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| Jeddah Corniche in Saudi Arabia |
More than simply a trade event, WTM Spotlight Riyadh will demonstrate how strategic investment, visionary leadership and international collaboration are transforming Saudi Arabia into one of the fastest-growing tourism markets on the planet.
For travel professionals and tourism stakeholders, the event offers an exceptional opportunity to discover new business opportunities while experiencing the Kingdom's rapidly evolving visitor economy.
Saudi Arabia's Tourism Boom Continues
Saudi Arabia's tourism industry has achieved extraordinary growth over recent years, supported by the ambitious Vision 2030 strategy that is reshaping the Kingdom's economy and opening its doors to international visitors.
The latest figures reveal that tourism is thriving. During the first quarter of 2026, visitor numbers reached 37.2 million, representing an 8 percent increase over the previous year. Tourist spending climbed to SAR82.7 billion, while domestic tourism surged by an impressive 16 percent, highlighting growing confidence among local travellers and expanding demand for tourism experiences across the Kingdom.
These achievements build upon an exceptional 2025, when Saudi Arabia welcomed nearly 123 million domestic and international visitors, generating more than SAR304 billion in tourism expenditure and surpassing several Vision 2030 tourism targets years ahead of schedule.
Tourism Resilience Supported by Strong Investment
One of the major themes of WTM Spotlight Riyadh will be tourism resilience.
New industry research demonstrates that destinations capable of maintaining investment during challenging periods often emerge stronger than before. Saudi Arabia has embraced this philosophy by continuing to invest heavily in airports, hotels, tourism infrastructure, visitor experiences and world-class attractions.
Passenger numbers across Saudi airports reached 140.9 million during 2025, while the Kingdom's expanding aviation network now connects travellers to 176 international destinations. This increasing accessibility continues to strengthen Saudi Arabia's position as a major global tourism hub linking Europe, Asia and Africa.
The Kingdom's ongoing investment in tourism infrastructure is helping lay the foundation for welcoming 150 million visitors annually by 2030.
STR Data Highlights Strong Hospitality Performance
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| Danielle Curtis |
Jeddah has experienced particularly robust demand since March 2026, benefiting from its attractive Red Sea coastline, expanding leisure market and growing international appeal. Industry forecasts suggest that this upward trend will continue well into 2027.
Meanwhile, Riyadh is preparing for another significant period of growth, driven by major giga-project developments that are expected to stimulate strong visitor demand and accelerate hotel performance throughout the capital.
These positive indicators reinforce confidence among investors, hotel operators and tourism businesses looking to establish or expand their presence within Saudi Arabia.
Building Global Tourism Partnerships
WTM Spotlight Riyadh has been specifically designed to strengthen international partnerships across every sector of the travel industry.
The event is expected to attract more than 6,500 regional and international tourism professionals, together with 150 carefully selected hosted buyers representing key source markets.
Destinations, airlines, hotels, tourism boards, travel technology companies, attractions and hospitality providers will participate in pre-arranged business meetings, networking sessions and educational conferences designed to generate meaningful commercial outcomes.
By connecting international tourism organisations with Saudi Arabia's rapidly expanding visitor economy, the event will help create new business opportunities while encouraging long-term collaboration across the global tourism industry.
Learning from Global Tourism Recovery
Another highlight of WTM Spotlight Riyadh will be presentations based on new research from the World Travel & Tourism Council (WTTC), developed in partnership with George Washington University and Chemonics International.
The research delivers an optimistic message for the global travel industry: no tourism destination has experienced permanent collapse following a major crisis. Instead, destinations that invested strategically, communicated effectively and collaborated with industry partners consistently recovered and often achieved stronger growth than before.
Conference sessions will explore practical lessons from destinations around the world while examining how leadership, investment and innovation continue to shape successful tourism recovery.
These discussions will provide valuable insights for governments, destination management organisations, tourism operators and investors seeking to build resilient visitor economies.
Vision 2030 Continues to Transform Saudi Arabia
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| Ibrahim Osta |
Massive investment is reshaping every aspect of the visitor experience, from luxury hotels and entertainment precincts to heritage attractions, cultural experiences, transportation networks and sustainable tourism developments.
The Kingdom is rapidly becoming a destination where business travel, leisure tourism, sporting events, cultural festivals and luxury experiences combine to create year-round visitor appeal.
WTM Spotlight Riyadh reflects this transformation by showcasing the entire tourism ecosystem, allowing participants to explore new markets, discover innovative products and build relationships that support future growth.
Why WTM Spotlight Riyadh Matters
For international tourism professionals, WTM Spotlight Riyadh represents far more than another travel trade exhibition.
It provides direct access to one of the world's fastest-growing tourism economies, offering opportunities to establish strategic partnerships with Saudi organisations while gaining first-hand insight into the Kingdom's rapidly evolving tourism landscape.
As Saudi Arabia continues to diversify its economy and expand its global tourism footprint, events such as WTM Spotlight Riyadh demonstrate how resilience, collaboration and innovation can drive sustainable growth across the international travel industry.
For anyone involved in tourism, hospitality or destination marketing, Riyadh will be one of the most important places to be in September 2026.
Event Information
WTM Spotlight Riyadh will take place from 8 to 10 September 2026 at the Riyadh Front Exhibition & Conference Center (RFECC) in Riyadh, Saudi Arabia.
The event will feature business appointments, networking opportunities, educational conferences, tourism innovation showcases and international exhibitors representing every sector of the global travel industry.
WTM Spotlight Riyadh
Website: https://www.wtm.com/spotlight-riyadh/World Travel Market (WTM) https://www.wtm.com/
Saudi Tourism Authority https://www.visitsaudi.com/
Saudi Vision 2030 https://www.vision2030.gov.sa/
For more travel inspiration read the daily online The Holiday and Travel Magazine https://theholidayandtravelmagazine.blogspot.com/





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