Discover Thailand All Year Round as the Kingdom Expands Its 365-Day Tourism Strategy

Escape into green at Mae Ngao National Park

Thailand is embracing a bold new vision for the future of travel with its ambitious "Thailand 365 Days" tourism strategy. Designed to showcase the country's incredible diversity throughout every season, the initiative encourages visitors to explore beyond the famous hotspots and discover authentic local experiences, hidden destinations and vibrant regional communities.

As global travel trends shift towards meaningful, sustainable and experience-rich holidays, Thailand is positioning itself as a year-round destination where every month offers something unique. From pristine beaches and lush national parks to colourful festivals, world-class cuisine and cultural heritage, the Kingdom is inviting travellers to experience Thailand in every season while helping spread tourism benefits across the nation.

A New Vision for Year-Round Tourism

The "Thailand 365 Days" policy is being driven by the Thai Government under the leadership of Prime Minister Anutin Charnvirakul, with a clear objective of creating high-value, sustainable tourism that benefits both visitors and local communities.

Rather than concentrating tourism in a handful of famous destinations during peak travel periods, the strategy promotes travel throughout the entire year. This approach supports local economies, reduces seasonal overcrowding and encourages travellers to discover regions that have traditionally received fewer international visitors.

The initiative reflects Thailand's long-term commitment to building a resilient tourism industry that balances economic growth with environmental sustainability and cultural preservation.

Beyond Bangkok and Phuket

Thailand's iconic destinations continue to attract millions of visitors every year.

Bangkok remains one of Asia's most exciting capital cities, offering magnificent temples, bustling markets, luxury shopping and internationally acclaimed dining.

Phuket continues to captivate visitors with its beautiful beaches and island adventures, while Pattaya, Chiang Mai, Hua Hin and Cha-am remain among the country's most popular holiday destinations.

However, the government's latest strategy encourages travellers to venture beyond these well-known locations to experience the authentic charm of Thailand's emerging destinations.

Secondary cities offer peaceful landscapes, unique local traditions, exceptional regional cuisine and warm hospitality that create unforgettable travel experiences.

Nature, Culture and Local Experiences Take Centre Stage

The illuminated Naga and the

Milky Way above Wat Pa

Today's travellers are increasingly seeking holidays that provide genuine connections with local communities and natural environments.

Thailand's 365-day tourism strategy responds directly to this growing demand by highlighting experiences that celebrate the country's extraordinary cultural and environmental diversity.

Visitors can explore ancient temples, traditional villages, national parks, wildlife sanctuaries, mountain landscapes, floating markets, artisan communities and locally owned food experiences throughout every region of the country.

Whether hiking through tropical forests, discovering historic towns, attending colourful cultural festivals or enjoying farm-to-table dining, travellers can experience Thailand in ways that go far beyond the traditional beach holiday.

Supporting Sustainable Tourism Across the Kingdom

One of the key goals of the new strategy is to distribute tourism income more evenly across Thailand.

By encouraging visitors to explore lesser-known destinations, the government hopes to create new economic opportunities for small businesses, local guides, family-owned accommodation providers and rural communities.

This approach supports sustainable tourism by reducing pressure on heavily visited attractions while preserving cultural heritage and protecting natural environments.

Community-based tourism also allows visitors to enjoy more authentic encounters while directly contributing to local livelihoods.

Thailand Continues to Lead Regional Tourism

According to travel platform Agoda, Thailand remained one of the most popular destinations for Asian travellers during the first half of 2026.

Strong demand continues for Bangkok, Pattaya, Phuket, Chiang Mai, Hua Hin and Cha-am, confirming Thailand's enduring appeal as one of Asia's premier holiday destinations.

The success of these established tourism centres provides an excellent foundation for expanding visitor interest into other parts of the country.

With improved infrastructure, growing domestic tourism and increasing international connectivity, Thailand is well positioned to introduce travellers to destinations that have remained hidden gems for many years.

Every Season Offers Something Different

Wat Phra That Lampang Luang

Unlike many destinations that rely on a single holiday season, Thailand offers outstanding travel opportunities throughout the year.

Each season brings its own unique attractions, from vibrant cultural celebrations and colourful flower festivals to lush green landscapes during the rainy months and crystal-clear beaches during the cooler season.

Food lovers can enjoy regional culinary festivals, while adventure travellers can experience trekking, cycling, kayaking and wildlife encounters across diverse landscapes.

The country's year-round appeal makes it an ideal destination for repeat visitors who wish to explore different regions and experience new adventures with every trip.

A Brighter Future for Thai Tourism

Thailand's 365-day tourism strategy represents more than a marketing campaign. It is a long-term commitment to creating a tourism industry that is inclusive, sustainable and beneficial for communities across the nation.

By encouraging travellers to discover authentic local experiences, explore emerging destinations and travel responsibly throughout the year, Thailand is strengthening its reputation as one of the world's most welcoming and diverse travel destinations.

For visitors seeking unforgettable holidays filled with culture, nature, adventure and genuine hospitality, there has never been a better time to experience Thailand beyond the familiar tourist trail.

Tourism Authority of Thailand (TAT)

Website: https://www.tourismthailand.org
Ministry of Tourism and Sports, Thailand Website: https://www.mots.go.th
Amazing Thailand Website: https://amazingthailand.com.au/

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Cambodia and Myanmar Unite to Create Inspiring Buddhist Pilgrimage Journeys Across Southeast Asia

Huot Hak, Minister of Tourism of Cambodia,
 Maung Myint, Minister of Hotels, Tourism and Culture of Myanmar

Cambodia and Myanmar are opening a new chapter in regional tourism by strengthening their partnership to promote religious tourism and Buddhist pilgrimage experiences. The two nations have agreed to work together to showcase their extraordinary spiritual heritage, creating unique travel opportunities that connect some of Southeast Asia's most revered Buddhist sites.

