Smart Travel Innovation Takes Centre Stage: IAPCO Honours Egyptian Congress Leader With 2026 Excellence Award

Mohamed Sherif

Innovation, sustainability and seamless delegate experiences are reshaping the future of global business events, and one Egyptian industry leader is proving that smarter mobility solutions can transform how major conferences operate.

The International Association of Professional Congress Organisers has named Mohamed Sherif, General Manager at ICOM DMC and a subsidiary of ICOM Group, as the recipient of the prestigious IAPCO Driving Excellence Innovation Award 2026.

Presented during the celebrated IMEX Gala Dinner in Frankfurt by IAPCO President Sissi Lignou and IMEX Founder and Chairman Ray Bloom, the award recognises Sherif’s pioneering leadership in revolutionising delegate transportation at CardioAlex 2025 through a highly effective, data-driven smart mobility system.

The achievement marks an important milestone not only for Egypt’s thriving meetings industry but also for the future of sustainable conference management worldwide.

How Smart Mobility Is Transforming Global Conferences

Large international conferences depend on flawless logistics, yet delegate transportation often remains one of the most complex and resource-intensive operational challenges.

At CardioAlex 2025, one of the Middle East and Africa’s largest cardiovascular conferences, this challenge was reimagined through technology, operational redesign and real-time decision making.

Held annually at the renowned Bibliotheca Alexandrina in Alexandria, Egypt, CardioAlex attracts thousands of cardiology professionals, researchers and global medical experts for intensive scientific programs, live case demonstrations, workshops and international collaboration.

In 2025, the conference welcomed more than 6,200 delegates across a demanding three-day schedule.

Historically, transport systems relied on conventional fixed bus allocations assigned to individual hotels. While functional, this model frequently produced overlapping routes, underutilised vehicles, rising fuel consumption and growing environmental concerns.

Under Mohamed Sherif’s leadership, ICOM Group challenged this long-standing approach.

The Award Winning Smart Shuttle System Changing Delegate Travel

To address recurring transport inefficiencies, ICOM Group assembled a specialised cross-functional taskforce bringing together experts in web development, operational logistics and ground transport management.

The result was the innovative CardioAlex Smart Shuttle System.

Rather than assigning buses to specific hotels, the new model introduced a dynamic round-robin fleet structure. A smaller number of continuously circulating buses serviced multiple hotel pickup locations and the conference venue through carefully timed rotations.

The system combined three integrated technological layers designed to improve both operational performance and delegate convenience.

A delegate-facing mobile application used GPS technology to identify the nearest pickup point while providing real-time estimated bus arrivals. Drivers utilised a dedicated application supporting dynamic route sequencing and live fleet navigation. Meanwhile, a centralised operations dashboard delivered instant oversight of vehicle locations, passenger loads and operational adjustments when required.

This intelligent approach transformed transportation into a responsive, data-led service model built around flexibility, visibility and efficiency.

Sustainability And Delegate Experience Working Together

The operational results delivered by the CardioAlex Smart Shuttle System were both immediate and measurable.

In 2025, CardioAlex managed its largest accommodation footprint to date, encompassing 18 hotels and approximately 1,600 rooms, while operating with just 47 buses throughout the conference period.

This represented a dramatic 47.8 per cent reduction in fleet size compared with 2023 and a 44 per cent reduction compared with 2024.

Importantly, these gains were achieved without compromising delegate comfort, accessibility or service quality.

The streamlined fleet produced significant sustainability benefits, including lower fuel consumption, reduced emissions and substantial savings in transport operations, vehicle hire and driver logistics.

Freed resources could then be redirected towards strengthening scientific programming and enhancing the overall delegate journey.

The project demonstrates that sustainability, operational excellence and premium guest experience can function as complementary objectives rather than competing priorities.

Egyptian Leadership Driving The Future Of Event Management

In recognising Sherif’s achievement, IAPCO praised the project as a powerful example of practical, future-focused innovation capable of raising standards across the international meetings sector.

With 19 years of experience in international congress operations and event strategy, Sherif has developed a strong reputation for building collaborative, innovation-led operating models capable of delivering complex large-scale conferences.

ICOM Group itself has become a respected force within the medical and scientific meetings landscape across the Middle East and Africa. Based in Egypt, the Professional Conference Organiser brings more than 28 years of expertise in managing major conferences while maintaining a strong commitment to sustainability, operational precision and world-class delegate experiences.

As the business events sector continues to evolve, the CardioAlex Smart Shuttle System offers a compelling blueprint for how intelligent logistics can create smarter, greener and more efficient conferences for the future.

IAPCO – International Association of Professional Congress Organisers Website: https://www.iapco.org

ICOM Group Website: https://icomgroup.org/

CardioAlex Website: https://www.cardioalex.com

IMEX Group Website: https://www.imex-frankfurt.com

For more information about the IAPCO Innovation Award:
https://www.iapco.org/education-and-training/awards/innovation.html

For more travel inspiration read the daily online "The Holiday and Travel Magazine" https://theholidayandtravelmagazine.blogspot.com/

Beautiful Blooms Around the World

Keukenhof Tulip Gardens

Discover the Best Flower Tourism Destinations for Spring Travel

As spring arrives across the globe, landscapes transform into vibrant canvases of colour, fragrance and life. From rolling tulip fields in Europe to alpine meadows bursting with wildflowers, flower tourism is flourishing like never before. With millions of travellers seeking out nature’s most photogenic displays, destinations rich in floral beauty are becoming must-visit experiences.

According to research by Spinblitz, global flower hotspots have been ranked based on vibrancy, popularity, reviews and picture-perfect appeal. The results reveal a stunning collection of destinations that belong on every spring travel bucket list.

The World’s Top Flower Tourism Destinations

Leading the global rankings is the iconic Keukenhof Tulip Gardens, widely regarded as the most beautiful flower destination in the world. Located near Amsterdam, this spectacular garden boasts over seven million flowers and more than 800 varieties of tulips spread across 79 acres. With a near-perfect vibrancy score of 9.96 out of 10 and over one million annual visitors, it is no surprise that more than half of travellers dream of visiting during its short eight-week spring season.

