Thailand Takes the Spotlight at the 2025 PATA Gold Awards

Honouring a Nation’s Vision for Sustainable Tourism

Thailand has once again stepped into the global tourism spotlight, earning prestigious recognition at the Pacific Asia Travel Association (PATA) Gold Awards 2025. Held ahead of the PATA Travel Mart in Bangkok, the awards celebrated standout contributions to sustainability, marketing, and community-based tourism across the Asia-Pacific region. Among the winners were the Designated Areas for Sustainable Tourism Administration (DASTA) and the Tourism Authority of Thailand (TAT)—two key players driving the country’s forward-looking tourism strategy.

Community and Culture at the Heart of DASTA’s Grand Award

DASTA earned one of the event’s highest distinctions: the Grand Award for Sustainability & Social Responsibility. This accolade was awarded for its work on the Ban Na Ton Chan Homestay Community Enterprise, a project that has become a national model for heritage preservation and responsible tourism. Rooted in authentic local engagement, the initiative reflects the power of long-term community collaboration in sustaining culture and livelihoods.

DASTA’s leadership in sustainability didn’t stop there. The organisation collected five additional Gold Awards in the same category, recognising its efforts in climate action, inclusive tourism, youth and women empowerment, and destination resilience. Each award demonstrates how Thailand is fostering tourism models that are equitable, inclusive, and designed to endure.

TAT Wins for Marketing Creativity and Emotional Connection

The Tourism Authority of Thailand was also recognised for its excellence in marketing. TAT took home two Gold Awards in the Marketing category, affirming its role as a leading voice in promoting Thai tourism on the global stage.

The “Love Season” campaign was named Best Integrated Digital Marketing Campaign (Destination). Celebrated for its strategic reach and emotionally driven storytelling, the campaign invited travellers to discover the romantic side of Thailand. TAT’s second win, for Best Travel Photography, was awarded to “The Hidden Romance of Sam Roi Yot”—a visual love letter to one of Thailand’s most peaceful coastal escapes.

Global Recognition for a National Effort

TAT Governor Ms. Thapanee Kiatphaibool welcomed the recognition with gratitude, noting that it reflects the strength of collaboration and vision across Thailand’s tourism sector. She applauded both her team and DASTA, whose achievements highlight the breadth of innovation in Thai tourism today.

These awards build on Thailand’s growing list of international accolades, including recent wins in the Travel + Leisure World’s Best Awards 2025. Together, they showcase a national commitment to tourism that balances creativity with care, and growth with responsibility.
Looking Ahead to PATA Travel Mart 2025 in Bangkok

Award winners will be officially honoured at the PATA Gold Awards Gala Dinner on 27 August 2025 during the PATA Travel Mart in Bangkok. Delegates from across the Asia-Pacific region will have a chance to engage with the winning projects, which will be on display throughout the event.

For more information, visit:
Tourism Authority of Thailand: www.tourismthailand.org
PATA Gold Awards: www.pata.org

For more travel inspiration read the daily online "The Holiday and Travel Magazine"
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PATA Travel Mart 2025: Your Top B2B Travel Mart This Summer

Queen Sirikit National Convention Center (QSNCC)

A Global Marketplace Where Travel Dreams Meet Business Deals

This summer, the travel industry's spotlight turns to PATA Travel Mart (PTM) 2025 — a premier B2B travel trade event known for catalyzing tourism partnerships and propelling regional and global travel growth. With a strong legacy of fostering collaboration and trade across Asia Pacific and beyond, PTM continues to be the go-to event for tourism professionals aiming to unlock new markets and forge meaningful business relationships.

Why You Should Join

If you are in the travel and tourism business, PTM 2025 is the ultimate marketplace to network, negotiate, and navigate the future of travel. Based on the PTM 2024 post-event survey, 70% of exhibitors reported they anticipated generating approximately US$ 50,000 in business value from the event. That's a compelling reason to take part, whether you're an established operator or a rising star in the industry.

This year, an impressive 65% of the attending buyers are new to PTM, offering exhibitors a fresh pool of potential partners and clients. It’s an unmatched opportunity to gain exposure to new markets and to build business with high-quality buyers who are actively seeking new travel products and services.

A Powerhouse of National and Regional Tourism Organisations

PTM 2025 is not just about numbers — it’s about quality. A strong line-up of National Tourism Organisations (NTOs) and Regional Destination Management Organisations (DMOs) will be showcasing their latest travel products, services, and strategic insights.

Key NTOs participating include the Taiwan Tourism Administration, Tourism Authority of Thailand, Macao Government Tourism Office, Philippine Department of Tourism, and the China National Tourist Office in Bangkok. These national bodies bring robust market presence and innovative campaigns, making PTM a melting pot of Asia-Pacific’s travel potential.

Showcasing Regional Brilliance and Innovation

Adding even more value to PTM 2025 are regional DMOs who bring a wealth of local expertise and creativity to the table. This year, look out for visitBerlin, Sarawak Tourism Board, and Suruga Marketing & Tourism Bureau, each presenting fresh approaches to tourism marketing and development. Their presence adds depth to the trade mart, providing attendees with unique insights into emerging travel trends, regional growth strategies, and locally inspired travel experiences.

