Destination NSW Chief Executive Officer and Vivid Sydney Executive Producer Sandra Chipchase announced the new digital innovations this week, which also include live streaming on Facebook and an improved smartphone app.
“At its core, Vivid Sydney is about embracing new technologies, and we encourage all visitors to Vivid Sydney to share their images and experiences on their digital platforms,” Ms Chipchase said.
Inspired by the animated Vivid Sydney ribbon graphic, the specially designed Snapchat lens layers neon patterns over the face of the person in the picture. Five exclusive Snapchat Geofilters are also available, providing a fun way for visitors to share their location on the festival footprint.
Vivid Music Curator Stephen Ferris has also partnered with Spotify to create a Vivid Sydney playlist featuring artists from the Vivid Music and Vivid LIVE programs.
In another first, Vivid Sydney will also offer audio files via its app and website.
“People who use the Vivid Sydney 2017 app will be able to listen to audio descriptions of the artworks, with beacon technology prompting the files to play as people pass by each artwork and through the different precincts,” Ms Chipchase added.
Go to www.vividsydney.com/social to find out more.
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