Mumbrella Travel Marketing Summit 2026: Sydney’s Travel Itinerary Keeps Growing

Mumbrella Travel Marketing Summit 2026

Sydney is preparing to welcome some of the travel industry's leading marketers, tourism professionals and storytellers, with only one week remaining until the Mumbrella Travel Marketing Summit 2026.

Taking place in Sydney on 27 August 2026, the summit is bringing together more than 30 leaders from across travel, tourism, marketing, media and communications for a day focused on the changing way people discover, choose and experience travel.

This year's theme, "Connection is the destination", reflects a significant shift in travel marketing towards experiences that are meaningful, personal, culturally relevant and connected to place. The theme is also reflected in the broader travel industry, where authentic experiences and stronger relationships between travellers, destinations and brands are becoming increasingly important.

For delegates travelling to Sydney, the summit provides more than a valuable day of industry discussion. It is also an opportunity to extend a business trip into a Sydney getaway, with the city's restaurants, hotels, attractions, cultural experiences and waterfront precincts providing plenty of reasons to stay longer.

One Week to Go Until the Mumbrella Travel Marketing Summit

The program has been strengthened with additional speakers and sessions designed to address some of the most important issues facing travel marketers today.

The summit will examine how travel brands can build meaningful connections with audiences at a time when travellers are exposed to an increasingly fragmented media environment.

The program brings together tourism leaders, marketers, agencies, publishers and travel brands to explore the forces shaping travel marketing and consumer behaviour.

The 2026 theme, "Connection is the destination", is particularly relevant as travellers increasingly seek experiences that feel personal, authentic and connected to culture and place.

The Travel Trust Stack Explores the Power of Trusted Storytelling

One of the new additions to the program is The Travel Trust Stack: The Content Travellers Trust.

The session brings together perspectives from Are Media, AAT Kings, Gourmet Traveller and Everything is Copy to examine how trusted storytelling can cut through an increasingly fragmented media landscape.

For travel organisations, the issue is highly relevant.

Travellers have access to more information than ever before, but greater choice does not necessarily make travel decisions easier. Consumers must navigate social media, influencers, online reviews, destination websites, advertising, travel publications and user-generated content before deciding where to go and what to book.

Trusted storytelling can help provide context, credibility and inspiration.

For travel media and destination marketers, the challenge is therefore not simply creating more content. It is creating content that audiences believe, value and remember.

Three New Lunchtime Roundtables Add Industry Insight

Mumbrella Travel Marketing Summit 

The expanded summit program will also feature three exclusive lunchtime roundtables operating under the Chatham House Rules.

These sessions are designed to encourage candid discussion and practical insights in a more intimate environment.

Havas Red CEO Shane Russell will explore share of culture, while Virgin Australia's Katya Abramzon will examine how partnerships and major events can drive visitation.

Intrepid's head of global marketing Angela Chen will address overtourism and the role marketers can play in encouraging more responsible travel.

The subjects reflect some of the biggest challenges and opportunities facing the travel industry.

Major events are increasingly being used to attract visitors and stimulate destination economies, while responsible travel is becoming an important consideration as destinations manage visitor numbers and environmental and community impacts.

AI, Loyalty and the Future of Travel Marketing

The Mumbrella Travel Marketing Summit 2026 program extends well beyond traditional destination promotion.

Delegates will explore artificial intelligence, measurement, loyalty, creator marketing, purpose, accessibility, storytelling, experiential travel and organisational resilience.

These issues are particularly important as travel marketing becomes increasingly data-driven while consumers simultaneously demand more authentic and human experiences.

Artificial intelligence is changing how brands create content and interact with customers, while creator marketing continues to influence how destinations and travel products are discovered.

At the same time, measurement remains critical for organisations that need to demonstrate the commercial value of their marketing investment.

The challenge for travel marketers is finding the right balance between technology, data and genuine human connection.

International Voices Join the Sydney Program

The summit's speaker lineup also includes international perspectives from organisations including Beckons, Cathay Pacific and Accor.

Their participation adds a global dimension to discussions about the future of travel marketing and the changing expectations of travellers.

For delegates, this creates an opportunity to compare approaches across different markets and consider how international trends could influence Australian tourism.

The event therefore has relevance not only for destination marketers but also for airlines, hotels, tour operators, travel businesses, agencies, media organisations and experience providers.

Why Connection Matters in Modern Travel

Mumbrella Travel Marketing Summit

The theme "Connection is the destination" goes to the heart of the changing travel experience.

Modern travellers increasingly want to understand the places they visit rather than simply tick attractions off a list.

They want to meet local people, discover authentic food, experience culture, explore nature and return home with stories that have personal meaning.

This creates opportunities for destinations and travel businesses to move beyond traditional product-focused marketing.

Instead of simply selling a hotel room, airline seat or tour, successful travel marketing can sell the experience and the emotional connection that comes with it.

That philosophy is already influencing the way experiential travel is marketed in Australia. Luxury Lodges of Australia, for example, has highlighted the growing demand for experiences that are meaningful, personal, culturally relevant and connected to place.

Sydney Provides the Perfect Backdrop

For delegates travelling to Sydney for the summit, the city itself can become part of the travel experience.

Sydney offers a combination of business facilities, waterfront attractions, cultural experiences, restaurants, accommodation and entertainment that makes it particularly well suited to extending a business trip into a leisure break.

