Escape the Crowds and Discover Authentic Japan in Aomori: A Journey into the Heart of Tohoku

If your dream of Japan includes ancient traditions, spectacular natural beauty, vibrant festivals and genuine cultural experiences away from the tourist crowds, then it's time to look beyond Tokyo. Just an easy 80-minute flight from Tokyo's Haneda Airport to Misawa Airport lies Aomori Prefecture, the northern gateway to the Tohoku region and one of Japan's best-kept travel secrets.

As Japan prepares to welcome 60 million international visitors annually by 2030, many travellers are seeking quieter destinations that offer authentic local experiences without the congestion of Tokyo, Kyoto and Osaka. Aomori answers that call with dramatic landscapes, rich cultural heritage, seasonal beauty and exceptional hospitality.

Through Hoshino Resorts' exclusive NORESORE Aomori Campaign, visitors can experience a carefully curated collection of unforgettable journeys across three remarkable properties—Aomoriya, Oirase Keiryu Hotel and KAI Tsugaru—each offering its own unique gateway into the traditions, landscapes and spirit of northern Japan.

Why Aomori is the Perfect Alternative to Japan's Busy Tourist Trail

While Japan's famous cities remain incredible destinations, Aomori offers something increasingly rare—space to breathe, time to connect and opportunities to experience Japanese culture as it has been lived for generations.

Instead of crowded streets and busy attractions, visitors discover peaceful countryside, welcoming communities, breathtaking scenery and authentic traditions that have shaped the Tohoku region for centuries.

Whether you're planning your first trip to Japan or returning to explore beyond the popular destinations, Aomori provides a refreshing and deeply rewarding alternative.

Discover the Deep-Rooted Culture of Tohoku

Aomori's greatest treasure is its people and their enduring connection to tradition.

Throughout the region, travellers can immerse themselves in hands-on cultural experiences that reveal the heart of northern Japan. Build your own seafood rice bowl using the freshest local catch at lively fish markets, learn the intricate art of Nanbu Sakiori textile weaving, sample premium sake crafted using generations of expertise, or explore the internationally acclaimed Towada Art Center, where contemporary art blends beautifully with nature.

These experiences create genuine connections with local communities while offering insights into customs that continue to thrive in modern Japan.

Celebrate the Beauty of Every Season

Few destinations showcase the changing seasons as spectacularly as Aomori.

Summer comes alive during the world-famous Nebuta Festival, when enormous illuminated floats parade through the streets accompanied by energetic dancers, traditional music and unforgettable celebrations.

Autumn transforms the famous Oirase Gorge into one of Japan's most breathtaking displays of crimson, amber and golden foliage, attracting photographers and nature lovers from around the world.

Winter blankets the region in pristine snow, creating magical frozen waterfalls and peaceful landscapes where visitors can soak in open-air hot springs while surrounded by spectacular winter scenery.

Spring brings thousands of cherry blossoms to Hirosaki Park, widely recognised as one of Japan's finest cherry blossom viewing locations and an unforgettable destination for photographers and travellers alike.

No matter when you visit, Aomori offers a completely different experience with every season.

Stay at Three Exceptional Hoshino Resorts

The NORESORE Aomori Campaign showcases three distinctive Hoshino Resorts properties, each providing a unique way to experience the region.

1) Aomoriya – Celebrate Festival Culture All Year Round

Aomoriya is a lively resort that captures the joyful spirit of Aomori's famous festivals every day of the year.

Situated within an expansive parkland estate, guests enjoy spectacular Nebuta performances, relaxing hot springs, horse-drawn carriage rides and beautifully designed accommodation inspired by local traditions.

The resort brings together entertainment, culture and rural hospitality, making it the perfect introduction to northern Japan.

2) Oirase Keiryu Hotel – A Sanctuary Beside Japan's Most Beautiful Stream

Nature lovers will be captivated by Oirase Keiryu Hotel, the only resort located directly alongside the stunning Oirase Gorge.

Surrounded by ancient forests and crystal-clear streams, guests enjoy spacious river-view rooms, outdoor terrace dining and guided nature experiences throughout every season.

The hotel's "Keiryu Slow-Life" philosophy encourages visitors to slow down, reconnect with nature and fully appreciate one of Japan's most spectacular landscapes.

3) KAI Tsugaru – Experience the Elegance of Traditional Japan

For those seeking the classic Japanese ryokan experience, KAI Tsugaru combines luxury with cultural authenticity.

Guests relax in historic cypress hot spring baths, stroll through the tranquil Four Seasons Water Garden and savour exquisite kaiseki dining featuring regional delicacies, including the internationally renowned Oma tuna.

Each evening concludes with live performances of the traditional Tsugaru shamisen, allowing visitors to experience one of northern Japan's most treasured musical traditions.

A Culinary Journey Through Northern Japan

Aomori's rich agricultural land and surrounding seas provide some of Japan's finest produce.

Seafood lovers can enjoy freshly caught scallops, tuna, squid and seasonal delicacies prepared with exceptional care. The region is also famous for producing Japan's finest apples, premium sake and locally grown ingredients that showcase the flavours of every season.

Dining in Aomori is more than a meal—it is another opportunity to experience the region's close relationship with nature and its commitment to quality.

Discover Art, Nature and Authentic Japanese Hospitality

Beyond its stunning scenery and vibrant festivals, Aomori offers travellers countless opportunities to explore contemporary art, traditional craftsmanship and peaceful rural landscapes.

Visit the Towada Art Center, wander through charming local towns, relax in natural hot springs, hike alongside mountain streams or simply enjoy the slower pace of life that defines the Tohoku region.

Every encounter reflects the warmth and hospitality for which northern Japan is renowned.

