Beyond Borders on the Road Strengthens Australia's Travel Industry from Coast to Coast

ATIA Chief Executive Officer Dean Long

The Australian travel industry has celebrated another successful chapter of collaboration and professional development as the Australian Travel Industry Association (ATIA) concluded its highly successful Beyond Borders on the Road (BBOTR) national series with vibrant events in Adelaide and Perth.

The roadshow has become one of Australia's leading travel industry networking and education initiatives, bringing together travel advisors, tour operators, wholesalers, corporate travel professionals and tourism partners to share ideas, discuss emerging trends and prepare for the future of travel.

With strong attendance across every city, BBOTR has reinforced ATIA's commitment to supporting Australia's travel professionals through education, innovation and meaningful industry connections.

A National Roadshow Connecting the Travel Industry

The final events in Adelaide and Perth marked the successful conclusion of a four-city national tour that also included Sydney and Brisbane. Each event provided attendees with valuable business insights, practical learning opportunities and extensive networking with colleagues from across Australia's tourism and travel sectors.

Designed to benefit every area of the travel industry, Beyond Borders on the Road delivered information relevant to travel advisors, wholesalers, inbound and outbound tour operators, corporate travel specialists and industry suppliers.

The events demonstrated how collaboration continues to play a vital role in strengthening Australia's travel industry as international travel demand continues to grow.

Expert Speakers Share Practical Business Knowledge

One of the major attractions of the BBOTR series was its comprehensive educational program featuring respected industry leaders and subject matter experts.

Attendees received the latest updates directly from the ATIA leadership team while gaining valuable insights into Reserve Bank of Australia surcharge reforms through presentations by major sponsor TravelPay.

Nicole O'Sullivan

Industry consultant Nicole O'Sullivan from Birds Eye View Consulting provided practical advice to help travel professionals enhance their sales strategies and deliver greater value to their clients.

The Adelaide and Perth events also featured informative presentations from STR and My First Job, alongside an engaging airline panel that included representatives from Qantas, Perth Airport and Singapore Airlines.

Leading tourism partners including Switzerland Tourism, PassportCard, Philippine Airlines and the Philippine Department of Tourism also shared destination updates, market intelligence and emerging travel opportunities.

Supporting Every Corner of Australia's Travel Sector

A key strength of Beyond Borders on the Road has been its ability to deliver relevant content for every segment of Australia's travel industry.

Whether attendees specialise in leisure travel, luxury holidays, escorted tours, corporate travel management or destination marketing, the program offered practical information that could be immediately applied within their businesses.

By taking the Beyond Borders experience directly to members across multiple states, ATIA has created greater accessibility for travel professionals who may not always be able to attend major national conferences.

The roadshow has also strengthened professional relationships and encouraged collaboration between travel advisors, airlines, tourism boards, technology providers and suppliers.

Industry Leaders Celebrate the Success of BBOTR

ATIA Chair Christian Hunter praised the outstanding response to the inaugural national roadshow.

He said the purpose of Beyond Borders on the Road was to deliver the insights, networking opportunities and educational benefits of the Beyond Borders program directly to members within their own states. The strong attendance and positive feedback from every event reflected ATIA's ongoing commitment to delivering value for its members across Australia.

ATIA Chief Executive Officer Dean Long also welcomed the strong industry engagement throughout the series.

He said the events provided travel professionals with practical business advice and meaningful industry insights that can help strengthen their businesses. He thanked attendees and sponsors for their support and said the organisation looked forward to welcoming the industry to Melbourne for the upcoming Beyond Borders Summit.

Looking Ahead to the Beyond Borders Summit in Melbourne

With the national roadshow now complete, attention turns to the flagship Beyond Borders Summit, which will be held in Melbourne on 9 October, immediately before the National Travel Industry Awards (NTIAs).

The summit is expected to bring together Australia's leading travel professionals, tourism organisations, airlines, wholesalers and industry suppliers for a full day of keynote presentations, networking and discussions about the future of travel.

The event has become one of the Australian travel industry's premier annual gatherings and offers delegates an outstanding opportunity to learn from industry experts while building valuable professional relationships.

Package tickets covering both the Beyond Borders Summit and the NTIAs are now available, making it one of the most anticipated weekends on Australia's travel industry calendar.

Driving the Future of Australian Travel

The success of Beyond Borders on the Road demonstrates the importance of ongoing professional education and collaboration as Australia's travel industry continues to evolve.

By providing high-quality learning opportunities, encouraging innovation and strengthening industry partnerships, ATIA continues to play a vital role in supporting travel businesses across the country.

As international tourism continues its strong recovery and travellers seek increasingly personalised experiences, initiatives such as Beyond Borders help ensure Australia's travel professionals remain informed, connected and ready to meet future opportunities.