Delegates arriving early could explore the harbour, visit one of Sydney's cultural institutions, enjoy a meal overlooking the water or discover one of the city's many neighbourhood dining precincts.

After the summit, an additional night provides the opportunity to slow down and experience more of Sydney before returning home.

For interstate delegates, this can turn a one-day professional event into a more rewarding short Sydney holiday.

Business Travel and Leisure Travel Continue to Meet

The growing connection between business events and leisure travel is another reason the Mumbrella Travel Marketing Summit is relevant to the wider tourism industry.

A business traveller attending a conference or summit may stay an additional night, bring a partner or family member, dine at local restaurants and explore attractions.

The business event therefore generates benefits beyond the conference venue itself.

Sydney's strong combination of business events infrastructure and leisure experiences makes it an ideal destination for this type of travel.

The Mumbrella Travel Marketing Summit provides an excellent example of how a professional event can become part of a broader destination experience.

A Travel Industry Conversation Worth Joining

Mumbrella Travel Marketing Summit

The 2026 Mumbrella Travel Marketing Summit promises a day of discussion about where travel marketing is heading and how the industry can create stronger relationships with travellers.

From trusted storytelling and artificial intelligence to major events, responsible tourism, creator marketing, accessibility and experiential travel, the program addresses many of the issues shaping the future of tourism.

Most importantly, the summit's central message places people and experiences at the heart of travel.

"Connection is the destination" is more than an event theme. It reflects a wider movement towards travel that creates meaningful relationships between visitors, communities, cultures and places.

For travel professionals heading to Sydney on 27 August, the countdown is now well underway.

Plan Your Sydney Travel Itinerary

Delegates attending the Mumbrella Travel Marketing Summit can make the most of their Sydney visit by considering an extended stay.

Allow time to explore the city before or after the summit, discover local restaurants, visit cultural attractions and experience Sydney's famous harbour.

With Australia's travel industry gathered in one place, the summit is also an opportunity to reconnect with colleagues, meet new industry contacts and exchange ideas about the future of travel.

For those who have already secured their place, it will be all happening this week.

Mumbrella Travel Marketing Summit

Website: www.mumbrella.com.au
Event: Mumbrella Travel Marketing Summit 2026
Date: 27 August 2026
Location: Sydney, New South Wales, Australia
Theme: "Connection is the destination"

Sydney Visitor Information

Website: www.sydney.com
Address: Sydney, New South Wales, Australia

For more travel inspiration read the daily online "The Holiday and Travel Magazine" https://theholidayandtravelmagazine.blogspot.com/

Scoot Opens the Door to Guiyang: Discover China’s Scenic Southwest from Australia

Scoot Pikachu Jet

Australian travellers looking for a new destination in China will soon have another exciting option, with Scoot announcing new flights to Guiyang, the capital of Guizhou province.

From 26 October 2026, the Singapore Airlines Group low-cost carrier will operate three weekly flights to Guiyang, opening a new gateway for Australian travellers wanting to discover one of southwest China’s emerging tourism destinations.

With one-way Economy Class fares starting from AUD270 from Perth and AUD300 from Sydney and Melbourne, inclusive of taxes, the new Scoot Guiyang flights offer another potentially attractive option for travellers planning a China holiday.

The new route also strengthens Scoot’s growing China network while expanding opportunities for Australian travellers to connect through Singapore and explore more of Asia.

Guiyang: A New Chinese Destination to Discover

Guiyang is the capital of Guizhou province and provides a gateway to a region renowned for dramatic mountain scenery, lush landscapes, distinctive cultures and spectacular natural attractions.

Unlike China's better-known tourism cities such as Beijing, Shanghai and Guangzhou, Guiyang offers visitors an opportunity to explore a less familiar side of the country.

The city combines modern urban life with historic neighbourhoods, traditional culture and easy access to some of Guizhou's most impressive natural and heritage attractions.

For Australian travellers who have already visited China's major cities, or those searching for a different China travel experience, Guiyang could prove an intriguing new destination.

New Scoot Flights to Guiyang from October 2026

Scoot will commence three times weekly flights to Guiyang from 26 October 2026.

The new service will be operated by Airbus A320neo aircraft and forms part of Scoot's Northern Winter 2026/2027 schedule.

According to the airline's announcement, one-way Economy Class fares to Guiyang start from:

• AUD270 from Perth
• AUD300 from Sydney
• AUD300 from Melbourne

The fares are inclusive of taxes.

Flights are available for booking through Scoot's website, mobile application and progressively through other booking channels.

Travellers should check the latest fare conditions, baggage allowances and flight schedules before booking, as fares and schedules can change and flights remain subject to government and regulatory approvals.

Explore the Historic Qingyan Ancient Town

Scoot 787

One of the attractions highlighted by Scoot is Qingyan Ancient Town, one of the best-preserved historic towns in Guizhou.

Located near Guiyang, Qingyan provides visitors with an opportunity to step away from modern China and experience traditional architecture, historic streets and cultural heritage.

The town's atmospheric lanes and stone buildings make it an appealing destination for travellers interested in Chinese history, architecture and photography.

Qingyan can also provide an excellent introduction to the distinctive character of Guizhou before travellers venture further into the province.

Discover Huangguoshu Waterfall

For nature lovers, one of Guizhou's major attractions is Huangguoshu Waterfall.