Experience Japan Before Everyone Else Does

As travellers increasingly seek authentic destinations beyond Japan's busiest cities, Aomori is emerging as one of the country's most exciting discoveries.

With its combination of spectacular natural beauty, rich cultural heritage, unforgettable seasonal festivals and luxurious accommodation, the region offers an immersive travel experience that feels both timeless and refreshingly uncrowded.

Whether you are watching illuminated festival floats dance through summer streets, soaking in a steaming outdoor onsen surrounded by snow, admiring vibrant autumn forests or strolling beneath spring cherry blossoms, Aomori invites you to experience Japan at its most authentic.

Plan Your Journey to Aomori

The NORESORE Aomori Campaign makes exploring northern Japan effortless, offering carefully curated experiences that showcase the very best of the region's culture, nature and hospitality.

Just 80 minutes from Tokyo, Aomori proves that some of Japan's greatest treasures are found far beyond the usual tourist trail.

Hoshino Resorts

Website: https://hoshinoresorts.com
Aomoriya Website: https://hoshinoresorts.com/en/hotels/aomoriya/
Oirase Keiryu Hotel Website: https://hoshinoresorts.com/en/hotels/oirasekeiryu/
KAI Tsugaru Website: https://hoshinoresorts.com/en/hotels/kaitsugaru/
Aomori Official Tourism Guide Website: https://aomori-tourism.com
Tohoku Tourism Promotion Organization Website: https://www.tohokukanko.jp
Japan National Tourism Organization Website: https://www.japan.travel

For more travel inspiration read the daily online "The Holiday and Travel Magazine" https://theholidayandtravelmagazine.blogspot.com/

HOSHINOYA Nara Prison Opens: Japan’s Historic Prison Reimagined as a Luxury Heritage Hotel

HOSHINOYA Nara Prison

A Remarkable New Chapter for One of Japan’s Most Historic Landmarks

Japan has unveiled one of its most fascinating luxury accommodation experiences with the opening of HOSHINOYA Nara Prison on June 25, 2026. Set within the walls of the former Nara Prison, this extraordinary 48-room luxury hotel transforms one of the nation’s most important Meiji-era architectural treasures into a world-class heritage tourism destination.

Located on a sprawling 25-acre site in Nara City, the property combines history, culture, architecture and refined hospitality in a way rarely seen anywhere in the world. By breathing new life into a government-designated Important Cultural Property, HOSHINOYA Nara Prison offers travellers an immersive journey into Japan’s past while delivering the comfort and sophistication expected from a luxury hotel.

Preserving a National Treasure Through Tourism

Originally completed in 1908, the former Nara Prison occupies a unique place in Japanese history. It is the only perfectly preserved survivor of the renowned "Five Great Prisons of Meiji," a group of correctional facilities constructed during a period when Japan was rapidly modernising and presenting itself as a modern nation to the world.

The prison's distinctive red-brick architecture and innovative radial design became symbols of progress and engineering excellence during the Meiji era. Following a meticulous seven-year restoration project, the site has been carefully preserved while being adapted for modern hospitality use.

This visionary redevelopment creates what has been described as a "cycle of heritage," where tourism directly contributes to the ongoing preservation and sustainability of an irreplaceable cultural landmark. Guests are not simply visiting history; they are actively supporting its future.

From Prison Cells to Elegant Luxury Suites

HOSHINOYA Nara Prison

One of the most remarkable aspects of HOSHINOYA Nara Prison is the transformation of former prison cells into sophisticated guest accommodation.

Guided by the design philosophy "From Historic Walls to Timeless Elegance," the hotel successfully balances historical authenticity with contemporary luxury. Multiple former cells have been combined to create spacious guest rooms and suites, allowing visitors to appreciate the building's original character while enjoying modern comforts.

The flagship 11-Cell Deluxe Suite exemplifies this approach, where exposed century-old brickwork and preserved architectural details are complemented by elegant furnishings, sleek steel accents and luxurious amenities.

Throughout the property, guests encounter thoughtful design elements that celebrate the building’s history without compromising comfort or style.

Architectural Beauty Beyond the Guest Rooms

The hotel’s public spaces are equally impressive. The Main Lounge occupies a dramatic open atrium where original vaulted beams and restored architectural features create a striking atmosphere. European-inspired furnishings add warmth and sophistication while allowing the historic structure to remain the centrepiece.

The Dining Lounge offers another memorable setting, blending traditional architecture with contemporary design. Overlooking an attractive courtyard, the space creates an inviting environment where guests can relax, socialise and savour exceptional cuisine.

Every corner of the property has been carefully curated to create an atmosphere that honours the building’s past while embracing modern luxury.

A Culinary Journey Through Japanese History

HOSHINOYA Nara Prison

Dining at HOSHINOYA Nara Prison is designed to be an experience in itself.

The hotel's signature "Gastronomy Chronicle" dinner presents a carefully crafted tasting menu that explores the fascinating evolution of French cuisine in Japan. Through innovative dishes and historical storytelling, guests can discover how Western culinary traditions influenced Japanese dining culture over the decades.

Mornings begin with a nostalgic Meiji-style breakfast inspired by the Western cuisine that became popular during Japan’s era of rapid modernisation. These unique dining experiences allow visitors to engage with history through flavour, presentation and culinary craftsmanship.

Immersive Cultural Experiences for Every Guest

HOSHINOYA Nara Prison offers much more than accommodation. Guests are invited to participate in a range of daily cultural activities designed to engage the senses and deepen their connection to the property's heritage.

Experiences include:

• The complimentary Akane Tea Salon each afternoon
• Evening Fragrance Blending sessions
• Late-night Gramophone Soirée gatherings
• Exclusive access to the Nara Prison Museum

A dedicated private pathway allows hotel guests direct access to the museum, offering unique insights into the building’s history, architecture and significance within Japan’s correctional system.

