WTM Spotlight Riyadh 2026: Saudi Arabia’s Tourism Transformation Takes Centre Stage

Riyadh

Riyadh is set to become a global meeting point for the travel industry when WTM Spotlight Riyadh 2026 makes its debut from 8 to 10 September at the Riyadh Front Exhibition & Conference Centre. The inaugural event will connect Saudi Arabia’s rapidly evolving tourism sector with international destinations, travel businesses, buyers, innovators and industry leaders.

A New Spotlight on Saudi Tourism

WTM Spotlight Riyadh has been created to connect the world to Saudi Arabia and Saudi Arabia to the world, providing a dedicated platform for deeper business relationships and industry insight.

The three-day conference programme will explore the opportunities emerging from the Kingdom’s ambitious tourism transformation, with discussions spanning Vision 2030, outbound travel, destination development, technology, mobility, luxury, sports and religious tourism.

The official WTM programme describes the event as a platform for practical insights and strategies supporting Saudi Arabia’s Vision 2030 tourism ambitions.

Driving Growth Through Vision 2030

The opening day, themed Driving Growth for Vision 2030, will examine how tourism growth can deliver long-term economic, environmental and social benefits.

UN Tourism will explore the role tourism can play in regional development, while a community tourism session will examine how locally rooted experiences can generate economic opportunities while protecting culture and nature.

Tourism economics will also be under the spotlight, with analysis of visitor demand, spending and emerging high-value opportunities across inbound and domestic tourism.

A senior industry panel featuring leaders from Almosafer, Cruise Saudi and flyadeal will examine resilience and adaptability across tourism, aviation and hospitality.

The Growing Power of Saudi Outbound Travel

Riyadh

The second day turns attention to Outbound Demand and Market Access, highlighting Saudi Arabia’s increasing importance as an international source market.

A major session, The $35BN Opportunity – How and Where to Capture Outbound Demand, will examine how destinations and travel brands can attract Saudi travellers and convert outbound demand into sustainable tourism growth.

Luxury and MICE travel will also feature prominently, alongside discussions about wellness tourism and the growing Chinese visitor opportunity following Saudi Arabia’s Approved Destination Status.

Innovation will be another major theme, with a startup showcase examining how the Kingdom is developing an ambitious tourism ecosystem and how investment can support the future of travel.

Connected Destinations and Elevated Experiences

The final day, themed Elevated Experiences and Connected Destinations, will focus on turning major tourism investment and infrastructure into memorable visitor experiences.

Sessions will examine how aviation, cruise, rail and road connections can create integrated tourism corridors. Sports tourism will explore ways major events can generate year-round visitation, while religious tourism discussions will consider the continuing evolution of Umrah and pilgrimage experiences.

Artificial intelligence will also take centre stage, with discussion around how agentic AI could transform travel planning, personalised recommendations and the visitor journey.

A Major New Meeting Place for Travel Professionals

Riyadh Front Exhibition & Conference Centre

Beyond the conference programme, WTM Spotlight Riyadh will bring together destinations, hotels, airlines, attractions, travel technology companies, buyers and consumers.

The official event describes the show as a platform spanning travel products, regional and international professionals, industry leaders and innovators, with opportunities to connect across inbound and outbound tourism.

For travel professionals interested in Saudi Arabia, the Middle East and the future of global tourism, WTM Spotlight Riyadh 2026 represents an important new opportunity to discover partnerships, market trends and the ideas shaping the Kingdom’s tourism future.

Contact Details

WTM Spotlight Riyadh
Website: WTM Spotlight Riyadh official website
Address: Riyadh Front Exhibition & Conference Centre, Airport Road, Riyadh, Saudi Arabia

Riyadh Front Exhibition & Conference Centre
Website: Riyadh Front Exhibition & Conference Centre
Phone: +966 11 290 9400
Address: Airport Road, Riyadh, Saudi Arabia

For more travel inspiration read the daily online "The Holiday and Travel Magazine" https://theholidayandtravelmagazine.blogspot.com/

WTM Spotlight Riyadh 2026: Saudi Arabia Opens a New Chapter in Global Tourism

Riyadh

Riyadh Welcomes the World of Travel

Saudi Arabia is preparing to put its rapidly expanding tourism industry firmly in the international spotlight with the inaugural WTM Spotlight Riyadh 2026. The major travel industry event will take place from 8 to 10 September 2026 at the Riyadh Front Exhibition and Conference Center, bringing together tourism leaders, destinations, investors, buyers and travel businesses from around the world.

The event is being launched through a strategic partnership between WTM Spotlight Riyadh and the Saudi Ministry of Tourism, highlighting the Kingdom's determination to strengthen international tourism cooperation and advance the ambitions of Saudi Vision 2030.
A Strategic Partnership for Tourism Growth

The partnership represents an important milestone for WTM Spotlight Riyadh and reflects Saudi Arabia's growing influence in the global travel sector.

WTM Spotlight Riyadh has been designed to connect international tourism businesses with Saudi Arabia while also providing opportunities for Saudi travel companies to engage with global markets. The event will create a meeting place for tourism authorities, hospitality businesses, airlines, travel technology companies, investors, consumers and industry decision-makers.

For international travel professionals, the event offers an opportunity to discover emerging tourism opportunities across Saudi Arabia and build valuable industry connections within one of the world's rapidly developing travel market.

Supporting Saudi Vision 2030

Tourism is a central part of Saudi Arabia's economic diversification strategy under Vision 2030. The Kingdom is targeting tourism to contribute 10 percent of gross domestic product and aims to welcome 150 million domestic and international visitors annually by the end of the decade.

WTM Spotlight Riyadh 2026 is designed to support these ambitions by encouraging tourism investment, developing international partnerships and creating new commercial opportunities throughout the travel ecosystem.

The event also arrives at a time when Saudi Arabia is attracting increasing attention from international travellers seeking new destinations, cultural experiences, luxury tourism, adventure travel and major tourism developments.

Connecting Global Travel Businesses With Saudi Arabia

Danielle Curtis

The inaugural WTM Spotlight Riyadh will operate as a business to business to consumer platform covering a broad range of the travel and tourism industry.

Global tourism leaders and international hosted buyers are expected to attend, creating opportunities for exhibitors to develop new partnerships and explore commercial relationships. At the same time, the event will help international travel businesses gain access to Saudi Arabia's growing outbound tourism market.