The initiative reflects a growing demand for meaningful travel experiences that combine history, culture, spirituality and authentic local traditions. By developing joint tourism packages and collaborative marketing campaigns, Cambodia and Myanmar aim to attract pilgrims, cultural travellers and international visitors seeking deeper connections with the region's rich Buddhist legacy.

A Shared Vision for Religious Tourism

The agreement was reached during an official meeting in Yangon between Cambodia's Minister of Tourism, Huot Hak, and Myanmar's Minister of Hotels, Tourism and Culture, Maung Myint.

The discussions highlighted the strong and long-standing tourism relationship between the two countries, built through bilateral cooperation as well as regional partnerships within ASEAN, the Greater Mekong Subregion (GMS) and the Cambodia-Laos-Myanmar-Vietnam (CLMV) framework.

Both governments reaffirmed their commitment to expanding tourism cooperation while creating new opportunities that benefit visitors, local communities and the wider tourism industry.

Celebrating a Rich Buddhist Heritage

Cambodia and Myanmar are home to some of the most remarkable Buddhist landmarks in the world.

Cambodia's magnificent temples, ancient monasteries and sacred cultural sites have attracted pilgrims and travellers for centuries. The country's spiritual heart is complemented by Myanmar's extraordinary collection of pagodas, monasteries and archaeological treasures that continue to inspire millions of visitors every year.

Together, these two countries offer an exceptional journey through the history and traditions of Theravada Buddhism, allowing travellers to experience centuries of living faith, remarkable architecture and vibrant religious customs.

The partnership aims to make it easier for international visitors to explore these complementary destinations within a single itinerary.

Introducing the 'Two Countries, One Destination' Concept

Ancient temple complex of Angkor Wat

One of the most exciting outcomes of the agreement is the development of joint tourism promotion under the theme "Two Countries, One Destination."

This initiative will encourage travellers to experience the cultural richness of both Cambodia and Myanmar during one holiday, creating seamless travel packages that showcase the best of each country.

Joint marketing campaigns, coordinated travel products and shared tourism promotions are expected to strengthen visitor numbers while increasing awareness of the region's remarkable religious and cultural attractions.

The concept also offers travel operators exciting opportunities to design multi-country tours that combine history, heritage, spirituality and local experiences.

Pilgrimage Tourism Creates Meaningful Travel Experiences

Religious tourism is one of the fastest-growing sectors of international travel, with many visitors seeking journeys that provide personal enrichment alongside cultural discovery.

The planned pilgrimage routes will connect sacred Buddhist destinations, allowing visitors to experience historic temples, participate in traditional ceremonies, meet local communities and gain a deeper understanding of Buddhist philosophy and regional traditions.

These carefully designed itineraries will appeal not only to practising Buddhists but also to travellers interested in architecture, history, archaeology and cultural heritage.

The initiative strengthens people-to-people connections while encouraging greater appreciation of the shared spiritual traditions that unite the region.

Expanding Tourism Cooperation Beyond Pilgrimages

The new partnership extends well beyond religious tourism.

Both countries have agreed to fully implement the Cambodia–Myanmar Memorandum of Understanding on Tourism Cooperation while increasing collaboration in tourism training, professional development and human resource capacity building.

Officials also support organising a Joint Cambodia–Myanmar Tourism Conference, providing another platform for industry leaders, government agencies and tourism businesses to exchange ideas and strengthen future cooperation.

By sharing expertise and developing innovative tourism products together, both nations are working towards a more resilient and sustainable tourism industry.

Discover Extraordinary Cultural Treasures

Buddhist monks

Myanmar offers visitors an exceptional collection of cultural and religious attractions that perfectly complement Cambodia's own historic sites.

The ancient city of Bagan, with its thousands of centuries-old temples spread across a breathtaking landscape, remains one of Asia's greatest archaeological treasures.

Visitors can also experience the spiritual atmosphere of the magnificent Shwedagon Pagoda in Yangon, one of Buddhism's most sacred sites, along with the historic Sule Pagoda, which has stood at the heart of the city for generations.

Combined with Cambodia's iconic temple complexes, vibrant Buddhist monasteries and living cultural traditions, travellers can enjoy an unforgettable journey through some of Southeast Asia's most significant spiritual destinations.

A New Era for Regional Tourism

The strengthened partnership between Cambodia and Myanmar demonstrates how regional cooperation can create richer and more meaningful travel experiences.

By promoting shared heritage, encouraging cultural exchange and developing innovative cross-border tourism products, both countries are positioning themselves as leading destinations for religious tourism in Asia.

For travellers seeking authentic spiritual experiences, remarkable architecture, ancient history and genuine cultural connections, the new Cambodia–Myanmar tourism initiative offers an exciting opportunity to explore two extraordinary countries through the lens of their shared Buddhist heritage.

Ministry of Tourism, Cambodia

Website: https://www.tourismcambodia.org
Ministry of Hotels and Tourism, Myanmar Website: https://tourism.gov.mm
ASEAN Tourism Website: https://aseantourism.travel/
Greater Mekong Subregion Tourism Website: https://www.gmtourism.com

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Lao PDR Embraces a Knowledge-Driven Future with UNESCO-Supported Education and Innovation Strategy

Ministry of Education and Sports, Lao PDR

Lao PDR is entering an exciting new chapter of national development by investing in education, science and innovation, strengthening its position as an emerging destination for learning, research and sustainable tourism. The launch of two landmark UNESCO-supported policy frameworks signals the country's commitment to building a knowledge-based economy while preserving its rich cultural heritage and preparing for its graduation from Least Developed Country (LDC) status later in 2026.