Australian Travel Industry Association (ATIA)

Website: https://www.atia.travel

Beyond Borders Summit & NTIA Tickets
https://atia.eventsair.com/atia-premier-events/tickets

For more travel inspiration read the daily online "The Holiday and Travel Magazine" https://theholidayandtravelmagazine.blogspot.com/

Road Trip Entertainment Reinvented: Big Potato Games Turns Every Journey into an Adventure

Long road trips have always been a favourite way to explore new destinations, discover hidden gems and create lasting memories with friends. While spectacular scenery and interesting stopovers are important ingredients for a successful journey, keeping everyone entertained during the hours between destinations can sometimes be a challenge.

Over recent weeks, my friends and I road tested a selection of travel-friendly games from Big Potato Games during several car trips, and the results were impressive. These compact, easy-to-carry games transformed ordinary drives into laugh-filled adventures, creating memorable moments that became just as enjoyable as the destinations themselves.

Herd Mentality Brings Out the Group Think

One of the standout games we played was Herd Mentality. At first glance, the game appears deceptively simple. Players answer random questions and attempt to write down the same answer as everyone else.

The fun begins when someone thinks differently from the group.

Whether we were debating the world's best comfort food, favourite holiday destinations or dream travel experiences, the game quickly revealed how differently people think. Even among close friends, some of the answers were completely unexpected.

What makes Herd Mentality particularly suitable for travel is its simplicity. The rules can be explained in minutes, making it easy to start playing during a long drive or while relaxing at accommodation after a day of sightseeing. The laughter generated by surprising answers kept our energy levels high and made the kilometres disappear.

The Chameleon Creates Suspicion and Strategy

Our second road trip favourite was The Chameleon, a clever social deduction game that had everyone questioning each other's honesty.

In each round, one player secretly becomes "The Chameleon" and must blend into the group without knowing the secret word everyone else has been shown. The challenge is to contribute just enough information to avoid suspicion while attempting to identify the hidden word.

The game created countless moments of intrigue and friendly accusations. Every answer became a clue, every hesitation raised suspicion and every successful deception led to loud celebrations.

The Chameleon proved particularly entertaining during evenings spent together after a day of exploring. The game's combination of strategy, observation and humour kept everyone fully engaged and often resulted in requests for "just one more round" before heading to bed.

Dumb Questions To Ask Your Partner Sparks Surprising Conversations

The third game we tested was Dumb Questions To Ask Your Partner, which turned out to be one of the most entertaining conversation starters of the trip.

Despite its light-hearted title, the game encourages players to ask unusual, quirky and often hilarious questions that reveal unexpected insights about the people they are travelling with.

Questions ranged from completely ridiculous scenarios to surprisingly thoughtful discussions. The game encouraged storytelling, laughter and a deeper understanding of each other's personalities.

For groups of friends travelling together, it became an excellent icebreaker that generated conversations far beyond the cards themselves. Many of the funniest moments from our road trips originated from answers sparked by this game.

Why Travel Games Are Making a Comeback

As travellers increasingly seek meaningful experiences and authentic connections, traditional travel games are enjoying renewed popularity. Unlike mobile phones and digital entertainment, tabletop games encourage face-to-face interaction and create shared memories.

Big Potato Games has successfully tapped into this trend by creating games that are easy to learn, highly portable and suitable for a wide range of ages and personalities.

For road trips, caravan holidays, camping adventures, family getaways and group travel experiences, these games offer an effective way to keep everyone engaged and entertained.

The Perfect Companion for Your Next Adventure

After testing these games across several journeys, it became clear that travel is not only about where you go but also about the experiences shared along the way.

Herd Mentality delivered endless laughs, The Chameleon challenged our detective skills and Dumb Questions To Ask Your Partner created memorable conversations that continued long after the game ended.

For travellers looking to add an extra dimension of fun to their next holiday, Big Potato Games offers an entertaining solution that fits easily into a backpack, suitcase or glove compartment.

The road may lead to incredible destinations, but sometimes the best memories are created during the journey itself.

Big Potato Games

Website: https://www.bigpotato.com
Instagram: https://www.instagram.com/bigpotatogames
Facebook: https://www.facebook.com/bigpotatogames

For more travel inspiration read the daily online "The Holiday and Travel Magazine" https://theholidayandtravelmagazine.blogspot.com/

Pack These Games, Unpack The Fun: The Ultimate Travel Games for Families and Friends

Planning a trip should feel exciting, not like a logistical puzzle of how you’re going to keep everyone entertained. Whether you’re heading off on a long-haul flight, road-tripping up the coast or settling into a rainy holiday house, a new wave of travel-sized games from asmodee is making it easier than ever to bring the fun with you.

