Taste of the Tribes: Where the Future of Asian Fine Dining Returns to Its Roots

In a culinary landscape often defined by trends, five visionary chefs across Asia are quietly reshaping fine dining by turning their gaze inward—toward the roots of their land, their people, and their ancestral foodways. Within the Secret Tables collection by Secret Retreats, these restaurants—Akame in Taiwan, Dewakan in Malaysia, Nén in Vietnam, Oitom in Sabah, and Nusa Gastronomy Jakarta in Indonesia—collectively embody what we call the “Taste of the Tribes.”

More than just a movement, Taste of the Tribes is a philosophy—one that embraces indigenous wisdom, local produce, and traditional techniques passed through generations, while presenting them through the lens of contemporary gastronomy.

This year, the culinary world has taken note. Both Akame and Dewakan were named among Tatler Dining’s Best Restaurants 2025, a recognition that underscores their role as pioneers of progressive local cuisine. But beyond accolades, it is their shared respect for culture and nature that truly unites them with their peers—Nén, Oitom, and Nusa Gastronomy —in redefining how we taste, remember, and preserve the essence of our tribes.

At Akame, Chef Alex Peng draws inspiration from Taiwan’s Rukai heritage, combining the primal art of fire cooking with forest-foraged ingredients, each dish echoing a dialogue between the land and its people. Dewakan, led by Chef Darren Teoh, celebrates Malaysia’s indigenous ingredients with an elegance that is both intellectual and deeply emotional, telling stories of forgotten plants and overlooked flavors.

In Danang, Nén reimagines Vietnamese traditions through Chef Summer Le’s refined minimalism, while Oitom in Sabah expresses the Borneo spirit through smoky, grounded flavors that speak of the jungle and the sea. Meanwhile, Nusa Gastronomy pays homage to Indonesia’s vast culinary heritage, distilling the archipelago’s ancient recipes and spices into a fine dining narrative that is as soulful as it is sophisticated.

Together, these five tables remind us that cuisine is not only about taste—it is about identity, memory, and belonging. They are, each in their own way, preserving the past while shaping the future of Asian gastronomy.

A Shared Ethos: Returning to the Source

The Taste of the Tribes is not a trend — it is a reclamation. These five restaurants, each part of the Secret Tables by Secret Retreats, stand for a philosophy that honours people before products, and provenance before presentation.

Their menus are not designed merely to impress; they are written to remember. To remember who we are, where we come from, and how we connect to the earth through food.

Whether it is Akame’s mountain smoke, Dewakan’s native herbs, Oitom’s coastal foraging, Nén’s ancestral fermentations, or NUSA’s island storytelling — each of these tables carries the same message: the future of fine dining lies not in reinvention, but in reconnection.
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About Secret Tables by Secret Retreats

Secret Tables is a curated collection of Asia’s most distinctive restaurants — places where cuisine, culture, and community meet. Each member shares a deep commitment to local sourcing, sustainable gastronomy, and the preservation of culinary heritage. Through initiatives like Taste of the Tribes, Secret Tables celebrates Asia’s authentic voices, fostering a dialogue between tradition and innovation.

For more information, visit www.secret-retreats.com.

For more travel inspiration read the daily online "The Holiday and Travel Magazine" https://theholidayandtravelmagazine.blogspot.com/

Five Surprising Yet Beloved Flavour Pairings in Asia: Pushing the Boundaries of Flavour

Thailand’s Khao Chae

Asia’s rich culinary landscape is filled with surprising food combinations that defy conventional expectations. Whether it's blending sweet with salty, tangy with creamy, or spicy and hot with chilled, these dishes highlight the region’s fearless approach to taste. Here are five delightful flavour pairings that may just change how you think about food.

1. Ice with Rice Soup or Noodles

(Japan, Korea, Thailand)

A refreshing and hydrating dish perfect for hot weather, this meal features ice-cold water or chilled broth poured over cooked rice or noodles, offering relief from the heat. In Japan, Zaru Soba, chilled buckwheat noodles, are served with a soy-based dipping sauce, delivering a light yet umami-rich experience. Another beloved Japanese summer dish, Hiyajiru, is a chilled miso-based broth poured over rice, topped with sesame, cucumbers, and shiso (perilla leaves, a member of the mint family) for a refreshing contrast.

Korea’s take on icy meals includes Naengmyeon, cold buckwheat noodles submerged in a tangy, icy broth that is both invigorating and satisfying. Another variation, Kongguksu, features noodles in a chilled, creamy soymilk broth, offering a mild and nutty flavour. Thailand’s Khao Chae, a royal summertime delicacy, consists of rice soaked in aromatic jasmine-infused ice water, accompanied by savoury condiments like sweet, shredded pork and stuffed shallots. While chilled rice and noodle dishes are most widely embraced in Japan and Korea, Khao Chae remains a uniquely elegant Thai tradition.

2. Peanut Butter in Cuisine

(China, Indonesia, Malaysia, Taiwan)

Peanut-based sauces and dressings are an essential part of many Asian dishes, offering a creamy, nutty depth that enhances both savoury and spicy flavours. In Indonesia, Gado-gado is a beloved salad of blanched vegetables, tofu, and hard-boiled eggs, all generously coated in a rich peanut dressing made with ground peanuts, tamarind, and chilies. Malaysia and Indonesia also celebrate peanut butter’s versatility with satay, where skewered meats are grilled over charcoal and served with a thick, slightly sweet peanut dipping sauce. In China and Taiwan, peanut butter finds its way into noodle dishes, particularly in Sichuan-style Dan Dan noodles, where it blends with soy sauce, vinegar, and chili oil to create a luscious, umami-packed coating. The Taiwanese version often leans toward a milder, slightly sweet peanut sauce that balances out the heat from chili oil.

3. Shrimp or Squid in Pineapple Fried Rice

(Thailand)

Pineapple isn’t just for pizza. This tropical twist on fried rice features seafood cooked with pineapple chunks, cashews, and aromatic curry powder. A beloved dish in Thailand, the pineapple’s acidity cuts through the richness of the shrimp or squid, creating a refreshing, well-balanced, and delicious meal.

4. Cilantro with Ice Cream

(Taiwan)

Taiwan is known for its creative and sometimes unconventional flavour pairings, and one of the most intriguing has to be cilantro with ice cream. Found in night markets, this dessert features scoops of peanut ice cream sprinkled with crushed peanut candy, fresh cilantro, and wrapped in a thin crepe-like pancake. The unexpected addition of cilantro adds a refreshing, herbal contrast to the creamy sweetness, creating a unique balance of flavours that surprises and delights adventurous food lovers.

5. Tuna or Mackerel with Banana Curry

(Sri Lanka, India)

A surprising but delicious combination, where bananas add natural sweetness to balance the strong flavours of tuna or mackerel. In Sri Lanka and parts of India, this dish is prepared with coconut milk, spices, and green bananas or plantains, mellowing the dish’s intensity.

