across Queensland gathered in force on Tuesday 21 October for Tourism Australia’s Industry Briefing, held at The Langham on the Gold Coast. The event brought together key figures from Australia’s tourism sector to discuss current trends, market performance, and future opportunities driving the country’s visitor economy.

Tourism Australia Outlines 2030 Vision and Market Strategy

Tourism Australia’s Acting Managing Director, Robin Mack, opened the session with a detailed update on the organisation’s core markets, current focus areas, and projected international visitation through to 2030. He highlighted how different markets and regions are expanding at varied paces, underscoring the importance of strategic adaptability in tourism planning.

Robin also shared insights into the growth of aviation access opportunities, new consumer conversation partnerships, and the latest developments within Tourism Australia’s business events strategy—all designed to strengthen Australia’s global competitiveness and attract high-value travellers.

Come and Say G’day Campaign Reaches Global Milestone

Tourism Australia’s Chief Marketing Officer, Susan Coghill, delivered an in-depth overview of the internationally acclaimed Come and Say G’day campaign. She revealed that the campaign has already achieved more than 932 million video views worldwide, demonstrating its remarkable reach and engagement with global audiences. Susan discussed how the campaign continues to build brand Australia, driving awareness and visitation intent in key international markets.

Regional Leaders Share Global Market Insights

The briefing also featured a lively panel discussion with Tourism Australia’s Regional General Managers—Jennifer Doig (South and Southeast Asia), Chris Allison (Americas and New Zealand), and Nick Henderson (Greater China). Joined by Robin Mack, the panel delved deeper into their respective regions’ performance, key initiatives, and strategic outlooks. They shared valuable insights on market-specific campaigns, aviation recovery, and evolving traveller preferences shaping the next phase of tourism growth.

Tourism and Events Queensland Reinforces Collaboration and Vision

Rounding out the afternoon, Tourism and Events Queensland (TEQ) CEO Craig Davidson addressed attendees with an update on TEQ’s priorities and Destination 2045 deliverables. He emphasised the strong partnership between TEQ and Tourism Australia, acknowledging their united efforts to position Queensland as a must-visit destination through collaborative campaigns and strategic alignment.

A United Focus on Queensland’s Tourism Future

The Gold Coast briefing reinforced the strength of Queensland’s tourism industry and its alignment with national goals. As Australia continues to welcome more international visitors, the insights and strategies shared at the Tourism Australia Industry Briefing will help shape sustainable growth and future success for Queensland’s world-class destinations.

For more information on Tourism Australia’s initiatives, visit: www.tourism.australia.com
For updates on Tourism and Events Queensland, visit: www.teq.queensland.com

For more travel inspiration read the daily online "The Holiday and Travel Magazine" https://theholidayandtravelmagazine.blogspot.com/

New broadcast series to show international travellers how to Experience Australia

Experience Australia

Incredible footage of tourism experiences around Australia, captured as part of the National Experience Content Initiative (NECI), has been turned into a TV series which will be broadcast into key tourism markets around the world to promote Australia as a travel destination.

Production company, The Precinct, has created Experience Australia using footage captured as part of the NECI program that provided around 1,500 Australian tourism operators with new imagery and vision of their products to better promote themselves to travellers.

Minister for Trade and Tourism, Don Farrell, said that Experience Australia will “showcase the best destination in the world, and encourage travellers from near and far to plan and book an Australian holiday here. Australia has so many amazing things to see and do, and Experience Australia shows the depth and breadth of what we have to offer.”

“The first season will highlight everything from Indigenous cultural tours to wildlife sanctuaries, mountain experiences, sailing and everything in between. I’m pleased that the second season will focus on Australia’s growing agritourism sector and feature more than 100 tourism operators, including our outstanding food and wine – which is such a great draw card for visitors.”

“We are fortunate to have Rachel Griffiths voice the show, which covers outstanding experiences across all eight states and territories.”

Tourism Australia Managing Director, Phillipa Harrison, said it is pleasing to see yet another use for the imagery and footage produced as part of the NECI program which launched in March 2021 to support the tourism industry during the pandemic.

“NECI was the largest content initiative ever undertaken by Tourism Australia. It provided around 1,500 tourism operators from 57 regions around the country with the high-quality marketing materials they need to attract visitors,” Ms Harrison said.