These carefully curated experiences transform a stay into a rich cultural journey that extends well beyond traditional sightseeing.

A New Landmark for Heritage Tourism in Japan

HOSHINOYA Nara Prison

The opening of HOSHINOYA Nara Prison represents a significant milestone for heritage tourism and adaptive reuse projects worldwide. It demonstrates how historic buildings can be preserved, celebrated and revitalised through innovative hospitality concepts that respect the past while creating meaningful experiences for modern travellers.

For visitors seeking an extraordinary luxury escape, a deep connection to Japanese history and a truly unique place to stay, HOSHINOYA Nara Prison offers one of the most intriguing new hotel experiences in Asia.

As travellers continue to seek authentic and meaningful destinations, this remarkable property stands as a shining example of how history and hospitality can coexist in perfect harmony.

HOSHINOYA Nara Prison

Website: https://hoshinoresorts.com/en/hotels/hoshinoyanaraprison/
Location: Nara City, Japan

For more travel inspiration read the daily online "The Holiday and Travel Magazine" https://theholidayandtravelmagazine.blogspot.com/

Escape Kyoto’s Summer Heat with a Timeless Retreat at Hoshinoya Kyoto

Hozu River, part of the Hoshinoya Kyoto resort experience

As summer temperatures rise across Japan, travellers searching for a peaceful and authentic cultural escape are discovering a hidden sanctuary nestled among the forested mountains of Arashiyama. For the 2026 summer season, Hoshinoya Kyoto is inviting guests to experience a side of Kyoto that few visitors ever see, where ancient traditions, natural beauty and refined hospitality combine to create one of Japan’s most extraordinary luxury travel experiences.

Located in the tranquil area of Oku-Arashiyama, Hoshinoya Kyoto occupies a secluded riverside setting that has welcomed aristocrats, poets and nobles for more than a thousand years. Accessible only by private boat along the scenic Oi River, the property offers an exclusive journey into Kyoto’s cultural heart while providing a refreshing escape from the city's summer heat.

With three new seasonal programs launching for 2026, the renowned riverside retreat is redefining luxury travel through meaningful cultural immersion and timeless Japanese hospitality.

A Thousand-Year-Old Summer Tradition Reimagined

Long before air conditioning existed, Kyoto's aristocracy developed elegant ways to stay cool during the hot summer months. Hoshinoya Kyoto has revived these traditions through its new Nouryo Stay experience, offering guests the opportunity to discover the ancient art of summer cooling.

Positioned at the foot of Kyoto's northern mountains, the property enjoys a unique microclimate that can be several degrees cooler than the city centre. The surrounding forests, flowing river and shaded landscape naturally create a refreshing environment that feels worlds away from the bustling streets of Kyoto.

Guests participating in the Nouryo Stay can enjoy delicately crafted shaved ice inspired by literary references from The Pillow Book, one of Japan’s most celebrated classical works. Traditional ingredients such as water pepper and refined wasanbon sugar create subtle flavours that evoke the elegance of Heian-era culture.

As evening arrives, a specially curated Nouryo Dinner is served using exquisite glassware reminiscent of treasured possessions once reserved for noble households. The experience allows guests to dine by shifting natural light while embracing seasonal customs that have endured for centuries.

A Luxury Solo Retreat for Reflection and Renewal

meditating in the garden of the

luxury HOSHINOYA Kyoto resort

Modern travellers are increasingly seeking meaningful solo travel experiences, and Hoshinoya Kyoto has responded with an innovative all-inclusive program designed specifically for individual guests.

The Summer Solo Trip offers a carefully curated 24-hour retreat that encourages self-reflection, intellectual exploration and personal restoration.

Unlike traditional luxury holidays focused on activity and entertainment, this program invites guests to slow down and reconnect with their inner world. Participants have access to a selection of literature chosen in partnership with Kyoto's legendary Keibunsha Ichijoji bookstore, allowing them to explore Japanese culture, philosophy and creativity through carefully selected works.

One highlight is the Aerial Tea Room, where guests practice the contemplative art of Bonkei. This traditional activity involves arranging sweets and miniature landscapes in a way that reflects the surrounding scenery, encouraging mindfulness and artistic expression.

Private stretching sessions held within secluded gardens further enhance the experience, creating an atmosphere of tranquillity rarely found in contemporary travel.

Discover Kyoto Through Living Traditions

For travellers eager to experience Japan beyond conventional sightseeing, Hoshinoya Kyoto has introduced Summer Research for Adults, a program designed to deepen understanding of Kyoto's living cultural heritage.

The initiative encourages guests to actively participate in customs and rituals that have shaped Japanese society for generations.

Activities include writing wishes on traditional Kaji leaves, a custom associated with seasonal celebrations and spiritual reflection. Guests can also join evening firefly viewing experiences accompanied by readings from The Tale of Genji, one of the world's oldest novels and a cornerstone of Japanese literature.

These immersive experiences allow visitors to engage directly with traditions that are often overlooked by mainstream tourism.

Exclusive Access to Kyoto’s Cultural Masters

Hoshinoya Kyoto spiral lantern

A standout feature of the Summer Research for Adults program is the opportunity to learn from Kyoto's most respected cultural custodians.

Through exclusive Gyoten Lectures, guests gain rare access to masters of traditional flower arrangement, historic incense artisans and other practitioners dedicated to preserving Japan’s cultural heritage.

These intimate sessions provide insights that extend far beyond typical tourism experiences. Rather than simply observing traditional arts, participants are invited to engage with the philosophies, techniques and values that have sustained these crafts for centuries.

The result is a deeper understanding of Kyoto's identity as a city where history, creativity and spirituality remain part of everyday life.

