![]() |
| Snow Summit 2026 |
Bringing together representatives from snow resorts, tourism organisations, government agencies, sporting bodies, accommodation providers, retailers, wholesalers, regional communities and industry associations, the Summit highlighted the growing importance of Australia's alpine industry and its contribution to regional economies.
A United Vision for Australia's Alpine Future
Hosted by Olympian Britt Cox, the two-day Summit featured more than 30 speakers and panellists across 16 sessions focused on the future of Australia's snow industry. Delegates explored emerging opportunities, industry challenges, evolving visitor expectations and strategies for long-term growth.
The event was officially opened by Federal Minister for Regional Development, Local Government and Emergency Management, The Honourable Kristy McBain MP, who also participated in discussions examining the wider economic impact of Australia's alpine regions.
Industry leaders, tourism executives and economic experts examined the role snow tourism plays in supporting regional communities and driving visitor spending across alpine destinations.
Snow Industry Generates Billions for Regional Australia
One of the most significant announcements at the Summit was the presentation of preliminary findings from Snow Resorts Australia's new Consumer Insights and Economic Impact Study.Conducted by SGS Economics & Planning, the research revealed the remarkable scale of Australia's snow industry. Early findings show the sector generates approximately $5.71 billion in economic output, contributes $2.13 billion in visitor expenditure and supports more than 22,000 jobs nationally.
These figures reinforce the importance of snow tourism not only for alpine resorts but also for surrounding regional towns, hospitality businesses, transport operators and tourism providers throughout Australia.
The full report is expected to be released publicly in June and is anticipated to provide valuable insights for future planning and investment across the sector.
Adapting to New Generations of Travellers
A key focus of the Summit was understanding changing consumer behaviour and how alpine destinations can remain competitive in a rapidly evolving tourism landscape.
Futurist and social researcher Ashley Fell shared insights into how different generations make travel decisions, highlighting the increasing importance of authenticity, sustainability, digital engagement and personalised experiences.
Industry leaders also examined how Australia's snow resorts can continue to evolve by enhancing guest experiences, investing in infrastructure and embracing innovation.
Discussions explored topics including snowmaking technology, participation growth, year-round tourism activation and delivering greater value to visitors.
Strengthening Regional Communities Through Snow Tourism
The relationship between alpine resorts and surrounding regional communities featured prominently throughout the Summit.
A dedicated panel session, titled "Beyond the Mountains", brought together regional development leaders and business representatives to discuss how snow tourism contributes to broader economic growth throughout alpine regions.
The discussion highlighted the importance of collaboration between resorts, local councils, tourism organisations and businesses to maximise opportunities created by winter tourism while expanding visitation throughout the year.
As destinations increasingly focus on four-season tourism strategies, the role of snow resorts as regional economic drivers continues to expand beyond the winter months.
Celebrating Australia's Winter Sports Success
A memorable highlight of the event was a fireside conversation featuring Australian Winter Olympians Cooper Woods and Adam Lambert.The athletes shared their experiences and discussed the critical role Australian resorts play in nurturing future winter sports talent. Their insights highlighted the strong connection between grassroots participation, athlete development pathways and international sporting success.
Delegates also celebrated Cooper Woods' Winter Olympic gold medal achievement during the Industry Dinner, recognising the important contribution Australia's alpine resorts make in developing world-class athletes.
New Initiatives Announced for the Snow Sector
Several important industry initiatives were unveiled during the Summit.
Snow Resorts Australia announced the launch of an updated Alpine Responsibility Code designed to enhance visitor safety and awareness across Australian snowfields. Progress towards a new national Toboggan Responsibility Code was also revealed.
In a move aimed at strengthening industry advocacy, Snow Resorts Australia confirmed it has joined the Outdoor Council of Australia, creating stronger links between the alpine industry and the broader outdoor recreation sector.
Another major announcement was the proposed creation of an Australian Snow Advisory Council, which will provide an ongoing platform for collaboration between key stakeholders and help guide the future direction of the industry.
Exploring Major Investments in the Snowy Mountains
Delegates were given the opportunity to experience several significant tourism and infrastructure investments across the Snowy Mountains region.
Site visits showcased Thredbo's popular Alpine Coaster, the new Mt Perisher 6 Chair and the National Snowsports Training Centre in Jindabyne.
These projects demonstrate the substantial investment being made to enhance visitor experiences, improve accessibility and support the future growth of Australia's alpine tourism industry.
A New Era for Australian Alpine Tourism
The success of the inaugural Snow Summit has established a powerful new platform for collaboration across Australia's snow industry.
By bringing together leaders from tourism, government, sport, business and regional communities, the Summit has created a unified vision for the future of Australia's alpine sector.
As investment continues, visitor expectations evolve and regional tourism grows in importance, the Snow Summit is set to become a key event in shaping the next chapter of Australia's snow industry.
With strong economic impact, world-class alpine experiences and growing national significance, Australia's snow destinations are well positioned to continue attracting visitors and supporting regional communities for generations to come.
Snow Resorts Australia
Website: https://asaa.org.au/
Thredbo Resort Website: https://www.thredbo.com.au
Perisher Ski Resort Website: https://www.perisher.com.au
Snow Australia Website: https://www.snow.org.au
For more travel inspiration read the daily online "The Holiday and Travel Magazine" https://theholidayandtravelmagazine.blogspot.com/






.jpg)
.jpg)
.jpg)





.png)
.webp)













.jpg)


.jpg)
.jpg)
.jpg)