Located southwest of Guiyang, the spectacular waterfall is one of the largest in Asia and is surrounded by dramatic mountain and river landscapes.

The scale of Huangguoshu makes it one of the standout natural attractions in southwest China.

For Australian travellers accustomed to Australia's spectacular waterfalls, coastlines and national parks, visiting Huangguoshu provides an opportunity to experience a dramatically different natural environment.

A visit can also be combined with exploring other landscapes and cultural attractions throughout Guizhou province.

A Region of Mountains, Culture and Green Landscapes

Guizhou is particularly appealing for travellers who enjoy nature and cultural experiences.

The province is characterised by mountains, valleys, forests, waterfalls and rivers, while its diverse ethnic communities contribute to a rich cultural landscape.

Visitors can discover traditional villages, local food, festivals, handicrafts and distinctive architectural traditions while travelling through the region.

For travellers increasingly looking beyond conventional sightseeing, this combination of nature and culture makes Guizhou an intriguing destination for a longer China itinerary.

Scoot Expands Its China Network

Scoot Cabin Crew

The Guiyang announcement is part of a wider expansion of Scoot's Asia-Pacific network.

With the addition of Guiyang, Scoot says it will operate 81 weekly flights to 16 cities in mainland China.

The airline's overall network will expand to 86 destinations across 18 countries and territories spanning the Asia-Pacific, Middle East and Europe.

Scoot's expanding network provides Australian travellers with additional opportunities to use Singapore as a gateway to destinations throughout Asia.

For travellers who enjoy combining destinations, a Guiyang holiday could potentially be incorporated into a wider itinerary that includes Singapore or other Asian cities served by Scoot, subject to available connections and booking arrangements.

More Scoot Flights Across Asia-Pacific

Guiyang is not the only destination receiving additional capacity.

As part of its Northern Winter 2026/2027 schedule, running from 26 October 2026 to 29 April 2027, Scoot is increasing frequencies on several routes in response to anticipated year-end travel demand.

The airline has announced progressive increases to destinations including Hat Yai, Phuket, Clark, Kota Kinabalu, Okinawa and Tiruchirappalli.

Scoot is also introducing larger aircraft progressively on flights to Phu Quoc.

The announced frequency changes include Hat Yai increasing from 12 to 14 weekly flights, Phuket from 17 to 21, Clark from seven to 10 weekly flights from December 2026, Kota Kinabalu from 10 to 13 weekly flights from January 2027 and Okinawa from four to five weekly flights.

Tiruchirappalli will increase from 12 to 14 weekly flights from December 2026, while Phu Quoc will have daily flights with a gradual transition from Embraer E190-E2 aircraft to aircraft from the Airbus A320 family.

Why Guiyang Could Be the Next Big China Travel Discovery

The introduction of direct Scoot services to Guiyang from Singapore is significant for Australian travellers because it provides a new route into a part of China that has considerable potential for international tourism.

Guizhou offers a different travel experience from China's traditional gateway cities.

Its combination of dramatic landscapes, minority cultures, historic towns and outdoor attractions makes it particularly suitable for travellers seeking authentic cultural and nature-based experiences.

The new flights also arrive at a time when Australian travellers are increasingly looking for new destinations across Asia.

Affordable airfares, expanding airline networks and easier connections are making it possible to explore destinations that previously required more complicated itineraries.

Plan a China Holiday with Guiyang at the Centre

Scoot E190 E2

A visit to Guiyang can form part of a broader southwest China itinerary.

Travellers could begin in Guiyang before exploring Qingyan Ancient Town and continuing towards Huangguoshu Waterfall.

Depending on the length of the holiday, visitors could then explore other parts of Guizhou and experience its mountain scenery, villages, food and cultural attractions.

The destination could appeal particularly to independent travellers, couples, photographers, adventure seekers, food lovers and visitors who have already explored China's major cities.

For Australian travellers, the new Scoot service also creates the possibility of combining Guiyang with Singapore or another Asian destination as part of a multi-destination holiday.

More Choice for Australian Travellers

Scoot's new Guiyang service demonstrates how the aviation network across Asia continues to evolve.

For Australian travellers, additional routes mean more choice when planning holidays and more opportunities to discover destinations away from traditional tourism circuits.

Perth travellers will have access to advertised one-way fares from AUD270, while travellers from Sydney and Melbourne can access advertised one-way fares from AUD300, inclusive of taxes.

Actual fares will depend on travel dates, availability, fare type and any additional services selected.

As always, travellers should check the current fare and flight information directly with the airline before making travel arrangements.

Guiyang Beckons from October 2026

From 26 October 2026, Guiyang will become part of Scoot's expanding international network, offering Australian travellers a new way to discover the mountains, waterfalls, historic towns and cultural richness of Guizhou.

The new three-times-weekly service provides an exciting opportunity to explore a less familiar side of China while benefiting from Scoot's expanding Asia-Pacific network.

For travellers searching for new places to visit in China, Guiyang deserves a place on the list.

With Qingyan Ancient Town, Huangguoshu Waterfall, spectacular mountain landscapes and a rich multicultural heritage, Guizhou offers the kind of destination experience that can turn a conventional China holiday into something much more memorable.

Scoot

Website: https://www.flyscoot.com/
Email: Contact Scoot through the official website.
Phone: Contact Scoot through the official website for current customer service details.
Address: Scoot Pte. Ltd., Singapore.