For travellers, students and international partners alike, these initiatives highlight a nation looking confidently towards the future, where education, technology and sustainable development complement Laos' renowned natural beauty, ancient traditions and welcoming communities.

A Historic Milestone for Lao PDR

The official launch took place on 5 June at the National University of Laos, with Prime Minister Sonexay Siphandone presiding over the ceremony alongside UNESCO Regional Director Soohyun Kim.

To commemorate the occasion, both leaders planted a Champa tree, the national flower of Laos, symbolising growth, knowledge and a shared commitment to sustainable development.

The event brought together senior government representatives, universities, research institutions, private sector leaders and international development partners, reflecting broad national support for the country's long-term vision.

The launch marks one of the most significant education and innovation initiatives undertaken in Lao PDR in recent years.

Building a Future Through Science and Innovation

Central to the new vision is the National Science, Technology and Innovation Strategy and Development Plan 2026–2040.

The strategy aims to strengthen research, scientific excellence and innovation across multiple sectors while encouraging sustainable economic growth.

Key objectives include increasing investment in research and development to one percent of national GDP by 2040, encouraging interdisciplinary research and fostering scientific solutions that support environmental sustainability, economic resilience and social wellbeing.

By promoting innovation, Lao PDR is laying the foundations for a modern economy that creates opportunities for future generations while remaining committed to sustainable development principles.

Empowering Teachers for Tomorrow

Ministry of Education and Sports, Lao PDR

Alongside the science and innovation strategy, the National Teacher Policy for the Education and Sports Sector recognises that highly skilled educators are essential to achieving long-term national success.

The policy focuses on strengthening teacher training, professional development and classroom excellence throughout the country.

UNESCO has played a key role in supporting education reform in Laos through its long-running Capacity Development for Education (CapED) programme.

One of the programme's recent achievements was the development of ICT and Artificial Intelligence Competency Standards for Teachers, providing educators with the digital knowledge and practical skills needed for modern teaching environments.

These standards ensure that future generations of students are prepared for an increasingly technology-driven world.

Preparing for Sustainable National Growth

As Lao PDR prepares to graduate from Least Developed Country status, investment in human capital has become a national priority.

Government leaders view education, research and innovation as the driving forces behind future economic development.

The complementary nature of the two new policy frameworks ensures that scientific advancement is supported by a highly capable teaching workforce, creating a strong foundation for sustainable prosperity.

This integrated approach strengthens Laos' ability to compete internationally while supporting inclusive growth that benefits communities across the country.

UNESCO Partnership Supports Long-Term Development

UNESCO has provided extensive technical expertise throughout the development of both policy frameworks.

The organisation helped establish the scientific evidence underpinning the National Science, Technology and Innovation Strategy while ensuring alignment with international standards for scientific research and innovation.

The teacher policy also reflects global best practice, including the principles outlined in the Santiago Consensus adopted during the World Summit on Teachers in 2025, which recognises educators as the cornerstone of quality education systems.

This close collaboration demonstrates the value of international partnerships in supporting sustainable national development.

Vientiane Looks Towards Becoming a UNESCO Learning City

Ministry of Education and Sports, Lao PDR

Looking ahead, UNESCO and the Government of Lao PDR are exploring opportunities to translate national education and innovation goals into practical local initiatives.

One possibility under discussion is the future designation of Vientiane as a UNESCO Learning City.

Although no formal application has yet been submitted, the concept reflects a shared ambition to build inclusive lifelong learning opportunities that benefit residents, businesses and visitors alike.

A Learning City encourages education, innovation, cultural exchange and community engagement, helping create vibrant urban environments that are attractive to both residents and international travellers.

Why This Matters for Tourism

While these initiatives focus primarily on education and innovation, they also strengthen Laos' appeal as a travel destination.

Countries that invest in education, sustainability and scientific development often create richer visitor experiences through improved infrastructure, stronger environmental management, enhanced cultural preservation and greater opportunities for educational and cultural tourism.

Visitors exploring destinations such as Luang Prabang, Vientiane, Vang Vieng, the Bolaven Plateau and the Mekong River can look forward to experiencing a country that is investing in both its people and its future.

As Laos continues its journey towards knowledge-driven development, travellers will discover a nation where ancient traditions, breathtaking landscapes and modern innovation exist side by side.

UNESCO Bangkok Regional Office

Website: https://www.unesco.org/en/fieldoffice/bangkok
Ministry of Education and Sports, Lao PDR Facebook: https://www.facebook.com/p/Ministry-of-Education-and-Sports-Lao-PDR-100064686847180/
National University of Laos Website: https://www.nuol.edu.la
Lao National Tourism Administration Website: https://www.tourismlaos.org

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Discover Baisha Ancient Town Where Naxi Embroidery Brings China's Living Heritage to Life

Baisha Ancient Town

Hidden beneath the magnificent Jade Dragon Snow Mountain in China's Yunnan Province, Baisha Ancient Town is weaving a remarkable story of cultural preservation and creative innovation. Once an important political and cultural centre of the ancient Naxi Kingdom, this beautifully preserved town is now becoming one of China's most fascinating cultural tourism destinations, where centuries-old embroidery traditions are being revitalised for a new generation.

Travellers seeking authentic cultural experiences will find Baisha Ancient Town a captivating destination where skilled artisans continue to practise the intricate embroidery techniques of the Naxi ethnic group. By combining traditional craftsmanship with modern creativity, the town is preserving an important part of China's intangible cultural heritage while offering visitors an unforgettable glimpse into one of Yunnan's most distinctive cultures.

Baisha Ancient Town Preserves a Rich Cultural Legacy

Located near the historic city of Lijiang in southwest China's Yunnan Province, Baisha Ancient Town is celebrated for its ancient architecture, peaceful streets and deep connection to Naxi history.