The Unique Appeal of Oku-Arashiyama

While many visitors focus on Kyoto's famous temples and crowded tourist districts, Oku-Arashiyama offers a quieter and more contemplative side of the city.

Surrounded by mountains, forests and rivers, the region provides a peaceful setting where travellers can connect with nature while exploring Japan’s cultural traditions.

The journey to Hoshinoya Kyoto itself becomes part of the experience. Guests arrive via private boat along the Oi River, travelling through landscapes that have inspired artists and poets for centuries.

This sense of arrival immediately separates the property from conventional luxury hotels and creates an atmosphere of exclusivity and serenity from the very beginning.

Why Hoshinoya Kyoto Is One of Japan’s Most Extraordinary Summer Escapes

tranquil garden courtyard at the
HOSHINOYA Kyoto luxury resort

As travellers increasingly seek authentic, experience-driven journeys, Hoshinoya Kyoto offers a compelling alternative to traditional luxury accommodation.

Its combination of historical significance, cultural immersion, natural beauty and personalised experiences creates a destination where guests can slow down, reconnect and gain a deeper appreciation of Japan.

Whether enjoying ancient summer traditions, participating in literary and cultural experiences, or simply relaxing beside the river beneath Kyoto’s forested mountains, visitors discover a side of Japan that remains timeless and profoundly memorable.

For those seeking one of the most unique luxury travel experiences in Kyoto, Hoshinoya Kyoto delivers an unforgettable journey into the heart of Japanese culture.

Hoshinoya Kyoto

Website: www.hoshinoresorts.com/en/hotels/hoshinoyakyoto
Hoshino Resorts: www.hoshinoresorts.com
Destination Information: www.hoshinoresorts.com/en/hotels/hoshinoyakyoto
Location: Arashiyama, Kyoto, Japan

For more travel inspiration read the daily online "The Holiday and Travel Magazine" https://theholidayandtravelmagazine.blogspot.com/

Yokohama Reimagined: Inside the New OMO7 Hotel at the Historic City Hall Site

OMO7 Yokohama by Hoshino Resorts

A Landmark Reborn in the Heart of Yokohama

In an exciting development for travellers to Yokohama, the opening of OMO7 Yokohama by Hoshino Resorts marks the transformation of a cherished civic landmark into a vibrant hospitality destination. Located within the newly developed Basegate Yokohama Kannai, the 276-room hotel breathes new life into the former Yokohama City Hall site.

This innovative project blends history, culture and contemporary design, offering visitors a unique opportunity to experience the city’s heritage in a completely new way.

A Legacy Hotel with Deep Cultural Roots

OMO7 Yokohama is more than just a place to stay. It is a carefully curated “Legacy Hotel” that honours the architectural significance of the original City Hall, designed by renowned Japanese architect Togo Murano.

Key elements of the historic building have been thoughtfully preserved and reimagined throughout the hotel. Guests will encounter restored design features such as the Taizan tile artwork, now showcased within the hotel’s bakery, and the iconic circular lighting from the former Assembly Hall, elegantly incorporated into the lobby.

Even the grand staircase, once part of the Citizen’s Plaza, has been recreated with its original wooden handrails, allowing guests to physically connect with Yokohama’s past as they move through the space.

Immersive Experiences That Capture Yokohama Spirit

OMO7 Yokohama

Operated by Hoshino Resorts, OMO7 Yokohama reflects the brand’s commitment to delivering localised travel experiences. Guests are invited to explore the surrounding Kannai district through guided neighbourhood tours, uncovering hidden gems and cultural stories that define the area.

From curated activities to thoughtfully designed interiors, the hotel captures what is often described as “Yokohama-ism,” a unique blend of international influence and Japanese tradition shaped by the city’s history as a major port.

Dining, Culture and Entertainment in One Destination

The hotel is a key component of Basegate Yokohama Kannai, a large-scale development positioned directly in front of Kannai Station. This vibrant precinct brings together a diverse mix of attractions, including a bookstore concept that merges food and art, immersive live entertainment spaces and one of Japan’s largest gourmet streets featuring 34 restaurants and bars.

Within the hotel, guests can enjoy a morning buffet highlighting carefully selected local ingredients, while evenings offer a completely different atmosphere.

Yokohama Nights with Jazz and Sea Breezes

As night falls, OMO7 Yokohama truly comes alive. The rooftop terrace provides a memorable setting where guests can relax to live jazz music, a genre deeply rooted in Yokohama’s cultural identity.

With the sea breeze in the air and the city lights shimmering below, visitors can savour local craft beer alongside classic dishes such as Napolitan spaghetti, a Yokohama-born favourite. This combination of music, cuisine and atmosphere creates an unforgettable nightlife experience that reflects the city’s cosmopolitan charm.

A New Era for Yokohama Tourism

OMO7 Yokohama

The opening of OMO7 Yokohama signals a broader revitalisation of the Kannai district, positioning it as a must-visit destination for both domestic and international travellers. By preserving its architectural heritage while introducing modern hospitality and entertainment, the development sets a new benchmark for urban regeneration in Japan.

For visitors seeking a stay that goes beyond accommodation, OMO7 Yokohama offers an immersive journey into the heart and soul of the city.

Web Contact Details

OMO7 Yokohama by Hoshino Resorts: https://omo-hotels.com/yokohama/
Hoshino Resorts: https://www.hoshinoresorts.com/
Yokohama Official Visitors Guide: https://www.yokohamajapan.com/

For more travel inspiration read the daily online "The Holiday and Travel Magazine" https://theholidayandtravelmagazine.blogspot.com/

Reset Your System in Japan: The Cool-Down Onsen Soak Redefining Summer Wellness in 2026

Hoshino Resorts

As temperatures continue to climb across Japan following the country’s record-breaking heat events of 2025, a new wellness movement is transforming how travellers experience Japanese summer. Rather than escaping the heat, one leading luxury hospitality brand is embracing it with a scientifically designed solution that blends ancient bathing traditions with modern health expertise.