For bookings, flight schedules, fares, baggage information and the latest travel requirements, visit the official Scoot website.

Tourism Australia

Website: https://www.australia.com/
Email: Contact Tourism Australia through its official website.
Phone: Contact Tourism Australia through its official website.
Address: Sydney, New South Wales, Australia.

Guiyang Tourism

Website: http://english.guiyang.gov.cn/

For more travel inspiration read the daily online "The Holiday and Travel Magazine" https://theholidayandtravelmagazine.blogspot.com/

Experience Bondi’s Latest Escape: Welcome to The Warners Bondi

The Warners Bondi

Sydney’s iconic Bondi Beach has welcomed a new boutique accommodation experience, with The Warners Bondi offering travellers the opportunity to slow down, settle in and experience one of Australia’s most famous beachside neighbourhoods like a local.

Positioned in one of Bondi’s sought-after pockets, The Warners Bondi combines the character of a timeless coastal setting with the comforts of contemporary apartment living. Just a short walk from Bondi Beach, the property provides an inviting base for travellers wanting to enjoy the sand, surf, cafes, restaurants, markets and unmistakable lifestyle of Bondi.

The property is located at 102 Warners Avenue, Bondi Beach, and current accommodation information describes it as a private apartment-style stay with kitchen facilities, free Wi-Fi and free private parking. Bondi Beach is approximately a seven-minute walk away.

A Boutique Bondi Retreat Designed for Coastal Living

The Warners Bondi has been created around the idea of effortless coastal living.

Rather than offering a conventional hotel experience, the accommodation provides the feeling of having your own Bondi base, where mornings can begin slowly with coffee and evenings can be spent relaxing after a day beside the ocean.

Its setting makes it particularly appealing for travellers who want to experience more than the traditional tourist highlights of Sydney. Bondi is a neighbourhood where the beach, local cafes, restaurants, markets, boutiques and coastal walking routes are woven into everyday life.

The property is close enough to Bondi Beach to make spontaneous beach visits easy, while its residential setting provides a quieter place to return to after exploring the neighbourhood.

Live Like a Local in Bondi

One of the attractions of The Warners Bondi is the opportunity to experience Bondi at a more relaxed pace.

Guests can start the day with coffee before walking towards the beach, spend the morning beside the ocean, explore the local dining scene and return to the accommodation for a relaxed evening.

The surrounding area also places visitors close to Bondi's famous coastal experiences. Nearby attractions include Bondi Pavilion, Bondi Markets, Bondi Icebergs and the Bondi to Bronte Coastal Walk.

This makes The Warners Bondi an appealing choice for visitors who want to combine a beach holiday with Sydney sightseeing.

A Comfortable Space to Slow Down

The Warners Bondi

The accommodation has been designed to encourage guests to spend time together as well as explore the neighbourhood.

The living area provides a comfortable setting for slow mornings, relaxed afternoons and evenings spent watching a movie or sharing stories.

The accommodation information supplied for The Warners highlights flexible sleeping arrangements, a fully equipped kitchen and home-style amenities, including Bondi Wash products, a Nespresso coffee machine, Marshall speaker and 65-inch Smart TV.

Current accommodation listings also confirm kitchen facilities, dining space, coffee-making facilities, refrigerator, washing facilities and free Wi-Fi.

For families and groups, having a kitchen and living space can provide an alternative to the more conventional hotel room experience.

The Perfect Base for a Bondi Beach Holiday

Location is one of The Warners Bondi's strongest attractions.

Bondi Beach is one of Sydney's most recognisable destinations, attracting visitors with its sweeping sand, famous surf culture, coastal scenery and vibrant community atmosphere.

From The Warners Bondi, guests can walk to the beach and explore the surrounding neighbourhood without needing to rely on a car for every outing.

The location is also close to Bondi's cafes and restaurants, giving visitors plenty of opportunities to discover local food and coffee.

For travellers arriving by car, current accommodation listings indicate free private parking at the property, adding another practical advantage for visitors exploring Sydney and its eastern suburbs.

Mornings Made for Bondi

There are few better places in Sydney to begin a holiday morning than Bondi.

A stay at The Warners Bondi makes it easy to embrace the relaxed rhythm of the neighbourhood.

Guests can prepare breakfast in the apartment, enjoy a coffee and then head towards the beach for a morning walk or swim.

The Bondi to Bronte Coastal Walk is another memorable way to experience Sydney's eastern coastline, with dramatic ocean views and some of the city's most recognisable coastal landscapes.

After exploring the coastline, visitors can return to Bondi for lunch, shopping or an afternoon of relaxation.

Evenings Made for Connection

The Warners Bondi

The Warners Bondi is equally suited to evenings spent at home.

After a day at the beach or exploring Sydney, the living area offers a comfortable place to relax, prepare a meal and spend time together.

The fully equipped kitchen makes self-catering practical, while the Smart TV and Marshall speaker provide simple entertainment options.

For couples, families and groups of friends, this creates an accommodation experience that feels more personal than a traditional hotel room.

Whether celebrating a special occasion, catching up with friends or simply enjoying takeaway after a day beside the ocean, The Warners provides a setting designed around connection.

Discover Bondi Beyond the Beach

While Bondi Beach is the area's biggest attraction, staying locally provides an opportunity to discover the neighbourhood beyond the sand.