The organisers say the event has been created to establish a strong foundation for its long-term development in the Kingdom, while supporting Saudi Arabia's wider tourism objectives.
A New Meeting Place for the Global Travel Industry

Danielle Curtis, Regional Portfolio Director, UAE, RX, described the partnership with the Ministry of Tourism as a defining moment for the inaugural event.

She said WTM Spotlight Riyadh aims to create meaningful business connections, encourage the exchange of ideas and provide international travel professionals with direct access to the Saudi tourism market.

For tourism professionals, investors and businesses looking towards the Middle East, WTM Spotlight Riyadh 2026 is set to become an important new date on the international travel industry calendar.

WTM Spotlight Riyadh

Website: https://www.wtm.com/spotlight-riyadh/
Address: Riyadh Front Exhibition and Conference Center, Riyadh, Saudi Arabia

Saudi Ministry of Tourism

Website: https://www.mt.gov.sa/
Address: Riyadh, Saudi Arabia

For more travel inspiration read the daily online "The Holiday and Travel Magazine" https://theholidayandtravelmagazine.blogspot.com/

WTM Spotlight Riyadh 2026: Saudi Arabia Welcomes the Global Travel Industry

Fairmont Ramla

Riyadh is preparing to welcome the international travel industry when WTM Spotlight Riyadh makes its debut from 8 to 10 September 2026 at the Riyadh Front Exhibition and Conference Center.

Designed to connect the world to Saudi Arabia and Saudi Arabia to the world, the new B2B2C travel event will bring together destinations, hotels, airlines, travel technology companies, attractions and experience providers with Saudi buyers, international hosted buyers and consumers.

More than 6,500 regional and international visitors and 150 international hosted buyers are expected to attend, creating new opportunities for business development, networking and tourism partnerships.

Fairmont Named Official Hotel Partner

Fairmont Ramla and Fairmont Riyadh have been appointed Official Hotel Partners for the inaugural WTM Spotlight Riyadh.

The partnership will see both properties welcome international buyers, exhibitors, speakers and delegates while showcasing Saudi hospitality and Riyadh's rapidly developing luxury hotel sector.

The partnership reflects growing confidence in Riyadh as an international destination for business, leisure and tourism and supports the Kingdom's ambitions under Vision 2030.

Almosafer Becomes Official Journey Partner

Almosafer Travel and Tourism Co. has been confirmed as the event's Official Journey Partner.

As one of Saudi Arabia's leading travel companies, Almosafer will use its local destination expertise and extensive network to help provide seamless experiences for hosted buyers, exhibitors and international delegates.

The partnership also highlights the growing importance of Saudi Arabia as both an inbound tourism destination and a major outbound travel market.

Saudi Arabia's Tourism Transformation

Fairmont Riyadh

WTM Spotlight Riyadh arrives at an important time for Saudi Arabia as the Kingdom continues its tourism transformation under Vision 2030.

Riyadh is becoming an increasingly important international tourism and business destination, combining Saudi heritage and hospitality with modern hotels, restaurants, entertainment, shopping and major events.

The event will provide international travel businesses with an opportunity to better understand Saudi Arabia's rapidly expanding tourism ecosystem and establish partnerships within the Kingdom.

What to Expect at WTM Spotlight Riyadh

The three-day event will feature business meetings, networking and a conference program covering some of the most important issues facing the future of tourism.

Key themes include Saudi Arabia's tourism transformation, hospitality and experiences, transport and mobility, technology and innovation.

For travel professionals, WTM Spotlight Riyadh offers an opportunity to meet Saudi and international buyers, discover new tourism products and build commercial relationships in one of the world's fastest-growing travel markets.

WTM Spotlight Riyadh 2026 

Dates: 8–10 September 2026
Venue: Riyadh Front Exhibition and Conference Center, Riyadh, Saudi Arabia
Expected visitors: More than 6,500
International hosted buyers: 150
Official Hotel Partners: Fairmont Ramla and Fairmont Riyadh
Official Journey Partner: Almosafer Travel and Tourism Co.

Visitor registration is open, with travel professionals invited to secure their place at the inaugural event.

Fairmont Ramla

Fairmont Riyadh

Website: https://www.fairmont.com/

Fairmont Riyadh 

Website: https://www.fairmont.com/riyadh/

Almosafer Travel and Tourism Co

Website: https://www.almosafer.com/

For more travel inspiration read the daily online "The Holiday and Travel Magazine" https://theholidayandtravelmagazine.blogspot.com/

WTM Spotlight Riyadh 2026: Saudi Arabia's Tourism Success Story Takes Centre Stage

Jeddah Corniche in Saudi Arabia

As global tourism continues its remarkable recovery, Saudi Arabia is emerging as one of the world's most dynamic and resilient travel destinations. This momentum will be showcased when WTM Spotlight Riyadh opens from 8 to 10 September 2026 at the Riyadh Front Exhibition & Conference Center, bringing together tourism leaders, travel buyers, airlines, hotels, destinations and industry innovators from around the world.

More than simply a trade event, WTM Spotlight Riyadh will demonstrate how strategic investment, visionary leadership and international collaboration are transforming Saudi Arabia into one of the fastest-growing tourism markets on the planet.

For travel professionals and tourism stakeholders, the event offers an exceptional opportunity to discover new business opportunities while experiencing the Kingdom's rapidly evolving visitor economy.

Saudi Arabia's Tourism Boom Continues

Saudi Arabia's tourism industry has achieved extraordinary growth over recent years, supported by the ambitious Vision 2030 strategy that is reshaping the Kingdom's economy and opening its doors to international visitors.

The latest figures reveal that tourism is thriving. During the first quarter of 2026, visitor numbers reached 37.2 million, representing an 8 percent increase over the previous year. Tourist spending climbed to SAR82.7 billion, while domestic tourism surged by an impressive 16 percent, highlighting growing confidence among local travellers and expanding demand for tourism experiences across the Kingdom.

These achievements build upon an exceptional 2025, when Saudi Arabia welcomed nearly 123 million domestic and international visitors, generating more than SAR304 billion in tourism expenditure and surpassing several Vision 2030 tourism targets years ahead of schedule.