Royal Botanic Gardens, Kew

Tied for second place is the world-renowned Royal Botanic Gardens, Kew. A UNESCO World Heritage Site spanning 326 acres, it is home to the largest living plant collection on Earth. Visitors are treated to seasonal highlights including carpets of bluebells, blossoming cherry trees and colourful tulip displays, making it one of the most photographed gardens globally.

Sharing second place is Island Mainau, known as the “flower island” of Lake Constance. This enchanting destination welcomes around one million visitors annually and features a rich tapestry of blooms including roses, orchids and dahlias. Its whimsical floral sculptures and historic Baroque castle add to its fairytale appeal.

Nature’s Masterpieces Across Continents

Kirstenbosch National Botanical Garden

In fourth place, Kirstenbosch National Botanical Garden offers a uniquely African floral experience. Set against the dramatic slopes of Table Mountain, the garden showcases native plant species including the striking protea. Elevated walkways provide sweeping views over the landscape, enhancing its appeal for photographers and nature lovers alike.

Rounding out the top five is the breathtaking Valley of Flowers National Park. This UNESCO-listed site in the Himalayas features more than 300 species of wildflowers, including rare blooms such as the blue poppy and Himalayan bellflower. The dramatic mountain backdrop creates one of the most awe-inspiring floral scenes on Earth.

Other standout destinations include Villa Taranto, The Butchart Gardens and the vivid lupin fields surrounding Lake Tekapo, each offering a unique perspective on seasonal beauty.

Japan’s Cherry Blossoms Continue to Captivate

Hitsujiyama Park

No discussion of flower tourism is complete without Japan’s iconic cherry blossom season. Each year, millions of visitors flock to destinations such as Hitsujiyama Park and Yamanakako Hananomiyako Park to witness the fleeting beauty of sakura in full bloom. With approximately 3.73 million tourists drawn annually, Japan remains one of the most influential destinations in the global flower tourism movement.

Across Asia, destinations like Yangmingshan National Park and Wuling Farm also attract visitors with their seasonal blossoms and scenic landscapes.

Why Flower Tourism Is Blooming Worldwide

Flower tourism is more than just sightseeing; it is an immersive experience that connects travellers with nature, culture and seasonal traditions. The rise of social media has further fuelled its popularity, with millions of travellers seeking out the most picturesque destinations to capture and share.

From Europe’s meticulously curated gardens to wild alpine valleys in Asia and vibrant botanical landscapes in Africa, these destinations offer unforgettable experiences that celebrate the beauty of nature in full bloom.

Plan Your Spring Flower Escape

With demand for flower tourism continuing to grow, planning ahead is essential. Many of the world’s top flower destinations have short peak seasons, meaning timing your visit is key to experiencing them at their most vibrant.

Whether it is strolling through tulip fields in the Netherlands, exploring botanical gardens in London or hiking through Himalayan wildflowers, spring 2026 presents the perfect opportunity to witness nature at its most spectacular.

Source: https://www.spinblitz.com/

For more travel inspiration read the daily online "The Holiday and Travel Magazine" https://theholidayandtravelmagazine.blogspot.com/

Humans First: 7 Hotels that Redefine Hospitality Through Community Care

Bunk Amsterdam

Boutique stays across Europe putting people, place, and purpose before technology

In a world of smart rooms and automated service, some hotels are choosing to compete on empathy, care and community connection instead.

We want to start the year highlighting boutique hotels across Europe that understand hospitality as a responsibility to both travellers and the local communities they operate in. Their actions are practical, inclusive and deeply local, setting a new benchmark for what hospitality can — and should — stand for.

1) Bunk Amsterdam — Amsterdam, Netherlands
Housed within a restored monumental church in Amsterdam’s ever-evolving Noord district, Bunk Amsterdam is redefining neighbourly hospitality. The hybrid hotel balances smart, affordable design with an unusually strong sense of social conscience, weaving community into the guest experience through a full calendar of cultural activities and events. Regular free haircut sessions for locals and travellers alike are just one of many quietly impactful gestures — small, human moments that give this creative stay an enduring sense of warmth and belonging.

2) Magdas Hotel — Vienna, Austria

Magdas Hotel

Magdas Hotel is Austria’s first social business hotel, proving that hospitality can be a powerful driver of social inclusion. Founded in 2015, the hotel integrates people with refugee backgrounds into meaningful careers in hospitality, offering training and employment opportunities within a thriving hotel environment. Around 100 individuals with refugee experience have started their careers here, gaining skills as cooks, restaurant specialists and hotel professionals — and many have moved on to enrich the broader labour market.

3) Hostal Grau – Barcelona, Spain
Hostal Grau partners with Homeless Entrepreneur through the Social Impact Room initiative, where 100% of the profit from one room per week is invested in local programs to empower people experiencing homelessness and poverty in Barcelona. Guests staying in this specially designated room contribute directly to community-led empowerment projects and even have opportunities to meet members of the local organisation to learn about impact and neighbourhood insights.

4) Green City Hotel Vauban – Freiburg, Germany
A social enterprise hotel where people with and without disabilities work side by side with equal rights and responsibility, creating inclusive employment in hospitality and offering barrier-free services that benefit both staff and the community. It operates with an integration model that actively supports an open, low-barrier society through employment, tolerance and community engagement.

5) Hotel Klosterbräu — Seefeld, Austria

Hotel Klosterbräu

Family-run Hotel Klosterbräu is an active member of Global Family Charity Resort e.V., an organisation dedicated to providing holidays for families facing difficult circumstances. Each year, the hotel offers free vacations to families who would otherwise be unable to afford them, recognising rest and reconnection as essential — not optional — elements of wellbeing.

6) Klosterhof – Alpine Hideaway & Spa — Germany
At Klosterhof – Alpine Hideaway & Spa, guests are invited to take part in supporting the local community. By choosing to forego daily room cleaning, guests help generate funds that the hotel donates to the local mountain rescue service, whose work is critical to safety in the Bavarian Alps. A simple guest choice becomes a meaningful contribution to the protection of both residents and visitors.