Check out these awesome portable games, perfect for your next trip:

CATAN Travel Edition

The iconic strategy game has been reimagined for life on the move. CATAN Travel Edition keeps all the trading, building and competitive fun of the original, but in a compact, secure format designed for planes, trains and tiny tables. It’s the perfect way to keep older kids, teens and adults engaged for hours and definitely no Wi-Fi required. RRP: $19.95. Available from JB HiFi.

 

The Chameleon Travel Tin

A fast-paced social deduction game where players try to sniff out the “chameleon” who doesn’t know the secret word. Compact and endlessly replayable, it’s ideal for groups and guarantees laughs (and accusations) wherever you are in the world. RRP: $24.95. Available from Amazon.

 

Dumb Questions to Ask Your Partner – Travel Edition

Designed to spark hilarious and surprising conversations, this pocket-sized game is perfect for couples on the go. Expect unexpected questions, plenty of laughs and maybe even a few revelations along the way. The perfectly hilarious bonding experience for your next romantic getaway. RRP: $24.95. Available from Amazon.

 

Don’t Get Got – Travel Edition

Part game, part undercover mission, players are secretly assigned challenges to complete without being caught. Whether you’re at the airport or exploring a new city, this one turns your entire trip into a playful, ongoing game. Catch me if you can! RRP: $24.95. Available from Amazon.

 

Herd Mentality – Travel Edition

Think you know what everyone else is thinking? In this quick party game, the goal is to match answers with the group, not stand out. Easy to learn and perfect for families, it’s a crowd-pleaser for all ages. RRP: $24.95. Available from Amazon.

 

Add to Playlist – Travel Edition

Music lovers will thrive in this creative game where players build the ultimate playlist based on prompts and themes. It’s a great way to share tastes, discover new songs and create a soundtrack for your trip. RRP: $24.95. Available from Amazon.

 

P is for Pizza – Travel Edition

A quick-thinking word game that’s all about spotting categories and shouting answers before anyone else. Fast, chaotic, and perfect for short bursts of play between activities. RRP:$24.95. Available from Amazon.

Forget bulky board games and endless screen time, these travel editions are designed to be lightweight, portable and ready to play anywhere. From sparking conversation, bonding with friends and family to creating unforgettable in-jokes, they turn downtime into quality time. Because the best trips aren’t just about where you go, they’re about the moments you share along the way.

Travel Marketing Summit 2026: Global Leaders Navigate The Future Of Travel And Tourism

Mumbrella Travel Marketing Summit 

The travel industry is evolving at extraordinary speed, with artificial intelligence, changing traveller behaviour, loyalty transformation, and digital discoverability reshaping the way tourism brands connect with audiences. Against this backdrop, the upcoming Mumbrella Travel Marketing Summit is bringing together some of the world’s leading travel, tourism, hospitality, and marketing experts to explore the future of travel marketing in an increasingly challenged and competitive global landscape.

Featuring influential leaders from Brand Gold Coast, Flight Centre, Accor Plus, Scenic Group, and Kantar, the summit promises powerful insights into how brands can remain visible, relevant, and meaningful in the rapidly changing world of travel and tourism.

A New Era Of Travel Discovery And Consumer Behaviour

The theme of this year’s summit reflects the changing way travellers discover, research, compare, and engage with travel brands. Traditional marketing strategies are being challenged as digital behaviour evolves and artificial intelligence increasingly influences purchasing decisions.

Search platforms, AI-powered planning tools, and personalised recommendations are transforming the customer journey, forcing travel brands to rethink how they position themselves in an overcrowded marketplace.

The summit aims to help travel marketers, tourism operators, airlines, hotels, destinations, and hospitality professionals understand how to adapt to this new environment while building stronger and more authentic customer relationships.

Global Marketing Leaders Share Industry Insights

Mumbrella Travel Marketing Summit 

The summit’s speaker lineup includes internationally recognised marketing and tourism executives who are helping shape the future of global travel branding and customer engagement.

Among the confirmed industry leaders are Emilie Couton, Anthony Laver, and Megan Henderson.

These influential leaders will explore how brands can remain competitive in a market where travellers expect personalised experiences, seamless digital interaction, and meaningful emotional connections with destinations and travel companies.

Why Brand Identity Matters More Than Ever

One of the summit’s key sessions, “The Story Behind Your Brand,” will focus on the growing importance of authentic brand identity in travel marketing.

As tourism brands compete for attention and visitor spending, many continue to rely on familiar marketing formulas. However, the most successful travel brands are increasingly those that communicate a deeper purpose, clear values, and a distinct sense of identity.

The session will examine how travel organisations can uncover and strengthen the core story behind their brand, translating it into meaningful experiences that resonate with modern travellers seeking authenticity and emotional connection.

The New Loyalty Playbook Transforming Travel

Mumbrella Travel Marketing Summit 

Loyalty programs are also undergoing major transformation across the global travel industry. While traditional points-based systems remain important, many brands are now exploring broader relationship-driven loyalty models designed to create ongoing engagement beyond a single booking.