Tourism Resilience Supported by Strong Investment

One of the major themes of WTM Spotlight Riyadh will be tourism resilience.

New industry research demonstrates that destinations capable of maintaining investment during challenging periods often emerge stronger than before. Saudi Arabia has embraced this philosophy by continuing to invest heavily in airports, hotels, tourism infrastructure, visitor experiences and world-class attractions.

Passenger numbers across Saudi airports reached 140.9 million during 2025, while the Kingdom's expanding aviation network now connects travellers to 176 international destinations. This increasing accessibility continues to strengthen Saudi Arabia's position as a major global tourism hub linking Europe, Asia and Africa.

The Kingdom's ongoing investment in tourism infrastructure is helping lay the foundation for welcoming 150 million visitors annually by 2030.

STR Data Highlights Strong Hospitality Performance

Danielle Curtis

Exclusive insights from global hospitality data specialist STR indicate that Saudi Arabia's hotel sector continues to perform strongly despite global economic uncertainties.

Jeddah has experienced particularly robust demand since March 2026, benefiting from its attractive Red Sea coastline, expanding leisure market and growing international appeal. Industry forecasts suggest that this upward trend will continue well into 2027.

Meanwhile, Riyadh is preparing for another significant period of growth, driven by major giga-project developments that are expected to stimulate strong visitor demand and accelerate hotel performance throughout the capital.

These positive indicators reinforce confidence among investors, hotel operators and tourism businesses looking to establish or expand their presence within Saudi Arabia.

Building Global Tourism Partnerships

WTM Spotlight Riyadh has been specifically designed to strengthen international partnerships across every sector of the travel industry.

The event is expected to attract more than 6,500 regional and international tourism professionals, together with 150 carefully selected hosted buyers representing key source markets.

Destinations, airlines, hotels, tourism boards, travel technology companies, attractions and hospitality providers will participate in pre-arranged business meetings, networking sessions and educational conferences designed to generate meaningful commercial outcomes.

By connecting international tourism organisations with Saudi Arabia's rapidly expanding visitor economy, the event will help create new business opportunities while encouraging long-term collaboration across the global tourism industry.

Learning from Global Tourism Recovery

Another highlight of WTM Spotlight Riyadh will be presentations based on new research from the World Travel & Tourism Council (WTTC), developed in partnership with George Washington University and Chemonics International.

The research delivers an optimistic message for the global travel industry: no tourism destination has experienced permanent collapse following a major crisis. Instead, destinations that invested strategically, communicated effectively and collaborated with industry partners consistently recovered and often achieved stronger growth than before.

Conference sessions will explore practical lessons from destinations around the world while examining how leadership, investment and innovation continue to shape successful tourism recovery.

These discussions will provide valuable insights for governments, destination management organisations, tourism operators and investors seeking to build resilient visitor economies.

Vision 2030 Continues to Transform Saudi Arabia

Ibrahim Osta 

Saudi Arabia's Vision 2030 remains one of the world's most ambitious national tourism strategies.

Massive investment is reshaping every aspect of the visitor experience, from luxury hotels and entertainment precincts to heritage attractions, cultural experiences, transportation networks and sustainable tourism developments.

The Kingdom is rapidly becoming a destination where business travel, leisure tourism, sporting events, cultural festivals and luxury experiences combine to create year-round visitor appeal.

WTM Spotlight Riyadh reflects this transformation by showcasing the entire tourism ecosystem, allowing participants to explore new markets, discover innovative products and build relationships that support future growth.

Why WTM Spotlight Riyadh Matters

For international tourism professionals, WTM Spotlight Riyadh represents far more than another travel trade exhibition.

It provides direct access to one of the world's fastest-growing tourism economies, offering opportunities to establish strategic partnerships with Saudi organisations while gaining first-hand insight into the Kingdom's rapidly evolving tourism landscape.

As Saudi Arabia continues to diversify its economy and expand its global tourism footprint, events such as WTM Spotlight Riyadh demonstrate how resilience, collaboration and innovation can drive sustainable growth across the international travel industry.

For anyone involved in tourism, hospitality or destination marketing, Riyadh will be one of the most important places to be in September 2026.

Event Information

WTM Spotlight Riyadh will take place from 8 to 10 September 2026 at the Riyadh Front Exhibition & Conference Center (RFECC) in Riyadh, Saudi Arabia.

The event will feature business appointments, networking opportunities, educational conferences, tourism innovation showcases and international exhibitors representing every sector of the global travel industry.

WTM Spotlight Riyadh

Website: https://www.wtm.com/spotlight-riyadh/
World Travel Market (WTM) https://www.wtm.com/
Saudi Tourism Authority https://www.visitsaudi.com/
Saudi Vision 2030 https://www.vision2030.gov.sa/

For more travel inspiration read the daily online The Holiday and Travel Magazine https://theholidayandtravelmagazine.blogspot.com/

Saudi Arabia Targets Chinese Travellers as Vision 2030 Drives a New Era of Global Tourism

Al Ula Old Town - Saudi Tourism Authority

Saudi Arabia is rapidly emerging as one of the world's most exciting travel destinations, with ambitious tourism developments, world-class attractions and a growing focus on welcoming international visitors. As part of its transformative Vision 2030 strategy, the Kingdom is now strengthening its position in the Chinese travel market, one of the largest and fastest-growing outbound tourism sectors in the world.

New insights from Dragon Trail International highlight Saudi Arabia's increasing appeal among Chinese travellers, supported by expanded flight connections, tailored visitor experiences and significant investment in tourism infrastructure. These developments will take centre stage at WTM Spotlight Riyadh, where global travel industry leaders will gather to explore the future of tourism across the Kingdom.

Saudi Arabia's Vision 2030 Is Transforming Tourism

Vision 2030 has placed tourism at the heart of Saudi Arabia's economic diversification strategy, opening the country to international visitors while showcasing its remarkable natural landscapes, ancient heritage and modern cities.

From the futuristic skyline of Riyadh to the historic streets of Jeddah, the archaeological wonders of AlUla and the pristine coastline of the Red Sea, Saudi Arabia now offers travellers an impressive variety of experiences that were largely unknown to international tourism only a few years ago.

Major investments in luxury resorts, cultural attractions, sporting events and hospitality continue to position the Kingdom as one of the world's fastest-growing travel destinations.