“With each operator receiving hundreds of images and footage of their product we ended up with an enormous catalogue of material and Experience Australia has given us a chance to take that to a global audience and show why there truly is nothing like Australia.”

Experience Australia will air first on the Outdoor Channel, which is available in 58 countries in more than 96 million households across Europe, the Middle East and Asia. Initially there will be two seasons of Experience Australia, both with 10 half hour episodes.

Tourism Australia: Showcasing Events That Drive the Industry

Tourism Australia

Tourism Australia plays a vital role in connecting businesses, industry leaders, and global travelers through a diverse range of events designed to promote the country as a top-tier destination. From major trade shows to business networking opportunities, these events foster collaboration, innovation, and growth within the Australian tourism sector.

Tourism Australia’s Industry Events

Each year, Tourism Australia hosts key industry events that bring together tourism professionals, businesses, and travel operators. These gatherings provide an opportunity to explore emerging trends, establish strategic partnerships, and showcase Australia's unique tourism offerings to the global market. With a strong focus on business-to-business engagement, these events help Australian operators reach new audiences and expand their presence internationally.

The Australian Tourism Events Calendar

Beyond its own hosted events, Tourism Australia curates a comprehensive tourism industry calendar featuring key happenings across the country. From large-scale trade expos to specialized networking sessions, this calendar serves as a resource for those looking to stay informed about industry trends and opportunities. Businesses and event organizers are encouraged to register their events, ensuring greater visibility and participation from local and international stakeholders.

Business Events Australia

Tourism Australia

Recognizing the impact of business travel and corporate tourism, Tourism Australia operates Business Events Australia, a specialist division dedicated to positioning the country as a premier destination for conferences, incentives, and corporate gatherings. With world-class venues, breathtaking landscapes, and exceptional hospitality, Australia attracts organizations from around the world looking to host memorable and productive business events.

Through strategic partnerships and targeted marketing efforts, Business Events Australia supports event planners in organizing seamless international conferences and incentive travel programs. The division highlights Australia’s diverse offerings, from cosmopolitan city venues in Sydney and Melbourne to unique retreat experiences in locations such as the Whitsundays or Uluru.

Driving Innovation and Growth in Tourism

By fostering a strong events landscape, Tourism Australia continues to strengthen the country’s reputation as a leading global destination. Whether through trade shows, networking events, or business conferences, these gatherings serve as a platform for industry professionals to exchange ideas, build relationships, and contribute to the ongoing success of Australian tourism.

Melbourne Convention Bureau (MCB)

Melbourne - Head Office, Level 8, 271 Spring Street, Melbourne, VIC Australia 3000
Phone: +61 3 9002 2222
Email: info@melbournecb.com.au
Web: https://www.melbournecb.com.au/

Tourism Australia: Resources to Strengthen the Industry

Tourism Australia

Tourism in Australia is a thriving and ever-evolving industry, and businesses seeking to grow in this space have access to a wealth of free resources and specialist programs provided by Tourism Australia. From marketing insights to trade show support and business development tools, these resources empower operators to create, promote, and sell world-class tourism experiences.

Working with Tourism Australia

Tourism Australia offers opportunities for businesses to engage in national and international campaigns, access valuable market research, and utilize industry tools to enhance their reach. By collaborating with the organization, businesses can leverage global tourism trends, strengthen their marketing efforts, and position themselves as key players in Australia’s visitor economy.

A significant part of Tourism Australia's marketing strategy includes working with influential ambassadors. Through the Advocacy Program, high-profile figures and industry experts promote Australian destinations in a credible and engaging way, helping to attract new audiences and inspire future travelers.

Building a Stronger Tourism Business

For businesses looking to establish or expand their presence, Tourism Australia provides practical guidance and resources. This includes essential trade show tips to help operators make the most of networking opportunities and partnerships. Additionally, a comprehensive industry directory outlines major tourism operators and government agencies responsible for tourism in each state and territory, offering insight into the broader tourism landscape.

Support for Tourism Operators

Tourism operators navigating challenges such as natural disasters or economic disruptions can access a range of support mechanisms. Federal government programs offer assistance to businesses impacted by events such as bushfires and floods, ensuring resilience and sustainability. These resources help businesses recover and adapt while continuing to provide high-quality experiences for visitors.