The summit session “Beyond Points: The New Loyalty Playbook in Travel” will investigate whether loyalty programs continue to deliver value in an increasingly crowded marketplace and whether consumers genuinely want yet another membership offering competing for their attention.

Industry leaders will discuss how travel brands can build long-term customer relationships through exclusive experiences, personalised rewards, digital convenience, and emotional brand alignment.

Artificial Intelligence And The Future Of Travel Marketing

Artificial intelligence is expected to dominate many conversations throughout the summit, particularly as AI-driven search tools and large language models increasingly influence consumer choice.

A standout session titled “The Uncomfortable Truth: Is AI Shutting Your Brand Out?” will explore how AI is becoming one of the most powerful gatekeepers in marketing. Drawing on emerging research and market evidence, experts from Kantar will examine how AI-powered discovery platforms are already filtering travel brands in and out of customer consideration.

For tourism operators and marketers, understanding how AI systems interpret brand relevance may soon become as important as traditional search engine optimisation and advertising strategies.

Celebrating Excellence At The Travel Marketing Awards

Mumbrella Travel Marketing Summit 

The summit will also coincide with the prestigious Mumbrella Travel Marketing Awards, held at the same venue following the conference.

The awards recognise outstanding creativity, innovation, and effectiveness across travel and tourism marketing campaigns from the past 12 months. Industry professionals are encouraged to submit entries before the June deadline to avoid late fees and gain recognition among peers and global industry leaders.

With refreshed 2026 categories and an influential judging panel, the awards continue to showcase the evolving standards of excellence across tourism, hospitality, destination marketing, and travel communications.

Why The Travel Marketing Summit Matters In 2026

As global tourism continues to evolve, events such as the Mumbrella Travel Marketing Summit have become essential platforms for industry collaboration, education, and future planning.

Travel brands today face increasing pressure to remain discoverable, technologically adaptive, emotionally engaging, and commercially competitive in a rapidly shifting marketplace. The summit offers valuable opportunities for marketers, tourism executives, destination managers, hotel operators, and travel professionals to gain actionable insights from some of the industry’s most influential voices.

For anyone involved in travel marketing, tourism strategy, hospitality branding, or destination promotion, the summit provides a timely and essential roadmap for navigating the future of travel.

Website: Mumbrella Travel Marketing Summit Official Website

For more travel inspiration read the daily online "The Holiday and Travel Magazine" https://theholidayandtravelmagazine.blogspot.com/

Sydney, The World Is Waiting at The Greatest Travel Show 2026

Sydney’s travel lovers are preparing for one of the most exciting travel events of the year as The Greatest Travel Show arrives in the heart of the city this May. Bringing together dream destinations, expert travel advice, exclusive holiday offers and unforgettable experiences under one roof, this two-day event is set to inspire Australians to start planning their next adventure.

Hosted at the stylish Rydges Sydney Central, the event promises a vibrant atmosphere where travellers can explore holiday opportunities from around the globe while connecting directly with experienced travel specialists.

Whether you are planning a luxury European escape, an African safari, an Asian cultural adventure, a scenic river cruise or a bucket-list tour through South America, The Greatest Travel Show offers something for every style of traveller.

Two Incredible Days of Travel Inspiration

Taking place on Friday 22 and Saturday 23 May 2026 from 9:00am to 4:00pm, the event transforms central Sydney into a hub of travel inspiration and exclusive holiday planning opportunities.

Visitors will have the chance to discover new destinations, hear first-hand advice from travel experts and gain valuable insights into the latest travel trends. From guided touring experiences to independent adventures, the show provides ideas for travellers seeking both classic journeys and unique off-the-beaten-path discoveries.

The event is designed to help Australians confidently plan future holidays while taking advantage of event-only offers that may not be available elsewhere.

Exclusive Event-Only Travel Deals

One of the biggest attractions of The Greatest Travel Show is the opportunity to access exclusive holiday savings and promotions available only during the event.

Travellers booking at the show will also go into the draw for the exciting chance to win $1,000 off their next tour or holiday. This special incentive adds even more value for visitors looking to secure their dream getaway while enjoying significant savings.

For many attendees, the event provides the perfect opportunity to lock in future travel plans with expert guidance and added financial benefits.

Departure Lounge Hospitality for Existing Travellers

Existing Inspiring Vacations travellers will enjoy an added level of comfort and convenience with access to the exclusive Departure Lounge.

This relaxed hospitality space offers complimentary refreshments and priority access to travel experts, allowing returning guests to discuss future itineraries, ask questions and receive personalised assistance in a comfortable environment.

The Departure Lounge creates a premium experience for loyal travellers while giving guests extra time to explore exciting destinations and tour packages at their own pace.