7) Sir Hotels – (Sircle Collection) Prague & Other European Cities
nethyBoutique properties in the Sircle Collection, such as Sir Albert and Sir Adam, support their local communities through the Sir Cares initiative. Guests are invited to contribute 1 Euro per night to support local partner organisations making a difference in arts, education and culture. Examples include A’DAM Music School to support music education for children, or Photographic Social Vision, an organisation that connects socially vulnerable people to the art of photography.

A Century in the Skies: Lufthansa Celebrates 100 Years of Connecting the World

Lufthansa

In 2026, Lufthansa reaches a landmark few airlines ever achieve. One hundred years after the founding of the first “Luft Hansa” on January 6, 1926, Europe’s largest airline is celebrating a century of aviation history, innovation, and global connection. Under the anniversary motto “We are the Journey,” Lufthansa invites travellers to reflect on the past while looking confidently toward the future of flight.

From Vision to Take-Off: The Birth of Lufthansa

The Lufthansa story began with the merger of Junkers Luftverkehr and Deutsche Aero Lloyd, forming the first “Luft Hansa” in early 1926. Just months later, on April 6, the airline took to the skies for its maiden flight. This bold beginning marked the start of one of the world’s most recognisable aviation brands, built on pioneering spirit and technological ambition during the formative years of commercial aviation.

History, Responsibility, and Reflection

Lufthansa’s century-long journey has not been without complexity. The airline acknowledges its darkest chapter during the Nazi era, when it became part of the regime. As part of its 100th anniversary, Lufthansa is confronting this period openly, drawing on historical research to ensure transparency and responsibility. By embracing its full history, Lufthansa demonstrates a commitment to understanding the past as it shapes a more conscious future.

A New Beginning and Global Expansion

Following the Second World War, the airline was re-established in 1953 as Deutsche Lufthansa AG, laying the legal foundation for today’s Lufthansa Group. Flight operations resumed in 1955, marking a fresh start defined by resilience and innovation. From these post-war beginnings, Lufthansa grew into a global aviation leader, connecting continents and cultures through an ever-expanding network.

We Are the Journey: People at the Heart of Lufthansa

The centenary theme, “We are the Journey,” reflects the shared story of passengers, employees, and aviation enthusiasts. Lufthansa’s success is built on the loyalty of its guests and the dedication of its people. Today, around 40,000 employees from 122 nations work under the Lufthansa brand, with more than 100,000 people from over 160 nations across the wider Lufthansa Group, united by a passion for flying and service excellence.

A Year of Celebration in the Air and on the Ground

Lufthansa

Throughout 2026, Lufthansa will mark its anniversary with a series of experiences designed to bring its history to life. Highlights include a permanent exhibition at Lufthansa Group Hangar One, special events, a commemorative history book, film and video productions, and celebrations for both customers and employees. The anniversary branding will be visible across the travel experience, from boarding passes and airport displays to onboard cabins and city-centre poster campaigns worldwide.

Flying Ambassadors: The Lufthansa Anniversary Fleet

One of the most striking tributes to the centenary is the Lufthansa anniversary fleet. Six aircraft across key sub-fleets will feature a special 100-year livery, including an Airbus A380, Airbus A350-1000, Airbus A350-900, Airbus A320, Boeing 747-8, and the Boeing 787-9 named Berlin. Delivered shortly before Christmas, the 787-9 leads the celebrations as a symbol of Lufthansa’s future-focused innovation. Two retro liveries will also take to the skies, blending heritage design with modern aviation technology and showcasing the iconic crane logo first created in 1918.

Why Lufthansa’s 100th Anniversary Matters to Travellers

For travellers, Lufthansa’s centenary is more than a corporate milestone. It is a celebration of how aviation has shaped global travel, commerce, and cultural exchange over the past century. As Lufthansa enters its second hundred years, it continues to invest in modern aircraft, sustainability, and customer experience, reinforcing its role as a bridge between people and places worldwide.

For more information about Lufthansa’s centenary celebrations and global network, visit
https://www.lufthansa.com

For more travel inspiration read the daily online "The Holiday and Travel Magazine" https://theholidayandtravelmagazine.blogspot.com/

Lufthansa Group Unveils a Bold New Brand Identity for a New Era of Aviation

Lufthansa Group 

A Strategic Transformation for One of the World’s Leading Airline Groups

The Lufthansa Group has marked a major milestone in its evolution with the launch of a striking new brand identity designed to strengthen unity across all its airlines and services. Revealed in Singapore, the refreshed visual identity aims to highlight the strength, cohesion, and global presence of the Group as it transitions from a collective of airlines to a fully integrated airline group. The redesign goes far beyond aesthetics, representing a strategic shift that enhances recognition, consistency, and customer trust across every touchpoint.

A Unified Look with a Modern Vision

Central to the new identity is the iconic crane logo—now presented without the traditional surrounding circle. This refined version creates a sharper, more contemporary symbol that reflects both heritage and future ambition. Complementing the logo is a new typeface and a sophisticated colour palette expanded by six tones. These colours, representing varying heights from earth to sky, express the diversity and upward momentum of the Lufthansa Group.

The redesign strengthens the Group’s visual presence while ensuring each airline under its umbrella retains its own unique brand. The addition of the “Member of Lufthansa Group” endorsement, already visible on boarding passes, digital platforms, and 160 aircraft, reinforces unity and helps travellers identify the collective strength behind each airline brand. In 2026, this branding will roll out across lounges worldwide as well as airport materials including baggage tags and onboard elements.

A New Brand Strategy Rooted in Customer Trust

According to Dieter Vranckx, Chief Commercial Officer of Lufthansa Group, the transformation signals more than a visual refresh. The new identity reflects the organisation’s strategic values and represents a clear promise to passengers across all Group airlines. By consolidating service offerings and presenting a cohesive image, the Group aims to enhance clarity, build confidence, and deliver a holistic brand experience from booking to boarding.

The shift comes at a pivotal time for global aviation. As the industry continues to evolve, the strengthened Lufthansa Group identity provides passengers with a familiar anchor of trust, guiding them through modern travel while showcasing the innovation, unity, and shared values behind every airline within the network.