These unique flavour combinations exemplify Asia’s fearless approach to pushing the boundaries of taste. If you ever find yourself in these regions, be sure to give these unexpected yet beloved dishes a try—you might just discover a new favourite!

Web: https://www.secret-retreats.com/

TAT and EVA Air Strengthen Partnership to Boost Thailand Tourism

Four-year extension builds on past success to enhance Thailand tourism via EVA Air’s global network.

The Tourism Authority of Thailand (TAT) and EVA Air have renewed their strategic partnership with a four-year Letter of Intent (LOI) to further boost tourism to Thailand from key international markets.

The signing ceremony, held today in Bangkok, was attended by Ms. Thapanee Kiatphaibool, TAT Governor, and Mr. Albert Liao, Executive Vice President of EVA Air, along with senior executives from both organisations. The LOI was signed by Ms. Pattaraanong Na Chiangmai, TAT Deputy Governor for International Marketing – Asia and South Pacific, and Mr. Tang Tseng, Vice President of EVA Air.

Ms. Thapanee said “Our collaboration with EVA Air has delivered exceptional results, showcasing Thailand’s unique culture and warm hospitality. This renewed alliance will inspire more travellers and reinforce Thailand’s position as a must-visit destination.”

The renewed partnership focuses on joint marketing campaigns, familiarisation trips for media and travel agents, attractive travel deals with tour operators, and participation in tradeshows and roadshows to maximise visibility.

These efforts build on past collaborative initiatives, such as the 2023 tram campaign in Amsterdam promoting Thailand and EVA Air’s Bangkok-Amsterdam flights, which ran in September 2024 and reached 21 million impressions. Other successful activities include Thai tourism promotions at the 2024 BOOKIZCON in South Korea and a networking event in Sendai, Japan, involving 11 tourism partners.

Mr. Liao commented “Our partnership with TAT strengthens Thailand’s appeal as a premier destination. Through joint marketing and tailored packages, we aim to introduce Thailand’s attractions to more travellers across our network.”

Headquartered in Taipei, EVA Air is a Star Alliance member known for its modern fleet and exceptional service, serving 60 destinations worldwide. The airline operates 28 weekly flights between Bangkok and Taipei and daily flights between Taipei and Chiang Mai. To meet growing demand, the Bangkok-Taipei route will increase to 32 weekly flights from 15 January to 29 March 2025.

In addition to regional connectivity, the airline links Bangkok with Japan, South Korea, China, Hong Kong, and Macau via Taipei. It also offers direct flights from Bangkok to key European cities such as London, Vienna, and Amsterdam, with connections via Taipei to Paris, Milan, and Munich. For long-haul routes, EVA Air operates 87 weekly flights connecting Thailand to major North American cities, including Los Angeles, San Francisco, New York, and Toronto, making it a leading carrier for North American tourists visiting Thailand.

Recognised for its outstanding service, EVA Air has earned numerous accolades, including Condé Nast Traveler’s 2024 Readers’ Choice Award, recognition from Travel + Leisure as a top 10 international airline, and a 5-Star Airline certification from SKYTRAX for nine consecutive years.

Club Med Asia Snow Report 2023: Mountain Holiday Trends and Insights

Club Med, the pioneer of premium all-inclusive holiday experiences and a global leader in snow holidays, has unveiled the results of a recent survey on travel motivation for snow holidays. The study delves into key considerations and trends, uncovering useful insights that shape demand for snow holidays with over 3500 respondents across seven markets in Asia; China Mainland, Japan, Malaysia, Singapore, South Korea, Hong Kong and Taiwan markets.

“Club Med has played an instrumental role in shaping the evolution of snow holidays over the years, since we introduced the all-inclusive concept to the ski holiday industry with our first Mountain Resort opening in Leysin, Switzerland in 1957. With new capacity from the opening of Club Med Kiroro Peak, Club Med Kiroro Grand, Club Med Changbaishan, Club Med Tignes and Club Med Val d'Isère, the business volume of APAC markets has increased by 107% compared to winter 2019, and by 22% compared to winter 2019 excluding the new capacity. This increase is mainly due to the increased investments in recent years to upgrade the mountain's Resorts portfolio, the opening of new Resorts in the European Alps and Japan, and to the continued internationalization of customers.

Besides providing valuable data and proof points that define preferences of travellers while planning their snow holidays, this study validated our Mountain strategy and how premium all-inclusive experiences perfectly align with travellers' needs for a memorable winter holiday,” said Mrs. Rachael Harding, CEO of Club Med in East, South Asia and Pacific Markets.

She added, “Since 1950, Club Med has dedicated itself to reinventing the alchemy of happiness. Given the evolving lifestyle and demands of travellers, it is imperative for us to understand their expectations so we remain relevant in our engagement and identify key drivers to elevate the Club Med experience. With the rising demand for snow holidays, Club Med's exceptional offerings will continue to be a source of joy and adventure for our guests."

The survey brings to light six key findings on the evolving trends in snow holidays. From essential motivations behind choosing a winter holiday to preferred destinations and budget considerations, the survey revealed useful information about the forces driving demand from APAC travellers.

For precision of insights, the findings will reference collectively markets Hong Kong, Japan, Malaysia, Singapore, South Korea and Taiwan as East and South Asia, and Pacific (ESAP), and ESAP and China Mainland collectively as Asia Pacific (APAC). 

1) Snow Holiday Preferences: What Travellers Want

Snow holidays have become increasingly popular among Asians, with over half (50%) of respondents citing a desire for exhilarating winter sports and captivating snow-covered landscapes as their primary motivators.

Beyond this, travellers are also seeking to escape the monotony of daily life (45%) and explore new cultures and cuisines (30%). Excursions to local sights, indulging in spa treatments, tasting local delicacies, and convenient ski gear rentals are among the top desired additional services for snow holiday enthusiasts.

For snow holidays in APAC resorts, travellers are expecting to travel on average 8 days while 12 days was the anticipated length of travel for long-haul snow holidays in Europe.

2) Destination is Key to a Memorable Snow Holiday

The foremost consideration when planning a snow holiday is choosing a destination that boasts a wide variety of winter activities. Subsequently, finding appropriate lodging and factoring in the current weather conditions are crucial. These aspects hold significant weight for travellers planning their winter holidays.

Japan tops the chart as the most popular snow holiday destination, with 40% of respondents choosing it as one of their top two choices. Switzerland is a close second at 39%, followed by Canada at 27%. China Mainland follows in fourth place at 24% mainly driven by the domestic market as well as Hong Kong and Taiwan markets.

