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| Melbourne |
The expanded partnership highlights Australia's growing influence in the international business events sector while reinforcing the country's commitment to responsible tourism, innovation and world-class event delivery.
For international conference organisers, association leaders and corporate event planners, this collaboration positions Australia as an increasingly attractive destination for high-value meetings, conventions and incentive travel.
A New Era for Australia's Business Events Industry
The new two-year Destination Partnership strengthens the long-standing relationship between Business Events Australia and IAPCO, creating valuable opportunities for knowledge sharing, destination promotion and professional development.
Through the collaboration, Business Events Australia will engage directly with IAPCO's international network of accredited Professional Congress Organisers (PCOs), showcasing Australia's outstanding conference facilities, innovative venues and diverse destinations.
The partnership will feature targeted educational programs, destination insights and industry content designed to help international event planners discover the many advantages of hosting meetings and conferences across Australia.
Why Australia Continues to Attract International Conferences
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| IMEX Frankfurt 2026 |
Major cities including Sydney, Melbourne, Brisbane, Adelaide and Perth offer award-winning convention centres, premium accommodation and excellent transport networks, while regional destinations provide unique settings for incentive travel and executive retreats.
International delegates can combine productive business programs with unforgettable leisure experiences, creating a compelling reason to choose Australia for global conferences and association meetings.
Sustainability at the Heart of Modern Events
One of the most important aspects of the expanded partnership is its continued focus on sustainability.
Business Events Australia will continue supporting the IAPCO Sustainability Programme, extending a collaboration that began in 2025 and now enters its next phase.
The initiative encourages event organisers to adopt practical environmental and social responsibility measures while delivering conferences that leave positive long-term legacies for host communities.
Among the program's key achievements are the launch of the IAPCO Sustainability Strategy, the inaugural IAPCO Sustainability Award and the development of the IAPCO Sustainability Toolkit, providing practical guidance for Professional Congress Organisers seeking to deliver more sustainable events.
Education and Knowledge Sharing Drive Industry Excellence
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| Brisbane |
Business Events Australia will contribute destination expertise through educational content, training opportunities and knowledge exchange initiatives that support conference organisers worldwide.
By connecting Australian industry leaders with international event professionals, the partnership encourages collaboration, innovation and the sharing of best practice across the global meetings industry.
These initiatives help strengthen professional standards while promoting continuous improvement throughout the sector.
Australia Showcases World-Class Conference Experiences
As an official Destination Partner, Business Events Australia will have the opportunity to demonstrate the country's remarkable range of conference destinations and event experiences.
From internationally recognised convention centres and luxury hotels to spectacular natural landscapes and Indigenous cultural experiences, Australia offers delegates a unique combination of business excellence and memorable travel opportunities.
Conference attendees can extend their visit to explore iconic attractions, regional food and wine destinations, World Heritage sites and extraordinary wildlife experiences, making Australia an appealing destination for both business and leisure travel.
Global Industry Leaders Welcome the Expanded Partnership
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| Sally Cope |
She emphasised that the collaboration brings together destination expertise, sustainability leadership and educational excellence while creating long-term value for IAPCO's international membership.
Tourism Australia's Executive General Manager of Industry and Business Events, Sally Cope, welcomed the expanded partnership, noting that it provides an important platform to showcase Australia's exceptional business events capabilities to international decision-makers while reinforcing the country's leadership in sustainable event delivery.
Business Events Continue to Drive Tourism Growth
Business events remain one of the most valuable sectors of the global tourism industry.
International conferences generate significant economic benefits by attracting high-value visitors who often extend their stays to experience local destinations, restaurants, attractions and cultural experiences.
The partnership between Business Events Australia and IAPCO strengthens Australia's ability to compete for major international events while supporting local communities, tourism operators and hospitality businesses across the country.
As the global meetings industry continues to evolve, Australia's focus on innovation, sustainability and exceptional delegate experiences positions the nation for continued success.
Australia's Future as a Global Meetings Destination
The new Destination Partnership demonstrates Australia's long-term commitment to excellence in business events and responsible tourism.By combining world-class conference infrastructure with sustainability leadership, educational collaboration and destination expertise, Australia continues to strengthen its reputation as a preferred destination for international meetings and congresses.
For organisations seeking inspiring locations that deliver outstanding business outcomes alongside unforgettable travel experiences, Australia offers a compelling combination of professionalism, innovation and natural beauty.
Business Events Australia
Website: https://www.businesseventsaustralia.comTourism Australia Website: https://www.australia.com
International Association of Professional Congress Organisers (IAPCO) Website: https://www.iapco.org
Business Events Australia Industry Information https://www.businesseventsaustralia.com/en
For more travel inspiration read the daily online "The Holiday and Travel Magazine" https://theholidayandtravelmagazine.blogspot.com/





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