Industry Programs for Excellence

Tourism Australia runs several key programs aimed at fostering education, collaboration, and innovation within the industry.

• Aussie Specialist Program (ASP): Aimed at frontline travel sellers worldwide, this program equips travel professionals with the knowledge and skills needed to effectively market and sell Australian tourism experiences.
• Key Distribution Program: Tourism Australia works closely with airlines and travel companies to drive visitor numbers across priority markets, ensuring that Australia remains a top destination for international travelers.
• Signature Experiences of Australia: This initiative showcases Australia's premium tourism offerings, highlighting world-class experiences that appeal to niche markets such as adventure seekers, food and wine enthusiasts, and cultural travelers.
• National Experience Content Initiative: Helping businesses enhance their digital presence, this program provides high-quality marketing content to showcase unique tourism experiences and attract global travelers.

Empowering the Future of Australian Tourism

Tourism Australia

With a focus on growth, innovation, and sustainability, Tourism Australia continues to support operators in delivering world-class experiences. Whether through marketing initiatives, business development resources, or strategic industry programs, these tools help businesses thrive in a competitive and evolving tourism landscape. By leveraging these opportunities, Australian tourism operators can not only enhance their offerings but also contribute to the industry’s long-term success.

Melbourne Convention Bureau (MCB)

Melbourne - Head Office
Level 8, 271 Spring Street, Melbourne, VIC Australia 3000
Phone: +61 3 9002 2222
Email: info@melbournecb.com.au
Web: https://www.melbournecb.com.au/

Tourism Australia: Insights That Shape the Travel Experience

Tourism Australia

Tourism in Australia is a dynamic and ever-evolving industry, contributing significantly to the nation's economy and global reputation as a premier travel destination. Tourism Australia provides in-depth research and data to help businesses, industry leaders, and travelers understand the trends shaping visitor experiences. From aviation statistics to international travel sentiment, these insights offer a comprehensive view of Australia's tourism landscape.

Aviation Trends: Connecting the World to Australia

With its vast landscapes and remote destinations, Australia relies heavily on strong aviation connections to facilitate travel. Tourism Australia's aviation statistics highlight flight capacity, the number of weekly flights, and market trends that influence international and domestic air travel. This data is essential for airlines, travel agencies, and tourism operators looking to enhance connectivity and accessibility for visitors.

International Visitor Arrivals and Market Performance

Australia continues to attract millions of visitors each year, with international tourism playing a key role in the economy. The latest statistics reveal insights into visitor arrivals, their expenditures, and the destinations they explore. Market profiles track performance by country, shedding light on where visitors come from, their travel patterns, and the reasons behind their journeys. These insights help shape marketing strategies that appeal to global travelers.

Understanding Tourism Trends: The International Snapshot

Tourism Australia’s quarterly International Tourism Snapshot provides a concise overview of visitation, aviation, and expenditure data from key inbound markets. This information allows industry professionals to identify trends, adapt to changing demands, and improve offerings to meet visitor expectations. By monitoring these trends, Australia remains a competitive destination in the global travel industry.

Tracking Travel Sentiment and Domestic Tourism

As the tourism landscape shifts, understanding traveler confidence is crucial. Tourism Australia’s International Travel Sentiment Tracker monitors key confidence indicators among international travelers considering a trip to Australia. Similarly, the Domestic Travel Sentiment Tracker provides valuable insights into the preferences and motivations of Australian travelers exploring their own country. These reports help businesses tailor their marketing efforts and ensure a positive visitor experience.

Business Events: The Power of Corporate Travel

Beyond leisure tourism, Australia is a prime destination for business events, conferences, and incentive travel programs. Research conducted by Tourism Australia examines the factors that influence delegates' decisions to travel for business events. Understanding these behaviors allows event organizers to craft compelling experiences that attract international and domestic business travelers.

The Economic Impact of Tourism

Tourism Australia

Tourism remains a significant contributor to Australia’s economy, generating billions in revenue each year. In the 2018-19 period alone, domestic and international tourism spending reached an impressive $122 billion. This highlights the industry’s importance in job creation, regional development, and economic growth. As travel continues to recover and evolve, these figures reinforce the role tourism plays in shaping Australia’s future.