Bondi Markets offer another way to experience the local community, while the surrounding streets are filled with cafes, restaurants and independent businesses.

The area also provides access to Bondi's famous coastal lifestyle, including the Bondi to Bronte walk and the iconic Bondi Icebergs.

Current accommodation information places Bondi Markets around a three-minute walk away, Bondi Pavilion approximately five minutes away and Bondi Beach approximately seven minutes away.

This walkable location means that visitors can leave the car behind and experience Bondi at street level.

A Sydney Stay for Couples, Families and Friends

The Warners Bondi can appeal to a broad range of travellers.

Couples can enjoy a relaxed beach escape with restaurants and coastal walks nearby.

Families can benefit from apartment-style accommodation with kitchen and living facilities.

Groups of friends can use the shared living areas as a comfortable base for exploring Bondi and Sydney together.

Current listings show accommodation configurations ranging from two-bedroom apartments to three-bedroom options, with some configurations accommodating up to six guests.

This flexibility makes the property particularly interesting for travellers who prefer having more space than a conventional hotel room provides.

A Coastal Sydney Escape with a Local Feel

The Warners Bondi

The Warners Bondi represents a style of accommodation increasingly sought after by travellers who want to experience a destination rather than simply visit it.

Its appeal lies in the combination of location, comfort and independence.

Guests can wake up close to one of Australia's most famous beaches, explore Bondi's cafes and markets, walk along the coastline and return to a private living space at the end of the day.

It is a style of Sydney accommodation that encourages visitors to settle into the rhythm of the neighbourhood.

Why The Warners Bondi Deserves a Place on Your Sydney Travel List

For travellers searching for boutique accommodation near Bondi Beach, The Warners Bondi offers an attractive combination of coastal location and apartment-style comfort.

Its proximity to Bondi Beach, local cafes, markets, restaurants and the coastal walk makes it a convenient base for discovering Sydney's eastern suburbs.

The accommodation's home-style facilities also make it particularly suitable for longer stays, family holidays and group getaways.

Most importantly, The Warners Bondi captures something that makes Bondi so appealing in the first place: the opportunity to slow down.

Here, a Sydney holiday does not have to be about rushing from one attraction to another. It can be about morning coffee, an ocean swim, a walk along the coast, a long lunch, an afternoon nap and an evening spent together.

That is the Bondi lifestyle, and The Warners Bondi invites travellers to experience it from a more local perspective.

Plan Your Stay at The Warners Bondi

Travellers considering a stay should check current availability, accommodation configurations, rates, booking conditions and amenities before making a reservation.

The property is currently listed at 102 Warners Avenue, Bondi Beach, Sydney, with Bondi Beach approximately a seven-minute walk away. Current listings also show free Wi-Fi and free private parking.

The Warners Bondi

Website:  https://xhospitality.com.au/portfolio/two-the-warners-bondi/

The Warners Bondi

Phone: +61 2 9066 4403
Address: 102 Warners Avenue, Bondi Beach, NSW 2026, Australia.

The Warners Bondi is a boutique beachside accommodation option designed for travellers wanting to experience Bondi Beach, Sydney's eastern suburbs and the local coastal lifestyle from a comfortable residential base.

For more travel inspiration read the daily online "The Holiday and Travel Magazine" https://theholidayandtravelmagazine.blogspot.com/

Sydney Writers’ Festival Welcomes Tamara Zimet Home as New Artistic Director

Tamara Zimet

Sydney is preparing for a new chapter in its literary and cultural life with the appointment of Tamara Zimet as the new Artistic Director of Sydney Writers’ Festival.

The appointment marks a significant homecoming for one of Australia's leading literary programmers. Ten years after beginning her programming career at Sydney Writers’ Festival, Zimet will return to the organisation in November 2026, bringing with her six years of international experience at Edinburgh International Book Festival.

Her appointment comes at an exciting time for Sydney Writers’ Festival, which continues to develop its annual May festival while expanding its year-round programme and strengthening its connections with readers, writers, publishers and cultural organisations.

For visitors to Sydney, the appointment also highlights the city's continuing importance as a destination for literature, arts, culture and major cultural festivals.

From Sydney to Edinburgh and back again

Tamara Zimet's professional journey with Sydney Writers’ Festival began in 2016 when she joined the organisation as Program Coordinator.

Her talent and experience quickly saw her progress to Program Manager in 2017 and then Associate Director in 2018, where she helped co-curate the Festival's programme.

After building a strong foundation in Sydney's literary community, Zimet moved to Scotland in 2020 to join Edinburgh International Book Festival.

Over the following six years, she took on increasingly senior programming responsibilities, culminating in her appointment as Director of Programming in 2024.

In Edinburgh, Zimet played an important role in shaping artistic programming, developing audiences and establishing relationships with writers, publishers, agents and cultural partners around the world.

Her return to Sydney therefore brings together a deep knowledge of the Australian literary sector with extensive international experience.

A homecoming to Sydney's literary heart

For Zimet, returning to Sydney Writers’ Festival is both a professional milestone and a personal homecoming.

She has described the Festival as the place where she began her career in literary programming a decade ago and said she is thrilled to return to Australia as Artistic Director.

Zimet sees Sydney Writers’ Festival as occupying a unique position in Australian cultural life, bringing international writers and ideas to Sydney while celebrating Australian literature and creating opportunities for readers and writers to meet.