3) The Thrill of Snow Sports

54% of the respondents said that the primary appeal of snow sports lies in the thrill and pleasure they offer. This is especially true for people in the 25-44 age group, who also perceive snow sports as social currency to enhance their personal image of being successful.

Three in four respondents indicated experience in skiing and/or snowboarding, with skiing being the more popular winter sport. In fact, Japan (95%) and South Korea (90%) showed high levels of snowboarding or skiing experience, attributed to the proximity of snow slopes within both markets and hence the likely familiarity with winter sports.

For families with children, 6 to 8 years old is considered as the ideal age to start learning winter sports.

4) How Travellers Plan and Book Their Accommodations

APAC travellers tend to start planning for a snow holiday 3.4 months ahead except for China Mainland and South Korea indicating a shorter window of less than a month, while Singapore and Malaysia planning 4 to 6 months ahead, much more in advance than the others.

Travel inspiration is significantly acquired through digital channels and social media (48%) and online travel agencies (44%), followed by online blogs and communities (26%). Recommendations from family and friends exude a strong influence (38%) while other notable channels of travel inspiration are offline travel agencies (31%), TV travel shows and channels (29%) and travel/lifestyle publications (24%).

The top 2 factors when planning snow holidays centre around the destination and winter activities available, followed by type of accommodation and facilities.

Over 68% of the respondents prefer to stay in hotels and resorts for their snow holidays, with higher preference of resorts seen among those with kids compared to couples or singles.

Nearly half of travellers book directly their holidays on branded websites. This inclination towards both owned websites and offline travel agencies underscores the importance of maintaining a robust online presence and ensuring a seamless, personalized booking experience to cater to the varied booking behaviors of snow holiday makers across the diverse markets in APAC.

5) All-Inclusive Packages Appeal to Travellers for Convenience, Value and Peace of Mind

Two in three respondents claim to be aware of the term 'All-Inclusive', with significantly higher awareness seen among those with kids. Across markets, awareness is strongest in Hong Kong and Taiwan, followed closely by Singapore and Malaysia.

Over 80% of respondents find all-inclusive snow holidays appealing because they offer convenience, value, and peace of mind as they significantly reduce the risk of ill-planning, making them a preferred choice for those looking for a worry-free and enjoyable winter getaway.

Travellers also value the dining experiences, return airfares and airport pick-up services included in these packages. Access to specialty restaurants and bars, and the ability to availability of ski and snowboard equipment rental onsite also help to make these packages even more appealing.

For families with kids, the precedence of kids care facilities naturally remains an important element for snow holidays. 

6) Stress-Free Snow Holidays for Families: Easy Planning and Peace of Mind

All-inclusive snow holidays can be a great option for families, as they provide everything needed for a memorable experience in one package.

86% of family respondents agree that an all-inclusive snow holiday is more convenient than buying and organizing different holiday elements separately, and that it provides the opportunity to enjoy different types of activities for one price. Additionally, 82% of family respondents agreed that all-inclusive snow holidays offer better value for money than à la carte holidays, and 83% agreed that they reduce the risk of ill-planning.

When asked who they want to travel with, spouse and children were the top two options for respondents. This illustrates the importance of family-friendly amenities and activities when planning a snow holiday.

Club Med: Meeting the Growing Demand for Snow Holidaymakers

Strategically, Club Med continues to develop its Mountain Resort portfolio with new openings in Asia, America and the European Alps, in addition to renovating existing Resorts to offer guests the best possible, premium snow holiday experience.

Club Med is well-positioned to meet these expectations with its portfolio of Mountain Resorts in some of the world's most popular winter destinations. Being the leader in mountain holidays for nearly 70 years, Club Med specialises in providing a variety of winter activities and all-inclusive packages.

Trends and insights from the Club Med Asia Snow Report study indicate that travellers are looking for more than just access to skiing and snowboarding. Today's travellers are seeking complete holiday experiences that include multiple facets. From comfortable accommodation, easy access to snow slopes and winter sports expert instruction complemented with availability of ski equipment rental; to delicious cuisine, family-friendly activities, and festive après-ski entertainment.

This is especially relevant to families. At Club Med, families can look forward to experience the unique Mini Club+ programme provided for children 4 to 10 years of age, developed in partnership with education experts in positive education pedagogy whilst a specially designed programme for 11 to 17 years of age keeps teens meaningful engaged. Complementarily, families can also participate in the Amazing Family! programme which provides opportunities for children, parents and extended family to connect through curated fun activities. As a result of a unique family-friendly approach, Club Med attracts a large clientele of families, representing 70% of resort stays.

Club Med Snow Holidays Booking Trends and Performance

One example of the above is the opening of Club Med Kiroro Grand, the fourth Club Med resort to open in Hokkaido, which has achieved near full occupancy 12 weeks ahead of its opening this December while the other three Hokkaido resorts continue to show similar levels for the same period – a true testament and endorsement by travellers of their trust and expertise in Club Med to deliver exceptional mountain snow holidays.

This is enabled by the keen focus on ensuring three-sixty services that ensure a hassle-free, safe and exceptional holiday experience. From easy transfers to and from the resort to the convenience of having your personal ski locker ready and warmed with personalised ski or snowboard equipment, and booking ski lessons complete with lift ski passes ready on-arrival, every snow holiday experience with Club Med enables guests to truly relax and enjoy their holiday, leaving all the planning and logistics to the resort team.

For more information and a complete view of the Club Med Asia Snow Report, visit https://www.clubmed.com.sg/l/all-inclusive-snow-vacations. Click here to start planning your dream snow holiday today.
* Tags: #Club Med, #Snow Report 2023, #Survey, #Snow Holidays, #China Mainland, #Japan, #Malaysia, #Singapore, #South Korea, #hong kong, #Taiwan
* Club Med https://www.clubmed.com.sg/
* Jasmine Tan at Jasmine.Tan@ghcasia.com

Life of Taiwan Launches New Family Tours Focused on Cultural Immersion

Life of Taiwan has introduced new family tours aiming to provide a comprehensive exploration of Taiwan's diverse cultural and natural landscapes. These tours, designed by experienced travel curators, ensure that every family member, from the youngest to the oldest, experiences the rich tapestry of Taiwan's heritage, natural beauty, and vibrant local life.

For more information on how to embark on this extraordinary family adventure, visit https://www.lifeoftaiwan.com/. Dive deep into a well-planned itinerary that seamlessly combines exploration, learning, and relaxation, ensuring that families create cherished memories that will last a lifetime.

The tour's thoughtful design prioritizes a balance of activities, allowing families to explore traditional markets, engage with local artisans, and discover hidden gems in Taiwan's picturesque countryside. Each day unfolds a new chapter of Taiwan's story, allowing travelers to immerse themselves in the island's diverse ecosystems, historical landmarks, and delightful culinary offerings.