Data-Driven Strategies for a Thriving Industry

Tourism Australia’s research and statistical insights are invaluable for businesses, policymakers, and travelers alike. By leveraging data on visitor behavior, market performance, and travel sentiment, the industry can continue to innovate and enhance Australia’s appeal as a world-class destination. With a focus on strategic planning and sustainable growth, Tourism Australia remains at the forefront of promoting and strengthening the nation’s vibrant tourism sector.

Tourism Australia Head Office

Postal Address: GPO Box 2721, Sydney NSW 1006
Phone: +61 2 9360 1111
Email: ask.us@tourism.australia.com
Web: https://www.tourism.australia.com/

Tourism Australia: Sharing the Story of a Nation

Tourism Australia

Tourism Australia is dedicated to showcasing the beauty, culture, and experiences that make Australia a world-class travel destination. Guided by its core values, the organization works to inspire travelers from around the world to explore the country's diverse landscapes, rich history, and vibrant communities. With a mission to influence both international and domestic travel, Tourism Australia plays a key role in shaping the way the world sees Australia.

A Passion for Telling the Australian Story

At the heart of Tourism Australia's work is a deep passion for sharing the essence of Australia. From its ancient landscapes and unique wildlife to its dynamic cities and Indigenous heritage, the organization is committed to telling the stories that make Australia an extraordinary place to visit. Every campaign, partnership, and initiative is designed to highlight the country’s natural wonders, cultural richness, and the warm hospitality of its people.

A Commitment to Collaboration and Integrity

Tourism Australia thrives on collaboration, valuing diverse perspectives and teamwork to achieve its goals. By working closely with tourism operators, businesses, and government agencies, the organization ensures that its efforts are impactful and far-reaching. Integrity is also at the core of its operations, with a strong commitment to respecting local communities, cultures, and the environment. Sustainable tourism practices are a priority, ensuring that Australia’s breathtaking landscapes and heritage sites are preserved for future generations.

Focusing on Meaningful Impact

Tourism Australia believes in prioritizing projects that create lasting value for the tourism industry. Every initiative is designed to make a difference—whether it’s attracting international visitors, encouraging Australians to explore their own backyard, or supporting regional tourism growth. By aligning efforts with the evolving needs of travelers and industry partners, Tourism Australia ensures that its work remains relevant and beneficial to the broader economy.

Thinking Big and Pushing Boundaries

With a legacy of innovation, Tourism Australia continues to push the boundaries of destination marketing. From award-winning global campaigns to groundbreaking digital storytelling, the organization embraces new ideas and strategies to position Australia as a must-visit destination. Tourism Australia has a long history of creating inspiring campaigns that capture the imagination of travelers, and its future vision remains ambitious.

A Legacy of Promoting Australian Tourism

Tourism Australia: 50 Years

Established under the Tourism Australia Act 2004, the organization has a clear mandate to influence travel to and within Australia while fostering a thriving, sustainable tourism industry. With a history spanning over 50 years, Tourism Australia has played a pivotal role in shaping the country’s global reputation as a top-tier travel destination. Today, it continues to build strong partnerships, launch innovative marketing initiatives, and celebrate the success of Australia’s tourism sector.

Through its unwavering commitment to storytelling, collaboration, and sustainability, Tourism Australia continues to inspire travelers and strengthen the country’s position on the world stage. Whether visitors are seeking adventure, cultural experiences, or relaxation, Australia offers an unforgettable journey—and Tourism Australia is there to share its story with the world.

Tourism Australia Head Office

Postal Address: GPO Box 2721, Sydney NSW 1006
Phone: +61 2 9360 1111
Email: ask.us@tourism.australia.com
Web: https://www.tourism.australia.com/

Tourism Australia: Showcasing the Beauty and Diversity of a Nation

Tourism Australia 

Tourism Australia stands at the forefront of promoting one of the world’s most breathtaking travel destinations. With a mission to showcase the beauty, culture, and diversity of Australia to global travelers, the organization plays a pivotal role in positioning the country as a must-visit destination. Through extensive research, strategic marketing, and industry collaborations, Tourism Australia highlights the unique experiences that make Australia an unforgettable place to explore.