Get Ready to Expand Your Travel Business Horizons

Whether you are a buyer seeking authentic, diverse travel experiences or an exhibitor ready to showcase your brand to an engaged and global audience, PATA Travel Mart 2025 is your gateway to business success in the travel industry. It's where destinations connect, partnerships begin, and deals are done.

Visit the official event page for full details and registration

https://www.pata.org/pata-travel-mart-2025 

For more travel inspiration read the daily online "The Holiday and Travel Magazine"
https://theholidayandtravelmagazine.blogspot.com/

Fresh Faces, Bright Futures: Meet PATA’s New Interns of Q2 2025

A Global Mix of Talent Joins the Sustainable Tourism Movement

The Pacific Asia Travel Association (PATA) continues to champion innovation and global collaboration by welcoming its second cohort of interns for 2025. These bright young professionals, hailing from Canada, Germany, Myanmar, the United States, and Thailand, bring a dynamic mix of culture, creativity, and commitment to the table. Their shared passion for sustainable tourism is already leaving a meaningful mark on PATA’s mission.

Who Are the New Interns of Q2 2025?

The new team is a vibrant reflection of the international tourism community. Whether it's a communications student from Berlin, a marketing graduate from Toronto, or an eco-conscious tourism planner from Yangon, each intern contributes a unique perspective to PATA's ongoing projects. Already, they’ve helped develop initiatives to support responsible travel, improved digital outreach, and researched innovative approaches to tourism sustainability.

Making a Difference from Day One

From their very first week, the interns have jumped into strategic planning sessions, participated in international webinars, and collaborated on social media campaigns aimed at engaging younger audiences. Their energy is infectious, and their dedication is evident in every task they tackle—whether big or small. PATA values this fresh infusion of ideas and sees it as vital to its mission of building a more responsible, inclusive travel industry across the Asia Pacific.

Looking Ahead: Join the Next Cohort

Inspired by the work of these promising young professionals? PATA is now accepting applications for its Q3 internship cycle (July–September 2025). Whether you're a student, a recent graduate, or someone passionate about the future of travel, this is your opportunity to gain hands-on experience with a leading voice in global tourism.

If you’re ready to grow your network, gain practical skills, and be a part of shaping a more sustainable future in travel, PATA’s internship program may be your next step forward.

Apply now and become part of the global change in tourism: www.pata.org/internship

For more travel inspiration read the daily online The Holiday and Travel Magazine:
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PATA Travel Mart (PTM) 2025: Unlocking Opportunities in the Heart of Asia Pacific

PATA Travel Mart (PTM) 2025

A Premier Event for the Travel and Tourism Industry

PATA Travel Mart (PTM) stands as one of the most distinguished international travel trade exhibitions in the Asia Pacific region. As a platform that brings together industry leaders, travel professionals, and stakeholders from across the globe, PTM offers unparalleled networking and contracting opportunities. This event serves as the ideal venue for travel and tourism organizations to engage with decision-makers, forge new business relationships, and solidify existing partnerships.

This year, the event will be hosted at the iconic Queen Sirikit National Convention Center (QSNCC) in Bangkok, Thailand, providing the perfect backdrop for discussions and collaborations shaping the future of the travel industry.

Exhibit and Save: Early-Bird Offers

For those planning to exhibit at PTM 2025, there's an exciting opportunity to save! The early-bird rate includes a 10% discount on booth spaces, along with a 5% loyalty discount for returning exhibitors. But hurry, this offer expires at 11:59 PM (GMT+8) on March 31, 2025. It's a fantastic chance to secure your spot at one of the most influential travel events in the region and to make the most of the valuable discounts on offer.

A Glimpse of the PTM 2025 Program

Monday, August 25, 2025

• All Day: Organiser Hall Move-In/Raw Space Build-Up
• Morning: PATA Youth Symposium
• Afternoon: Buyer/Seller/Media Delegate Registrations

Tuesday, August 26, 2025

• All Day: Buyer/Seller/Media Delegate Registrations
• PATA Knowledge Forum

Wednesday, August 27, 2025

• Morning: Seller-Meet-Buyer Open Hall Session
• Opening Ceremony
• Business Session 1: Appointments 1-7
• Noon: Media Briefing
• Afternoon: Business Session 2: Appointments 8-15
• Evening: PATA Gold Awards 2025 Gala Dinner sponsored by MGTO

Thursday, August 28, 2025

• Morning: Open Hall Session
• Business Session 3: Appointments 16-22
• Afternoon: Business Session 4: Appointments 23-30

Friday, August 29, 2025

• Departure

This engaging five-day event provides the perfect opportunity for exhibitors and delegates to meet, discuss, and collaborate on new business ventures, ensuring that participants leave with valuable connections and insight into the future of the travel industry.