From 1 June to 31 August 2026, Japan’s acclaimed KAI properties by Hoshino Resorts will launch the innovative “Cool-Down Soak” program, offering guests a refreshing new take on the traditional onsen experience. Developed in collaboration with respected balneotherapy specialist Dr. Shinya Hayasaka, this immersive wellness initiative positions the Japanese onsen not simply as a place of relaxation, but as a powerful tool for summer recovery, body regulation and nervous system reset.

The Japanese Summer Wellness Trend Travellers Need to Know

Japan’s famous hot springs, known as onsen, have long been celebrated for their therapeutic properties. Traditionally associated with steaming mineral waters and winter escapes, they are now being reimagined for the realities of modern climate challenges.

The Cool-Down Soak introduces a carefully calibrated immersion in “tepid waters” maintained at a soothing 35–36°C. This temperature sits within the body’s thermoneutral zone, allowing bathers to lower their core body temperature without the physical stress often linked to conventional hot bathing.

Guests are guided by experienced Yumori, or onsen masters, who supervise the ideal 10 to 20-minute soak. The result is a bathing ritual designed to calm the autonomic nervous system, reduce overheating, minimise post-bath perspiration and leave participants feeling genuinely refreshed rather than drained by the summer heat.

For wellness travellers seeking authentic Japanese health experiences, this may be one of the most compelling new travel trends of 2026.

A Recovery Ritual Designed for Mind and Body

The experience extends beyond the bath itself, embracing a holistic philosophy of recovery from the inside out.

Immediately after soaking, guests can enjoy a curated menu of chilled functional beverages created specifically to support hydration and replenishment.

Hoshino Resorts

Among the highlights is the KAI Original Post-Bath Beer, a crisp, low-alcohol craft brew designed with post-onsen refreshment in mind. Those preferring a traditional wellness option can opt for chilled amazake, Japan’s centuries-old fermented rice drink often referred to as the nation’s “traditional superdrink.”

Rich in amino acids, vitamins and naturally restorative nutrients, amazake provides a nourishing counterbalance to the dehydration and fatigue often associated with prolonged summer heat exposure.

It is a thoughtful addition that elevates the experience from simple bathing to a complete seasonal wellness ritual.

Discover the Art of Cooling Down the Japanese Way

One of the most memorable elements of the Cool-Down Soak experience lies within KAI’s dedicated Yuagari lounges — tranquil post-bath sanctuaries designed to engage the senses and amplify the feeling of coolness.

These calming spaces draw inspiration from the timeless elegance of a traditional Japanese summer. Guests are surrounded by the soft, melodic sound of regional wind chimes, the gentle movement of handcrafted paper fans and carefully curated breezes that create an atmosphere of nostalgic serenity.

Rather than rushing back into the outside world, visitors are encouraged to linger, unwind and fully absorb the lingering calm of the bathing ritual.

It is a subtle but powerful reminder that wellness in Japan often resides in the details — in stillness, atmosphere and the deliberate slowing of the senses.

Why Japan’s Cool-Down Onsen Experience Belongs on Your 2026 Travel List

As global travellers increasingly seek meaningful wellness journeys, Japan’s Cool-Down Soak program arrives at exactly the right moment.

Combining traditional onsen culture, medical expertise and climate-conscious wellbeing, this unique seasonal offering demonstrates how ancient practices can adapt to contemporary lifestyles without losing their cultural authenticity.

For travellers planning a summer escape to Japan in 2026, this innovative experience offers far more than relaxation. It presents an opportunity to reset the body, restore balance and discover a cooler, calmer side of Japanese wellness culture.

Whether you are a dedicated wellness traveller, a lover of Japanese traditions or simply seeking relief from the summer heat, the Cool-Down Soak promises a restorative journey unlike any other.

Web Contact Details:
Website: https://hoshinoresorts.com/en/brands/kai/
More Information: https://hoshinoresorts.com/en/brands/kai/

For more travel inspiration read the daily online "The Holiday and Travel Magazine" https://theholidayandtravelmagazine.blogspot.com/

Two New OMO Hotels in Yokohama: High Rise Living Meets Heritage Design with Hoshino Resorts

OMO7 Yokohama

Yokohama is stepping confidently into the spotlight as one of Japan’s most exciting urban destinations, offering a refined alternative to the fast pace of Tokyo. With its blend of waterfront charm, cultural depth, and contemporary energy, the city is now home to two remarkable new openings by Hoshino Resorts. The arrival of OMO7 Yokohama and OMO5 Yokohama Bashamichi introduces a fresh perspective on city stays, combining immersive local experiences with innovative design.

Yokohama Rising as Japan’s Sophisticated Urban Escape

Located just south of Tokyo in the Kantō region, Yokohama offers travellers a more relaxed yet equally vibrant city experience. With its maritime heritage, open waterfront spaces, and thriving cultural scene, it provides a compelling destination for those seeking depth without density.

These two new OMO properties embrace the concept of slow city travel, encouraging guests to explore at their own pace while connecting with the local rhythm of Yokohama life.

OMO7 Yokohama: A Cultural Landmark Reimagined

Just opened in April 2026, OMO7 Yokohama transforms the historic former Yokohama City Hall into a dynamic lifestyle hotel. Designed with respect for the architectural legacy of renowned architect Togo Murano, the property preserves mid century design elements while introducing a bold and contemporary aesthetic.

With 276 guest rooms featuring striking colour themes inspired by the original interiors, the hotel creates a vibrant and engaging atmosphere. Unique social spaces such as the Yagura Suite and the Katariba Room encourage interaction and storytelling, reflecting the spirit of Yokohama.