Why Sydney Is the Perfect Host City

As Australia’s most internationally recognised city, Sydney is the ideal location for a major travel showcase of this scale.

Known for its multicultural energy, world-famous harbour, iconic attractions and strong aviation connections, Sydney continues to inspire travellers from around the world. Hosting The Greatest Travel Show in the vibrant suburb of Surry Hills places visitors within easy reach of restaurants, cafes, accommodation and public transport.

The central location makes the event convenient for both Sydney residents and interstate visitors wanting to experience one of Australia’s premier travel expos.

Plan Your Visit to The Greatest Travel Show

Travellers are encouraged to arrive early to make the most of the expert presentations, exclusive offers and destination showcases available throughout the event.

With international travel demand continuing to grow strongly in 2026, events like The Greatest Travel Show provide valuable opportunities to compare experiences, ask questions directly to specialists and discover new holiday ideas all in one location.

Whether you are planning your first overseas adventure or your next once-in-a-lifetime journey, Sydney’s biggest travel event is designed to help turn travel dreams into reality.

The Greatest Travel Show 2026

Venue: Rydges Sydney Central
Address: 28 Albion Street, Surry Hills, Sydney NSW
Dates: Friday 22 May and Saturday 23 May 2026
Time: 9:00am – 4:00pm

Web: Inspiring Vacations
Venue Information: Rydges Sydney Central

For more travel inspiration read the daily online "The Holiday and Travel Magazine" https://theholidayandtravelmagazine.blogspot.com/

Travel on a Budget: Where 1000 Dollars Can Take You and How to Stretch 5000 Even Further

Vietnam

Dreaming of travel does not always require a big budget. With smart planning and the right destinations, even a modest budget can unlock incredible experiences. Whether you are working with 1000 Australian dollars or planning a longer journey with 5000, there are more opportunities than you might expect to explore the world.

This guide reveals where your money goes furthest and how to maximise every dollar while still enjoying meaningful travel experiences.

Where 1000 Dollars Can Take You

A 1000 dollar budget may seem tight, especially once flights are included, but it is still possible to travel if you choose destinations wisely.

Southeast Asia remains one of the best regions for budget friendly travel. Countries such as Vietnam, Cambodia, Bali, and Thailand offer some of the lowest daily travel costs in the world.

In Vietnam, guesthouses can cost between 15 and 30 dollars per night, while meals often range from just 3 to 7 dollars. Bali is another standout, with return flights from Australia often available for under 400 dollars, leaving room in the budget for accommodation, food, and activities.

Eastern Europe is another strong option for travellers seeking value. Destinations like Romania, Albania, and Georgia offer rich culture, scenic landscapes, and significantly lower prices than Western Europe. In Albania, daily travel costs can average under 70 dollars, while Georgia can be as low as 30 to 60 dollars per day.

For something different, Mexico City is one of the most affordable major cities in the world. Street food is both delicious and inexpensive, public transport is extremely cheap, and the city offers world class museums and architecture.

What 5000 Dollars Can Really Do

Thailand

With a 5000 dollar budget, travel possibilities expand dramatically. In Southeast Asia, a mid range daily budget of around 60 to 90 dollars can cover accommodation, food, transport, and activities.

After accounting for flights, this leaves enough for five to seven weeks of travel, making it one of the best value regions globally.

In contrast, travelling through Western Europe typically costs more, with daily expenses ranging from 150 to 200 dollars. This means a 5000 dollar budget may cover approximately two to three weeks, depending on travel style and destination choices.

The key to stretching this budget lies in smart decisions such as choosing guesthouses over hotels, using public transport, and travelling during shoulder seasons when prices are lower but conditions remain ideal.

Smart Budget Travel Tips That Actually Work

Saving money while travelling does not mean sacrificing experience. A few simple strategies can significantly extend your budget.

Using a travel money card from providers like Wise or Revolut helps avoid unnecessary fees and poor exchange rates, keeping more money in your pocket.

Eating breakfast when it is included with your accommodation can reduce daily food costs, while choosing local eateries instead of tourist focused restaurants offers better value and a more authentic experience.

Negotiating prices is common in many regions, particularly across Asia, the Middle East, and Latin America. Asking for a better rate on accommodation or tours can often lead to meaningful savings.

Travelling with carry on luggage only helps avoid airline baggage fees and simplifies your journey, while booking activities directly with operators can reduce costs by cutting out third party commissions.

Overnight buses and trains are another effective strategy, allowing you to save on accommodation while travelling between destinations.

Why Travel Insurance Matters on Any Budget

One of the most important expenses not to overlook is travel insurance. While it may seem like an optional cost, it protects you from potentially significant financial losses due to cancellations, illness, or emergencies.

Compared to the overall cost of a trip, insurance is relatively inexpensive and provides valuable peace of mind, ensuring your travel investment is protected.