The Iconic Queen Sirikit National Convention Center (QSNCC)

Queen Sirikit National Convention Center

This year’s PTM will be held at the Queen Sirikit National Convention Center (QSNCC), Thailand's premier venue for international conventions and exhibitions. Since opening in 1989, QSNCC has played a key role in driving the success of Thailand's MICE (Meeting, Incentive, Convention, and Exhibition) industry. The center is committed to sustainability and has implemented eco-friendly initiatives, such as the installation of 5,400 sqm of solar panels and the use of energy-efficient LED lighting. Soon to be Thailand's first LEED Silver-certified convention center, QSNCC exemplifies environmental responsibility while providing world-class facilities for international events.

About PATA: Empowering the Asia Pacific Travel Community

The Pacific Asia Travel Association (PATA) has been a catalyst for the responsible development of travel and tourism to, from, and within the Asia Pacific region since its founding in 1951. As a not-for-profit membership organization, PATA supports and promotes sustainable tourism practices while helping its members access resources, knowledge, and networking opportunities that are essential for business growth and success.

Contact Information

To learn more about PTM 2025 or to register as an exhibitor or delegate, visit the official PATA website at www.pata.org or call +66 2 656 2800 for more details.

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Your ultimate guide to the world of travel and tourism, with the latest news, events, and expert insights.

Don’t Miss the PATA Travel Mart Super Early-Bird Discount!

* Secure your spot at the premier travel industry event of the year with exclusive savings.

The highly anticipated PATA Travel Mart 2025 is set to bring together global travel professionals, offering an unmatched platform for networking, learning, and business opportunities. Take advantage of the Super Early-Bird Registration and save big on booth spaces by registering before December 31, 2024, 11:59 PM (GMT+8)!

Why Attend PATA Travel Mart 2025?

• One-Day Conference: Gain insights from industry leaders and innovators during a dynamic day of knowledge-sharing at the PATA Knowledge Forum.
• Two-Day B2B Travel Mart: Engage in meaningful one-on-one appointments with key players from across the travel and tourism sector.
• Endless Networking Opportunities: Build lasting connections with exhibitors, buyers, and industry peers from around the world.

Exclusive Discounts for Exhibitors

• Super Early-Bird Discount:

  • 15% off booth spaces for all exhibitors who register by December 31, 2024.
    
  • 5% loyalty discount for PTM2024 exhibitors.

• Local Exhibitor Early-Bird Discount:

  • 20% off booth spaces for local members and non-members who register by March 31, 2025.
  • To register as a local exhibitor, contact Events@PATA.org.

Ready to showcase your brand? Register as an Exhibitor

Buyer Registration

Explore opportunities to connect with global travel brands and exhibitors with our comprehensive buyer packages.

All Packages Include:

• Registration fee.
• A tailored set of one-on-one appointments.
• Access to the PATA Knowledge Forum (separate registration may apply).
• Participation in exclusive buyer-hosted programmes and activities.
• A $10 Carbon Offset fee, contributing to the event’s sustainability goals.

Package Options:

• Package A: Limited to one buyer delegate per buyer organization.
• Package B: Per delegate pricing, excluding airfare.
• Package C: Per delegate pricing, excluding airfare and accommodation.

Secure your spot today! Register as a Buyer

Collaboration Opportunities

Are you an experienced recruitment agency? PATA is seeking partners to help identify and engage targeted buyers and exhibitors for the 2025 event.

Submit your company profile to the PATA Events Team at Events@PATA.org for a chance to collaborate. Selected applicants will be invited to formalize a partnership agreement.

Queen Sirikit National Convention Center

Official Event Venue

Queen Sirikit National Convention Center (QSNCC), Bangkok, Thailand
This state-of-the-art venue is designed for world-class events and exhibitions. With a theatre-style hall that accommodates up to 6,000 guests, the QSNCC is a fitting stage for PATA Travel Mart 2025. Soon to be Thailand’s first LEED Silver-certified convention center, it reflects a commitment to environmentally friendly practices.

Elevate Your Brand

Want your brand to shine at the heart of the event? Explore sponsorship opportunities by contacting our team at Sponsorship@PATA.org.

Act Now!

With discounts this good, the best booth spaces and packages won’t last long. Join the global travel industry’s finest at PATA Travel Mart 2025—register by December 31, 2024, to claim your Super Early-Bird Discount and take the first step toward a successful event.

Visit the Event Page and Register Now!

www.PATA.org

PATA Launches 'Kind Hearts' Initiative at the PATA Annual Summit 2024 in Macao, China

Noor Ahmad Hamid, CEO, PATA and Eric Fong,
Vice Chairman, PATA Macau Chapter and Director of
Marketing Department, Macau International Airport Co. Ltd.

The Pacific Asia Travel Association (PATA) is delighted to announce a new sustainability and social responsibility initiative for the Association's in-person events, launched at the PATA Annual Summit 2024 (PAS 2024) in Macao, China, which took place from May 15-17. This initiative, named PATA Kind Hearts, underscores PATA's commitment to advancing sustainable tourism development and positively impacting local communities in the destinations where the Association’s events are hosted.