Guests can enjoy the brand’s first OMO Bakery, where innovative pairings of bread and alcohol redefine casual dining. Experiences extend beyond the hotel through curated Go KINJO activities, including guided neighbourhood walks and rooftop events that celebrate local culture.

As part of the BASEGATE Kannai development, the hotel is surrounded by entertainment venues, immersive attractions, and a diverse selection of dining options, making it a destination in its own right.

OMO5 Yokohama Bashamichi: Sky High Living with Panoramic Views

OMO5 Yokohama Bashamichi

Opening earlier in January 2026, OMO5 Yokohama Bashamichi offers a completely different yet equally compelling experience. Positioned 154 metres above ground, this apartment style hotel redefines urban accommodation with its concept of a 360 degree sky voyage.

Each room is designed for extended stays, featuring kitchens and laundry facilities that provide the comfort of a private residence. The interiors draw inspiration from ship cabins, reflecting Yokohama’s maritime heritage while maintaining a modern and stylish feel.

The highlight of the property is its breathtaking panoramic views. Guests can take in sweeping vistas of the Yokohama skyline, and on clear days, enjoy sights that stretch to Mount Fuji, Tokyo Skytree, and Tokyo Tower.

Communal spaces, including a wheelhouse inspired lounge and themed play zones, create a sense of adventure and discovery. Curated evening experiences and local engagement programmes further enhance the sense of living like a local in the sky.

A New Way to Experience Yokohama

Together, OMO7 Yokohama and OMO5 Yokohama Bashamichi represent a new chapter in urban hospitality. One celebrates history and architectural heritage, while the other embraces height, perspective, and modern living.

Both properties reflect Hoshino Resorts’ commitment to delivering authentic, locally inspired experiences that go beyond traditional accommodation. They invite travellers to slow down, explore deeper, and discover Yokohama through a fresh lens.

Discover Yokohama’s Future Today

With these two innovative openings, Yokohama strengthens its position as a must visit destination in Japan. Whether exploring historic districts or gazing out across the harbour from above, visitors can now experience the city in ways that are both immersive and unforgettable.

Contact Details

Hoshino Resorts
Website: https://www.hoshinoresorts.com/

OMO7 Yokohama
Website: https://hoshinoresorts.com/en/hotels/omo7yokohama/

OMO5 Yokohama Bashamichi
Website: https://hoshinoresorts.com/en/hotels/omo5yokohamabashamichi/

For more travel inspiration read the daily online "The Holiday and Travel Magazine" https://theholidayandtravelmagazine.blogspot.com/

HOSHINOYA Nara Prison set to open on June 25, 2026

HOSHINOYA Nara Prison

HOSHINOYA, Hoshino Resorts’ flagship luxury brand where each property offers a unique theme and an unparalleled sense of place, will open HOSHINOYA Nara Prison on June 25, 2026. As the only surviving structure of the Meiji government's "Five Great Prisons", the former prison is being transformed into the brand’s ninth property, turning its historic walls into a timelessly elegant stay. The prison’s iconic red-brick walls, radial cellblocks, and administrative buildings have been reimagined through a modern lens while meticulously preserving their original architectural heritage. Reservations will commence on January 20, 2026, coinciding with the debut of a dedicated teaser website and film.

Concept: From Historic Walls to Timeless Elegance 

 the exquisite architecture of the Meiji era—when Japan first opened its doors to the world—HOSHINOYA Nara Prison stands as Japan’s first luxury hotel set within an Important Cultural Property of such unique historical significance. By harmonizing original architectural details with modern sensibilities, the hotel honors its heritage to offer an immersive stay—one that reflects the Western-inspired cultural flourishes that defined the dawn of Japan’s modernization. It is the beginning of a new era, turning the former prison into a new luxury destination.

Former cells reimagined for deep relaxation at this all-suite property

HOSHINOYA Nara Prison

The guest rooms have been reimagined by joining former prison blocks into private, luxury sanctuaries of profound tranquility. In "The 10-Cell" suite, ten individual solitary cells—the smallest units of the original structure—have been seamlessly integrated into one expansive, opulent space.

 
The interior reveals a beautiful fusion of eras: 100-year-old hand-laid brick walls, once hidden beneath plaster, harmonize with bold iron pillars supporting modern architecture and elegant wood paneling. This design captures the intersection of the building's deep history and contemporary aesthetics. Each of the 48 suites features distinct areas for sleeping, living, and dining, creating diverse ways to relax throughout your stay. Surrounded by the weight of historic brick walls, guests can witness the shifting of light and the passage of luxury time.

A one-of-a-kind experience through fine dining and curated activities

HOSHINOYA Nara Prison

In the detached dining hall, guests can savor Japanese-French cuisine, a refined evolution of traditional Western techniques with Japanese touches. A variety of immersive experiences and activities that reflect the signature HOSHINOYA spirit are also in development. What was once a place of confinement defined by sturdy, enclosed walls has been transformed into a luminous, open sanctuary of luxury—inviting guests to partake in a truly singular moment.

The teaser trailer debuts and reservations open on January 20th

A special website has been launched featuring a teaser video that offers the first glimpse of the guest rooms, alongside the design philosophy of architect Rie Azuma. Coinciding with the video’s debut, the property will begin accepting reservations on January 20, 2026. This Important Cultural Property, a cornerstone of Meiji-era architecture, officially joins the HOSHINOYA portfolio on June 25, 2026, marking the start of a new legacy.
Link to the website: https://hoshinoresorts.com/hoshinoya-tokutouseki/
Link to the video: https://www.youtube.com/watch?v=JV0gnb8jO2Q

HOSHINOYA Nara Prison’s logo

HOSHINOYA Nara Prison

The logo for HOSHINOYA Nara Prison features a distinctive hourglass motif, symbolizing a new passage of time for this historic site. This design reflects the regeneration of the former Nara Prison—a landmark beloved by the community for over a century—as it transitions from its storied past into a future defined by luxury and rebirth.