Unlike many busy tourist centres, Baisha offers a more relaxed atmosphere where visitors can wander through traditional courtyards, explore local workshops and experience authentic village life surrounded by spectacular mountain scenery.

The town's long history provides the perfect setting for preserving traditional arts that have been passed down through generations.

Today, embroidery has become one of Baisha's defining cultural attractions, drawing travellers interested in heritage tourism, traditional craftsmanship and meaningful cultural encounters.

The Timeless Beauty of Naxi Embroidery

Baisha Ancient Town

Naxi embroidery is renowned for its delicate stitching, vibrant colours and intricate patterns inspired by nature, local legends and everyday village life.

Every handmade piece reflects generations of artistic knowledge, with designs often featuring flowers, birds, mountains and symbols representing harmony, prosperity and cultural identity.

In recent years, Baisha Ancient Town has embraced both preservation and innovation, ensuring that these traditional techniques remain relevant while maintaining their authenticity.

Local artisans continue to create handcrafted textiles using time-honoured methods while introducing contemporary designs that appeal to today's visitors and collectors.

This balance between tradition and creativity is giving new life to one of Yunnan's most treasured cultural arts.

Visitors Can Experience Living Culture First-Hand

One of the highlights of visiting Baisha Ancient Town is the opportunity to meet local embroiderers and watch their extraordinary skills up close.

Visitors can observe artisans carefully creating detailed works by hand, learn about the history behind traditional Naxi motifs and discover the patience and precision required to complete each piece.

Many workshops also invite travellers to participate in embroidery experiences, allowing guests to try the craft themselves under the guidance of experienced local artists.

These interactive cultural activities create lasting memories while helping visitors develop a deeper appreciation for China's diverse ethnic traditions.

Supporting Local Communities Through Cultural Tourism

Baisha Ancient Town

The revival of Naxi embroidery is also creating valuable economic opportunities for local families.

As cultural tourism continues to grow, handcrafted embroidery has become an important source of income for artisans and small businesses throughout Baisha Ancient Town.

Visitors purchasing authentic handmade textiles directly support local craftspeople while helping preserve traditional skills that might otherwise disappear.

This sustainable approach to tourism encourages younger generations to learn the ancient craft, ensuring the knowledge continues to be passed from one generation to the next.

By combining tourism with cultural preservation, Baisha demonstrates how heritage can become a powerful driver of community development.

Why Baisha Ancient Town Belongs on Every China Travel Itinerary

While nearby Lijiang attracts millions of visitors each year, Baisha Ancient Town offers a quieter and more intimate experience that rewards travellers looking beyond the usual tourist attractions.

Its narrow stone streets, historic buildings, traditional markets and welcoming local community provide a genuine connection to the culture of the Naxi people.

The opportunity to witness living traditions rather than museum displays makes Baisha particularly appealing to travellers interested in authentic cultural experiences.

Combined with the breathtaking landscapes of Yunnan Province and the nearby Jade Dragon Snow Mountain, the town offers an unforgettable blend of history, art and natural beauty.

A Bright Future for Ancient Traditions

Baisha Ancient Town

The ongoing revival of Naxi embroidery reflects China's growing commitment to protecting traditional culture while embracing innovation.

Through education, community participation and tourism, Baisha Ancient Town is ensuring that this remarkable embroidery tradition continues to flourish in the modern world.

For international visitors, the town offers far more than beautiful souvenirs. It provides an opportunity to connect with local people, understand centuries-old artistic traditions and experience one of China's most authentic cultural destinations.

As more travellers seek meaningful journeys centred on heritage and creativity, Baisha Ancient Town is emerging as one of Yunnan's most rewarding places to explore.

Yunnan Provincial Department of Culture and Tourism

Website: https://dct.yn.gov.cn
China Daily Website: https://www.chinadaily.com.cn

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Thailand Strengthens Sustainable Tourism with Ambitious Green Tourism Plan 2030

Thailand is reinforcing its position as one of the world's leading travel destinations by accelerating its commitment to sustainable tourism through the Travel & Tourism Development Index (TTDI) Policy Forum. The initiative reflects the country's vision of creating a greener, more resilient tourism industry that balances economic growth with environmental protection and community wellbeing.

As global travellers increasingly seek responsible and eco-friendly holidays, Thailand is investing in policies that will ensure its tourism sector remains competitive while protecting the natural and cultural treasures that make the Kingdom one of Asia's most popular destinations.

Thailand's Green Tourism Vision for the Future

The Department of Tourism has placed sustainability at the centre of its long-term strategy through the Thailand Green Tourism Plan 2030. As part of the second phase of the Climate Emergency in Tourism initiative for Fiscal Year 2026, the government has hosted a major policy forum dedicated to improving Thailand's performance in the globally recognised Travel & Tourism Development Index (TTDI).

The TTDI measures how effectively countries develop sustainable, competitive and resilient tourism sectors. By aligning national tourism policies with international best practices, Thailand aims to strengthen its global standing while ensuring tourism continues to benefit future generations.

The forum demonstrates Thailand's proactive approach to preparing its tourism industry for changing traveller expectations and emerging environmental challenges.

Building a More Sustainable Tourism Industry

Held in Bangkok, the TTDI Policy Forum brought together more than 40 organisations representing government agencies, universities, tourism businesses and international partners.

The event focused on improving policy coordination, strengthening tourism data systems and identifying practical strategies to support sustainable tourism development across the country.

Participants discussed ways to enhance environmental management, improve visitor experiences, support local communities and develop reliable tourism indicators that can guide future decision-making.

This collaborative approach reflects the growing recognition that sustainable tourism requires cooperation across every level of the industry.