Through the PATA Kind Hearts initiative, nearly 100 children's books were donated to libraries of ICM – Instituto Cultural de Macau (Macao Cultural Institute). PAS 2024 delegates, speakers and staff participated by bringing one or more children's books in various languages and genres, which were collected during the event. The donation to ICM was made on stage during the closing ceremony on May 17, by PATA CEO Noor Ahmad Hamid to Eric Fong, Vice Chairman, PATA Macau Chapter and Director of Marketing Department, Macau International Airport Co. Ltd. on behalf of ICM.

According to Noor, "The PATA Kind Hearts initiative was created to spread joy and nurture a love of literature among the children of Macao, China. It reflects our dedication to community engagement and support, with an emphasis on the development and well-being of the younger generation." He added, "The book donations are intended not only as educational resources but, most importantly, as symbols of collective kindness."

This crowdsourcing initiative leveraged the Association’s expansive network, including registered delegates, speakers, members, partners and chapters, uniting various stakeholders in a concerted effort to create positive changes.

Children stand at the forefront of the PATA Kind Hearts initiative. Beyond the immediate joy of receiving a book, this project aims to instil a lasting affection for reading and learning, enhancing literacy skills and supporting their holistic development. By including books that cater to children with special needs, the initiative promotes inclusivity, ensuring every child feels seen, valued and supported.

Together with offsetting PATA's in-person events through supporting local carbon offset projects, the PATA Kind Hearts initiative is part of PATA's efforts to foster sustainable development and make a tangible difference in the destinations that host PATA events.

PATA Navigates the Future of Tourism Workforce at the PATA Youth Symposium 2024 in Macao, China

The Pacific Asia Travel Association (PATA) welcomed nearly 200 international and local youth, and industry delegates from over 15 destinations at the PATA Youth Symposium 2024. The event was held on the morning of May 16, 2024, the second day of the PATA Annual Summit 2024 in Macao, China, hosted by the Macao Government Tourism Office (MGTO) and co-hosted by SJM Resorts, S.A.

The PATA Youth Symposium 2024, hosted by the Macau University of Science and Technology (MUST), emphasised the importance of developing the next-generation of tourism professionals, bringing together international thought leaders, tourism educators, and future leaders of tourism. The programme consisted of expert keynote speeches, a panel discussion, and roundtable discussions, allowing the youths to engage with industry leaders and peers, share their ideas and insights, and learn about the latest trends in the tourism industry.

In his opening remarks, PATA CEO Noor Ahmad Hamid noted that, “One of the pressing challenges today is the gap between the industry and academia. While the industry is facing difficulties in recruiting and retaining talents, youths are struggling to find viable career opportunities.”

He added, “At PATA, Human Capital Development is a key priority. We are committed to creating a seamless transition for students and young professionals into the travel and tourism workforce. As one of our many initiatives aimed at achieving this goal, the PATA Youth Symposium fostered a dialogue between current and future tourism leaders while paving the way for a more integrated and dynamic workforce in the industry.”

During his opening remarks, Prof. Goh Kok Beng, Dean - Faculty of Hospitality and Tourism Management, Macau University of Science and Technology, said, “Thanks to PATA and MGTO, We are very happy to have the opportunity to host the 2024 PATA Youth Symposium. The youth of today will be the tourism leaders of tomorrow. This symposium is an invaluable opportunity to amplify their voices and harness their vision for the future of travel. We are grateful to PATA for providing this important platform for young people.”

Following the opening remarks from PATA and MUST, the Symposium welcomed Andrew Staples, Editorial Director, Impact Initiatives & Alliances and Head of Policy & Insights (Asia), Economist Impact onto the stage. His insightful presentation on the current and future states of economics revealed that the travel and tourism industry remains a thriving sector, continuing to recover towards pre-pandemic levels.

Aiming to keep the youths informed of the tourism industry’s most updated trends, the symposium delved into the topic of Artificial Intelligence (AI). Viola Chan, Manager, Solution, Vpon AI Big Data Group, shared with delegates the role that AI and technology play in supporting productivity and personal advancements while emphasising the importance of learning the mastery of these tools.

Alan Elliott Merschen, Founder, The SIGMUND Project and Partner, International Insights, MMGY Global, delivered a presentation on tourism entrepreneurship. Given the younger generation's interest in starting their own businesses, Alan guided delegates through the course of starting a business, ranging from crafting effective business models to practical budget allocations, and towards the path to successful entrepreneurship.

Youth delegates later participated in roundtable discussions with fellow aspiring tourism professionals. They were given the opportunity to voice their opinions of the industry on the main stage, including what aspects of the industry would urge them to stay within the workforce and what improvements could be made by the industry to effectively recruit and retain tourism talent.

To widen the youths' vision on prospective careers and prepare them for the future, the final session of the PATA Youth Symposium was focused on introducing professions in travel and tourism beyond those at the frontline. Industry leaders from various facets of the tourism industry came together to shed light on the lesser-known professions across different sectors and broadened the younger generation’s understanding of the career opportunities ahead of them.