The Former Nara Prison Museum, dedicated to preserving and passing on the site’s profound historical value, is set to open in April

HOSHINOYA Nara Prison

In accordance with the 2017 agreement with the Ministry of Justice, Hoshino Resorts and the Former Nara Prison Preservation and Utilization Co., Ltd. have completed extensive seismic retrofitting of the site's iconic red-brick structures. The grounds will feature two distinct experiences: HOSHINOYA Nara Prison, a luxury hotel, and the Nara Prison Museum, a public facility dedicated to the site’s history and architectural heritage. While the hotel offers an immersive stay, the Museum will welcome day visitors starting April 27th, providing an educational look into the prison’s century-long legacy.
[Reference] Hoshino Resorts to Open Nara Prison Museum on April 27, 2026
https://hoshinoresorts.com/en/news/10/2025/186978/

About the Former Nara Prison, an Important Cultural Property of Japan

HOSHINOYA Nara Prison

Commissioned in 1908 as a landmark national project, the former Nara Prison was a cornerstone of the Meiji government’s drive toward judicial modernization and the abolition of unequal treaties. Designed by renowned architect Keijiro Yamashita, the structure stands as a testament to the era’s advanced engineering and national prestige. The elegant red-brick masonry utilizes the 'Haviland System,' featuring multiple wings radiating from a central guardhouse—a layout that remains a symbol of Japan’s modern penal history. After more than a century of service, the site was designated a National Important Cultural Property in 2017, honored for its profound historical value and masterful architectural design.

HOSHINOYA Nara Prison

HOSHINOYA Nara Prison

Location: 18 Hannyaji-cho, Nara City, Nara Prefecture
Phone: 050-3134-8091 (HOSHINOYA central reservations)
Number of Rooms: 48 rooms Check-in 3:00 PM / Check-out 12:00 PM
Facilities: Guest rooms, reception, main lounge, dining, dining lounge
Ancillary Facilities: Nara Prison Museum by Hoshino Resorts (Available for day use)
Access: 10 minutes by car from JR Nara Station, 6 minutes by car from Kintetsu Nara Station
Opening Date: June 25, 2026
Reservation Acceptance: January 20, 2026
Price: From ￥147,000 per night (per room, includes tax and service charge, meals excluded)
URL: https://hoshinoresorts.com/en/hotels/hoshinoyanarakangoku/

Hotel Design: Azuma Environment and Architecture Institute
Landscape Design: Onsite Planning and Design Office
Lighting Design: ICE Urban Environmental Lighting Institute

About HOSHINOYA

~Luxury hotel embodying the true characteristics of land, history, and culture~

HOSHINOYA is an accommodation with distinct themes, conceptualized from each location's land, history, and culture. Woven into these distinct themes is our attention to detail in every aspect from the design to hospitality; contributing to the creation of a one-of-a-kind world of HOSHINOYA. Enrich the heart with the epiphanies of travel through a unique stay experience.
Brand Homepage: https://hoshinoresorts.com/en/brands/hoshinoya/
Brand PR Video: https://www.youtube.com/watch?v=KX5MwE8pALQ

For more travel inspiration read the daily online "The Holiday and Travel Magazine" https://theholidayandtravelmagazine.blogspot.com

HOSHINOYA Asuka to Open in 2027 in Japan’s First Capital, Asuka Village, Nara Prefecture

HOSHINOYA Asuka

A 35-room luxury retreat nestled within a Special Historic Preservation Area—a timeless stay in Japan's ancient capital

HOSHINOYA, the flagship luxury brand of Hoshino Resorts, is pleased to announce the scheduled 2027 opening of its newest property in Asuka Village, Nara Prefecture. This development marks the second HOSHINOYA establishment in Nara, further expanding the brand’s commitment to providing extraordinary, immersive experiences rooted in Japan’s regional heritage.

This project is the culmination of a long-term partnership between Hoshino Resorts and Asuka Village, beginning with a Corporate Location Agreement in 2016 and a Comprehensive Collaboration Agreement for Regional Revitalization in 2019. By leveraging Asuka’s unparalleled historical assets, HOSHINOYA aims to create a unique experience that fosters deep community ties while offering guests a window into the foundations of Japanese civilization.

About HOSHINOYA Asuka

Nestled in a serene valley in western Asuka, the property’s design honors the traditional aesthetic of the region. The resort will feature low-rise, detached guest pavilions crowned with tiled roofs—a signature architectural element introduced to Japan during the Asuka period alongside Buddhism.
The site's topography will be celebrated through a central garden inspired by the iconic terraced rice fields of the Japanese countryside. Situated on the grounds that once formed Asuka-kyō, Japan’s first imperial capital, the resort invites guests to reconnect with the spirit and culture of a bygone era through HOSHINOYA’s creative and contemporary lens.

About Asuka Village

Asuka Village holds profound significance as the birthplace of the Japanese centralized state. It was here that influential figures—including Empress Suiko and Prince Shōtoku—shaped the nation’s early political and spiritual landscape. The village is home to a wealth of archaeological treasures, such as the Ishibutai Tumulus and Asuka-dera, Japan's first full-scale Buddhist temple. As the only municipality in Japan where the entire administrative area is designated as a Special Preservation District, Asuka remains a living museum. These efforts toward preservation are underscored by the village’s bid for UNESCO World Cultural Heritage status in 2026 under the designation “Asuka-Fujiwara: Archaeological Sites of Japan’s Ancient Capitals.”