Collaboration Drives Tourism Excellence

Deputy Director-General of the Department of Tourism, Ms. Worateera Suwannasorn, highlighted the importance of working together to improve Thailand's tourism competitiveness.

She emphasised that accurate tourism data, transparent reporting and close cooperation between government agencies and industry stakeholders are becoming increasingly important in maintaining Thailand's leadership in the international tourism market.

A stronger evidence-based approach allows policymakers to make informed decisions that benefit destinations, businesses, visitors and local communities alike.

The forum also encouraged the sharing of knowledge between domestic experts and international specialists, helping Thailand incorporate global best practices into its national tourism strategies.

Global Expertise Supports Thailand's Tourism Goals

The policy forum welcomed leading international tourism experts, including Professor Marion Karl from the University of Surrey in the United Kingdom, alongside Thai researchers and policy specialists.

Discussions explored destination resilience, climate adaptation, sustainable governance and innovative approaches to tourism planning.

By learning from successful international models while adapting solutions to local conditions, Thailand is strengthening its ability to respond to future challenges, including climate change, changing visitor expectations and evolving global tourism trends.

This international collaboration reinforces Thailand's reputation as a forward-thinking tourism destination committed to continuous improvement.

Why Sustainable Tourism Matters to Travellers

Modern travellers are increasingly choosing destinations that demonstrate a genuine commitment to protecting the environment, preserving cultural heritage and supporting local communities.

Thailand's Green Tourism Plan 2030 seeks to ensure that visitors can continue enjoying the country's famous beaches, tropical islands, national parks, historic temples and vibrant local culture while minimising tourism's environmental footprint.

Sustainable tourism also helps preserve natural attractions, reduce waste, improve energy efficiency and encourage responsible visitor behaviour, creating better travel experiences for everyone.

For travellers, this means cleaner destinations, healthier ecosystems and authentic cultural experiences that directly benefit local people.

Strengthening Thailand's Global Tourism Competitiveness

Thailand has long been recognised as one of the world's most welcoming and diverse holiday destinations. By integrating sustainability into every aspect of tourism planning, the country is ensuring it remains competitive in an increasingly environmentally conscious global travel market.

The Department of Tourism views the TTDI Policy Forum as an important milestone in achieving the objectives of the Thailand Green Tourism Plan 2030.

The initiative supports long-term destination resilience, encourages responsible investment, improves tourism governance and strengthens Thailand's position as a global leader in sustainable tourism.

As the travel industry continues to evolve, Thailand's commitment to balancing tourism growth with environmental responsibility offers a positive example for destinations around the world.

A Greener Future for Tourism in Thailand

Thailand's investment in sustainable tourism policies reflects a clear vision for the future—one where economic prosperity, environmental conservation and community wellbeing work together.

By embracing international standards, improving tourism management and fostering cooperation across the public and private sectors, Thailand is building a tourism industry that will continue to attract visitors while protecting the country's remarkable natural and cultural assets.

For travellers seeking unforgettable experiences in a destination committed to sustainability, Thailand is setting an inspiring example of how responsible tourism can shape a brighter future.

Department of Tourism, Thailand

Website: https://www.tourism.go.th
Thailand Green Tourism Plan 2030 Facebook:  https://www.facebook.com/ThailandGreenTourismPlan2030
Tourism Authority of Thailand Website: https://www.tourismthailand.org

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Lijiang River Goes Green as China Introduces Electric Rafts for a Cleaner Tourism Future

Lijiang River

China is redefining sustainable tourism with the introduction of electric sightseeing rafts on the spectacular Lijiang River in Guilin, creating a quieter, cleaner and more environmentally friendly experience for visitors. The move marks a significant milestone in China's commitment to eco-friendly travel, protecting one of the country's most celebrated natural attractions while enhancing the experience for both tourists and local communities.

Famous for its breathtaking limestone karst mountains, crystal-clear waters and picturesque countryside, the Lijiang River has long been one of China's most iconic travel destinations. The adoption of electric-powered rafts now ensures that visitors can enjoy this extraordinary landscape with minimal environmental impact.

A Quieter Journey Through One of China's Most Beautiful Landscapes

Visitors cruising along the Xingping section of the Lijiang River are now greeted by the gentle sound of water instead of the loud engines that once echoed through the valley.

The transition from traditional gasoline-powered rafts to electric vessels has dramatically reduced noise pollution, transforming the sightseeing experience into a far more peaceful journey through one of Asia's most photographed river landscapes.

According to experienced raft operator Mo Jianbin, who has worked on the river for more than 14 years, the difference is remarkable. Noise levels have been reduced from approximately 120 decibels to around 60 decibels, allowing visitors to fully appreciate the natural beauty and tranquillity of the surrounding environment.

The elimination of engine fumes and fuel leaks has also significantly improved the health of the river ecosystem.

Supporting Sustainable Tourism in Guilin

Lijiang River

The electrification of the sightseeing fleet forms part of Guilin's broader environmental strategy to protect the internationally renowned Lijiang River Basin while supporting long-term tourism growth.

Over recent years, Guilin has invested approximately 15 billion yuan in ecological protection and environmental restoration projects throughout the region. These investments have helped preserve the river's outstanding natural beauty while ensuring tourism continues to thrive responsibly.

The city's commitment to conservation has delivered impressive results, with the Lijiang River maintaining excellent ecological conditions for four consecutive years. Its surface water quality consistently ranks among the highest in China, reinforcing Guilin's reputation as a world-class nature destination.

Improving the Visitor Experience

Electric sightseeing rafts offer far more than environmental benefits.

Modern electric propulsion provides smoother operation, making every cruise more relaxing and enjoyable. The absence of engine vibration and exhaust allows visitors to immerse themselves in the stunning scenery, hear birdsong and appreciate the peaceful atmosphere that defines the Lijiang River.