Meet the New PATA Youth Interns

Meet our Q4 interns from the Netherlands, Korea (ROK), the US, and Vietnam! As always, we are excited to see their unique perspective and enthusiasm that adds a vibrant touch to our association. Learn more about these young professionals >

We have had the pleasure of welcoming new team members who joined us as Intern Associates and have been helping us support our objectives throughout the fourth quarter of 2023. We invite you to get to know them and their experience at PATA!

Aruna Ramdhan - Sustainability & Responsibility Center - Sustainability Intern

Hoi! I am Aruna and a Sustainability & Social responsibility associate at PATA. I am born and raised in the Netherlands. Recently, I have graduated with my master’ degree at Wageningen University and Research. I grew up travelling the globe and learned to love the environment and its wildlife. I quickly understood the importance of animals, different societies and nature itself. In particular, I developed an interest in tourism and environmental protection. The art of finding social related solutions for environmental problems makes me exited to work with PATA.

Bokyung Suh - Membership Intern

Hi everyone, I am BoKyung Suh from Republic of Korea (ROK). I love traveling so whenever I have time, I go on trips. Currently, I'm planning to live abroad for over a month by myself. I particularly enjoy experiencing the unique natural landscapes of each country during my travels. Additionally, I love meeting new people unexpectedly, listening to their stories, and sharing my own. My major is Tourism & Convention, and my favorite subject has been Sustainable Tourism Development. I believe that effective communication among various stakeholders is crucial to enhance sustainability in the tourism industry. That's why I applied for a position in the Membership department at PATA. Through this internship, I want to contribute to enhancing sustainability in the tourism industry by engaging with diverse individuals in the Membership department and addressing their needs.

Eunseo Kim - Marketing intern

Hello everyone! I'm Eunseo from Seoul, Korea (ROK). I am a tourism & communication studies major. I'm absolutely thrilled to be part of PATA as a Marketing intern this quarter. My deep-seated passion for exploring new travel horizons and using English as a bridge to connect with diverse cultures have always been a constant driving force for me. During my time here, I'm excited to work closely alongside seasoned industry experts and be part of the movement for sustainable and responsible tourism. I'm totally onboard with PATA's mission to make travel experiences extraordinary for everyone, and looking forward to this meaningful journey with PATA has me filled with enthusiasm. I hope to bring more innovative perspectives to the table here at PATA.

Jiwon Jang – Youth intern

Hello everyone, I'm Jiwon Jang from Korea (ROK). I'm currently studying Tourism and double majoring in Business Administration at Sookmyung Women's University. I am passionate about the tourism industry and always enjoy exploring new places and immersing myself in different cultures. Each day in this field brings new adventures, challenges, and opportunities to help others discover the wonders of the world. This personal connection to the wonders of the world has ignited my interest in the tourism industry. I look forward to connecting with like-minded individuals, gaining valuable insights, and contributing to shaping the future of travel in this culturally rich part of the world. Being part of something meaningful and making a positive impact on the industry truly inspires me. I see this as an opportunity to contribute fresh ideas and develop professional capabilities. Moreover, this opportunity represents the first step in what I hope will be a rewarding career in an industry that I'm genuinely passionate about. I am ready to embrace the challenges and opportunities that come with being part of PATA and bringing joy and adventure to people's lives.

Joshua Jo - Events Intern

Hey! I'm Joshua from Korea (ROK). I love experiencing new things interacting with different cultures. I myself am a Free Independent Traveler(Visited more than 20 countries), and the one thing that I ask myself when choosing a destination is, “Is there something Unique or Authentic there?” Tourists nowadays are very sensitive with trends so I believe that the key of being a successful destination is being able to offer Unique & Authentic experience to their visitors. I'm thrilled to be a part of this leader of tourism industry in the Asia Pacific region. I hope I could get the most out of the internship by learning about the killer contents of the destinations within the Asia Pacific region to achieve my goal to be a destination marketer.

Morgan Semone – Sustainability & Responsibility Center - Sustainability Intern

Hello everyone, my name is Morgan Semone. I am currently a university student attending Cornell University in Ithaca, New York. I am from the United States and Indonesia. My interests are in sustainability, government, foreign affairs and the improvement of the common people. At PATA, I worked as an intern for the Sustainability and Social Responsibility team known as the SSR team. Working with my team has been an incredible experience. I had the opportunity to attend the PATA events in Pokhara, Nepal and Sarawak Malaysia. I had an amazing time there meeting with several people with different expertise in the tourism/hospitality industry. I am so glad to be a part of the PATA family.

Tam Nhu (Hennie), Sustainability & Responsibility Center - Research Intern

Hi, I'm Tam Nhu. I was born and raised in Ho Chi Minh city, Vietnam. As a PATA intern, I am gaining valuable research experience and contributing to the organization's mission of promoting responsible tourism in the Asia-Pacific region. My expectation is to learn from seasoned professionals and make a meaningful impact on sustainable tourism practices.

