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| Mong Cai International Border Gate |
The initiative highlights how emerging technologies are reshaping travel experiences across Asia while strengthening tourism partnerships between neighbouring countries. By combining AI expertise, cultural exchange, and tourism development strategies, both nations are positioning themselves at the forefront of the future of cross-border travel.
The programme also reflects the growing importance of smart tourism, digital transformation, and sustainable travel experiences in one of the world’s fastest-growing tourism regions.
A New Vision for Smart Tourism Cooperation
The exchange and research programme officially opened in Nanning, the capital of China’s Guangxi Zhuang Autonomous Region, bringing together tourism officials and business representatives from four Vietnamese provinces.
Participants from Quang Ninh, Lang Son, Cao Bang, and Tuyen Quang are collaborating with Chinese tourism authorities and experts to explore how artificial intelligence and data-driven technology can improve tourism planning, visitor experiences, and regional tourism cooperation.
Jointly organised by Guangxi’s Department of Culture and Tourism alongside Vietnamese cultural and tourism agencies, the initiative focuses on “Enhancing Exchanges and Cooperation in AI-Powered Cross-Border Tourism.”
The programme demonstrates a growing commitment by both countries to modernise tourism through innovation and smarter digital solutions.
How Artificial Intelligence Is Changing Tourism
Artificial intelligence is rapidly becoming one of the most important technologies shaping the global travel industry.
During the intensive 14-day programme, participants are attending specialised courses led by AI experts, tourism specialists, and China–ASEAN policy researchers. The training focuses on using big data for tourism policy planning, developing innovative cross-border tourism products, and building joint tourism brands.
AI technology is increasingly helping tourism operators understand traveller behaviour, improve marketing strategies, personalise visitor experiences, manage tourist flows, and enhance destination planning.
For destinations along the Viet Nam–China border, smart tourism systems could make travel smoother, more convenient, and more accessible for international visitors.
Cross-Border Tourism Opportunities Expanding
The tourism relationship between Viet Nam and China continues to grow rapidly, supported by improved transport links, regional partnerships, and increasing demand for multi-destination travel experiences.
Northern Vietnamese provinces such as Lang Son, Cao Bang, and Quang Ninh are already popular gateways for travellers moving between the two countries. Enhanced cooperation in digital tourism and AI-powered services could further strengthen these connections.
The programme also encourages stronger information-sharing, data connectivity, and coordinated tourism product development between local authorities and tourism businesses on both sides of the border.
By working together, Viet Nam and China hope to create more distinctive tourism experiences while supporting sustainable growth across the region.
Exploring Guangxi’s Smart Tourism Models
As part of the exchange, participants are undertaking field visits to several destinations across Guangxi Province, including Liuzhou, Guilin, and Hechi.
These cities are recognised for their stunning landscapes, ethnic culture, and growing use of smart tourism technologies.
Guilin, famous for its dramatic karst mountains and picturesque rivers, has become one of China’s leading tourism destinations integrating digital visitor services, smart travel platforms, and technology-driven tourism management.
The programme also includes cultural experiences and visits to historic sites linked to the friendship between Viet Nam and China, including locations associated with former Vietnamese President Ho Chi Minh during his time in China.
Digital Transformation Supporting Sustainable Tourism
The collaboration highlights how digital transformation can support more sustainable tourism development across Asia.
Smart tourism technologies allow destinations to better manage visitor numbers, reduce overcrowding, improve transport systems, and provide more efficient services for travellers.
Data-driven tourism planning can also help authorities protect cultural sites and natural attractions while improving the overall visitor experience.
Vietnamese tourism representatives involved in the programme noted that sharing practical experience in AI applications will help local provinces develop tourism strategies suited to their own needs and conditions.
As global travellers increasingly rely on digital platforms and personalised travel services, AI-driven tourism solutions are becoming essential for destinations seeking to remain competitive in the international tourism market.
A Future Built on Innovation and Regional Partnership
The Viet Nam–China AI tourism exchange programme signals a major step forward in regional tourism cooperation.
By combining technology, innovation, cultural exchange, and sustainable development, both countries are building a smarter tourism future designed to benefit travellers, tourism businesses, and local communities alike.
As Southeast Asia and China continue embracing digital transformation, initiatives like this are expected to play an increasingly important role in shaping the next generation of international travel experiences.
For travellers, the result could mean more connected journeys, personalised tourism experiences, and easier exploration across one of Asia’s most dynamic travel regions.
For more information visit:
Vietnam National Authority of Tourism
Guangxi Department of Culture and Tourism
China Tourism Official Website
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