Plan Smart and Travel Further

Budget travel is not about cutting corners; it is about making informed choices. By selecting the right destinations, managing expenses carefully, and embracing flexible travel styles, even a modest budget can lead to extraordinary experiences.

Whether you are planning a quick getaway or an extended journey, the world is more accessible than ever for travellers willing to think creatively.

Contact Details

For travel planning resources and budget tips
Website: https://www.smartraveller.gov.au/

For more travel inspiration read the daily online "The Holiday and Travel Magazine" https://theholidayandtravelmagazine.blogspot.com/

Sweat Jetting: The Travel Trend Turning Fitness and Fandom into Global Adventures

Challenge Family Triathlon

What Is Sweat Jetting and Why It’s Taking Off

Active travel has evolved into one of the most exciting movements in modern tourism, and a new term is defining this shift: Sweat Jetting. This fast-growing trend blends fitness, sport and travel into one dynamic experience, where travellers plan their trips around physical challenges, training goals or major sporting events.

Gone are the days when staying active on holiday meant a quick visit to the hotel gym. Today, travel itself becomes the workout. Whether it is running scenic mountain trails, cycling through breathtaking landscapes or joining global sporting events, Sweat Jetting is redefining how people explore the world.

Travellers are now seeking purpose-driven adventures that combine wellbeing, achievement and unforgettable destinations. It is not just about where you go, but what you accomplish while you are there.

From Mara-cations to Race-cations

Chamonix Mountain Endurance Academy

One of the most popular expressions of Sweat Jetting is the rise of “mara-cations” and “race-cations,” where runners and endurance athletes travel specifically to compete in iconic events.

In destinations like Chamonix, athletes take on alpine trails 
surrounded by spectacular mountain scenery, while in Patagonia, ultra-marathons push participants through some of the most rugged and remote landscapes on earth.

Major marathon events are also driving significant tourism growth. Cities hosting globally recognised races are seeing visitor numbers surge dramatically, with increases of more than 300 percent in some cases. These events attract not only runners but also supporters, families and fitness enthusiasts who want to be part of the atmosphere.

Luxury Meets Performance Training

Sweat Jetting is not limited to hardcore endurance athletes. Travel companies are now creating experiences that combine high-performance training with luxury hospitality.

Global triathlon organiser Challenge Family has embraced this trend with immersive experiences in the Middle East. These programs offer structured training sessions, professional coaching and world-class recovery facilities, all set within premium resort environments.

This fusion of sport and comfort allows travellers to push their limits while enjoying the benefits of high-end accommodation, wellness treatments and curated experiences.

The Rise of Sports Tourism and Global Events

Sweat Jetting also includes fans travelling to attend major sporting events, a sector that continues to grow rapidly. The global calendar is packed with high-profile competitions that inspire travellers to cross continents.

Women’s Rugby World Cup

Events such as the Winter Olympics in the Dolomites, the Women’s Rugby World Cup in Australia, and the FIFA World Cup 2026 across North America are expected to draw millions of visitors. These experiences go beyond spectating, offering fans the chance to immerse themselves in the culture, energy and excitement of world-class sport.

Bookings for stadium tours and sports-related experiences are also rising significantly, reflecting a growing desire among travellers to connect more deeply with their favourite teams and venues.

Active Travel for Everyone

One of the most appealing aspects of Sweat Jetting is its inclusivity. You do not need to be an elite athlete to take part. From hiking and cycling to yoga retreats and recreational fun runs, there are options for every fitness level.

Travellers can design their own active itineraries, balancing physical activity with relaxation and exploration. Whether it is joining a local fitness class, exploring nature trails or attending a live sporting event, Sweat Jetting offers something for everyone.

This trend aligns perfectly with the broader shift towards wellness tourism, where physical and mental wellbeing are central to the travel experience.

Plan Your Sweat Jetting Adventure

Oceania Triathlon

As demand for active travel continues to grow, platforms like Tripadvisor make it easier than ever to discover and book fitness-focused experiences around the world.

From endurance events and training camps to guided adventures and sports tours, travellers can tailor their journeys to match their interests and goals. Sweat Jetting is more than a trend—it is a new way to experience the world through movement, passion and shared global events.

Website: https://www.tripadvisor.com

For more travel inspiration read the daily online "The Holiday and Travel Magazine" https://theholidayandtravelmagazine.blogspot.com/

CT Partners members gain rare geopolitical edge as expert travel advice reaches new heights

CT Partners

CT Partners was pleased to bring together 50 member agency leaders at the InterContinental Double Bay in Sydney for the first Owner/Managers meeting of 2026, delivering a program packed with global insights, peer collaboration and forward-looking industry discussion.

 
The meeting came at a moment when the value of experienced, informed travel consultants has never been more evident. In an increasingly complex world with geopolitical tension and rapidly changing travel conditions, the role of the professional travel advisor is proving indispensable to corporate and leisure travellers alike.