Her experience in Edinburgh has also given her a global perspective that could further strengthen Sydney's position within the international literary festival network.

Building on a strong foundation

Sydney Writers’ Festival

Zimet succeeds an established period of leadership and programming at Sydney Writers’ Festival.

Sydney Writers’ Festival CEO Brooke Webb said Zimet's appointment comes at an exciting point in the organisation's development.

The Festival now encompasses its major annual programme as well as an expanding year-round programme, giving audiences opportunities to engage with writers and ideas beyond the traditional festival season.

Webb highlighted Zimet's combination of international experience, editorial judgement and knowledge of Sydney Writers’ Festival and the Australian literary community.

The appointment is therefore not simply about a change in artistic leadership. It represents an opportunity to build on the Festival's existing strengths while considering how a contemporary writers’ festival can continue to evolve.

A global literary perspective

Zimet arrives with a substantial international network developed through her work in Edinburgh.

During her time at Edinburgh International Book Festival, she helped create programmes that brought together writers, thinkers and audiences from different backgrounds and countries.

That international experience could prove particularly valuable for Sydney Writers’ Festival as it continues to connect Australian readers with leading international voices.

Sydney's location in the Asia Pacific region also provides opportunities to strengthen literary connections across Australia and the wider region.

For visitors, this international outlook adds another dimension to Sydney's cultural attractions, placing literature alongside the city's established strengths in theatre, music, visual arts, food and festivals.

The success of Broadside

Zimet's Australian experience extends beyond Sydney Writers’ Festival.

In 2019, she founded and directed Broadside, the Wheeler Centre's festival of feminist ideas.

The event attracted more than 17,000 people and featured an impressive international and Australian line-up including Zadie Smith, Helen Garner, Jia Tolentino, Aileen Moreton-Robinson, Monica Lewinsky and Mona Eltahawy.

Broadside demonstrated Zimet's ability to develop ambitious programming around major contemporary ideas and connect diverse audiences with leading writers and thinkers.

That experience is likely to inform her approach to Sydney Writers’ Festival as she takes on responsibility for its future artistic direction.

Turning reading into a shared experience

Sydney Writers’ Festival

At the heart of Zimet's philosophy is the belief that writers’ festivals can transform reading, which is often a solitary experience, into a communal experience.

A book can be read alone, but a writers’ festival allows audiences to hear an author discuss the inspiration behind a work, question ideas, discover different perspectives and share the experience with thousands of other readers.

This sense of community is central to the appeal of Sydney Writers’ Festival.

It also helps explain why literary festivals have become significant cultural tourism experiences, attracting visitors who plan trips around opportunities to hear favourite authors, discover emerging writers and participate in conversations about contemporary issues.

Sydney as a literary destination

Sydney already has many attractions for visitors interested in books, culture and ideas.

The city is home to major libraries, museums, galleries, theatres, bookshops and cultural institutions, while the State Library of New South Wales provides an important setting for literary and cultural events.

Sydney Writers’ Festival adds another layer to this cultural landscape.

The Festival's annual programme brings writers and audiences together across Sydney, while its year-round activities provide opportunities for literary engagement beyond the main May event.

The Festival's partnership with the State Library of NSW further strengthens the relationship between literature, heritage and Sydney's cultural institutions.

A new chapter begins in November

Tamara Zimet will commence as Artistic Director of Sydney Writers’ Festival in November 2026.

Her appointment provides an opportunity to look ahead to the Festival's next stage and to consider how it can continue to grow its audiences while maintaining its distinctive identity.

With international experience, Australian literary connections and a strong background in ambitious cultural programming, Zimet brings a valuable combination of perspectives to the role.

Her challenge will be to build on the Festival's established reputation while responding to the changing ways audiences discover books, writers and ideas.

Why the appointment matters to Sydney

Tamara Zimet

The arrival of a new Artistic Director is significant beyond the literary sector.

Sydney Writers’ Festival contributes to the city's cultural identity and helps attract visitors interested in books, ideas, arts and contemporary culture.

Its programmes provide opportunities for audiences to encounter international perspectives while celebrating Australian writers and stories.

As Sydney continues to position itself as a leading cultural and tourism destination, major literary events can play an important role in encouraging visitors to explore the city beyond its traditional attractions.

For travellers planning a cultural visit to Sydney, the Festival offers an opportunity to combine literature with the city's galleries, museums, theatres, restaurants, heritage attractions and waterfront experiences.

Looking towards the future of Sydney Writers’ Festival

The appointment of Tamara Zimet signals an exciting new era for Sydney Writers’ Festival.

She returns to an organisation she knows well, but with a wealth of new international experience, relationships and ideas gained during her years in Edinburgh.

Sydney Writers’ Festival CEO Brooke Webb and Chair Robert Watkins have expressed strong confidence in Zimet's ability to lead the Festival's artistic vision into its next chapter.

For readers, writers and visitors to Sydney, the most exciting prospect will be seeing how her international perspective influences future programmes.

As Sydney Writers’ Festival continues to grow its annual and year-round activities, Tamara Zimet's return promises to bring new energy, new ideas and new literary connections to one of Australia's leading celebrations of books and ideas.