A Commitment to Tourism Excellence

Tourism Australia’s approach is deeply rooted in a passion for storytelling and connection. From the sun-kissed beaches of Queensland’s Gold Coast to the rugged landscapes of the Outback, from vibrant metropolitan hubs like Sydney and Melbourne to the ancient wonders of the Great Barrier Reef, the organization’s mission is to share Australia’s many treasures with the world.

By working closely with industry stakeholders, including travel operators, airlines, and hospitality businesses, Tourism Australia ensures that visitors not only discover the country’s iconic landmarks but also experience its rich cultural heritage, indigenous traditions, and local hospitality.

Insights and Research: Understanding Australia’s Tourism Landscape

To stay ahead in the ever-evolving global travel market, Tourism Australia invests heavily in research and insights. By analyzing trends, traveler behaviors, and economic impacts, the organization helps industry partners adapt and thrive. This data-driven approach ensures that Australia remains a competitive and attractive destination for tourists seeking adventure, relaxation, or cultural immersion.

Resources for Travel and Business Partners

Tourism Australia provides a wealth of resources for those in the travel and hospitality industries. Reports, publications, and marketing tools are readily available to help businesses enhance their engagement with international and domestic travelers. These resources serve as valuable guides for organizations looking to align their strategies with current tourism trends and opportunities.

Staying Updated with the Latest Tourism News

The tourism landscape is constantly changing, and Tourism Australia keeps travelers and industry professionals informed with the latest news and developments. From emerging travel trends to new marketing campaigns and government initiatives, staying connected with Tourism Australia means staying ahead in the world of travel.

Connecting Through Events

Tourism Australia also plays a crucial role in organizing and supporting key industry events that bring together tourism professionals, businesses, and media. These events provide opportunities for networking, knowledge-sharing, and collaboration, ensuring that Australia remains a dynamic and innovative force in global tourism.

Partnering with Tourism Australia

For those looking to collaborate with Tourism Australia—whether through marketing partnerships, industry advice, or promotional opportunities—the organization welcomes engagement from businesses and stakeholders eager to contribute to Australia’s thriving tourism sector.

For more information, insights, and opportunities to work with Tourism Australia, visit their corporate site and explore the many ways to connect. Whether as a traveler seeking inspiration or a business looking to grow within the tourism industry, Tourism Australia is a gateway to discovering and sharing the wonders of this extraordinary country.

Tourism Australia Head Office

Postal Address: GPO Box 2721, Sydney NSW 1006
Phone: +61 2 9360 1111
Email: ask.us@tourism.australia.com
Web: https://www.tourism.australia.com/

Launceston and Tasmania’s North is going off this Off Season…here’s what’s on

The Nut PHOTO CREDIT: Emilie Ristevski.jp

From crackling fires and vibrant pinot noirs to the pungent aroma of truffles and afternoons gazing at moody ocean swells, a winter jaunt across northern Tasmania will warm your heart and soul. Point your compass north then go with the flow – these Off Season offers will steer you in unexpected directions. 

 

EAT 

Settle in for an intimate, chef-led feast at Launceston’s Stelo at Pierre's serving up five courses jammed with local produce. Don’t get too comfy though – you’ll be whisked into the humming kitchen for a personal tour before the night is through. 

 

Sniff, taste and sharpen your senses over blind cider tastings in the cosy back cellar at Brady's Lookout Cider in the West Tamar. Then upskill and create your own ‘Méthode Traditionelle’ cider to take home. 

 

Further north, don a jacket and boots to wander among the vines at Westella Vineyard and Cellar. Learn how wine is shaped by the seasons, then taste these influences over a fireside flight of pinot noir. 

 

PLAY 

In winter, Tasmania’s caves come alive with water. Wild Cave Tours offers subterranean explorations at Mole Creek, where you can gaze into mirror-still pools and feel the mist of underground waterfalls pouring over the rocks. 

 

Get lost in intoxicating aromas at a Bridestowe Lavender Estate fragrance workshop (and maybe even find your true calling?). Soak up the history of the Nabowla estate, then roll up your sleeves and get creative. 

 

On the forested outskirts of Deloraine, Truffles of Tasmania and The Truffle Farm Tasmania host hunting tours, where you can really get your hands dirty, unearthing aromatic truffles with the help of faithful hounds. 