The Director of Tours emphasized the company's commitment to providing an authentic and enriching experience. "We have carefully crafted this tour to allow families to connect with Taiwan's heart and soul. Our goal is to facilitate meaningful interactions with the local culture, traditions, and natural wonders that make Taiwan a remarkable destination," said the Director.

Life of Taiwan's family tour is more than a vacation—it's an educational adventure where both adults and children gain insights into Taiwan's history, ecology, and cultural diversity. Safety and comfort are paramount, with each aspect of the tour meticulously planned to ensure families can focus on enjoying their journey and creating precious memories.

About Life of Taiwan

Life of Taiwan is a premier tour agency that specializes in offering unique, immersive travel experiences in Taiwan. With a passionate team of experienced guides and travel experts, the company is dedicated to showcasing the island's beauty, culture, and history through thoughtfully curated tours.
* Life of Taiwan https://lifeoftaiwan.com/

* Mark Pemberton at mark@lifeoftaiwan.com

TAIWAN IS MORE FUN WITH LION TRAVEL

Lion Group is founded in 1977 and based in Taipei, Taiwan. Consisting of 6 individual companies spanning across the travel, transportation, marketing, media, and IT sectors.

Lion Group owns and operates 90 service centers around the world and staffs over 3,000 employees globally. Lion Travel has been listed as an emerging stock (#2731) on the Taiwan Stock Market.

Professional & Reliable Service (Local Expert)

Lion Travel provide professional services staff advisory services, as long as the Taiwan related travel issue, our staff will provide you professional advice and service.

Licensed & Well-trained Tour Guide

All Lion travel’s tour guide have government license and well-trained. They not only can provide professional guiding but also the best helper whiles you traveling in Taiwan!

Time-saving & Flexibility

Tailor-made private tour can keep the most flexibility of tour arrangement which base on guest’s demand.

LION TRAVEL SERVICE CO. LTD

Headquarters: No.151, Shitan Rd., Neihu Dist., Taipei City 114, Taiwan (R.O.C.)
Website: www.liontravel.com

englishservice@liontravel.com

New Aesthetics of Taiwan’s Railway

The FUTURE train, which won Japan's Good Design Award in 2020, has been meticulously recreated by the designer, complete with a sleek black and orange exterior and wide window views that let passengers experience the island's natural beauties while traveling. 

Seasonal enrichment excursion of FUTURE makes the railway tour not only the journey that full of anticipation before you board the train, but also a unique experience during the journey.

THE FIRST TAIWAN FIVE STAR GOURMET TRAIN FUTURE

THE KITCHEN is a luxury scenic train that collaboration with REGENT TAIPEI allows you to enjoy a unique dining experience.

BREEZY BLUE

The tourism train, first provided service as an ordinary express to students and commuters before, is the only train allowing passengers to open train windows and equipped with electric fans. Enjoy the sea breeze and an anxiety-relieving journey on the blue train with fond memories of childhood. Now, Breezy Blue launched round trip service between Fangliao and Taitung once daily.

ALISHAN FOREST RAILWAY 

A century-old cultural treasure. The classic route with a hundred years of history and the train with retro-style cypress carriages deliver the different experience for railway tours. Discover the beauty and fascinating scenery of Alishan with the  railway as a potential World Heritage Site.

LION TRAVEL SERVICE CO. LTD

Headquarters: No.151, Shitan Rd., Neihu Dist., Taipei City 114, Taiwan (R.O.C.)
Website: www.liontravel.com
englishservice@liontravel.com

Aussies are full of wanderlust – but can we afford to tick off our travel bucket list?

Singapore Tourism Board

Booking.com, one of the world’s leading online travel companies, has released the 2023 edition of its APAC Travel Confidence Index (TCI) today. This year’s index reveals a striking paradox: despite financial concerns ranking highest amongst travel concerns (51%), a majority of Aussie travellers (65%) maintain optimism for their future travel plans over the next 12 months.

Most Aussie travellers (63%) reported having no intention of postponing their travel plans, despite issues such as the rising cost of living, inflation, climate change and supply chain disruptions. Additionally, 53% of these travellers not only remain steadfast in their original travel plans but intend to increase both the trips they take and their travel budgets for the year.

The study also revealed that the need to save money currently is at odds with the incentive to travel sustainably, with just a quarter of Aussies (26%) willing to pay more for sustainable accommodation.

The TCI 2023 research, commissioned by Booking.com, surveyed over 8,000 travellers from 11 countries and territories across the Asia-Pacific region, including Australia, China, Hong Kong, India, Japan, New Zealand, Singapore, South Korea, Taiwan, Thailand and Vietnam. Conducted between April and May 2023, it presents an in-depth analysis of travel confidence and sustainability interest across APAC.

The report also reveals four distinctive traveller personas for the first time, providing valuable insights into their prime motivations, priorities and travel behaviours:

• Comfort Seekers (Singapore, Australia) prioritise comfort and convenience, seeking indulgent experiences and accommodations with maximum relaxation. They value personalised services, high-quality amenities, prioritising comfort.
• Conscious Explorers (Hong Kong, India, China, Taiwan) actively pursue eco-friendly and sustainable travel. They are passionate about exploring while minimising environmental impact.
• Mindful Voyagers (Vietnam) have a deliberate and thoughtful travel approach, driven by their sense of responsibility to the environment and desire to help local communities.
• Homebound Pragmatists (New Zealand, Korea, Japan, Thailand) prefer practical travel and staying close to home. They prioritise convenience, efficiency, and optimising time and resources.

A Snapshot of Aussie Travel Confidence

Aussies are not oblivious to the importance of managing their travel expenses effectively, and exhibit resourcefulness in planning their trips. When it comes to cost-cutting strategies, 58% opt for budget-friendly accommodation options, 36% choose to travel during off-peak times, 34% spend less on food and activities whilst travelling, and 31% select a less expensive travel destination.

Given the current stresses of everyday life, Aussie travellers are seeking out relaxing holidays to escape from reality. They are driven by their passions, showcasing a clear appreciation for the world and its wonders. The top five things Aussie’s are seeking in 2023 are:

• 57% are looking for captivating scenery and nature
• 53% are prioritising food and dining experiences
• 53% of Aussies are still opting for the feeling of home with the sunny, beach and island style.
• 44% looking to visit famous tourist attractions and landmarks
• 42% immersing themselves in the local culture or lifestyle

“In the face of economic uncertainty, it's refreshing to see Aussie’s adventurous spirit lives on in their healthy appetite for continuing to explore their own backyard, as well as the world beyond our borders” said Todd Lacey, Regional Manager Oceania, at Booking.com.