A Global Aviation Leader with a Clear Future

Lufthansa Group 

With more than 100,000 employees from 164 nations and €37.6 billion in revenue in 2024, the Lufthansa Group remains one of the world’s most influential aviation leaders. While Passenger Airlines is its largest segment, the Group’s reach extends across logistics, maintenance, overhaul operations, IT services, and aviation training. Each business plays a vital role in reinforcing the Group’s reputation for quality, reliability, and expertise.

The new brand identity signals an exciting chapter for the Lufthansa Group as it prepares for the next generation of global travel. With a modernised visual language and a unified strategic direction, the Group is setting the stage for a stronger, more recognisable presence in airports and skies around the world.

Lufthansa Group

Website: https://www.lufthansagroup.com/en/home.html

For more travel inspiration read the daily online "The Holiday and Travel Magazine" https://theholidayandtravelmagazine.blogspot.com/

An anniversary fleet for Lufthansa

Lufthansa

In 2026, Lufthansa will celebrate a significant anniversary: 100 years since the founding of the first Lufthansa in 1926. To mark this special occasion, the crane airline is taking off with a unique “anniversary fleet” that combines tradition and innovation in an impressive design.

The most important sub-fleets of Lufthansa will receive their own special livery in the iconic 100-year look: the blue fuselage will be adorned with a white crane whose wings merge into the wings. In addition to the crane, a “100” is integrated on the left side of the fuselage and the lettering “1926 / 2026” on the right side. A “100” will also be visible on the underside of the aircraft.

The anniversary fleet will be led by the brand-new Boeing 787-9 “Berlin” with the registration D-ABPU, which is expected in Frankfurt in December. An Airbus A380, an Airbus A350-1000, an Airbus A350-900, an Airbus A320, and a Boeing 747-8 will also be painted.

The aircraft will gradually be given the new design – the anniversary fleet is expected to be complete in fall 2026.

For more travel inspiration read the daily online "The Holiday and Travel Magazine" https://theholidayandtravelmagazine.blogspot.com/

Lufthansa Allegris arrives in the Land of the Rising Sun

Lufthansa Allegris

• For the first time, Lufthansa’s new Allegris product lands at Tokyo Haneda Airport
• Local crews, local catering and now Lufthansa’s premium Allegris product aboard the innovative A350
• Lufthansa Allegris First Class now available on flights from Tokyo to Munich

Lufthansa Allegris, the airline’s new onboard travel experience on long-haul routes, commenced its scheduled service from Munich, Germany to Tokyo’s Haneda Airport, arriving Monday, October 27, 2025. The first Lufthansa Allegris flight from Tokyo to Munich, LH715, departed the same day at 10:45 local time. Served with an Airbus A350-900 aircraft, all classes are fully equipped with the new Allegris product, including the innovative First Class Cabin.

“We are delighted to bring our premium product Lufthansa Allegris to Japan. With this new cabin product, we are focusing on the individual needs and wishes of our guests. Personalisation and privacy – qualities that are also highly valued by Japanese travellers – are of central importance to us,” according to Mr. Heiko Reitz, Chief Commercial Officer, Lufthansa Airlines. “Never before in the 99-year history of the Lufthansa Group have we invested so heavily in premium products as we are doing today. After all, this is the key to an excellent customer experience.”

Allegris First Class Cabin

Lufthansa Allegris

The Allegris First Class offering includes two individual suites and the unique Suite Plus in the A350-900 aircraft. The furnishings in the First Class Suite set new standards: guests can heat or cool their nearly one-meter-wide seats in the suite according to their personal needs. The separate suites – with ceiling-high walls and a lockable door, large table and wide seat, a huge screen and wireless over-ear headphones – set new standards in comfort and individuality in the highest class. A personal wardrobe provides ample storage space so that travelers can comfortably change and have all their personal items at hand. Individual lamps allow travelers to create their very own feel-good atmosphere. The Suite Plus also combines maximum comfort for individual guests, with the unique option of traveling together with a travel partner.

Currently operating 22 weekly flights from Europe to Japan, Lufthansa Group is significantly enhancing the experience of Japanese guests to our 5-star Hub in Munich and beyond with the introduction of its industry-leading Lufthansa Allegris product.

About Lufthansa Group

The Lufthansa Group is an aviation group with operations worldwide. With 100,000+ employees from 164 nations worldwide, Lufthansa Group generated revenue of €37.6bn in the financial year 2024. Our largest business segment is Passenger Airlines while other key business segments include Logistics and Maintenance, Repair and Overhaul (MRO). Other companies and Group functions such as IT companies and Lufthansa Aviation Training form complementary components of the Group. All airlines and business segments play leading roles in their respective markets.

For more travel inspiration read the daily online "The Holiday and Travel Magazine" https://theholidayandtravelmagazine.blogspot.com/

Contiki Makes Travel More Affordable with Bold New Global Pricing Model

PARIS

Making Travel Accessible for the Next Generation

Contiki, the world’s leading travel brand for 18 to 35-year-olds, has unveiled a bold new global pricing model designed to make travel more affordable, transparent, and accessible for young adventurers. As the cost of living continues to rise, many young people are finding it harder to prioritise travel — but Contiki is breaking down barriers, ensuring that life-changing adventures remain within reach.

With its new everyday low value pricing strategy, travellers can now book trips when they’re ready, without waiting for a sale. The move is part of Contiki’s ongoing commitment to help young travellers see the world confidently and sustainably.

Affordable Adventures Across Europe 2026

The benefits of Contiki’s new pricing model are already being seen across its Europe 2026 portfolio, with nearly 70% of summer departures now offered at a lower price. Popular itineraries such as European Whirl, European Discovery, and European Adventurer have experienced an average 18% price reduction across multiple booking dates — giving travellers more value and flexibility than ever before.

By reducing pricing barriers and introducing consistent everyday value, Contiki empowers travellers to plan their dream trips without financial stress. All tours can now be secured with a $200 deposit, and flexible monthly payment plans make it easier to budget and pay off the balance over time.

New 2026 Itineraries Packed with Value and Adventure

Alongside the new pricing model, Contiki’s Europe 2026 collection introduces exciting new itineraries filled with unique cultural, culinary, and adventure experiences. Each trip has been carefully designed to deliver authentic local experiences and meaningful connections.