 

STAY 

While you’re in Deloraine, rediscover romance among misty mountains and heritage charm. Renew your nuptial vows during a cosy stay at Blakes Manor (they’ve got all the details covered). 

 

On the north coast, Low Head Pilot Station is a beacon of warmth among wild winter seas. Pick from a range of cottage accommodation and be treated to a grazing platter and dinner for two, before following a parade of little penguins along the rocky shoreline. 

 

Looking for solitude and sanctuary? Head offshore to Flinders Island for a week at Sawyers Bay Shacks. After all your Off Season adventuring, rest and re-energise on this private patch of beachfront, curled up by the fire with a good book. They’ll even throw in a hire car for when you’re ready to see the sites. 

 

WANT MORE? 

This is just the tip of the iceberg (so to speak). Check out more northern Off Season offers: 

• Josef Chromy Wines Indulge in a winter-inspired five-course feast with paired wines. 
• Derby Bank House B&B Drop your bags then sink into a wood-fired hot tub hidden in peaceful gardens. 
• Ben Lomond Alpine Resort Gear up with skis or a snowboard for a day of snow play. 
• 41 Degrees South Tour the grounds of this salmon and ginseng farm, then tuck into its tasty produce. 
• Craggy Peaks Tasmania Toast marshmallows around the crackling campfire at this Rossarden bush retreat. 

*Source: Ellie Williams, Mkt. Communications, ellie@mktcommunications.com.au

MASTERCHEF GARY MEHIGAN HELPS WHIP UP INDIAN APPETITE FOR TRAVEL TO AUSTRALIA

An Indian audience of over 14.5 million had a virtual taste of Australia with Friend of Australia and celebrity chef, Gary Mehigan. 

Gary interacted with top food bloggers and premier Aussie Specialist agents during an exclusive masterclass. 

Joined by reputed wine brand, Jacob’s Creek, he promoted Australia’s best food and drink experiences and highlighted the versatility and uniqueness of Australian cuisine. 

Gary also shared insights into sustainable culinary practices in Australia, the growing number of unique Indigenous experiences, and his travel and dining recommendations across Australia.

GENERAL ENQUIRIES
Tourism Australia Head Office
GPO Box 2721, Sydney NSW 1006
+61 2 9360 1111
ask.us@tourism.australia.com

TRAVEL ADVICE
For travel advice, please visit www.australia.com or speak to a qualified Aussie Specialist travel seller.

The Holiday and Travel Magazine
https://theholidayandtravelmagazine.blogspot.com.au

AUSTRALIA’S INDIGENOUS CUISINE SHOWCASED IN CANADA

Tourism Australia hosted a cooking class for 16 top Canadian media led by Friend of Australia Chef Mark Olive on 29 November in Vancouver. 

Tourism Australia shared an overview of its Discover Aboriginal Experiences program highlighting the variety of Aboriginal tourism products on offer throughout the country. 

Mark demonstrated his Kangaroo Bolognese recipe, using Indigenous ingredients, while weaving in stories of Australian Indigenous culture and food. 

Media learnt about Aboriginal foodways and culinary traditions, to keep their readers and audiences inspired as Australia prepares to reopen to Canadian travellers.

GENERAL ENQUIRIES
Tourism Australia Head Office
GPO Box 2721, Sydney NSW 1006
+61 2 9360 1111
ask.us@tourism.australia.com

TRAVEL ADVICE
For travel advice, please visit www.australia.com or speak to a qualified Aussie Specialist travel seller.

The Holiday and Travel Magazine
https://theholidayandtravelmagazine.blogspot.com.au

AUSTRALIA THEMED EVENT FOR HONG KONG INDUSTRY

To keep Australia as the go-to destination in Hong Kong, Tourism Australia hosted around 90 airline, travel agency and media guests for the ‘Aussie Bright Sky’ flycation event. 

The journey, which took place in the skies above Hong Kong and was offset via Cathay Pacific Group Fly Greener program, included Aussie fun-fact games and information on Tourism Australia’s programs. 

Following the flight, guests enjoyed an Australian seafood experience, destination updates and a treasure hunt.