"It's clear that travel will continue to be a priority for Australian travellers who are thinking smartly about how they prioritise their spend so they don’t miss out on experiences. Despite being one of the last countries to return to travel in 2023”

Australia.com

To further support travel recovery and demand, we’ve invested in events such as FIFA Women’s World Cup Australia and New Zealand, attracting thousands of travellers into and around the country. At Booking.com, we remain committed to making it easier for travellers to search, book and enjoy their perfect holiday and better experience the world.”

For more information about Booking.com’s Travel Confidence Index 2023 research and to access the full report for Australia, please see here.

1 Phocuswright Research, Asia-Pacific Travel Market Report 2021-2025, February 2023

* Australia Press Office; bookingau@redhavas.com
Helena Hampshire helena.hampshire@redhavas.com

What Data Says About the Asia-Pacific Rebound

Travelers are gaining more confidence to book long-haul travel again, and many destinations in the Asia Pacific region are making a comeback. Tokyo’s neon lights and skyscrapers, Phuket’s pristine beaches, and Hanoi’s Old Quarter, with its maze of narrow streets, are among the hotspots.

A report from travel marketplace Skyscanner has looked at flight search and booking data from the Americas, Asia Pacific, Europe, the Middle East, and Africa — studying how travelers are planning and booking travel over the next six months.

People are booking long-haul travel more than 90 days in advance, returning back to pre-pandemic levels. Moreover, the report also stated that search share has reverted to pre-pandemic seasonal norms.

“Globally, we’re seeing more travelers come to Skyscanner than ever before,” said Mike Ferguson, director of destination marketing. The brand, owned by Trip.com Group, has more than 100 million travelers accessing its platform every month on average.

More Signs of Flexible Search Patterns

More than 50 percent of travelers are conducting exploratory searches without any set dates or destinations in mind, Skyscanner said. Many travelers are searching for ideas and comparing dates and locations to find the most favorable deal.

In a conversation earlier with Skift, Airbnb co-founder and CEO Brian Chesky pointed out how millions of customers have used the platform’s flexible date feature, which basically says, “I am willing to go anywhere for a night, a weekend, a week, a month in this date range.”

A Resurgence of Long-Haul Travel

The resurgence of long-haul travel globally presents destinations with a significant opportunity to attract high-value travelers undeterred by the challenging economic conditions, said Nick Hall, CEO of UK-based Digital Tourism Think Tank.

A key driver has been that airlines are adding back flight capacity.

Asia Pacific airlines posted a 376 percent increase in international traffic in January compared to the same period last year reaching 56 percent of January 2019’s level, as witnessed by the International Air Transport Association (IATA).

The January numbers were by far the strongest year-over-year rate among the regions — albeit off a very low base, when much of the region was still closed to travel.

Capacity in the region rose to 167 percent, and the load factor increased 36.6 percentage points to 83 percent — the highest among the world’s regions.

Trending Destinations

Eight of the world’s top 10 trending destinations for travelers worldwide are in Asia, with Taiwan topping the charts, followed by Japan and Laos.

Despite Taiwan being the top trending destination, its relative share of searches is small. Japan takes the largest share, followed by South Korea and Vietnam.

Skyscanner noted that all three countries have benefited from improved non-stop services and air connections.

Saudi Arabia and Albania are the two nations outside Asia with the biggest increase in searches from last year during the first quarter.

Although Europe remains a popular region for travelers from the Americas, Asia Pacific destinations dominate seven out of the top 10 trending spots, with Asian countries occupying the top five spots.

China is the top trending destination, followed by Japan and Taiwan.

For Asia Pacific travelers, seven out of the top 10 trending destinations are within the region itself, as Taiwan, Laos, and Japan experienced the most significant year-on-year growth in the first quarter.

Laos, in particular, enjoyed a resurgence due to the introduction of new routes from international and regional airlines and an increasing demand from travelers for more unique and off-the-beaten-path destinations.

During the second and third quarters, Japan, Thailand, and Vietnam are the most popular destinations among travelers, accounting for more than two-thirds of the trending search volumes.

Booking Windows Go Up

Travelers in Europe, the Middle East, and Africa are booking flights for summer holidays two to three months in advance, while those from Asia Pacific are booking both last minute and much further in advance, the report noted.

In the first quarter of this year, domestic travel bookings within Europe, the Middle East, and Africa were mostly booked in the 7-29 day window. The booking window further went up while planning for summer vacations as holidays booked 60-89 days in advance went up by 50 percent.

At the end of the first quarter, a booking window of more than 90 days still holds the highest share (31 percent) for travel to short-haul destinations from Europe, Middle East, and Africa.

This confidence is also reflected in booking long-haul travel, particularly to Asia-Pacific, as the share of booking windows of over 90 days increased by 11 percent in the first quarter to reach 40 percent.

The travel booking time frame for Asia Pacific remained fairly consistent during the first quarter as travelers preferred shorter booking periods for domestic travel.

However, with the easing of travel restrictions ease, people are booking both last minute and with a longer booking horizon.

The Skyscanner report said that booking windows of over 90 days witnessed an increase of 55 percent for short-haul travel, while bookings of less than a week increased by 22 percent.

And as Asia Pacific travelers become more confident about traveling long-haul and planning, booking windows for long-haul trips have seen significant increases.

For the Americas, booking windows are returning to seasonal norms as travelers plan their domestic and short-haul trips at least two months out.

For more insights, look for Skift Research’s Travel Tracker to release updated results..

*Source: Pacific Asia Travel Association

Central Taiwan airport to add 5 international destinations starting July

Taichung City Government on Monday (May 8) announced that Tigerair will reopen and launch five routes to Macau, South Korea, Vietnam, and Japan in July.

The five destinations offered include Macau, Busan, Jeju, Da Nang, and Nagoya. Tickets are already on sale.

During a press conference, Mayor Lu Shiow-yen (盧秀燕) said the new routes will not only stimulate tourism in Taiwan but also bring convenience to central Taiwan’s citizens looking to travel abroad.

Tigerair Chair Chen Han-ming (陳漢銘) was cited as thanking Taichung City Government and other service providers within the tourism industry for supporting its endeavors. By providing diverse routes, the airline company hopes to promote frequent exchanges between Taiwan and other countries.

Miaoli County Deputy Magistrate Teng Kuei-chu (鄧桂菊), who also attended the event, said the county looks forward to benefiting from the routes’ reopening and launch.

According to the Taichung Tourism Bureau, it is in the middle of planning flight routes to even more destinations, including South Korea’s Incheon as well as Vietnam’s Haiphong and Ho Chi Minh City.

*Source: Pacific Asia Travel Association

Booking.com Unveils the Traveller Review Awards 2023 Recipients and This Year’s Most Welcoming Destinations in Australia

Grampians Eco YHA

Booking.com today announced the recipients of its 11th annual Traveller Review Awards for 2023, with the Gold Coast placing 10th on the top 10 ‘Most Welcoming Cities on Earth’. Victorian towns, Port Campbell and Halls Gap took out first and second place in the top ten Most Welcoming Towns in Australia

This year’s Traveller Review Awards are based on a pool of over 240 million verified customer reviews on Booking.com with 1.36 million accommodation partners, 230 car rental providers and 58 airport taxi suppliers receiving an award in 2023, including 19,238 of these from Australia.