Highlights include:

• Road Trip to Oktoberfest – An eight-day adventure with stops in Amsterdam, Brussels, and Frankfurt, ending at Munich’s iconic Oktoberfest celebrations.
• Norway Fjords Explorer – A seven-day journey through Norway’s breathtaking fjords, featuring hikes, kayaking, and an unforgettable King Crab safari.
• Croatia Island Sail & Ultra Festival with Festigo – A week of sun-soaked sailing through the Adriatic, paired with exclusive access to one of Europe’s most renowned EDM festivals.

These new itineraries showcase Contiki’s signature blend of adventure, culture, and community — all wrapped into experiences that balance affordability with unforgettable travel moments.

Travel Smarter with Contiki’s Everyday Value

FLORENCE

By introducing this new pricing approach, Contiki continues to redefine how young travellers experience the world. Transparent costs, lower prices, and flexible payment options mean that travel dreams are no longer postponed due to financial constraints.

Whether it’s island-hopping in Croatia, road-tripping through Europe, or exploring Norway’s rugged beauty, Contiki is ensuring that the next generation can experience the joy of global exploration — on their terms, and within their budget.

For more information and to book your 2026 Contiki adventure, visit www.contiki.com

For more travel inspiration read the daily online "The Holiday and Travel Magazine" https://theholidayandtravelmagazine.blogspot.com/

Fresh Faces, Bright Futures: Meet PATA’s New Interns of Q2 2025

A Global Mix of Talent Joins the Sustainable Tourism Movement

The Pacific Asia Travel Association (PATA) continues to champion innovation and global collaboration by welcoming its second cohort of interns for 2025. These bright young professionals, hailing from Canada, Germany, Myanmar, the United States, and Thailand, bring a dynamic mix of culture, creativity, and commitment to the table. Their shared passion for sustainable tourism is already leaving a meaningful mark on PATA’s mission.

Who Are the New Interns of Q2 2025?

The new team is a vibrant reflection of the international tourism community. Whether it's a communications student from Berlin, a marketing graduate from Toronto, or an eco-conscious tourism planner from Yangon, each intern contributes a unique perspective to PATA's ongoing projects. Already, they’ve helped develop initiatives to support responsible travel, improved digital outreach, and researched innovative approaches to tourism sustainability.

Making a Difference from Day One

From their very first week, the interns have jumped into strategic planning sessions, participated in international webinars, and collaborated on social media campaigns aimed at engaging younger audiences. Their energy is infectious, and their dedication is evident in every task they tackle—whether big or small. PATA values this fresh infusion of ideas and sees it as vital to its mission of building a more responsible, inclusive travel industry across the Asia Pacific.

Looking Ahead: Join the Next Cohort

Inspired by the work of these promising young professionals? PATA is now accepting applications for its Q3 internship cycle (July–September 2025). Whether you're a student, a recent graduate, or someone passionate about the future of travel, this is your opportunity to gain hands-on experience with a leading voice in global tourism.

If you’re ready to grow your network, gain practical skills, and be a part of shaping a more sustainable future in travel, PATA’s internship program may be your next step forward.

Apply now and become part of the global change in tourism: www.pata.org/internship

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Thai PM Paetongtarn Shinawatra Unveils Sustainable Tourism Vision at ITB Berlin 2025

Thailand at ITB Berlin 2025 

Thailand took center stage at ITB Berlin 2025 as Prime Minister H.E. Ms. Paetongtarn Shinawatra unveiled a bold vision for sustainable, high-value tourism. Speaking at the Amazing Thailand Networking Event, she reinforced the country’s commitment to sustainability, innovation, and inclusivity while officially launching the Amazing Thailand Grand Tourism and Sports Year 2025.

During her visit to the Thailand Pavilion, which marked the Tourism Authority of Thailand’s (TAT) 50th anniversary at ITB Berlin, PM Paetongtarn emphasized the importance of Thailand’s Sustainable Soft Power strategy. She invited global travelers to experience a year-long celebration filled with cultural festivals, sporting events, and enhanced travel experiences. Among the key highlights were the Thailand Summer Festivals, Maha Songkran World Water Festival, Pride Month, Loi Krathong, and the Amazing Thailand Countdown. Major sporting events, including the FIVB Women’s Volleyball World Championship and the SEA Games, also featured prominently in the 2025 tourism calendar.

PM Paetongtarn positioned sustainable tourism as a cornerstone of Thailand’s economic growth and visitor experience strategy. She outlined initiatives focused on environmental conservation, seamless travel, soft power industries, medical and wellness tourism, and visitor safety.

Sustainability remained a top priority, with the expansion of Green Destinations and the strengthening of sustainability standards across the tourism sector. As the host of the Global Sustainable Tourism Council Conference in 2026, Thailand demonstrated its leadership in fostering an eco-friendly tourism industry through public-private partnerships and responsible travel initiatives.

In addition to sustainability, the Thai government announced significant advancements in travel infrastructure. Visa processes were streamlined with the introduction of an online Arrival Card and upgraded biometric entry systems. Expanded aviation infrastructure was set to accommodate up to 250 million passengers annually, while improved public transport networks enhanced connectivity to creative districts and green spaces, making travel within Thailand more efficient and enjoyable.

Thailand at ITB Berlin 2025 

Thailand’s cultural heritage and soft power continued to drive its global tourism appeal. Strategic partnerships with the Michelin Guide elevated Thai cuisine and cultural identity, while the global success of the White Lotus series further cemented Thailand’s status as a premier filming destination. The government also reinforced its commitment to medical and wellness tourism, a sector valued at €28.4 billion (THB 1 trillion), offering world-class accredited healthcare, competitive pricing, and renowned hospitality.

Ensuring the safety and security of visitors remained a government priority. Strengthened emergency response systems, enhanced security at key tourist sites, and robust safety measures were implemented across all major destinations, ensuring a secure and welcoming environment for international travelers.

PM Paetongtarn concluded by reaffirming Thailand’s goal of becoming a global leader in responsible travel. With ambitious targets of 39 million visitors and €98 billion (THB 3.5 trillion) in tourism revenue for 2025—up from 35 million visitors and €47.40 billion (THB 1.67 trillion) in 2024—Thailand showcased its commitment to sustainable growth and world-class tourism experiences.