Sydney Writers’ Festival

Website: https://www.swf.org.au/
Email: info@swf.org.au
Phone: +61 2 9256 3500
Address: Sydney Writers’ Festival, Sydney, New South Wales, Australia

State Library of New South Wales

Website: https://www.sl.nsw.gov.au/
Phone: +61 2 9273 1414
Address: Macquarie Street, Sydney, New South Wales 2000, Australia

The Wheeler Centre

Website: https://www.wheelercentre.com/
Address: 176 Little Lonsdale Street, Melbourne, Victoria 3000, Australia

Edinburgh International Book Festival

Website: https://www.edbookfest.co.uk/
Address: Edinburgh, Scotland, United Kingdom

For more travel inspiration read the daily online "The Holiday and Travel Magazine" https://theholidayandtravelmagazine.blogspot.com/

Where Vineyard Luxury Meets Heritage: Discover The Marlborough Boutique Hotel and Vineyard

The Marlborough Boutique Hotel and Vineyard

In the heart of New Zealand's renowned Marlborough wine region, The Marlborough Boutique Hotel and Vineyard offers a distinctive combination of heritage, contemporary luxury, fine dining and vineyard living.

Set among 16 acres of gardens and a working vineyard at Rapaura, near Blenheim, this intimate boutique hotel provides a tranquil escape surrounded by the landscapes and vineyards that have made Marlborough famous. The property combines a carefully restored historic building with contemporary guest accommodation and an onsite restaurant, creating an experience that is both elegant and distinctly connected to its location.

The Marlborough was also one of the featured exhibitors at MEETINGS 2026, representing the Marlborough region and showcasing its boutique accommodation and potential for business events, incentives, retreats and exclusive-use gatherings. The hotel was represented as part of the Marlborough Collective team at Stand 166.

For travellers looking for a luxury Marlborough hotel surrounded by vineyards, or business event organisers seeking somewhere distinctive for a retreat or incentive programme, The Marlborough offers an experience well beyond conventional hotel accommodation.

A Historic Convent Reimagined As A Boutique Hotel

One of the most fascinating aspects of The Marlborough is its history.

The main building began life as a convent designed by architect Thomas Turnbull and constructed in 1901 for the Sisters of Mercy. Originally located beside Saint Mary's Church in Blenheim, the building accommodated 19 nuns and included a library, music room, sewing room, office and chapel.

The building features native New Zealand timbers including Matai, Rimu and Kauri. One of its most striking heritage features is a substantial carved Kauri staircase, which remains a centrepiece of the building.

In 1994, the historic convent was moved in five pieces to its present location on Rapaura Road. Restoration followed under the guidance of architect Sir Michael Fowler.

After operating as Old St Mary's Convent Bed and Breakfast, the property was extensively refurbished before reopening in 2017 as The Marlborough Boutique Hotel and Vineyard, with ten luxury rooms.

The result is a rare combination of Victorian heritage and contemporary boutique accommodation.

Ten Rooms In A Peaceful Vineyard Setting

The Marlborough offers just ten contemporary rooms, creating an intimate atmosphere quite different from a large resort or conventional city hotel.

The rooms are located across two floors of the historic building, with Premium, Deluxe and Queen room categories available. The property describes its rooms as spacious and elegantly designed, with private ensuites and access to views across the surrounding gardens and vineyard.

The rooms have been designed to balance the character of the historic building with modern comfort.

For couples, the intimate scale of the hotel creates an appealing setting for a romantic escape. For families and groups, the property can also provide a relaxed environment away from the bustle of larger accommodation properties.

The Marlborough is additionally available for exclusive use, making it suitable for corporate retreats, special occasions, family gatherings, groups and small weddings.

Sixteen Acres Of Gardens And Vineyard

The Marlborough Boutique Hotel and Vineyard

Stepping outside the hotel reveals another important part of the experience.

The Marlborough sits within 16 acres of park-like gardens and vineyard, providing guests with plenty of space to walk, relax and enjoy the surroundings.

The gardens contain more than 400 varieties of native and exotic trees and shrubs, with a spring-fed creek running through the estate and providing a habitat for birdlife.

The working vineyard produces several varieties including Sauvignon Blanc, Riesling, Merlot and Malbec, with wines available at Harvest Restaurant and in the hotel.

There is also an organic vegetable garden on the estate, with produce used by the hotel's restaurant.

This connection between garden, vineyard, kitchen and guest experience gives The Marlborough a genuine sense of place.

Harvest Restaurant Celebrates Marlborough Produce

Food and wine are central to the experience at The Marlborough.

Harvest Restaurant is the property's onsite restaurant, where seasonal produce from the region and wider New Zealand is incorporated into an a la carte menu.

The restaurant uses a Mibrasa charcoal oven, providing another dimension to its cooking and allowing the kitchen team to develop dishes around charcoal-fired flavours. The restaurant also promotes locally sourced ingredients and sustainability.

Dining at Harvest is therefore not simply a matter of convenience for hotel guests. It is part of the destination experience.

Marlborough is one of New Zealand's most celebrated wine regions, and enjoying regional food alongside local wines provides a natural connection between the landscape outside and what is served at the table.

A Special Chapel With A New Life

Another historic building on the estate is the small chapel beside the main hotel.

Built in 1911 from native timbers including Matai and Rimu, the chapel was originally located in Grovetown before being moved to its present site in 1999.

Following renovation, it was transformed into the Chapel Bar and guest lounge. The space connects with a large outdoor fireplace and is available exclusively to hotel guests.