The ‘Most Welcoming Cities on Earth’ list spans across five continents and features hidden coastal gems, rural destinations surrounded by breathtaking natural beauty. They have all been identified based on the share of accommodation partners receiving a Traveller Review Award 2023 and provide even the most seasoned traveler with bucket list inspiration for their future trips.

2023’s Most Welcoming Cities On Earth:

1. Polignano a Mare, Italy
2. Hualien City, Taiwan
3. San Sebastián, Spain
4. Dresden, Germany
5. Klaipeda, Lithuania
6. York, UK
7. Ushuaia, Argentina
8. Porto De Galinhas, Brazil
9. Mexico City, Mexico
10. Gold Coast, Australia

For more about exploring and experiencing all these welcoming cities have to offer, check out this destination guide.

Booking.com has also revealed the ‘Most Welcoming Towns’ in the country based on the share of properties in each location receiving a Traveller Review Award in 2023.The awarded spots are spread across the country so, no matter where Aussies are planning their next holiday, they’re sure to receive a warm welcome.

2023’s Most Welcoming Towns in Australia:

1. Port Campbell, Victoria
2. Halls Gap, Victoria
3. Port Lincoln, South Australia
4. Toowoomba, Queensland
5. Montville, Queensland
6. Maleny, Queensland
7. Coles Bay, Tasmania
8. Denmark, Western Australia
9. Mildura, New South Wales
10. Margaret River Town, Western Australia

Melissa Ellison, Area Manager Australia for Booking.com said Australia’s achievements in this year’s awards highlight our country’s welcoming nature as borders opened and travel returned last year:

“It’s that personal attention to detail when checking in or sharing helpful recommendations to explore the destination like a local that demonstrates how our partners show up and shine for travelers in a multitude of ways each and every day. These awards are our way of thanking them for their dedication to making everyone feel welcome and to going out of their way to create incredible experiences for our customers.

Whether it’s a friendly greeting from a taxi driver at the airport, sharing some local driving tips at the car rental counter or a thoughtful note waiting in the room, our passionate partners help make every trip more special.”

“And, of course, a huge congrats to the GC for being highlighted as one of the most welcoming cities in the world, an outstanding achievement for our tourism industry,” says Ellison.

A more sustainable traveler experience

Nearly one in ten accommodation award recipients globally (122,095) have also been recognized with a Travel Sustainable badge for their efforts to operate more sustainably. In fact, Travel Sustainable accommodations were three times more likely to receive a Traveller Review Award 2023, compared to those not being recognized with a Travel Sustainable badge. Out of all accommodation types, hotels had the highest share of Travel Sustainable accommodations (15%) receiving a Traveller Review Award 2023.

Apartments and homes continue to shine as the most-awarded property type globally, apartments take the top spot for the sixth year in a row, with a grand total of 629,421 partners being recognized for their efforts in the 2023 edition of the Traveller Review Awards. For the very first time in the history of the awards, holiday homes (177,795) have claimed the second spot from hotels (172,036), with guest houses (91,635) and bed and breakfasts (78,247) rounding out the top five. In Australia, holiday homes took out the number one spot closely followed by apartments, with motels coming in third.

*Source: Holly Betts, Account Executive, Red Havas
t +61299637880  a 121 Harrington Street, Sydney NSW 2000  w redhavas.com.au

Southeast Asian travel blog about taking the longer route

My name is Angie, and I grew up in a small town on the island of Borneo before spending the next good half of my life working and living elsewhere. Now, I work full-time in Singapore as a web developer while freelancing in media production.

I haven't spent a lot of time travelling or travelled to many places (just about 20 countries across 3 continents), but I spent a good chunk of my time in a few to feel like I had a home there. I prefer taking things slow, looking around me while I'm on foot or on bicycle, and learning about life in those places I'm visiting.

On my blog you'll find guides to a number of Asian destinations including Indonesia, Malaysia, Philippines, Singapore and Taiwan. I also cover some destinations outside of Asia including Andorra, France, Iceland, the Netherland, and the UK.

My blog is a lot about pictures and experiences through the journey itself. From typical guide-led tours to crossing the country on my own in a bus, you'll find a bit of everything here that hopefully will show you what I see in my exploration.

I'm a local of Southeast Asia aspiring to learn the lives of others in every part of the world, whether it's food or traditions or just the little things that surprise all of us. I offer a different perspective to travel in my blog, and am happy to take feedbacks on how I can better improve in sharing my experience while keeping my objectives.

I also offer simple guiding service to my home state on Borneo, and planning and companion services. More contents are in the works while I'm saving up for more travel, but for now, I hope that my stories will become an inspired trip for all.

Start reading my stories here: inspiredtrip.com/journey/

Conscious travel is defining Asia-Pacific’s tourism rebound

Pratima Singh

Conscious travel is defining Asia-Pacific’s tourism rebound, says a new Economist Impact study

Key takeaways:

• 87% of travellers in Asia-Pacific say sustainable tourism is important to them, and a majority are thinking differently about their next holiday
• Conscious travel isn’t about the environment alone—in fact, more travellers say social (47%) and economic aspects (41%) of sustainable travel are more important to them
• Travellers want to positively benefit locals both economically and socially, and connect more deeply with local cultures and communities
• Shifting traveller behaviour is resulting in a growing preference for domestic tourism, travel to rural destinations and less crowded locations
• 87% believe technology is either enabling or can enable conscious travel

Rebuilding tourism inAsia-Pacific: A more conscious traveller? is a report from Economist Impact, commissioned by Airbnb. The research is based on a survey of more than 4,500 respondents in Australia, India, Japan, Malaysia, the Philippines, Singapore, South Korea, Taiwan and Thailand.

The onset of covid-19 and subsequent border closures brought international travel to a near standstill and impacted tourism like little before it. Now, as tourism starts to rebound after a lull, travellers are thinking deeply about their holiday preferences, choices and actions, Economist Impact research shows.

The rise of the ‘conscious traveller’ is presenting an opportunity for communities to grow their local economies off the back of the travel rebound, and also welcome an evolving form of win-win tourism that emphasises genuine connection.

The Economist Impact finds that people are thinking deeply—and holistically—about sustainable travel, and their understanding of it encompasses social, economic, cultural, community and environmental aspects. When asked what the two most important aspects of sustainable tourism are, economic (46.7%) and social (41.3%) aspects were ahead of environmental (32.1%), cultural (31.6%) and community (21.5%) considerations.