About the PATA Internship Program

The PATA Internship Program provides students with the opportunity to learn about PATA and the travel & tourism industry on an international scale. Interns will be required to perform operational, support, and administrative tasks in various parts of the organization.

Applications for Jan - Apr internship are now open, find more information about the program here!

The 2024 Jan - Apr Internship is also open for application, checkout the available departments and APPLY NOW>
* Pacific Asia Travel Association

PATA x Airbnb: Trends in APAC Visitor Spending

With the APAC travel industry now making a strong recovery, Airbnb shares new data on how Airbnb guests are spending in Asia Pacific, with country-specific breakdowns, and the way this is supporting jobs within the sector and far beyond. 

This expert panel will then consider tourism trends within their destinations, including a rise in travel dispersal, and an increased awareness in the region of the crucial role tourism plays in creating jobs and driving economic growth.

December 7, 2023, 4 PM Singapore (8 AM London | 1:30 PM New Delhi | 3 PM Bangkok | 7 PM Sydney | 9 PM Auckland): Mark your calendar >
* Pacific Asia Travel Association

PAS 2024 in Macao Internship for Youth

We are excited to announce that PAS 2024 will be hosted by the Macao Government Tourism Office and supported by SJM Resorts, S.A. from May 15-17, 2024!

Join us in Macao to connect with international thought leaders, industry shapers and senior decision-makers, be at the forefront of sustainability and responsibility conversations, and experience Macao's dynamic changes post-pandemic! 

The event will be hosted in the world-class Grand Lisboa Palace Resort Macau.

Visit Event Page
* Pacific Asia Travel Association

PATA x Airbnb: Trends in APAC Visitor Spending

With the APAC travel industry now making a strong recovery, Airbnb shares new data on how Airbnb guests are spending in Asia Pacific, with country-specific breakdowns, and the way this is supporting jobs within the sector and far beyond. 

This expert panel will then consider tourism trends within their destinations, including a rise in travel dispersal, and an increased awareness in the region of the crucial role tourism plays in creating jobs and driving economic growth.

December 7, 2023, 4 PM Singapore (8 AM London | 1:30 PM New Delhi | 3 PM Bangkok | 7 PM Sydney | 9 PM Auckland): Mark your calendar >
* PATA Youth Team (ytp@pata.org)

PATA x ForwardKeys: APAC Travel Trends: Now and Next Year

ForwardKey's latest air ticket data in the Q4 Issues & Trends report shows that travel intern and demand are skyrocketing across Asia. 

Which destinations are in prime position now and which travel markets are most inclined to jump on a plane to APAC in Q4 and early 2024? 

What are destinations doing to prepare for 2024? 

The leaders of the tourism industry will share their insights & strategies to help all of us prepare for what 2024 will bring.

Tue, Nov 28, 4 PM Singapore (8 AM London | 1:30 PM New Delhi | 3 PM Bangkok | 7 PM Sydney | 9 PM Auckland): Save your seat >
* PATA Youth Team (ytp@pata.org)

Webinar: Influencer Marketing and User-Generated Content

Thursday, September 21, 2023, 4 PM Singapore
9 AM London | 1:30 PM New Delhi | 3 PM Bangkok | 6 PM Sydney | 8 PM Auckland

With the strong comeback of competition between destinations in and outside the Asia Pacific region, all possible means of influence are activated to move people to new places. In that context, data-based influencer marketing and user-generated content greatly help make a difference in destinations’ marketing mix, on the condition that it is used efficiently.

During this webinar, participants will learn more from international experts about best practices of influencer marketing and organic user-generated content boosting destinations’ appeal, with a focus on Asian and other international case studies.

What You'll Learn: 

• The impact of influencer marketing on consumer choices
• Rising topics influencer marketing can focus on in the Asia Pacific region
• How social data can unveil reputation drivers for travel brands
• A Do’s & Don’ts Guide for an efficient influencer marketing & best practices covering global examples

REGISTER NOW

Webinar: Influencer Marketing and User-Generated Content

Thursday, September 21, 2023, 4 PM Singapore
9 AM London | 1:30 PM New Delhi | 3 PM Bangkok | 6 PM Sydney | 8 PM Auckland

With the strong comeback of competition between destinations in and outside the Asia Pacific region, all possible means of influence are activated to move people to new places. In that context, data-based influencer marketing and user-generated content greatly help make a difference in destinations’ marketing mix, on the condition that it is used efficiently.

During this webinar, participants will learn more from international experts about best practices of influencer marketing and organic user-generated content boosting destinations’ appeal, with a focus on Asian and other international case studies.

What You'll Learn: 

• The impact of influencer marketing on consumer choices
• Rising topics influencer marketing can focus on in the Asia Pacific region
• How social data can unveil reputation drivers for travel brands
• A Do’s & Don’ts Guide for an efficient influencer marketing & best practices covering global examples

REGISTER NOW

Represent Your Generation at the PATA Youth Symposium @ PATA Travel Mart 2023

Join us for PATA Youth Symposium at PATA Travel Mart 2023 as we engage and network with industry leaders and peers, share your ideas and thoughts, and learn about the latest industry trends.