The upgraded vessels also include practical operational improvements. Unlike older gasoline-powered boats, the electric rafts feature reverse gear, making docking simpler and navigation through busy sections of the river safer and more efficient.

These improvements contribute to a higher-quality visitor experience while enhancing safety for operators and passengers alike.

Economic Benefits for Local Communities

Lijiang River

Sustainability and economic development are working hand in hand along the Lijiang River.

For local raft operators, the shift to electric vessels has reduced operating costs considerably. Previously, fuel expenses could reach up to 1.5 yuan per kilometre. With electricity now supplied by the scenic area management, operators are benefiting from lower costs while welcoming increasing numbers of visitors.

The growing popularity of the quieter, cleaner sightseeing experience has led to a significant rise in tourism income. Some operators have seen their annual earnings more than double, creating greater financial security for local families who depend on tourism.

This demonstrates how environmentally responsible tourism can deliver lasting economic benefits alongside conservation.

A Modern Fleet Leading Green Tourism

The conversion to electric sightseeing vessels began in 2023 and was successfully completed in 2024.

Today, approximately 500 electric rafts operate from two major wharves in the Xingping Scenic Area, serving thousands of visitors exploring one of China's most famous river journeys.

Each sightseeing route covers approximately eight kilometres. Every raft is equipped with two batteries, with each battery providing enough power for nearly three complete trips before recharging. Dedicated charging facilities opposite Chaobanshan Wharf allow batteries to be fully recharged within two to three hours, ensuring efficient daily operations.

The project highlights how advances in clean technology are making sustainable tourism increasingly practical for major visitor destinations.

Lijiang River Sets an Example for Global Ecotourism

Lijiang River

As destinations around the world seek ways to reduce tourism's environmental footprint, Guilin's successful transition to electric river transport offers an inspiring model.

Protecting natural attractions while enhancing visitor experiences is becoming an essential part of modern tourism planning. By embracing clean energy, reducing pollution and supporting local livelihoods, the Lijiang River demonstrates how tourism and environmental conservation can successfully coexist.

Travellers visiting Guilin can now enjoy one of China's most spectacular river cruises knowing their journey contributes to the preservation of this extraordinary landscape for future generations.

With its stunning scenery, world-famous karst mountains and growing commitment to sustainable tourism, the Lijiang River continues to strengthen its position as one of Asia's premier eco-friendly travel destinations.

Guilin Lijiang River Scenic Area

Website: https://en.liriver.com.cn/
China Daily Website: https://www.chinadaily.com.cn

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Cambodia Launches New Community Ecotourism Guidelines to Protect Nature and Empower Local Communities

Cambodia is taking a major step towards sustainable tourism with the launch of comprehensive new technical guidelines designed to strengthen community ecotourism development across the country. The initiative reinforces the nation's commitment to biodiversity conservation, responsible tourism, and improving the livelihoods of thousands of families living in and around protected natural areas.

The newly introduced framework provides a clear roadmap for planning, managing and monitoring community-based ecotourism projects, ensuring that tourism growth benefits both local communities and Cambodia's remarkable natural heritage. As international travellers increasingly seek authentic and sustainable travel experiences, Cambodia is positioning itself as one of Southeast Asia's emerging leaders in community-driven ecotourism.

A New Era for Sustainable Tourism in Cambodia

The Ministry of Environment officially launched the Prakas on the Implementation of the Technical Guidelines for the Management of Community Ecotourism Development Projects during a ceremony in Phnom Penh. The event was presided over by Mom Thany, Secretary of State at the Ministry of Environment, representing Minister of Environment Eang Sophalleth.

Developed under Article 608 of the Environment and Natural Resources Code, the new regulations support the Ministry's Circular Strategy on Environment 2023–2028. The guidelines establish a comprehensive framework for the preparation, implementation, management and long-term monitoring of community ecotourism projects operating within Cambodia's Community Protected Areas.

The initiative reflects Cambodia's long-term vision of balancing environmental conservation with economic opportunity, ensuring that tourism contributes positively to both people and nature.

Protecting Cambodia's Extraordinary Natural Heritage

Ceremony hosted by the Ministry of Environment 

Cambodia is home to some of Southeast Asia's most important forests, wetlands and wildlife habitats. The Ministry of Environment currently oversees 73 protected areas together with 194 Community Protected Areas involving more than 73,000 households.

Among the 137 ecotourism sites identified within these protected landscapes, 53 are already welcoming visitors and providing tourism services. These destinations offer travellers opportunities to experience pristine forests, diverse wildlife, traditional villages and authentic Cambodian culture while directly supporting conservation efforts.

The government views community ecotourism as an essential tool for safeguarding biodiversity while creating sustainable income opportunities for rural communities.

Clear Guidelines for Responsible Ecotourism Development

The newly launched technical guidelines introduce consistent standards that will improve transparency, accountability and environmental protection throughout Cambodia's ecotourism sector.

The framework includes detailed procedures covering:

• Project applications and approvals
• Site assessments
• Business planning
• Environmental protection measures
• Benefit-sharing arrangements
• Ongoing project monitoring and evaluation

These measures are designed to ensure that tourism development remains environmentally responsible while delivering lasting economic benefits to local communities.

Community Tourism Continues to Grow

Cambodia's community ecotourism sector has experienced impressive growth in recent years.

According to Ken Sereyratha, Director General of the General Department of Local Communities, the Ministry has partnered with various organisations to improve tourism infrastructure across participating communities.

Ceremony hosted by the Ministry of Environment

Investment has included:

• Modern sanitation facilities
• Forest walking trails
• Campsites
• Community accommodation
• Cultural attractions
• Visitor facilities

Today, 38 communities actively provide ecotourism services, attracting between 900,000 and one million domestic visitors every year. Visitor numbers continue to grow by approximately 15 percent annually, demonstrating increasing interest in nature-based travel experiences.