More than two in three people say it’s important to them to create a positive impact for locals, with 58% saying it’s important they do not contribute to issues such as overtourism. In keeping with their desire to travel to less crowded destinations, many want to travel off the beaten path—about half the respondents plan to travel more frequently to rural destinations that haven’t caught the fancy of tourists yet. Additionally, 57% plan to travel more domestically than in the past, and aim to allocate more of their travel budgets within their countries.

Travellers are also mindful about the ways in which tourism can positively impact communities that are in need of economic recovery, and want to factor this into where they travel and how they spend their money. Almost three in five travellers say they will be more conscious about familiarising themselves with what is important to the communities they’re visiting and how they can make a contribution.

The desire for conscious travel is also being supported by technologies that are shaping travel practices. Eighty-seven percent of respondents are of the view that technologies are either enabling or can enable sustainable tourism, particularly by making information more widely and easily accessible. Separately, 43% believe that technology is making tourism in Asia-Pacific more inclusive by enabling more stakeholders to benefit.

Pratima Singh, senior manager for policy and insights at Economist Impact, and editor of this report, says:

“As tourism recovers across Asia-Pacific, we’re seeing a sharp focus on conscious travel among travellers of all ages. The shifts in traveller behaviour—and motivations—could leave an indelible impact on tourism in the region if all concerned stakeholders play their cards right.”

Download the full report here

The Holiday and Travel Magazine
https://theholidayandtravelmagazine.blogspot.com.au

Booking.com reveals Australia’s Most Welcoming Towns of 2022

Gorenjska (Slovenia)

Maleny , Queensland took out Most Welcoming Town in Australia for the 2nd year in a row, while Tasmania placed #3 in the Most Welcoming Regions globally
Holiday homes lead the pack for the most awarded accommodation type in Australia in 2022
More than 18,000 travel providers across Australia, are being recognised for their hospitality with a Traveller Review Award in 2022

Booking.com has today announced the recipients of its 10th annual Traveller Review Awards, where Tasmania has once again secured a spot in the top 10 most welcoming regions in the world, proving Australia’s southern charm still reigns supreme.

Drawing upon more than 232 million verified reviews from real travelers with over 18,000 awards delivered to deserving Australian partners, the Booking.com Traveller Review Awards include awards such as the 2022 Most Welcoming Places in Australia. A total of 1,261,273 accommodation providers, car rental locations and pre-booked taxi providers in 220 countries and territories around the world are being recognised with a Traveller Review Award 2022, with 18,663 in Australia.

In Australia, the sunshine state and its pristine beaches dominated once again, with four out of the Top Ten Most Welcoming Cities featuring from Queensland. Victoria and Western Australia destinations also rank highly, with scenic destinations and renowned beaches receiving a deserved mention in the top ten.

While Tasmania makes the list of welcoming regions, there are many other corners of the world who have received awards for their warm welcomes. The most welcoming regions on Earth for 2022 consist of the following:

2022 Most Welcoming Regions on Earth
Gorenjska (Slovenia)
Taitung County (Taiwan)
Tasmania (Australia)
Burgenland (Austria)
Seychelles (Africa)
Canterbury (New Zealand)
Santa Cruz (Argentina)
Nova Scotia (Canada)
Limón (Costa Rica)
La Rioja (Spain)

2022 Most Welcoming Towns in Australia*

La Rioja (Spain)

Maleny , Queensland
Mount Tamborine, Queensland

Halls Gap, Victoria
Denmark, Western Australia
Margaret River Town, Western Australia
Healesville, Victoria
Warrnambool, Victoria
Hervey Bay, Queensland
Montville, Queensland
Albany, Western Australia

Melissa Ellison, Booking.com Area Manager for Australia, said the country’s award achievements highlight the unwavering hospitality of Aussies, in the face of yet another year in the global pandemic.

“As the travel industry has remained vigilant and flexible in light of the continued uncertainty and travel restrictions we’ve seen over the course of the past year, the passion and dedication of our Australian partners to create safe and welcoming travel experiences for everyone across the nation has continued to shine through.

“For Tasmania in particular to be highlighted as one of the most welcoming regions in the world for the second year running, is such an outstanding achievement for Australian tourism” says Ellison.

Warm and welcoming staff make the difference
When diving into the individual aspects of their stays that guests valued most at the 1,259,594 properties receiving a Traveller Review Award 2022, staff (9.0) cleanliness (8.9) and location (8.9) received the highest average marks globally. This is well above other aspects evaluated, such as facilities (8.6) or value for money (8.5), demonstrating the importance of those welcoming, friendly interactions during the stay, as well as health and hygiene in light of the evolving status of the global COVID-19 pandemic.

Holiday home and transport providers in the spotlight
Holiday homes are also top spot in Australia when it comes to the accommodation type category, with 4,991 being recognised, closely followed by apartments, receiving 4,626 awards.

For the third year in a row, rental car and airport taxi providers are also being recognised for their excellent service and smooth travel experiences, with Australia taking out the fifth most transport awards across 160 countries worldwide. Spain leads with 220 rental car pick-up locations receiving a 2022 award, followed by Italy (177), France (141), the United States (108) and Australia (98).

For more information on the Traveller Reviews Awards, visit https://news.booking.com/en-au/

The Holiday and Travel Magazine
https://theholidayandtravelmagazine.blogspot.com.au

Tickled pink: Agoda's guide to experiencing spring blossoms 2021

Spring is finally here and with it the advance of cherry blossoms. After long winter months, combined with lockdowns, there's more of a reason than ever to want to experience the majestic blooms. To experience "Sakura Zensen", digital travel platform Agoda shares ideas of where to experience hints of pink at home and around the world.

Agoda's GoLocal Survey has shown a third of travelers across the globe cite "Nature" as their preferred type of holiday destination, making national parks or gardens an ideal getaway to get off the grid and be surrounded by spring buds.

Indonesia

• 60,500 properties in Indonesia
• 39% of travelers chose Nature as their preferred destination type.

West Java

The sakura trees in Cibodas Botanical Garden blooms twice a year. First bloom in February to March, the second between July to August due to Indonesia's two season climate. Enjoy a nearby luxurious stay at Le Eminence Puncak Hotel Convention and Resort and wake up to a picturesque mountain view. 

East Sumba, East Nusa Tenggara

Fret not if you miss the March or April blooms elsewhere, catch sakura in October at Waingapu as well! For those who enjoy culture, check out the local ikat stores and workshops, and traders lugging bundles of textiles around town. Book a weekend getaway at the Padadita Beach Hotel and enjoy the sea views from the pool terrace.