This year's youth symposium focuses on highlighting the challenges and issues faced by young people in the tourism industry. 

With an emphasis on giving voice to the youth, the symposium is a unique opportunity to speak up, represent the generation, and contribute to the responsible development of the industry. 

Through interactive discussions and engaging sessions, PATA Youth Symposium 2023 aims to empower and inspire the next generation of tourism leaders.

Learn More

Special Rate for PATA Youth Members

* Pacific Asia Travel Association  ytp@pata.org

Join Us at PATA Internship Journey: Real Experiences, Real Growth

Live Soon!
PATA Youth Webinar | PATA Internship Journey: Real Experiences, Real Growth on Friday, September 1, 2023 at 2 PM SGT/GMT+8.

11:30AM New Delhi | 8AM Girona | 4PM Queensland | Aug 31, 11PM Vancouver

REGISTER NOW

Are you looking for an internship? Want to take it to the next level? PATA is where your journey begins! The PATA Internship Programme provides students with the opportunity to learn about PATA and the travel & tourism industry on an international scale.

Find out what a PATA Internship is really like! Hear how they faced and overcame challenges, and discover the specific skills and valuable experiences they gained along the way. Through their stories, you will gain valuable insights into the impact of the internship on personal and professional growth, as well as its role in enhancing their understanding of the international tourism industry. Register now and be inspired to seize the chance for your own growth and development.

Learn more about PATA Internship

Speakers

Hong Ahn Nguyen, Japan Reservations Executive, Discova

Hong Anh Nguyen is a Tourism and Hospitality Management fresh-graduate from RMIT University Vietnam. She is now immersing herself in figuring out the genuine operation of the industry. With a particular interest in the tourism field, especially for sustainable and community-based tourism, she has always been seeking ways to minimize her footprints and bring more values to the nature and local communities through tourism activities. Read more

Elena Leparova, Former Membership Associate, PATA

Vitality and Wellness Tourism Management graduate from HZ University of Applied Sciences, Vlissingen, The Netherlands Elena loves travelling and exploring different cultures from all over the world. She has a proficient experience in teamwork, organizing and conducting events with multiple international students. Read more

Linh Chi Phan Minh, Proposal and Bid Content Copywriter, _VOIS

Today, tomorrow, and forever an optimist. 21, Vietnamese, Linh has made sure to experience as many job opportunities as possible. From being a waitress to working with startups and now working as a copywriter with _VOIS, Vodafone, her journey has just begun.

SAVE MY SEAT

*Pacific Asia Travel Association, Unit B1 Fl 28 Siam Tower, 989 Rama 4 Road, Wang MaiPathum Wan, Central 10330, Thailand ytp@pata.org

PATA TRAVEL MART in INDIA

PATA Travel Mart (PTM) is an international travel trade exhibition featuring unparalleled networking and contracting opportunities to help travel and tourism organisations access decision-makers, establish new relationships and consolidate existing business partnerships.

EVENT DETAILS

Programme: 

• Half-day City Tour,
• One-day Conference,
• Two-day Travel Mart- 10,000 business appointments

Venue: 

• International Exhibition Convention Centre (IECC) – Bharat Mandapam (Pragati Maidan)

Expected Delegate Profile: 

• 300+ buyers/sellers from 60+ destinations across Asia Pacific and beyond

Check out sellers' product highlights >

REGISTER PTM 2023

*Pacific Asia Travel Association, communications@pata.org

www.PATA.org

Awarding & Showcasing Best Practices in Waste Reduction in the Thai Travel and Tourism Industry

PATA and the EU SWITCH ASIA Tourlink Project are committed to increasing the sustainability of the Thai tourism value chain. Having published the Food and Plastic Waste Reduction Standards and successfully completed in-person workshops for businesses in 2022,

PATA is now actively seeking best practices on food and plastic waste reduction in the Thai tourism industry.

VISIT EVENT PAGE

Key Dates

• Submission Deadline: Aug 31, 2023
• Winner Announcement: Mid-September
• Awards Ceremony: Oct 5, 2023

WHY APPLY TO THE AWARD

• Win complimentary entry to PATA Travel Mart 2023 in India to showcase your best practice to a global audience.
• Recognition, promotion, and visibility of your sustainability effort across PATA's wide-reaching channels
• Inspire the industry to join in your efforts in creating a better future!

WHO CAN APPLY TO THE AWARD

• Tourism Businesses based in ThailandHospitality Providers
• Tour Operators
• Activity Providers
• Transportation Providers
• Marine Excursions

With Inspiring / Effective Food or Plastic Waste Reduction Initiatives

• is actively operating at the time of submission
• displaying positive results and plans for future steps
• accompanied with future steps

For further details, reach us at SSR@PATA.org.