Creating Jobs and Supporting Local Economies

Community ecotourism is becoming a significant contributor to Cambodia's rural economy.

Ticket sales alone generate between US$800,000 and US$1 million annually for participating communities. This figure does not include additional income earned through accommodation, local transport, guiding services, restaurants and food providers.

The expanding sector has also created approximately 4,400 direct jobs, helping families build sustainable incomes while encouraging younger generations to remain in rural communities.

By linking conservation with economic opportunity, Cambodia is demonstrating how responsible tourism can reduce pressure on natural resources while improving living standards.

Expanding Conservation Through Ecotourism

Ceremony hosted by the Ministry of Environment

According to Khin Mengkheang, Director of the Department of Ecotourism and Project Director of the Cambodia Sustainable Landscape and Ecotourism Project (CSLEP), Cambodia's 53 active ecotourism sites now cover more than 71,800 hectares and involve nearly 14,000 households.

These community-managed destinations play an increasingly important role in protecting forests, wildlife habitats and ecosystems while offering authentic tourism experiences that benefit local residents directly.

The combination of conservation, tourism and community participation is helping to build a more resilient and sustainable tourism industry for the future.

Supporting Cambodia's Sustainable Development Goals

The new technical guidelines are expected to encourage responsible investment in ecotourism while expanding community-led tourism opportunities across the country.

Officials believe the strengthened framework will:

• Improve biodiversity conservation
• Encourage sustainable tourism investment
• Increase income for rural communities
• Support transparent project management
• Protect Cambodia's natural landscapes
• Contribute towards national carbon neutrality goals

The launch event attracted around 250 representatives from government agencies, development partners, Community Protected Areas, non-government organisations and private sector stakeholders, highlighting the broad support for Cambodia's sustainable tourism ambitions.

As global demand continues to grow for authentic and environmentally responsible travel experiences, Cambodia's commitment to strengthening community ecotourism positions the country as an attractive destination for travellers seeking meaningful adventures while supporting conservation and local communities.

Ministry of Environment, Cambodia

Website: https://www.moe.gov.kh/
Cambodia Sustainable Landscape and Ecotourism Project (CSLEP)
https://www.undp.org/cambodia/projects/cambodia-sustainable-landscape-and-ecotourism-project-cslep

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Savannakhet Laos: Discover the Hidden Heart of the Mekong Where History, Culture and Nature Come Together

Savannakhet Laos

Regional Spotlight: Savannakhet Laos – The Hidden Gem of the Mekong River

Located along the banks of the mighty Mekong River in central Lao PDR, Savannakhet is a destination where history, culture, nature and creativity come together in a uniquely authentic travel experience.

As the largest province in Laos and an important gateway connecting Thailand and Viet Nam, Savannakhet offers travellers a fascinating blend of ancient traditions and contemporary charm. Visitors can explore French colonial and Art Deco architecture, colourful street murals, peaceful riverside landscapes, sacred Buddhist monuments, traditional weaving villages and spectacular natural environments.

With its welcoming communities, rich cultural diversity and growing reputation as a cross-border travel destination, Savannakhet is becoming one of the most rewarding places to discover in the Mekong region.

Savannakhet Overview: The Land of Gold Along the Mekong

Savannakhet Province is located in the central part of Laos and covers an impressive area of 21,774 square kilometres, making it the largest province in the country.

The province has a population of approximately 989,700 people and is divided into 15 districts:

Kaysone Phomvihane, Outhoumphone, Atsaphanthong, Phine, Sepone, Nong, Thapangthong, Songkhone, Champhone, Xonbouly, Xaybouly, Vilabouly, Atsaphone, Xayphouthong and Phalanxay.

The provincial capital is Kaysone Phomvihane, a city that combines historic architecture, cultural attractions and a relaxed Mekong riverside atmosphere.

The name Savannakhet originates from the old Pali language and means “a land of gold”, reflecting the province’s long-standing importance as a place of prosperity, agriculture and cultural exchange.

A Strategic Mekong Gateway Between Thailand and Viet Nam

Situated in the heart of mainland Southeast Asia, Savannakhet enjoys a strategic location bordered by Viet Nam to the east, Thailand to the west, Khammouane Province to the north and Salavanh Province to the south.

The Mekong River and its tributaries have shaped the province’s history, supporting agriculture, trade and settlement for thousands of years.

The fertile plains of Savannakhet are among the most productive agricultural areas in Laos, with rice cultivation playing an important role in local life. These landscapes have helped communities develop strong artistic traditions, unique cultural practices and distinctive culinary heritage.

With convenient connections across borders, Savannakhet provides travellers with opportunities to explore the wider Mekong region while experiencing a more authentic side of Laos.

Kaysone Phomvihane: Colonial Charm and Riverside Culture

Kaysone Phomvihane 

The city of Kaysone Phomvihane is the cultural gateway to Savannakhet and offers visitors an appealing mix of heritage and modern creativity.

Walking through the city reveals charming French colonial buildings, Art Deco architecture, colourful street murals and traditional markets filled with local flavours.

The city’s riverside location creates a peaceful atmosphere where travellers can enjoy spectacular sunsets over the Mekong River while experiencing everyday Lao life.

Kaysone Phomvihane is also historically significant as the birthplace of the Honourable Kaysone Phomvihane, the first Secretary of the Lao People’s Revolutionary Party and co-founder of Lao PDR.

Visitors can explore his former home and a museum dedicated to his life, providing insight into the country’s modern history and development.