Chinese Travellers Become a Key Growth Market

Aseer Mountains - Saudi Tourism Authority

China has become one of Saudi Arabia's highest-priority international tourism markets.

Research from Dragon Trail International indicates that growing awareness of the Kingdom, combined with improved accessibility and tailored visitor services, is encouraging more Chinese travellers to consider Saudi Arabia for both leisure and cultural holidays.

As one of the world's largest outbound travel markets, Chinese visitors represent significant opportunities for Saudi Arabia's expanding tourism industry.

To support this growth, the Kingdom has introduced initiatives designed to create a more welcoming and seamless travel experience for Chinese guests.

Improved Air Connectivity Makes Travel Easier

One of the major drivers behind Saudi Arabia's tourism growth has been the expansion of international flight connections.

Improved air services between Saudi Arabia and China are making it increasingly convenient for travellers to explore the Kingdom's diverse destinations.

Enhanced connectivity not only shortens travel times but also supports business travel, cultural exchanges and multi-destination holidays throughout the Middle East.

As additional routes continue to develop, Saudi Arabia is expected to attract even greater numbers of international visitors in the years ahead.

China-Ready Tourism Initiatives Enhance the Visitor Experience

Rijal Almaa Heritage Village

Saudi Arabia has introduced a range of "China-ready" initiatives to better meet the expectations of Chinese travellers.

These include customised visitor services, culturally tailored experiences and improvements designed to make travel throughout the Kingdom more comfortable and accessible.

The country's Approved Destination Status also strengthens tourism cooperation between Saudi Arabia and China, encouraging greater confidence among tour operators, travel agencies and holidaymakers.

Together, these measures reflect Saudi Arabia's commitment to becoming a leading destination for international tourism.

WTM Spotlight Riyadh Brings Global Tourism Leaders Together

The future of Saudi tourism will be showcased during WTM Spotlight Riyadh, taking place from 8 to 10 September at the Riyadh Front Exhibition & Conference Center.

The event will bring together tourism professionals, destination marketers, airlines, hospitality leaders, investors and travel experts from around the world.

Discussions will focus on emerging tourism trends, investment opportunities, sustainable destination development and strategies for attracting international visitors.

As Saudi Arabia continues to expand its tourism sector, the event provides an important platform for building new partnerships and showcasing the Kingdom's remarkable progress.

A Destination Rich in Culture and Natural Beauty

Danielle Curtis, Regional Portfolio Director - UAE, RX

Saudi Arabia offers travellers an extraordinary blend of ancient history and modern innovation.

Visitors can explore UNESCO World Heritage Sites, wander through centuries-old marketplaces, discover dramatic desert landscapes and experience vibrant contemporary cities that combine tradition with cutting-edge architecture.

The Kingdom's growing collection of luxury resorts, adventure tourism experiences and cultural festivals ensures there is something to appeal to every type of traveller.

With ongoing investment in visitor experiences, Saudi Arabia continues to establish itself as one of the Middle East's most compelling holiday destinations.

Why Saudi Arabia Is Becoming a Global Tourism Leader

Saudi Arabia's tourism transformation is reshaping perceptions of the Kingdom across international markets.

By investing in world-class infrastructure, expanding international partnerships and creating visitor-friendly services, the country is attracting increasing numbers of travellers from Asia, Europe and beyond.

Its focus on sustainable tourism, cultural preservation and innovative travel experiences aligns with global tourism trends while supporting long-term economic growth.

For travellers seeking new destinations that combine history, adventure, luxury and authentic cultural experiences, Saudi Arabia represents one of the most exciting emerging choices in international travel.

Planning Your Saudi Arabian Adventure

Whether exploring the dynamic capital of Riyadh, discovering the ancient landscapes of AlUla, relaxing along the Red Sea coast or experiencing the hospitality of traditional Arabian culture, Saudi Arabia offers an unforgettable journey unlike anywhere else.

As Vision 2030 continues to transform the country's tourism landscape, now is an ideal time to discover a destination that is rapidly becoming one of the world's most talked-about travel experiences.

World Travel Market (WTM) Spotlight Riyadh

Website: https://www.wtm.com/
Visit Saudi – Official Tourism Website: https://www.visitsaudi.com/
Saudi Tourism Authority: https://www.sta.gov.sa/
Dragon Trail International: https://dragontrail.com/
Riyadh Front Exhibition & Conference Center: https://rfecc.sa/

For more travel inspiration read the daily online The Holiday and Travel Magazine https://theholidayandtravelmagazine.blogspot.com/

SriLankan Airlines Expands Saudi Arabia Connections With New Airline Partnerships

SriLankan Airlines

SriLankan Airlines has strengthened its position as one of the leading carriers connecting the Middle East with South Asia through new strategic partnerships with Saudia and Flynas. The expanded cooperation significantly improves passenger connectivity between Saudi Arabia and Sri Lanka, providing travellers with greater flexibility, more destinations and smoother onward journeys.

The new agreements make it easier than ever for business travellers, holidaymakers and those visiting family and friends to travel between the Kingdom of Saudi Arabia, Sri Lanka and destinations across the airline's growing international network.

A New Era of Travel Between Saudi Arabia and Sri Lanka

SriLankan Airlines' latest partnerships with Saudia and Flynas represent an important milestone in enhancing regional and international travel. By combining the strengths of all three airlines, passengers now enjoy access to a far broader network through convenient connections.

Saudia adds access to seven international destinations and thirteen domestic cities throughout Saudi Arabia, while Flynas contributes another eight international destinations together with six domestic routes. The combined network creates more travel opportunities for passengers departing from or travelling within the Kingdom.

This enhanced connectivity positions SriLankan Airlines as an attractive option for travellers seeking seamless journeys between the Middle East, Asia and beyond.

Expanded Domestic and International Connections

Passengers travelling on Saudia can now connect from major international gateways including Amman, Abu Dhabi, Bahrain, Cairo, Dubai, Kuwait City and Los Angeles before continuing to Sri Lanka via Riyadh or Dammam.

Within Saudi Arabia, travellers also benefit from connections from important regional cities including Jeddah, Abha, Madinah and Tabuk, along with numerous other domestic destinations.