Web: https://www.tourismthailand.org/home

Thailand Showcases Sustainable Tourism and Soft Power at ITB Berlin 2025

Thailand at ITB Berlin 2025

Thailand made waves at ITB Berlin 2025, celebrating 50 years at the world’s leading travel trade show with an expanded pavilion focused on sustainability, cultural soft power, and innovation. Under the banner of “Amazing Thailand Grand Tourism and Sports Year 2025,” the Tourism Authority of Thailand (TAT) reinforced the country’s commitment to high-value, sustainable tourism while solidifying its position as a top global travel destination.

Her Royal Highness Princess Ubolratana graced the event, reaffirming her royal support for Thai tourism and culture. Meanwhile, Prime Minister H.E. Ms. Paetongtarn Shinawatra highlighted Thailand’s dedication to becoming a sustainable, high-value tourism hub. This year, Thailand’s presence at ITB Berlin tripled in size, with a pavilion spanning 1,820 square meters, showcasing the “Sustainable Thailand Soft Power” concept and the country’s rich cultural heritage.

TAT Governor Ms. Thapanee Kiatphaibool emphasized the significance of Thailand’s enhanced presence at ITB Berlin 2025, underscoring the nation’s digital advancements, sustainability initiatives, and focus on high-value tourism. The Thailand Pavilion, located in Hall 26B, featured over 150 Thai tourism operators, including hotels, destination management companies, and wellness providers, as well as representatives from lesser-known provinces keen to attract international visitors.

The pavilion was divided into five zones, each highlighting key aspects of Thai tourism. The Business Meeting and Provincial Areas facilitated connections between Thai sellers and global buyers, while the Partner Organisations Area promoted sustainable tourism initiatives. The Saneh Thai (Soft Power) Area showcased Thailand’s cultural richness through its “5F” soft power pillars: Food, Fashion, Fight (Muay Thai), Festivals, and Films. The Tourist City Area highlighted hidden gem provinces, and the Sports Tourism Area focused on Muay Thai and adventure tourism.

Among the many engaging activities, Her Royal Highness Princess Ubolratana participated in a Thai fabric bag decoration workshop, celebrating local craftsmanship. A live Som Tam (Papaya Salad) preparation session also took place, showcasing the country’s renowned gastronomy tourism. These interactive experiences invited visitors to immerse themselves in Thailand’s culture and heritage.

Thailand at ITB Berlin 2025

On 5 March, Prime Minister H.E. Ms. Paetongtarn Shinawatra visited the Thailand Pavilion before presiding over the Amazing Thailand Networking Event. She outlined Thailand’s tourism vision and officially launched the “Amazing Thailand Grand Tourism and Sports Year 2025” initiative for the European market.

A key highlight of ITB Berlin 2025 was the 10th annual Thailand Mini Mart, held from 5-6 March, which fostered business opportunities by connecting Thai tourism operators with European buyers. Meanwhile, the Tourism Information Services counter provided visitors with insights into Thailand’s diverse destinations and experiences, with promotional materials available in video and e-brochure formats.

The SANEH THAI Showcase & Thailand Sustainability Now Zone further celebrated the charm of Thailand by blending cultural heritage with sustainable tourism. Visitors explored regional crafts, participated in a “Scents of Thai” workshop, and discovered sustainability initiatives like the Thailand Green Destinations Map and the Krabi Sustainable Tourism Model. The SANEH THAI Café presented a culinary journey featuring Michelin-recognized dishes from 17 provinces, along with signature Thai flavors such as Tom Yum Goong (UNESCO-listed), Larb Gai, and premium Thai chocolate.

In line with its commitment to digital transformation, Thailand introduced groundbreaking innovations at ITB Berlin 2025. The Travel Tech Zone featured the debut of the TATAI System, an AI-driven tourism data hub developed with Google, offering real-time travel assistance through a 3D hologram display. Additionally, an AI-powered video tool enabled Thai tourism businesses to create customized promotional content via QR code download, enhancing marketing efforts worldwide.

With ambitious tourism goals set for 2025, TAT aimed to attract 39 million international visitors and generate 3.5 trillion Baht in revenue. European arrivals were expected to surge from 7.05 million in 2024 to 10.62 million in 2025, with Germany projected to contribute 1.05 million visitors. Thailand’s strategic presence at ITB Berlin 2025 reinforced its role as a leading global travel destination, championing sustainability, cultural richness, and digital innovation.

Web: https://www.tourismthailand.org/home

Lufthansa Group Soars to New Heights with Record-Breaking Revenue in 2024

Lufthansa Group

Lufthansa Group has closed out 2024 on a high note, posting its strongest revenue year in history. With an impressive EUR 37.6 billion in total revenue, the airline group not only reached new heights in passenger numbers but also showcased resilience and strategic growth in a challenging global aviation landscape.

A Year of Resilience and Growth

Despite initial challenges in early 2024, including strikes and delayed aircraft deliveries, Lufthansa Group saw a remarkable turnaround in the latter half of the year. The airline posted an impressive EUR 468 million operating profit in the fourth quarter, marking a EUR 66 million increase from the previous year. For the full year, Lufthansa Group generated an operating profit (Adjusted EBIT) of EUR 1.6 billion.

Carsten Spohr, Chairman and CEO of Deutsche Lufthansa AG, highlighted the airline’s commitment to excellence:

"Aviation is and remains an industry of the future with sustained strong demand. We can look back on the strongest year in our history in terms of revenue, with a new load factor record."

Passenger numbers grew by 7% to over 130 million travelers, and the company reached a record load factor of 83.1%, underscoring the continued high demand for air travel.

Strategic Expansion and Operational Stability

A significant highlight of Lufthansa Group’s year was the integration of ITA Airways, a move that strengthens the airline’s European network and enhances its multi-hub, multi-brand model. With the full integration expected within 18 months, ITA Airways is set to become a key player within the Lufthansa ecosystem, expanding the group’s fleet by 100 aircraft and adding 5,000 employees.

In addition to international expansion, Lufthansa Airlines embarked on a transformative turnaround program aimed at improving efficiency and increasing profitability. Measures such as the introduction of "City Airlines" for European short-haul flights and fleet modernization are expected to drive EUR 1.5 billion in savings by 2026 and EUR 2.5 billion by 2028.