Japan

• 86,000 properties on Agoda.com

Tokyo

Hot on the lips of locals-in-the-know is Tokyo's Yanaka neighborhood which offers travelers the opportunity to immerse themselves in authentic Japanese culture, where traditional ways of life are still part of the neighborhood's daily routine. Springtime sees Tokyo's Yoyogi Park and Meguro River alive with color, but don't miss out on an alternative yet beautiful way to see these blossoms in full force at Yanaka Cemetry which bursts with expansive cherry trees. Stay at LANDABOUT TOKYO, a modern space that comes with a café and right by the JR station.

Yamanashi

In April, be sure to head up North. Get lost in narrow labyrinthian pathways where visitors can enjoy breath-taking views of the blooming cherry blossoms against the picturesque Mt. Fuji. By day, Nagasaki Park is a popular spot for many locals to enjoy hanami (flower viewing) sessions under the white and pink cherry blossoms. By night, find respite at Wajoen Ryokan that comes with its own hot spring bathhouse, and located close by wineries and the Takeda Shrine.

Korea

• 29,000 properties on Agoda.com
• 33% of travelers chose Nature as their preferred type of destination

Seoul

Look no further than the capital for a dose of Cherry Blossoms. Take a stroll along the lake at Seoul Grand Park, or visit the Seoul palaces, which make great spots to admire and capture the bloom, while learning about Korea's rich history and architecture. Retire at the Walkerhill Douglas House, for further nature respite as the hotel is surrounded by woodland, and is designed to offer a relaxing ambience for guests.

Jeju

Jeju is the top travel destination in Korea. It was the top destination for Lunar New Year 2021 and the second popular destination for New Year 2020 according to Agoda booking data. In late March, book a stay at the new Hotel Seogwipean, a stylish minimalist hotel that is close to the downtown area to see Jeju's King Cherry Tree blossom, whose cherry blossoms have the largest petals of all the cherry trees.

Malaysia

• 37,600 properties in Malaysia

Kedah

Malaysians can revel in the fact that Malaysia has its own 'sakura season'. Every year from February to April, the city streets of Alor Setar are lined with ethereal trails of pink and white. Known as Tecoma trees, these flowers resembling cherry blossoms transform the city. While the blooms can be found in most parts of the city, by far the best-known hotspots are along Jalan Kuala Kedah and Jalan Langgar. Stay at the Hotel Royale Signature, a stone's throw from popular landmarks like Amand Central and Menara Alor Setar Tower.

Penang

Venturing down South, another destination boasts dazzling Tecoma blooms alongside its famous food, culture and heritage; Penang. Known by their local name as 'tissue paper trees' or 'trumpet flower trees', these beautiful flowers typically bloom during the dry season between February and April, carpeting the roads with petals of pink, white and purple. Book a stay at the Lone Pine Boutique Hotel, right at the beach at Batu Ferringhi.

Philippines

• 22,000 properties in the Philippines

Palawan

More than just known for its pristine beaches, majestic underwater flora and fauna, and Puerto Princesa's world-renowned Underground River, Palawan offers another remarkable attraction—the Philippines' own cherry blossoms. Known as the balayong or the Palawan Cherry, these trees produce white and pink flowers that bloom every March to April. They are being cultivated by the local government with the aim of creating its own sakura park. Take a weekend trip and stay at Hue Hotel and Resorts Puerto Princesa, which is also a pet-friendly hotel.

Cavite

Closer to Manila, Dasmariñas, Cavite also boasts its own faux cherry blossoms. The dainty pastel pink blooms are a product of Trumpet Trees—a distant cousin of Japan's sakura trees which fall just as gracefully, leaving delicate sheet of color across its surroundings. Spend a romantic weekend at the Mount Sea Resort, lazing away the afternoon by the pool and taking evening walks close to nature.

Taiwan

• 18,000 properties in Taiwan
• Nature is the top preferred destination for Taiwanese compared to other markets globally, where 35% of travelers chose Nature as their preferred destination.

Taichung

Wuling Farm is one of the most popular cherry blossoms viewing spots in Taiwan, with over 20,000 cherry trees. In addition to staying overnight at Wuling Farm Guest House, visitors can also join day tours of farm to enjoy the beautiful cherry blossoms.

Nantou

Take an hour drive from Puli Township to the tranquil AOWANDA National Forest Recreation Area located behind the Wanda Reservoir, home to the indigenous tribes of Sediq and Atayal. In addition to an abundance of cherry blossoms and butterflies in Spring, visit the majestic "AOWANDA Bridge" that connects the beautiful pine forest area and the intersection of the north and south streams of AOWANDA River. Spend a night at Top Cloud Villa, Nantou to star gaze on a clear night.

Thailand

• 65,000 properties on Agoda.com
• 36% of travelers chose Nature as their preferred type of destination.

Nakhon Pathom

To experience Thailand's cherry blossom, Chompoo Pantip, head to Kasetsart University which boasts more than 200 Chompoo Pantip blossom trees. Full bloom happens only once a year in March/April, where the trees on both sides of the street are adorned with pink flowers forming a romantic pathway and covers the landscape with soft pink petals. End the day by staying overnight at RK Riverside Resort and Spa.

Phatthalung

Travelers unable to experience Chompoo Pantip, could still be tinkled pink to find the Thale Noi Waterfowl Reserve's blooming pink lotuses (Thale Noi, Phatthalung). Truly a sight to behold, the reserve is also the home to hundred species of birds. Stay at the Sripakpra Boutique Resort and wake up the lush greenery and flora.

Vietnam

• 39,500 properties in Vietnam
• 37% of travelers chose Nature as their preferred destination type.

Hanoi

Making up for closed borders and what would have been an international trip to Japan, Nhat Tan Cherry Blossom village has a unique dark pink shade of cherry blossom trees, curated by local gardeners. Accompanying these beautiful spring views are cooler temperatures, making for a delightful holiday from the hustle and bustle of city life. Sofitel Legend Metropole offers a warm welcome and relaxing getaway.

Da Lat

With close to 3000 bright pink Cherry Blossom trees, Da Lat is exceptional in the Spring and known as the City of Flowers These blossoms are popular for their unique shape, reflecting five leaf apricot trees. For a truly ravishing sight, walk through the city at sunrise. Spend the weekend at the newly opened Terracotta Hotel and Resort Dalat that has its own garden that comes with their own pink blooms.

Ha Giang

A popular spot for tourists and locals alike, Ha Giang's natural beauty is astounding in Spring. The city's natural landscape encapsulates cherry blossoms along its windy roads through Quan Ba, Yen Minh and Meo Vac. It's nestled among mountains, making for magnificent views. Stay at the Phoenix Hotel, where it's near popular landmarks like the Thon Tha Village.

The survey was commission by Agoda and conducted by Kantar Profiles Network in June 2020. More than 2300 people across eight markets were surveyed. These are: Australia, Thailand, Taiwan, Indonesia, South Korea, Saudi Arabia, Vietnam and USA.

Website: www.theholidayandtravelmagazine.blogspot.com.au