Flynas further expands travel options by offering international connections from Addis Ababa, Karachi, Giza, Tashkent and Sohag, while strengthening domestic access from Jizan, Najran, Dammam and Jeddah.

The expanded route network gives travellers across Saudi Arabia more convenient access to Colombo while reducing the complexity of international travel.

Daily Flights Provide Greater Flexibility

Saudi Arabia

SriLankan Airlines currently operates daily services from both Riyadh and Dammam to Colombo, allowing passengers to select schedules that best suit their travel plans.

Once arriving in Colombo, travellers can continue seamlessly to destinations throughout SriLankan Airlines' extensive international network spanning Europe, Australia, the Indian Subcontinent, Southeast Asia, the Far East and the Middle East.

The improved connectivity is expected to benefit a broad range of travellers, including business professionals, leisure tourists and the large visiting friends and relatives (VFR) market between Saudi Arabia and Sri Lanka.

Supporting Tourism and Business Growth

The strengthened airline partnerships are expected to support tourism growth in both countries while encouraging increased business travel and investment.

According to Dimuthu Tennakoon, Head of Commercial at SriLankan Airlines, the collaboration strengthens the airline's presence across Saudi Arabia while expanding access to key destinations throughout the Middle East, Africa and North America. The partnerships also provide customers with smoother connections from multiple regional and international gateways into Sri Lanka and beyond.

Thusitha Wickramasinghe, Manager Saudi Arabia, said the agreements provide passengers with greater convenience, expanded travel choices and a more seamless travel experience through better integration across the three airline networks.

A Global Network Continues to Grow

SriLankan Airlines continues to expand its international reach through a combination of direct services and codeshare partnerships.

Today, the airline connects passengers to 131 destinations across 63 countries while operating direct services to 34 international destinations. This extensive network allows travellers to explore destinations across Europe, Australia, the Middle East, Southeast Asia, the Indian Subcontinent and the Far East with greater convenience.

Supporting these operations is a modern all-Airbus fleet featuring state-of-the-art Airbus A330-200, A330-300, A320 and A321 aircraft, delivering comfort, efficiency and reliability across both regional and long-haul routes.

Why These Partnerships Matter

As international travel continues to recover and demand for flexible airline connections increases, partnerships such as these play an increasingly important role in improving the passenger experience.

For travellers planning holidays to Sri Lanka, business trips to Saudi Arabia or onward journeys across Asia, Europe and Australia, the expanded cooperation between SriLankan Airlines, Saudia and Flynas offers more route options, easier transfers and greater convenience than ever before.

With daily flights, an expanding international network and enhanced airline cooperation, SriLankan Airlines continues to reinforce its reputation as one of South Asia's leading international carriers.

SriLankan Airlines

Website: https://www.srilankan.com
Saudia Website: https://www.saudia.com/
Flynas Website: https://www.flynas.com

For more travel inspiration read the daily online "The Holiday and Travel Magazine" https://theholidayandtravelmagazine.blogspot.com/

Saudi Arabia in Focus: WTM Spotlight Riyadh Reveals the Power of a High-Value Outbound Travel Market

A New Chapter for Global Travel Engagement

Saudi Arabia is rapidly emerging as one of the world’s most influential outbound travel markets, and this momentum will take centre stage at the inaugural WTM Spotlight Riyadh. Set to take place in September at the Riyadh Front Exhibition & Convention Centre, the event will bring together global travel leaders to explore how Saudi travellers are reshaping demand across international destinations.

With a growing appetite for premium accommodation, exceptional service and tailor-made experiences, Saudi outbound travel is entering a decisive growth phase. WTM Spotlight Riyadh will provide a platform to understand this evolution and connect with one of the highest-yield traveller segments globally.

A US$27.5 Billion Market on the Rise

Outbound travel expenditure from Saudi Arabia is estimated to reach US$27.5 billion in 2025, with projections indicating growth to US$47.8 billion by 2032. This expansion is being driven by higher disposable incomes, widespread digital adoption and increased confidence in international travel.

Research shows Saudi travellers are travelling more frequently and staying longer, with international bookings outside the MENA region rising sharply in early 2025. While classic destinations such as London, Paris, Istanbul, Rome and Cape Town remain popular, there is a clear shift toward discovering new and emerging destinations.

Countries such as Georgia and Azerbaijan are attracting interest for their climate and accessibility, Bosnia and Herzegovina for its halal-friendly European appeal, and parts of Southeast Asia for their modern halal infrastructure and premium offerings.

Luxury, Personalisation and Experience-Led Travel

Saudi travellers consistently demonstrate a preference for high-end travel experiences. A significant proportion book five-star and four-star hotels, with daily accommodation spending exceeding US$300. Comfort and service are equally prioritised in air travel, with the majority choosing full-service carriers for international journeys.

Shopping continues to play a central role in travel decision-making, often forming a primary motivation for overseas trips. Extended-family travel, customised itineraries and culturally sensitive experiences are also shaping destination choices, creating strong opportunities for tourism brands that understand and cater to this sophisticated market.

WTM Spotlight Riyadh: A Strategic Industry Platform

WTM Spotlight Riyadh is designed to facilitate meaningful business connections through curated itineraries, pre-scheduled meetings and focused knowledge-sharing sessions. The event is expected to welcome hundreds of exhibitors, thousands of regional and international visitors, and a strong cohort of international hosted buyers.

Dedicated learning sessions will provide practical insights into traveller behaviour, market trends and innovation, enabling destinations and travel brands to align their strategies with the expectations of Saudi travellers.

The event also plays a broader role in reinforcing Saudi Arabia’s position within global tourism, supporting both outbound market engagement and the Kingdom’s inbound tourism ambitions.

Strengthening Saudi Arabia’s Global Tourism Influence

As part of the global World Travel Market portfolio, WTM Spotlight Riyadh strengthens links between destinations, brands and buyers worldwide. It reflects Saudi Arabia’s expanding influence on international travel flows and highlights the Kingdom’s growing importance as a source market for high-value tourism.

By bringing the global travel community together in Riyadh, the event sets the stage for long-term collaboration, deeper market understanding and sustained growth across international tourism.