Financial Highlights and Shareholder Returns

The financial results for 2024 were strong despite economic challenges:

• Revenue: EUR 37.6 billion (up 6% from 2023)

• Operating Profit (Adjusted EBIT): EUR 1.6 billion

• Net Profit: EUR 1.4 billion

• Dividend Proposal: EUR 0.30 per share

Lufthansa Technik and Lufthansa Cargo both performed exceptionally well, with Lufthansa Technik securing new contracts worth EUR 7.5 billion and Lufthansa Cargo recording a EUR 251 million profit, benefiting from strong e-commerce demand from Asia.

Looking Ahead: 2025 and Beyond

The outlook for 2025 remains positive, with Lufthansa Group expecting further revenue and profit growth. The airline plans to increase passenger seating capacity by 4%, continue fleet modernization, and roll out its new umbrella brand strategy to enhance customer experience.

"This year, 2025, will be a year of transformation for us with a clear goal: to further strengthen our position as the global number one outside the United States," said Carsten Spohr.

With strong demand for air travel, ongoing investments in operational efficiency, and a robust international strategy, Lufthansa Group is well-positioned for continued success in the years ahead.

For more updates on Lufthansa Group’s performance and future plans, visit Lufthansa Investor Relations.

Lufthansa Extends A380 Service to Bangkok for Peak Travel Season

Lufthansa

Travelers flying between Bangkok and Munich will soon enjoy an extended period of luxury and comfort, as Lufthansa announces the continuation of its Airbus A380 service on this popular route. Due to significant demand, the flagship aircraft will remain in service until April 25, 2025, ensuring a superior experience for passengers, especially during Thailand’s vibrant Songkran Festival.

A380 Service for the Songkran Holiday Boom

Lufthansa’s decision to extend A380 operations aligns with the growing demand for flights between Thailand and Europe, particularly during Songkran (Thai New Year), which takes place every April. As one of the country’s most significant celebrations, millions of travelers—both domestic and international—flock to Thailand for its iconic water fights, cultural festivities, and family reunions.

The Airbus A380, the world’s largest passenger plane, is renowned for its spacious design, premium features, and cutting-edge technology—making it the perfect aircraft for long-haul flights during peak seasons.

Why Lufthansa’s A380 is a Game-Changer

More Space & Comfort – The A380 features wide-body cabins, larger seating areas, and a quieter flight experience, ensuring travelers enjoy superior comfort.

World-Class In-Flight Service – Lufthansa’s acclaimed culinary offerings, entertainment system, and attentive service elevate the flying experience.

State-of-the-Art Amenities – Passengers can enjoy Wi-Fi, enhanced legroom, and the latest entertainment options, making long-haul flights more enjoyable.

Increased Capacity – With significantly more seats than other aircraft, the A380 helps accommodate the surge in demand during peak holiday seasons.

Strengthening Europe-Thailand Connectivity

Lufthansa has a rich history in Thailand, recently celebrating 65 years of connecting Thailand with Germany. The Lufthansa Group, which operates up to 31 weekly flights between Thailand and Europe, continues to invest in improving travel links between the two regions.

Felipe Bonifatti, Vice President Asia Pacific & Joint Ventures East, expressed excitement about the extension:

"The A380 offers unparalleled comfort and capacity, and we are confident that our passengers will appreciate the extra space and top-tier service as they travel during the busy Thai New Year period."

Lufthansa: A Commitment to Excellence

As Germany’s flagship airline, Lufthansa remains committed to offering a seamless and premium travel experience. The extended A380 service between Bangkok and Munich ensures passengers can enjoy the best in aviation luxury, making their journey as memorable as their destination.

For travelers planning their next trip to Europe or Thailand, this extension presents an unmissable opportunity to fly in ultimate comfort during the busiest and most festive time of the year.

Book now and experience the unmatched luxury of Lufthansa’s A380 on your next journey!

Lufthansa Group Airlines Enhance Baggage Tracking with Apple AirTag Integration

Apple AirTag Integration

In a move to further elevate the travel experience, Lufthansa Group Airlines—comprising Lufthansa, SWISS, Austrian Airlines, Brussels Airlines, and Eurowings—have introduced a cutting-edge service that integrates Apple AirTag location technology into their baggage tracking system. Starting immediately, passengers flying with these airlines can use Apple’s AirTag or any compatible Find My network accessory to privately and securely share their luggage’s location, offering a more transparent and efficient baggage handling process.

Enhancing Transparency and Efficiency in Baggage Handling

Lufthansa Group’s latest innovation brings an added layer of security and peace of mind to travellers. By leveraging AirTag’s location-sharing capabilities, customers can now track their baggage in real-time via the familiar baggage tracing services already available on the airlines' apps and websites. This feature allows passengers to monitor the whereabouts of their luggage with ease, providing transparency and faster resolution in case of any irregularities, such as delayed or misplaced bags.

“The integration of Apple AirTag data is a prime example of how we are constantly improving our digital services to enhance the customer journey,” said Dieter Vranckx, Member of the Executive Board and Chief Commercial Officer of Lufthansa Group. “Our team, the ‘Digital Hangar,’ is committed to delivering innovative services that offer transparent information and seamless support throughout the entire travel experience. This is just one of the many ways we are modernizing and digitizing the way our passengers experience air travel.”

A Collaborative Effort Between Technology and Travel

The introduction of AirTag integration is part of Lufthansa Group's broader strategy to innovate travel services through the use of technology. Lufthansa’s Digital Hangar, a dedicated team of around 1,000 experts, has been working tirelessly to bring forward digital solutions that improve various aspects of air travel, with a strong focus on enhancing customer service.

“Thanks to our app and website, passengers can now find solutions quickly and easily in the event of irregularities,” said Oliver Schmitt, Head of Lufthansa Group Digital Hangar. “By incorporating AirTag data into our baggage tracing system, we’re able to respond more efficiently to issues and provide our passengers with an additional layer of convenience. We’re excited about the possibilities this opens up, not only for baggage tracking but also for our ongoing efforts to improve the entire customer journey.”