APPLY NOW

*Pacific Asia Travel Association, communications@pata.org
www.PATA.org

Webinar | PATA x Cvent: Leveraging Technology for Sustainable Events

The main objective of this webinar is to examine how technology can be harnessed to enhance the sustainability practices and outcomes of events across the travel industry. Through panel discussions and expert insights, we aim to showcase innovative technologies, strategies, and best practices that can reduce the environmental footprint, improve resource efficiency, and enhance the overall sustainability performance of events.

Furthermore, we seek to facilitate knowledge sharing and collaboration among industry stakeholders to foster the adoption and implementation of sustainable event technologies. By highlighting the benefits and opportunities associated with leveraging technology, we hope to inspire and empower industry professionals to embrace sustainable practices and contribute to a more environmentally conscious and socially responsible future for the Tourism Sector.

Speakers:

Abhilash Menon, Regional Account Manager, Cvent

As a Regional Account Manager at Cvent, I oversee hospitality partnerships across the Asia Pacific region, including CVBs/Tourism Boards, hotels, and special event venues, including convention centers. With nine years of experience at Cvent, I have an extensive knowledge of event technology and have helped customers across the globe make the most of sourcing platforms.

Ben Montgomery, Director of Business Relations Management, Centara Hotels & Resorts

Ben is a corporate ambassador for Centara Hotels & Resorts, the sustainable growing Thai-owned hotel chain. She is responsible for strengthening relations between Centara and the owners of Centara-managed hotels currently located in 15 countries in Asia and the Indian Ocean.

Brad Weller, APAC & Global Head, Hotels and Resorts, Winnow

30 years leading global teams in organisational and individual transformation across multiple sectors, including recyclable consumer packaging, green chemicals, hospitality, and technology. Originally from New York State, Brad lived and worked across North America before moving to Brussels for 6 six years then on to Singapore where he has resided for the past 13 years as a Singapore permanent resident.

SAVE MY SEAT

For PATA International Members: even if you can't join live, register for the webinar and we will send the recording for you to watch at your convenience.

Join Webinar:

PATA x Cvent: Leveraging Technology for Sustainable Events
on Thursday, July 27 at 12 PM SGT/GMT+8
REGISTER NOW
9:30 AM New Delhi | 11 AM Bangkok | 2 PM Sydney | 4 PM Auckland | Jul 26, 9 PM LA

* Pacific Asia Travel Association,
Level 26, Gaysorn Tower, 127 Ratchadamri Road, Lumpini, Pathumwan Bangkok, Thailand 10330
communications@PATA.org | +66 (02) 658-2000 | www.PATA.org

Webinar | PATA x Airbnb: Cultural Heritage and Tourism - Best Practices from Asia Pacific

Join in the Webinar: PATA x Airbnb Webinar: Cultural Heritage & Tourism on Thursday, July 6 at 3 PM SGT/GMT+8

REGISTER NOW

12:30 PM New Delhi | 2 PM Bangkok | 5 PM Sydney | 7 PM Auckland

Cultural heritage and tourism are keenly intertwined. A local cultural experience is sought after by many travellers, and destinations around the world that are wise to recognise the tourism dollars can yield for their economy.

Heritage tourism, when it works, can be win-win for all. For travellers, it’s a chance to learn and experience the world from a different perspective; for destinations, tourism interest and dollars can help to preserve important history, both built and living; and for governments, there’s economic and political capital in the soft power of cultural tourism.

This panel will discuss best practices in cultural heritage tourism, with private and public sector speakers. Panelists will explore how communities and destinations can better harness tourism to show the world what makes them unique, and in the process, make revenue to preserve significant buildings, traditions and skills for generations to come.

Speakers:

Steven Liew, Director of Public Policy, APAC, Airbnb

Steven Liew is Airbnb's Asia Pacific Director of Public Policy and is passionate about working with governments and other stakeholders to empower people and communities to share in the benefits of travel. He has close to three decades of experience working in both the technology and intellectual property law sectors.

Laura Jones, Stakeholder & Industry Engagement Director, Tourism & Events Queensland

As Tourism & Events Queensland’s Stakeholder and Industry Engagement Director, Laura works strategically with various tourism partners, including regional tourism organisations, state and local governments, and tourism businesses, to foster collaboration and growth in Queensland's tourism sector.

Sanghoon Lee, Executive Director of the Tourism Industry Division, Seoul Tourism Organization

Sanghoon Lee currently works as the Executive Director of the International Tourism & MICE Division at the Seoul Tourism Organization and oversees as many as 95 staff members belonging to eight departments.

Montakarn Suvanatap Kittipaisalsilp, Programme Officer for Culture, UNESCO Bangkok, Thailand

Montakarn joined UNESCO in 2011 and is currently a programme officer for Culture at UNESCO Bangkok. With education background in linguistics, museology and cultural project development, she is responsible for implementing national and regional capacity-building projects on intangible heritage safeguarding.

SAVE MY SEAT

For PATA International Members: even if you can't join live, register for the webinar and we will send the recording for you to watch at your convenience.

*Pacific Asia Travel Association · Level 26, Gaysorn Tower, · 127 Ratchadamri Road, Lumpini, · Pathumwan, Bangkok 10330 · Thailand communications@pata.org