For more information on WTM Spotlight Riyadh, visit:
https://www.wtm.com

For more travel inspiration read the daily online "The Holiday and Travel Magazine" https://theholidayandtravelmagazine.blogspot.com/

SriLankan Airlines Riyadh Brings the Spirit of Sri Lanka to Saudi Arabia

Saudi leisure travel agents

SriLankan Airlines is strengthening tourism ties between Saudi Arabia and Sri Lanka through immersive travel experiences that go far beyond traditional marketing. In a recent familiarisation tour organised by its Riyadh office, the airline welcomed a select group of leading Saudi leisure travel agents to experience the island's breathtaking landscapes, rich cultural heritage and legendary hospitality firsthand.

Held under the welcoming theme "Ahlan Wa Sahlan", meaning "Welcome" in Arabic, the initiative showcased the warmth and authenticity that have made Sri Lanka one of Asia's most captivating holiday destinations.

A Journey Through Sri Lanka's Most Iconic Destinations

The carefully curated familiarisation tour introduced nine representatives from leading Saudi leisure travel agencies to some of Sri Lanka's most spectacular attractions.

The itinerary began with the ancient rock fortress of Sigiriya, one of the country's UNESCO World Heritage treasures, before continuing to the peaceful landscapes of Habarana, renowned for its wildlife, forests and traditional village experiences.

The group also explored the cultural capital of Kandy, home to sacred Buddhist temples, colourful traditions and scenic mountain surroundings. Their journey continued into the cool highlands of Nuwara Eliya, famous for rolling tea plantations, colonial architecture and refreshing mountain air.

The itinerary concluded with visits to the golden beaches of Weligama before finishing in the vibrant capital city of Colombo, where modern city life blends seamlessly with history, shopping, dining and coastal attractions.

Experiencing Genuine Sri Lankan Hospitality

Rather than simply promoting destinations, the familiarisation programme allowed participants to personally experience the warmth and friendliness for which Sri Lanka is internationally renowned.

From luxury accommodation and authentic cuisine to cultural performances and local encounters, every aspect of the journey highlighted the island's unique ability to make visitors feel genuinely welcome.

Working alongside trusted destination management company Walkers Tours, SriLankan Airlines ensured every stage of the tour was professionally organised, allowing the visiting travel specialists to fully appreciate the country's diverse tourism experiences.

Building Stronger Tourism Partnerships

Familiarisation tours remain one of the travel industry's most effective promotional tools.

By allowing travel professionals to personally experience a destination, they gain valuable first-hand knowledge that enables them to confidently recommend holidays to their clients.

The Riyadh delegation concluded its visit with productive meetings involving the Sri Lanka Tourism Promotion Bureau and SriLankan Holidays, the airline's dedicated holiday division, at the prestigious Cinnamon Life Hotel in Colombo.

These discussions strengthened relationships between Saudi travel professionals and Sri Lanka's tourism industry while exploring future opportunities to attract even more visitors from the Kingdom.

Growing Demand from Saudi Arabia

Saudi Arabia continues to emerge as an increasingly important tourism market for Sri Lanka.

Improved air connectivity, simplified travel planning and growing interest in authentic cultural experiences have encouraged more Saudi travellers to consider Sri Lanka for family holidays, luxury escapes, wellness retreats and adventure tourism.

SriLankan Airlines continues to play a leading role in supporting this growth through regular flights, strategic partnerships and destination marketing initiatives that introduce the island's many attractions to new international audiences.

The airline's efforts are helping position Sri Lanka as an accessible and appealing destination offering exceptional value, natural beauty and unforgettable hospitality.

SriLankan Holidays Adds Value to Every Journey

Saudi leisure travel agents

During the tour, participants also discovered the benefits of SriLankan Holidays, which provides travellers with convenient holiday packages combining flights, accommodation, sightseeing and personalised travel experiences.

These carefully designed packages simplify holiday planning while giving travellers access to trusted hotels, experienced local guides and memorable excursions throughout the island.

By integrating flights and land arrangements, SriLankan Holidays offers visitors a seamless travel experience from departure to return.

Inspiring Future Travel to Sri Lanka

The familiarisation programme concluded with enthusiastic feedback from the visiting Saudi travel agents, many expressing excitement about introducing Sri Lanka to a wider range of travellers.

Experiencing the island's stunning scenery, fascinating history, welcoming people and diverse tourism offerings first-hand equipped them with the confidence and knowledge to inspire future holidaymakers.

Through initiatives such as this, SriLankan Airlines continues to strengthen international tourism partnerships while showcasing why Sri Lanka remains one of the Indian Ocean's most rewarding travel destinations for visitors seeking culture, nature, relaxation and unforgettable hospitality.

SriLankan Airlines

Website: https://www.srilankan.com
SriLankan Holidays Website: https://www.srilankanholidays.com
Sri Lanka Tourism Promotion Bureau Website: https://www.srilanka.travel
Walkers Tours Website: https://www.walkerstours.com

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WTM Spotlight in Saudi Arabia to highlight the Kingdom's expanding global tourism presence

As Saudi Arabia advances its Vision 2030 agenda, the first WTM Spotlight in Saudi Arabia will convene global travel leaders in Riyadh from 29 September to 1 October 2026. The landmark event will connect international and Saudi travel communities to explore the Kingdom's rapidly expanding inbound and outbound tourism markets.

Set against the backdrop of the Kingdom’s ambitious tourism targets, which include a 10% GDP contribution from tourism by 2030, the inaugural WTM Spotlight Riyadh will take place at the Riyadh Front Exhibition & Convention Centre (RFECC).

The event will unite over 450 exhibitors, 6,500 regional and international visitors, and 150 international hosted buyers, serving as a catalyst for partnerships, innovation, and investment. It will offer a platform for industry leaders to focus on inbound and outbound travel conversations by exploring the future of Saudi Arabia’s tourism, including mobility, hospitality, technology, sustainability, and visitor experiences.

Saudi Arabia's tourism sector is growing rapidly, driven by significant government investment and a national diversification strategy. The World Travel & Tourism Council (WTTC) forecasts that the sector will contribute more than US$119 billion to the national economy in 2025, accounting for over 10% of GDP and supporting 2.7 million jobs. According to the UN World Tourism Organisation (UNWTO), Saudi Arabia recorded the world's highest growth in international tourism spending during the first quarter of 2025, reflecting the country's success in attracting new visitors and investment.