HOSHINOYA Asuka

Location: 979-1 Mayumi, Asuka Village, Takaichi District, Nara Prefecture, Japan
Building Area: 5,294.69 m²
Total Floor Area: 5,501.28 m²
Site Area: 49,997.48 m²
Number of Guestrooms: 35
Architectural Design: Azuma Environmental & Architectural Design Institute
Landscape Design: Onsite Planning & Design Office
Scheduled Opening: 2027 (planned)

About HOSHINOYA Brand

Luxury hotel embodying the true characteristics of land, history, and culture
HOSHINOYA is an accommodation with distinct themes, conceptualized from each location's land, history, and culture. Woven into these distinct themes is our attention to detail in every aspect from the design to hospitality; contributing to the creation of a one-of-a-kind world of HOSHINOYA. Enrich the heart with the epiphanies of travel through a unique stay experience.

Website: https://hoshinoresorts.com/en/

For more travel inspiration read the daily online "The Holiday and Travel Magazine" https://theholidayandtravelmagazine.blogspot.com

Japan’s Next Chapter in Luxury Travel: Eight Landmark Hotel Openings by 2026

A New Era of Design-Led Travel in Japan

Japan is set to redefine its hospitality landscape with the opening of eight landmark properties by the end of 2026. From historic reinventions and sustainable architecture to skyline-defining city hotels and serene onsen retreats, these new openings reflect Japan’s ability to blend tradition, innovation and place-based storytelling. For travellers planning future journeys, these properties offer compelling new reasons to explore both iconic cities and lesser-known destinations.

1) RISONARE Shimonoseki: Design Meets Sustainability

Opening in December 2025 in Yamaguchi Prefecture, RISONARE Shimonoseki introduces the concept of a “Strait Designer’s Hotel.” Overlooking the Kanmon Strait, the hotel incorporates local motifs such as fugu and maritime culture into its architecture and guest experiences. As Japan’s first hotel to achieve ZEB Ready Certification and the highest CASBEE S Rank, the property sets a new benchmark for environmentally responsible luxury while celebrating regional identity.

2) OMO5 Yokohama Bashamichi: A 360-Degree Urban Voyage

OMO5 Yokohama Bashamichi

Launching in January 2026, OMO5 Yokohama Bashamichi rises 154 metres above the city and is directly connected to Bashamichi Station. Inspired by the romance of maritime travel, the hotel’s “360° Sky Voyage” concept ensures every room captures shifting views of Yokohama Bay and the city skyline. This vertical city hotel is designed for travellers who want to stay immersed in Yokohama’s energy from sunrise to nightfall.

3) OMO7 Yokohama: History Reimagined

Scheduled to open in April 2026, OMO7 Yokohama forms part of the BASEGATE Yokohama Kannai redevelopment on the former City Hall site. The original building, designed by architect Togo Murano, will be carefully adapted into a retro-modern city tourism hotel. Located opposite JR Kannai Station, the property blends Yokohama’s architectural heritage with contemporary comfort, offering guests a deeper connection to the city’s past and present.

4) HOSHINOYA Nara Prison: Luxury with Meaning

HOSHINOYA Nara Prison

One of Japan’s most anticipated openings, HOSHINOYA Nara Prison will debut in 2026 alongside the Nara Prison Museum. This Important Cultural Property from the Meiji era is the only remaining structure of its kind. The hotel becomes Japan’s first luxury property created from a former prison, while the museum explores architectural history and evolving ideas of freedom and rehabilitation. Together, they offer a powerful and thought-provoking stay experience.

5) KAI Kusatsu: Onsen Culture Reconnected

Opening in June 2026 in Gunma Prefecture, KAI Kusatsu introduces a new style of onsen ryokan stay. A private tunnel links the peaceful retreat to the lively hot spring town, encouraging longer visits and deeper exploration. Guests can soak in two types of acidic hot springs, including Banzaikō, and choose between refined kaiseki dining or the specialised soba restaurant, creating a stay shaped by choice and immersion.

6) KAI Miyajima: Sacred Landscapes and Sea Views

KAI Miyajima

Set to open in summer 2026, KAI Miyajima marks Hoshino Resorts’ first property on the island famed for the Itsukushima Shrine. Located close to this iconic World Heritage site, the hotel features signature “Sea Fog Rooms” with ocean views and draws on traditional Setouchi sauna culture. The experience is designed to connect guests with Miyajima’s spiritual atmosphere and coastal heritage.

7) KAI Zao: Panoramic Mountain Serenity

Arriving in autumn 2026, KAI Zao will be Hoshino Resorts’ first property in Yamagata Prefecture, a region named by National Geographic as one of the best places to visit in 2026. The hotel’s rooftop terrace offers 360-degree views inspired by the Zao Okama crater lake, combining dramatic alpine scenery with restorative hot spring culture.

8) BEB5 Mojiko: Playful Stays by the Strait

BEB5 Mojiko

Opening in July 2026, BEB5 Mojiko by Hoshino Resorts brings a relaxed, social style of accommodation to retro Mojiko City in Fukuoka Prefecture. The concept, “Tokimeki Strait Stay,” centres on spontaneity and connection. A 24-hour communal space known as TAMARIBA crowns the hotel, offering panoramic views across the Kanmon Strait and creating a vibrant hub for travellers.

Why These Openings Matter for Travellers

Together, these eight properties highlight Japan’s evolving approach to tourism, where sustainability, cultural preservation and contemporary design work in harmony. They invite travellers to experience destinations through architecture, history and local storytelling, making each stay a journey in itself.

For more information on these upcoming properties, visit:
https://www.hoshinoresorts.com

For more travel inspiration read the daily online "The Holiday and Travel Magazine" https://theholidayandtravelmagazine.blogspot.com/