GENERAL ENQUIRIES
Tourism Australia Head Office
GPO Box 2721, Sydney NSW 1006
+61 2 9360 1111
ask.us@tourism.australia.com

TRAVEL ADVICE
For travel advice, please visit www.australia.com or speak to a qualified Aussie Specialist travel seller.

The Holiday and Travel Magazine
https://theholidayandtravelmagazine.blogspot.com.au

AUSTRALIA BUSINESS EVENTS OFFERING TOP-OF-MIND WITH INDIA CORPORATES

Tourism Australia recently participated in its first face-to-face business event in Mumbai since the start of the pandemic. 

The MICE India and Luxury Travel Congress brought together Indian corporate and trade MICE buyers including Asian Paints, Aditya Birla Group, HDFC Life Insurance, Ambuja Cements, and Knight Frank, amongst others, to meet international suppliers. 

The meetings helped to position Australia as a premier Business Events destination and inspire Business Events decision-makers. 

Based on the Business Events Consumer Demand Project research, Australia is in the top five destinations being considered for an incentive trip in the next four years by decision-makers in India.

GENERAL ENQUIRIES
Tourism Australia Head Office
GPO Box 2721, Sydney NSW 1006
+61 2 9360 1111
ask.us@tourism.australia.com

TRAVEL ADVICE
For travel advice, please visit www.australia.com or speak to a qualified Aussie Specialist travel seller.

The Holiday and Travel Magazine
https://theholidayandtravelmagazine.blogspot.com.au

Give the Gift of Travel this Holiday Season

Australians are being encouraged to give The Gift of Travel this holiday season and support the tourism industry which has been doing it tough throughout the COVID-19 pandemic.

The Gift of Travel campaign, which is the next phase of Tourism Australia’s push for people to Holiday Here This Year, features ambassadors Hamish Blake and Zoe Foster-Blake as they plan the perfect meaningful gift.

Tourism Australia Managing Director Phillipa Harrison said the campaign, which has been launched today, is sure to get people excited and thinking about visiting new places, trying new things and visiting friends and family.

“The pandemic has left people wanting to make up for lost time and giving a travel experience will help people do just that,” Ms Harrison said.

“The Gift of Travel is about encouraging Australians to give more meaningful gifts this holiday season and in doing so give back to tourism operators and communities who have been among the hardest hit by the COVID-19 pandemic.”

“Last year, Australians spent, on average, $770 on gifts during the holiday season equating to $16 billion in total. If we can encourage people to spend just a fraction of that on travel instead it would be a multi-billion dollar boost for the tourism industry.”

“Whilst the uncertainty around state borders can make booking challenging, the wonderful thing about giving a travel or experience voucher is that they will be there ready for use when restrictions allow and people are ready to go.”

“We know from our research that there are high levels of pent-up tourism demand in Australia, so by giving the gift of travel, people can be sure they are giving a gift that people will want. So, rather than giving socks give a surfing lesson or a walking tour,” Ms Harrison said.

Tourism Australia Chief Marketing Officer Susan Coghill said December and January are traditionally the largest travelling months and this Summer that will be combined with strong pent-up demand for travel.

“The latest travel sentiment data shows the majority of Australians are either thinking or dreaming about their next holiday and now is the time to convert that into gift vouchers and actual holiday bookings,” Ms Coghill said.

“There is a travel gift for everyone at every price point, so for a last-minute gift that will last a lifetime, get inspired at Australia.com.”

Tourism Australia Ambassadors Hamish Blake and Zoe Foster Blake said giving The Gift of Travel is a two-part win, “You’re obviously giving someone that you love an incredible experience that they are never going to forget, and that is better than just another thing that you have bought off the internet which we have all done heaps of this year. Also, it’s a great way to help tourism operators and businesses.”

The Gift of Travel includes a new television campaign centred around Hamish and Zoe reaching out to well-known Australians for holiday gift ideas for their close friend, comedian Andy Lee.

The couple seek advice from around the country, consulting the Outback Wrangler Matt Wright in the Northern Territory, rugby league great Johnathan Thurston in Queensland, actor Hugh Sheridan and Elli Beer in South Australia and comedian Hannah Gadsby in Tasmania.

The Holiday and Travel Magazine
https://theholidayandtravelmagazine.blogspot.com.au