The Ministry of Tourism recently announced record-breaking results for the "Saudi Summer" 2025 programme, which attracted more than 32 million domestic and international visitors, representing a 26% increase compared with summer 2024. Tourist expenditure during the period reached SAR 53.2 billion (US$14.2 billion), marking a 15% year-on-year growth.

Danielle Curtis, Exhibition Director ME, Arabian Travel Market and WTM Spotlight Riyadh, said: “WTM SpotlightRiyadh will reflect the ambition and scale of the Kingdom’s tourism evolution. It will bring together Saudi and global travel leaders to share knowledge, forge partnerships, and explore new opportunities that strengthen the industry’s future. By hosting the event in Riyadh, we are creating a platform that highlights how Vision 2030 is transforming tourism, investment, and cultural exchange. Saudi Arabia’s progress is redefining the way the world experiences travel, and this event will showcase that transformation to a global audience.”

WTM Spotlight Riyadh will allow international buyers to experience Saudi Arabia directly, meet key stakeholders, and understand how Vision 2030 is transforming tourism. Curated itineraries and meetings will introduce global planners to major projects, new attractions, improved mobility, and hospitality developments, enabling them to get closer to this core market and create competitive travel itineraries that drive demand in the Kingdom.

Aviation expansion is key to Saudi Arabia’s tourism growth. The national strategy targets an increase in direct air routes from 100 to 250 destinations and aims to triple passenger capacity to 330 million annually by 2030. Major projects include Riyadh Air and King Salman International Airport, both designed to enhance connectivity and support inbound and outbound travel.

At the same time, WTM Spotlight Riyadh will highlight the growing influence of Saudi travellers, whose curiosity and spending power are reshaping outbound markets worldwide. The ATM Travel Trends Report 2025 notes that Middle East residents now account for 10% of global outbound travel while representing less than 5% of the global population. Saudi travellers are among the world’s highest spenders, averaging US$4,800 per international trip, and showing a strong preference for four- and five-star accommodation. Meanwhile, outbound spending from Saudi Arabia is valued at US$27.5 billion in 2025. It is forecast to reach US$47.8 billion by 2032, representing a compound annual growth rate of 8.2%, according to Coherent Market Insights' KSA Outbound Tourism Market Report (2024–2032).

For international destinations, airlines, hoteliers, and travel providers, WTM Spotlight Riyadh offers direct access to one of the world’s most valuable outbound markets. It connects international partners with Saudi buyers and consumers who are eager for authentic, luxury, and sustainable travel experiences and driving lucrative business opportunities.

Reflecting Vision 2030’s forward-looking approach, the event will also explore how travel technology, smart mobility, and innovation are redefining the visitor experience. The ATM Travel Trends Report 2025 projects that total tourism expenditure in the Middle East is expected to reach US$350 billion by 2030, driven by digital transformation and regional collaboration. WTM Spotlight Riyadh will provide a platform for discussions on how technology, investment, and sustainability are shaping the future of tourism in Saudi Arabia and beyond.

Saudi Arabia's hospitality industry continues to expand rapidly to meet demand from both domestic and international visitors.

The Ministry of Tourism reported an 89% year-on-year increase in licensed hotels, resorts, and guesthouses in early 2025. WTM Spotlight Riyadh will provide a meeting point for hotel groups, investors, and developers exploring opportunities in one of the fastest-growing hospitality markets in the world.

“WTM Spotlight Riyadh is designed to create meaningful connections that drive the Kingdom’s tourism ambitions forward. It will showcase Saudi Arabia’s leadership in innovation, sustainability, and investment, and its growing influence within the global travel community,” added Curtis.

WTM Spotlight Riyadh will coincide with Riyadh Season, an annual mega festival hosted as part of Saudi Arabia’s Vision 2030 Quality of Life Programme, offering attendees the opportunity to experience the Kingdom’s vibrant cultural and entertainment calendar. As part of the global WTM portfolio, which includes WTM London, WTM Africa, WTM Latin America, and Arabian Travel Market (ATM), the event will strengthen Saudi Arabia’s role within the international tourism community, connecting destinations, brands, and buyers across continents.

French apples set to shine in GCC with new EU campaign

French apples

The European Union, in partnership with Interfel (the French Fresh Fruit and Vegetable Interbranch Association), will target the UAE, Saudi Arabia, Qatar and Kuwait in a new campaign extolling the taste, texture and nutritional value of apples from the continent

European apples are set to take centre stage in the GCC through the launch of a new three-year promotional programme highlighting their exceptional quality, wide variety, and year-round availability.

Building on the success of previous initiatives, which have seen European, particularly French apples, gain a solid reputation among retailers, hotels, chefs, and health-conscious consumers across the GCC, the new campaign is set to capitalise on the harvest of apples from France, which saw a year-on-year increase of 4% to 1.485 million tonnes in 2025.

From classics such as the Gala, Granny Smith, Juliet, Golden, Red, Rubis Gold, Pink Lady, Story by Inored, Candine, Joya and Kissabel, the campaign will shine a spotlight on French-grown apples, celebrating the exceptional quality and diversity of varieties cultivated in France. Their broad appeal has made them a go-to choice for shoppers across the Middle East, who value produce that combines taste, health benefits, and consistency.

The popularity extends beyond households, with leading retailers, hotels, and restaurants across the region continuing to showcase French apples on their shelves and menus. The commitment to eco-responsible farming, a hallmark of French orchards for 25 years, has resonated with today’s consumers, who are increasingly seeking out sustainably grown, ethically produced food.

French apples

Daniel Sauvaitre, a fruit grower from Charente and president of the French Fruits and Vegetables Trade Association Interfel, said: “We are delighted to launch this new three-year campaign, which builds on years of successful collaboration with our partners in the GCC. European apples continue to resonate with local consumers because of their exceptional taste, nutritional value, and the eco-friendly orchards from which they are grown.

The new campaign will feature French apples more prominently, with an ambitious programme of 360 in-store tasting sessions planned in partnership with several major retailers in the UAE, Saudi Arabia, Qatar, and Kuwait. These sessions aim to help consumers experience the taste, texture, and freshness of European apples firsthand.