Ancient History and Sacred Landmarks

Savannakhet’s heritage stretches back thousands of years, with archaeological discoveries revealing fascinating stories from prehistoric times through to ancient civilisations.

The province was once home to dinosaurs, with fossil evidence discovered at Bang Tang Wai Village and giant footprints found in Phalanxay. These discoveries are preserved and displayed at the Savannakhet Dinosaur Museum, offering visitors a remarkable journey into the prehistoric past.

One of Savannakhet’s most important cultural treasures is That Ing Hang Stupa, a sacred Buddhist monument believed to have originally been constructed more than 1,000 years ago.

The stupa was later rebuilt during the reign of King Saysethathirath in the 16th century and remains one of the most respected religious sites in Laos.

Each year, the That Ing Hang Festival attracts visitors and pilgrims who gather to celebrate during the full moon in December. It is the largest annual festival in Savannakhet and showcases the province’s deep spiritual traditions.

Another remarkable historic attraction is Heuan Hin, a pre-Angkorian stone temple located approximately 40 kilometres downstream from Kaysone Phomvihane along the Mekong River.

Visitors can also discover Hortay Pidok, an historic library believed to date back to the 18th century, which was traditionally used to preserve ancient Buddhist scriptures known as “Bai Lan”.

A Province Rich in Culture and Ethnic Diversity

Savannakhet 

Savannakhet is one of the most culturally diverse regions of Laos, home to many ethnic communities including Lowland Lao, Phouthai, Thai Dam, Katang, Mangkong, Vali, Lava, Soui, Kapo, Kaleung and Ta-Oi people.

The province’s cultural diversity is further enriched by Vietnamese and Chinese descendants who have contributed to the region’s traditions, cuisine and trading history.

This multicultural heritage can be experienced through traditional ceremonies, local festivals, village visits, handicrafts and regional cuisine.

Travellers visiting Savannakhet have the opportunity to meet local communities and discover the stories, traditions and skills that have been passed down through generations.

Traditional Weaving: The Artistic Heart of Savannakhet

Savannakhet is internationally recognised for its traditional weaving, particularly the Phouthai silk and cotton weaving traditions of Vilabouly District.

The Phouthai people have preserved generations of textile craftsmanship, creating intricate designs that reflect local identity and cultural heritage.

The Katang communities of the Dong Phou Vieng area are also famous for their weaving traditions and the traditional folk song Lam Tang Wai, an important expression of local culture.

Visitors can purchase handmade textiles and meet skilled artisans who continue to protect these valuable traditions.

Nature and Wildlife Adventures in Savannakhet

Savannakhet 

Beyond its cultural attractions, Savannakhet offers exceptional opportunities for nature-based tourism and wildlife exploration.

Dong Phou Vieng National Protected Area provides trekking experiences through forest landscapes where visitors may encounter rare Douc and Silvered Langurs.

Phou Xang Hae National Protected Area is another natural highlight, featuring dramatic rocky landscapes, panoramic views and habitats supporting wild elephants.

Savannakhet is also home to important conservation areas protecting rare and sacred species.

Eld’s deer, once believed to be extinct in Laos, were rediscovered in Xonbouly District in 2002 and are now protected with support from local communities.

The province’s rivers and wetlands provide habitats for crocodiles, particularly around the meeting point of the Champhone and Xe Bang Hieng Rivers.

Visitors can also discover the Monkey Forest, a four-hectare area where hundreds of sacred stump-tailed macaques can be observed.

At Ban Done Daeng, giant Asian soft-shelled turtles can be seen, while Dong Na Tad Provincial Forest protects old-growth forests and wildlife through traditional community conservation practices.

Locally guided tours allow visitors to experience these natural environments while learning about the important relationship between communities and conservation.

Following the Historic Ho Chi Minh Trail

Savannakhet also preserves important reminders of more recent history through the section of the Ho Chi Minh Trail that passes through the province.

Near villages along Route 9 towards the Viet Nam border, visitors can see remnants of wartime equipment including old tanks, guns and other military remains.

These historical sites provide a deeper understanding of the region’s complex past and the resilience of communities that have continued to preserve their traditions and way of life.

Taste the Flavours of Savannakhet

Savannakhet 

Food is an essential part of the Savannakhet experience, reflecting the province’s agricultural traditions and cultural diversity.

The region is famous for “sin savanh”, a popular Lao delicacy consisting of sweet dried beef sprinkled with sesame seeds.

Originating from Savannakhet, sin savanh can be purchased in local markets and is enjoyed throughout Laos.

Visitors can also explore local markets to discover fresh produce, traditional dishes and regional specialities influenced by the many communities that call Savannakhet home.

Why Savannakhet Should Be Your Next Laos Travel Destination

Savannakhet offers travellers an authentic Mekong experience filled with cultural discoveries, natural adventures and meaningful connections.

From ancient temples and prehistoric discoveries to wildlife encounters, traditional weaving villages and vibrant local cuisine, Savannakhet provides a journey beyond the ordinary.

For travellers seeking a destination that combines heritage, hospitality and untouched beauty, Savannakhet represents the true spirit of Laos.

As cross-border travel continues to grow across Southeast Asia, this remarkable province is emerging as a must-visit destination for those wanting to experience the Mekong’s history, culture and natural wonders.

Web Contact Details

Tourism Development Department
Ministry of Information, Culture and Tourism Lao PDR
Website: https://www.tourismlaos.org/

Lao Tourism Marketing Board
Website: https://www.tourismlaos.org/

Savannakhet Tourism Information
Website: https://www.tourismlaos.org/destination/savannakhet/

The Holiday and Travel Magazine
Website: https://theholidayandtravelmagazine.blogspot.com/

For more travel inspiration read the daily online "The Holiday and Travel Magazine" https://theholidayandtravelmagazine.blogspot.com/