The highlight of the morning was a keynote address from Jonathan Pain, financial analyst and geopolitical expert, who took members on what many described as a genuinely fascinating global journey. Drawing on eight years of living and working in Bahrain, Pain offered deep, considered insights into the driving forces behind the Middle East conflict, fascinating commentary on Trump and who his influencers were, and how the US and China relationship is ultimately the one which matters the most in terms of future global stability.

CT Partners CEO Matt Masson said the session exemplified the kind of value the consortium aims to deliver to its members.

"Jonathan gave our members a level of insight and context that is genuinely hard to find. Understanding the forces shaping the world isn't just intellectually interesting for our industry - it directly informs the advice our members give their clients every day. That's what great travel consultants do: they connect the dots between what's happening in the world and what it means for their travellers. Sessions like this make our members sharper and more confident in that role."

CT Partners

Nicole Boyer, GM Partnerships, facilitated a rich member roundtable drawing on perspectives from Judy Tanner (Aurora Travel), Nathaniel Musters (Traveltrust and ATMC board member) and Baris Celik (TAG). The conversation covered a wide range of forward-looking topics including member participation on industry boards and committees, ideas for more effective communication and knowledge sharing across the network, the potential for greater collaboration on shared technology solutions, and the need for stronger training resources to support the next generation of travel professionals.

"What energises me about these meetings is the quality of the conversation. Our members are thoughtful, experienced people who care deeply about this industry and when you get them in a room together, the ideas flow. There was excellent food for thought coming out of last week's discussion, and it sets us up well as we move into business planning for the year ahead,” added Matt Masson.

The Sydney meeting builds on a strong start to 2026 for the consortium. CT Partners has welcomed three new members, World Business Travel, Gullivers Group and DIRECTIONS, bringing total membership to a record 35. The growth reflects the network’s increased focus on Business Meetings & Events, which has attracted both new member agencies and increased supplier engagement as corporate demand in that segment continues to strengthen.

This adds to the strong 2025 platform of $2.46 billion TTV, reflecting 11% growth YoY, and an NPS of 93 for a third consecutive year above 90. The next CT Partners Owner/Managers meeting is scheduled in November in Shanghai, ahead of a 3-day sailing on board Ritz-Carlton Yacht’s Luminara to Hong Kong.

For more travel inspiration read the daily online "The Holiday and Travel Magazine" https://theholidayandtravelmagazine.blogspot.com/

Middle East Conflict Disrupts Travel Plans for Nearly Half of Australian Travellers

New data reveals shifting global travel patterns and rising uncertainty

New research from Money.com.au has revealed the significant impact the ongoing Middle East conflict is having on Australian travellers in 2026, with nearly half rethinking their overseas plans.

A nationally representative survey of more than 1,000 Australians found that 48% of those planning international travel have either changed, delayed, or cancelled their trips since the conflict began.

Delays, cancellations and rerouted journeys

The findings highlight a clear shift in travel behaviour:

• 25% have delayed their trip
• 12% have cancelled their travel plans altogether
• 11% have changed destinations, routes or layovers

The disruption is particularly evident among travellers who had intended to transit through or visit destinations within the Middle East, a region that serves as a major global aviation hub.

Younger travellers hit hardest

The survey also found a notable generational divide. Gen Z travellers are the most impacted, with 61% reporting changes to their travel plans, compared to just 36% of Baby Boomers.

This reflects the greater flexibility and frequency of travel among younger Australians, who are often more likely to book multi-stop itineraries or seek out emerging destinations.

Rising costs and disrupted flight paths

According to Sean Callery, the effects of the conflict are being felt far beyond the immediate region.

“The conflict is impacting popular flight routes, increasing travel costs and raising security concerns,” he explains.

Airlines have been forced to reroute flights to avoid affected airspace, often resulting in longer travel times and higher operational costs — expenses that are frequently passed on to travellers.

What travellers need to know

Callery advises Australians to stay informed and act quickly if their travel plans are affected.

“In times like this, it’s important to follow official government advice and make informed decisions based on the latest travel updates,” he says.

While many travellers assume insurance will cover disruptions, policies often exclude claims related to war, civil unrest or military activity.

Instead, travellers are encouraged to:

• Contact airlines and accommodation providers as soon as possible
• Check eligibility for refunds, credits or rebooking options
• Monitor official travel advisories

“The earlier you get in touch, the more options you’re likely to have to recoup some costs,” Callery adds.

A changing landscape for global travel

As geopolitical tensions continue to influence aviation routes and traveller confidence, Australians are becoming increasingly cautious and adaptable in how they plan international trips.

For the travel industry, this shift presents both challenges and opportunities — particularly for destinations outside traditional transit corridors that may now benefit from changing traveller preferences.