In addition to in-store tastings, the campaign will showcase French apples through a series of live cooking events across Qatar, Kuwait, Saudi Arabia, and the UAE. Local chefs and influencers will be invited to underscore the versatility of European apples in exciting, healthy recipes, from quick midweek snacks to gourmet desserts, highlighting how these apples can be easily incorporated into everyday meals and special occasions.

Training sessions for chefs, retail professionals, and industry stakeholders will also continue, ensuring that those on the front line of food service have the knowledge and confidence to recommend the best apple varieties to their customers. More than 250 professionals have already benefited from these workshops over the past three years, with the new programme set to expand this knowledge-sharing initiative even further.

French apples will also have a strong presence at major food industry events, including Gulfood, one of the world’s largest and most influential food trade shows. There, Interfel will have the opportunity to connect with buyers and distributors, reinforcing trade relationships and highlighting the sector’s commitment to sustainable production and consistent quality.

French apples

 “By expanding our tasting sessions, live events, and professional training programmes, we aim to create even more moments for people to discover and enjoy the diversity of our apples, from classic favourites to exciting club varieties, and to strengthen the connection between our orchards in France and the tables of families across the Gulf,” added Daniel Sauvaitre.

With its combination of ambitious activations, live experiences, and professional engagement, the new campaign will deliver another fruitful season for European apples in the GCC and build on the reputation of the region’s favourite healthy snack and culinary ingredient.

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The World’s Largest Hotel Rises in Saudi Arabia: A New Benchmark in Luxury and Scale

Abraj Kudai

A Monumental Marvel in the Heart of Mecca

Saudi Arabia is redefining the boundaries of luxury hospitality with the world’s largest hotel, a colossal complex designed to accommodate a staggering 30,000 guests. Located near the holy city of Mecca, this extraordinary development is a testament to the nation’s vision for grand-scale tourism and world-class service. With 10,000 rooms, 70 restaurants, and four helipads, it promises an experience like no other on the planet.

A Record-Breaking Wonder of Modern Architecture

The massive hotel, known as Abraj Kudai, spans more than 1.4 million square metres, making it a true engineering feat. Rising proudly with twelve towers, the structure blends contemporary design with traditional Arabian architectural elements. The project, estimated to cost over US$3.5 billion, is not just about size—it’s about setting a new global standard for luxury, comfort, and innovation.

Designed for Pilgrims and Global Travellers Alike

Strategically situated only a few kilometres from Mecca’s Grand Mosque, the hotel primarily aims to serve the millions of pilgrims who travel to the holy city each year. However, its world-class facilities are equally appealing to international visitors seeking a remarkable stay in Saudi Arabia. From opulent suites reserved for royalty to comfortable, well-appointed standard rooms, Abraj Kudai is designed to meet every level of guest expectation.

Unmatched Facilities and Extravagant Features

Beyond its sheer capacity, the hotel’s features are breathtaking. Guests can enjoy panoramic city views from multiple restaurants, relax in luxury spas, or experience top-tier conference and entertainment facilities. The four helipads ensure seamless access for VIP guests, while state-of-the-art transport connections will make the vast complex easily accessible.

A Symbol of Saudi Arabia’s Tourism Transformation

Abraj Kudai

As part of Saudi Arabia’s Vision 2030 initiative, the world’s largest hotel underscores the nation’s commitment to expanding its tourism industry and enhancing hospitality infrastructure. Abraj Kudai stands as a symbol of progress, merging cultural heritage with futuristic ambition. Once fully operational, it is expected to attract global attention, becoming both a pilgrimage hub and a bucket-list destination for luxury travellers.

A New Era of Hospitality Begins

With its grand scale, architectural brilliance, and deep cultural significance, Saudi Arabia’s record-breaking hotel is more than just accommodation—it is an icon of innovation and a gateway to one of the world’s most fascinating regions.

Web Contact Details:
For more information on Saudi Arabia’s tourism developments, visit: https://www.visitsaudi.com

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Verteil Technologies becomes launch NDC aggregator for Riyadh Air

Riyadh Air and Verteil Technologies

Riyadh Air and Verteil Technologies have announced a strategic partnership that will see Verteil become the launch NDC (New Distribution Capability) aggregator, marking a major milestone in Riyadh Air’s offer and order-based digital distribution journey. Through this collaboration, travel sellers across the globe will gain seamless access to Riyadh Air’s NDC content via Verteil’s industry-leading platform, Verteil Direct Connect (VDC), reinforcing a shared commitment to innovation and excellence in airline retailing.

With this partnership, Riyadh Air NDC content will be accessible to travel sellers globally as it rolls out a modern and efficient distribution strategy that prioritises transparency, personalisation, and direct connectivity. Verteil’s proven expertise in deploying scalable NDC solutions for leading airlines ensures that travel sellers can access a full suite of content and functionalities, including real-time availability, rich fare options, ancillary services, and instant ticketing across multiple points of sale.

Vincent Coste, Chief Commercial Officer, Riyadh Air, said: “Riyadh Air aims to set a new global standard for airline connectivity and innovation. Partnering with Verteil at this early stage allows us to ensure a strong foundation for modern distribution technology that is both future-ready and aligned with our digital-first strategy.”

Jerrin Jos, Founder and CEO of Verteil Technologies, said: “We are thrilled to partner with Riyadh Air as their launch NDC aggregator. This partnership reinforces our shared commitment to modernising airline distribution, facilitating true retailing and enabling global travel sellers with direct access to richer content and better customer experiences.”

Verteil’s robust integration and flexible deployment capabilities make it easier for travel sellers – whether OTAs, TMCs, or Consolidators – to adopt NDC without heavy technical or operational burdens. As Riyadh Air prepares to launch its inaugural flights, this partnership ensures that distribution is already live and ready, empowering sellers to start doing business in the offer order world without delay.

The announcement took place during the Arabian Travel Market 2025 in Dubai.

About Riyadh Air

Riyadh Air is the new national carrier of Saudi Arabia, launched with a bold vision to connect the Kingdom to over 100 destinations globally by 2030. Backed by the Public Investment Fund (PIF), Riyadh Air aims to set a new standard for global aviation through exceptional guest experiences, innovation-driven operations, and a strong commitment to sustainability. Headquartered in Riyadh, the airline is poised to play a key role in the Kingdom’s aviation and tourism ambitions, aligning with Saudi Arabia’s Vision 2030.

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