How It Works: Simple, Secure, and Convenient

For passengers wishing to take advantage of the new AirTag integration, the process is simple and straightforward. Travelers can place an Apple AirTag or compatible Find My network accessory in their luggage. When checked in, the baggage location is automatically shared with the airline’s tracking systems through the customer’s Apple device. This data is securely integrated into Lufthansa Group’s baggage tracing system, enabling faster responses if the luggage needs to be located or managed.

Passengers can monitor their baggage’s location using the same digital channels they already use to check in or track flight information, with real-time updates available via the airline’s apps and website.

A Step Forward in Digital Innovation for Lufthansa Group

The AirTag integration is just one of many digital advancements spearheaded by Lufthansa Group’s Digital Hangar. In the past few months, the company has made significant strides in enhancing baggage tracing processes and developing digital solutions that improve overall travel efficiency and customer satisfaction. With its focus on transparency and responsiveness, Lufthansa Group is leading the way in modernizing the air travel experience, making journeys smoother for passengers worldwide.

By harnessing the power of Apple’s AirTag technology, Lufthansa Group has not only streamlined baggage tracking but also taken a major step in offering customers the level of convenience and security they expect from a global airline leader. As more travellers embrace the digital age of air travel, Lufthansa Group continues to innovate with one goal in mind: providing a seamless, stress-free experience for every passenger from check-in to baggage claim.

Web: https://www.lufthansagroup.com/en/company/

Lufthansa Group Finalizes 41% Stake in ITA Airways: What This Means for Travelers and the Aviation Landscape

ITA Airways 

The Italian flag carrier ITA Airways has officially joined the Lufthansa Group, marking a significant milestone in European aviation. Following a capital increase of €325 million, Lufthansa has acquired a 41% stake in ITA Airways, making the Italian airline the latest addition to the aviation giant's roster. This strategic move will not only boost the Lufthansa Group’s presence in Southern Europe but also provide a range of new benefits for travelers starting in the summer of 2025.

A New Chapter for ITA Airways

ITA Airways, which began operations in 2021, has already carved out a strong reputation for itself in the global aviation market. Known for its modern and environmentally friendly fleet, the airline operates nearly 100 aircraft, including long-haul Airbus A350 and A330 models. The Italian carrier flies to nearly 70 destinations worldwide, with a particular focus on connecting Italy to major European hubs and global markets.

The new partnership with Lufthansa Group will elevate ITA Airways' position in the global aviation landscape. Carsten Spohr, CEO of Deutsche Lufthansa AG, expressed his enthusiasm about the acquisition, noting, “We are proud to finally welcome ITA Airways to the Lufthansa Group. The ITA Airways team has written an impressive success story in recent years, and with our investment, we will strengthen the Italian and European aviation market.”

With the completion of the transaction, ITA Airways will become the Lufthansa Group's fifth network airline, alongside other major players like Lufthansa, Swiss International Air Lines, Austrian Airlines, and Brussels Airlines. The move is expected to streamline the airline's operations and increase its competitive edge, especially in Italy, which is the Lufthansa Group’s second most important international market after the United States.

Strengthening the Lufthansa Group's Italian Hub

As part of the agreement, ITA Airways will retain its identity and continue operating under its current brand, but it will now have access to the vast resources of the Lufthansa Group. The Italian Ministry of Economy and Finance (MEF) will retain a 59% share in the airline, with the option for Lufthansa to acquire the remaining shares at a later date.

Rome’s Fiumicino Airport, already a world-class facility, will serve as a central hub for Lufthansa Group operations. This, coupled with Milan-Linate's prominence as a major European airport, positions Italy as a crucial component of the Lufthansa Group’s network. For passengers, this means better connectivity across Europe and the world, as well as a stronger presence in Italy’s thriving travel market.

Benefits for Passengers

The integration of ITA Airways into the Lufthansa Group will bring several tangible benefits to travelers. Beginning in the summer of 2025, ITA Airways’ frequent flyers will be able to accumulate miles in Lufthansa’s Miles & More loyalty program, allowing for smoother travel across the group’s extensive network. In addition, travelers on both ITA Airways and Lufthansa Group carriers will soon be able to enjoy a range of joint offers, including codeshare flights, mutual lounge access, and the potential inclusion of ITA Airways into the prestigious Star Alliance network.

ITA Airways' commitment to sustainability is another plus for eco-conscious travelers. The airline’s young fleet of aircraft includes some of the most fuel-efficient models in the industry, contributing to its lower carbon footprint compared to older fleets. Lufthansa Group’s investment in ITA Airways aligns with the broader aviation industry’s shift toward sustainability and a reduction in environmental impact.

Looking Ahead: Strategic Leadership Changes

The integration process is already underway with key leadership appointments designed to ensure a smooth transition. Joerg Eberhart, an experienced airline executive from the Lufthansa Group, has been appointed as CEO of ITA Airways. He will oversee the airline’s strategic direction and ensure that it aligns with the goals of the Lufthansa Group. Lorenza Maggio, another Lufthansa Group veteran, will serve as Chief Strategy and Integration Officer, responsible for driving the strategic development of ITA Airways and its integration into the Lufthansa Group’s broader operations.

Michael Trestl, who has been with Austrian Airlines, will oversee the holistic integration of ITA Airways into the group. His experience in commercial operations will be crucial in aligning the two companies’ processes and ensuring a seamless experience for customers.

A Future of Stronger European Aviation

The partnership between Lufthansa Group and ITA Airways is expected to bring about a host of positive changes for both businesses and travelers alike. For Lufthansa, this move strengthens its position as Europe’s number one airline group, expanding its footprint in Italy and the wider Southern European market. For passengers, the integration promises improved connectivity, loyalty benefits, and enhanced travel options across Europe and beyond.

As the Lufthansa Group continues to grow, ITA Airways’ inclusion represents a significant step forward in the evolution of European aviation, offering a future of smoother travel and better experiences for customers across the continent.

Whether you're flying from Rome, Milan, or any other European destination, this new partnership offers exciting prospects for smoother, more connected travel options in the years to come. Stay tuned for further updates as Lufthansa Group and ITA Airways roll out new services and offers throughout 2025.