![]() |
| Suvimol Thanasarakij |
Suvimol Thanasarakij Reappointed to Lead Mekong Tourism Cooperation
The Board of Directors of the Mekong Tourism Coordinating Office has reappointed Suvimol Thanasarakij, widely known as Dee, as Executive Director for a new two-year term beginning in mid-March 2026. The appointment followed an open international recruitment process, with shortlisted candidates interviewed by the MTCO Board in February 2026.Thanasarakij expressed appreciation for the renewed confidence placed in her leadership and highlighted the importance of regional collaboration in strengthening tourism across the Mekong region.
She noted that cooperation between governments, tourism businesses and communities remains essential for sustainable tourism development, helping local communities benefit from tourism while enhancing the region’s competitiveness in the global travel market.
Strengthening Tourism Collaboration Across the Mekong Region
During her previous leadership terms between 2022 and 2026, Thanasarakij guided a number of initiatives aimed at strengthening tourism partnerships across the Greater Mekong Subregion.One of the most significant programs was the Women in Community-Based Tourism Training-of-Trainers initiative. The programme established a regional network of trainers who subsequently delivered training in their home countries, helping local women develop tourism skills and business opportunities within their communities.
Another important project involved collaboration with Agoda to deliver a regional e-commerce training programme for micro, small and medium accommodation providers. The initiative helped tourism businesses in secondary destinations improve their online presence and connect with global travellers through digital platforms.
These initiatives have played a key role in empowering tourism entrepreneurs and strengthening the region’s tourism ecosystem.
The GMS Tourism Strategy 2030
Under Thanasarakij’s leadership, the Mekong Tourism Coordinating Office facilitated the development of the GMS Tourism Strategy 2030. This strategic framework outlines a five-year roadmap for tourism cooperation among the six member countries of the Greater Mekong Subregion.The strategy focuses on improving destination competitiveness, promoting sustainable tourism practices, strengthening regional branding, and supporting inclusive tourism development.
Alongside this work, the organisation is coordinating the GMS Tourism Marketing Action Plan, a joint initiative designed to promote the Mekong region to international travellers through coordinated campaigns and shared marketing efforts.
Another milestone has been progress toward establishing the Greater Mekong Subregion Tourism Organization, an intergovernmental body designed to further strengthen cooperation between the region’s tourism authorities.
A Vision for Sustainable Tourism Development
During her new term as Executive Director, Thanasarakij will continue working closely with National Tourism Organizations across the Greater Mekong Subregion as well as international partners to advance the goals of the GMS Tourism Strategy 2030.Her priorities include strengthening tourism partnerships, supporting tourism businesses, and promoting responsible tourism development that benefits both travellers and local communities.
With the Mekong region home to diverse landscapes, ancient cultures, and vibrant cities, stronger collaboration between its tourism authorities is expected to help position the region as one of Asia’s most compelling travel destinations.
About the Mekong Tourism Coordinating Office
Established in 2006, the Mekong Tourism Coordinating Office serves as a tourism collaboration framework for the six governments of the Greater Mekong Subregion.The participating destinations include Cambodia, China’s Yunnan Province and Guangxi Zhuang Autonomous Region, Lao PDR, Myanmar, Thailand, and Viet Nam. These destinations work together to strengthen tourism’s role in inclusive economic development while supporting environmental sustainability.
The organisation’s work programme is guided by the Greater Mekong Subregion Tourism Working Group, which is composed of senior representatives from the National Tourism Organizations of the six member countries.
Through collaborative initiatives, strategic planning and regional marketing, the Mekong Tourism Coordinating Office continues to play an important role in shaping the future of tourism across the Mekong region.
Website: https://mekongtourism.org
For more travel inspiration read the daily online "The Holiday and Travel Magazine" https://theholidayandtravelmagazine.blogspot.com/

.jpeg)
.png)



.jpg)
.jpg)
.jpg)
.jpg)
.jpg)










.jpg)













.jpeg)