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For more travel inspiration read the daily online The Holiday and Travel Magazine https://theholidayandtravelmagazine.blogspot.com/

How to Have a Safer Aussie Holiday: Expert Tips Every Traveller Should Know

Surf Safety

Australia’s diverse landscapes offer unforgettable holiday experiences, from sun-drenched beaches to rugged bushland and vibrant regional towns. But with adventure comes responsibility, and staying safe is essential to making the most of any getaway.

In 2026, Airbnb has partnered with leading Australian safety organisations to launch a comprehensive Safety Hub, providing travellers with practical, easy-to-follow advice tailored to local conditions. Developed alongside Surf Life Saving Australia, NSW Rural Fire Service, Country Fire Authority Victoria and KidSafe Australia, this initiative is designed to help Australians and visitors travel smarter and safer.

Understanding the New Safety Hub for Travellers

The newly launched Safety Hub brings together expert guidance covering some of the most common risks faced by holidaymakers across Australia. Whether you are heading to the coast, staying in a regional property or travelling with children, the hub offers clear and accessible advice.

The resource includes practical checklists, safety reminders and location-specific tips, helping travellers prepare before they arrive and stay informed during their trip. It also supports hosts by encouraging safer accommodation practices.

Beach and Water Safety: Enjoy the Coast with Confidence

Surf Safety

Australia’s coastline is one of its greatest attractions, with millions of visitors heading to the beach each year. However, changing conditions and powerful currents can pose risks.

Experts recommend always swimming between the flags and following the guidance of trained lifesavers. Understanding how to identify hazards such as rip currents is crucial, particularly as many travellers may not be confident in open water.

Staying hydrated, wearing sun protection and keeping a close watch on children near water are essential habits for a safe day at the beach or pool.

Bushfire Awareness: Staying Prepared in Regional Australia

Bushfire Safety

For travellers venturing into regional and rural areas, bushfire awareness is a critical part of trip planning. Fire risks can exist year-round, particularly in some of the most fire-prone regions of the country.

Authorities including the NSW Rural Fire Service and the Country Fire Authority Victoria emphasise the importance of checking local fire conditions before travelling and having an emergency plan in place. Visitors should familiarise themselves with evacuation routes, monitor warnings and follow official advice, especially during extreme weather conditions.

Preparation before arrival can make a significant difference if conditions change quickly.

Child Safety on Holiday: Simple Steps That Matter

Family holidays are about relaxation and fun, but they also require constant awareness, particularly when it comes to child safety. Many incidents can be prevented through simple precautions.

Supervision is key, especially around pools, balconies and open water. Child-safe environments, including secure barriers and awareness of potential hazards within accommodation, play a crucial role in preventing injuries.

Guidance developed with KidSafe Australia highlights the importance of maintaining vigilance while still allowing children to enjoy their holiday experiences.

Smart Travel Habits: Practical Tips for Every Journey

Car Safety

No matter the destination, a few essential habits can enhance safety throughout your trip. Travellers are encouraged to familiarise themselves with their accommodation, including emergency exits and local safety information.

Following local warnings, especially during extreme or catastrophic weather events, is vital. Carrying water, staying sun safe and planning activities according to conditions can help avoid unnecessary risks.

In any life-threatening situation, travellers should immediately call triple zero (000) for police, fire or ambulance assistance.

Why Holiday Safety Matters More Than Ever

Domestic travel continues to dominate Australia’s tourism landscape, with the majority of travellers choosing to explore their own backyard. Short getaways to beaches, regional towns and national parks remain especially popular, with many Australians reaching their holiday mindset within just a few hours of travel.

This growing trend highlights the importance of accessible, locally relevant safety information. As more travellers seek out nature-based experiences, understanding environmental risks becomes an essential part of trip planning.

Built-In Support for Peace of Mind

In addition to educational resources like the Safety Hub, Airbnb offers in-app safety features designed to support travellers throughout their stay. These include access to local emergency services information in more than 70 countries and a 24/7 safety hotline for urgent assistance.

Additional tools provide guidance on water safety and encourage guests to ask informed questions about accommodation features, particularly when travelling with children or staying near water.

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Australia offers some of the world’s most rewarding travel experiences, and with the right preparation, they can also be among the safest. By following expert advice and staying informed, travellers can enjoy everything from coastal escapes to outback adventures with confidence.

For more information, visit:
Airbnb Safety Hub – https://www.airbnb.com.au
Surf Life Saving Australia – https://www.surflifesaving.com.au
NSW Rural Fire Service – https://www.rfs.nsw.gov.au
Country Fire Authority Victoria – https://www.cfa.vic.gov.au
KidSafe Australia – https://kidsafe.com.au

For more travel inspiration read the daily online "The Holiday and Travel Magazine" https://theholidayandtravelmagazine.blogspot.com/