The chapel's transformation provides another example of how The Marlborough has retained elements of its heritage while giving them a new purpose.

It is also an appealing place for guests to relax before dinner or enjoy the peaceful atmosphere of the estate.

The Flavours Of Marlborough

The Marlborough Boutique Hotel and Vineyard

Marlborough is internationally recognised for Sauvignon Blanc, but the region offers considerably more than its signature wine.

The surrounding vineyards produce a diverse range of varieties, while the region's food producers provide an abundance of seasonal ingredients.

The Marlborough's own vineyard contributes wines to the hotel experience, while its organic vegetable garden supplies produce directly to Harvest Restaurant.

For visitors interested in food and wine tourism, this creates an opportunity to experience the region without travelling far from their accommodation.

Wine tours can also be arranged, with guests able to explore Marlborough's vineyards and discover the region's wine producers.

Exploring Marlborough Beyond The Hotel

Although The Marlborough provides plenty of reasons to stay on the property, its location also makes it a useful base for exploring the wider region.

The estate is approximately ten minutes from Blenheim Airport and 15 minutes from Blenheim, while the Marlborough Sounds are around 25 minutes away by car.

The Marlborough Sounds provide opportunities for walking, boating, kayaking and wildlife experiences. The Queen Charlotte Track and other scenic attractions add further opportunities for outdoor exploration.

Closer to Blenheim, visitors can discover the region's extensive collection of wineries and cellar doors.

The Omaka Aviation Heritage Centre is another notable attraction in the region and provides a fascinating experience for visitors interested in aviation and military history.

A Distinctive Setting For Business Events

Although The Marlborough is an intimate boutique hotel rather than a large convention property, its character makes it particularly interesting for incentive groups, corporate retreats, private gatherings and exclusive-use events.

The ability to take over the property for exclusive use provides businesses and groups with an opportunity to create a more private experience.

Rather than a traditional conference environment, the setting lends itself to relationship building, executive retreats, incentive travel and special corporate occasions.

Guests can combine accommodation, food and wine experiences, garden walks and regional activities within a single Marlborough programme.

The Marlborough At MEETINGS 2026

The Marlborough Boutique
Hotel and Vineyard

The hotel's participation in MEETINGS 2026 highlighted its growing relevance to New Zealand's business events sector.

The Marlborough exhibited as part of the Marlborough Collective at Stand 166, presenting the hotel and wider region to event buyers and industry professionals. The hotel's representatives highlighted developments including new Junior Suites planned for 2027.

The wider Marlborough team showcased the region's combination of vineyards, food, heritage, attractions and hospitality as an appealing destination for conferences, incentives and business events.

For international incentive planners, the opportunity to combine boutique accommodation with wine experiences and the scenery of the Marlborough region provides a compelling alternative to more conventional event destinations.

A New Chapter With Vineyard Suites

The Marlborough is continuing to develop its accommodation offering.

The hotel has announced plans for new Vineyard Suites, designed to enhance the estate while preserving the peaceful atmosphere of the historic main house, gardens and Harvest Restaurant. The new suites will be located away from the historic building.

The development represents another chapter in the evolution of the property while maintaining its focus on heritage, tranquillity and the surrounding vineyard landscape.

A Boutique Hotel With A Strong Sense Of Place

What makes The Marlborough particularly distinctive is the way its different elements work together.

The historic convent provides architectural character. The ten guest rooms create an intimate atmosphere. The gardens provide space and tranquillity. The working vineyard connects the property to Marlborough's wine culture, while Harvest Restaurant brings local produce and regional flavours to the table.

Together, these elements create a hotel experience that feels closely connected to its surroundings.

For leisure travellers, it provides a peaceful base for discovering Marlborough's wine country. For couples, it offers a romantic setting. For groups and corporate travellers, exclusive use opens possibilities for private retreats, incentive programmes and special events.

The Marlborough Boutique Hotel And Vineyard 

Contact: Louise Smythe
Address: 776 Rapaura Road, Rapaura, Marlborough, New Zealand
Phone: +64 3 570 5700
Email: reservations@themarlborough.co.nz
Website: https://www.themarlborough.co.nz/
Facebook: https://www.facebook.com/themarlboroughlodge/

For more travel, tourism and business events news from around the world, visit the daily online edition of The Holiday and Travel Magazine at https://theholidayandtravelmagazine.blogspot.com/.

Access Historic Route 66 from Las Vegas: Discover the Mother Road from Sin City

Historic Route 66

For Australian travellers dreaming of an authentic American road trip, Historic Route 66 is closer than ever.

The legendary Mother Road, immortalised in American popular culture through music, movies, classic cars and road-trip adventures, can now be incorporated more easily into a holiday thanks to the seasonal direct Qantas service from Sydney to Las Vegas.

Las Vegas is famous for its dazzling entertainment, luxury resorts, spectacular shows and vibrant nightlife, but it can also serve as a gateway to one of America's most iconic road journeys.

From Las Vegas, travellers can head southeast towards Kingman, Arizona, and within just under two hours find themselves immersed in the unmistakable atmosphere of Historic Route 66.

For travellers who want to combine the excitement of Las Vegas with vintage Americana, roadside attractions and classic American road-trip culture, this is an itinerary worth considering.

From Sydney to Las Vegas and the open road

The introduction of a seasonal direct Qantas service between Sydney and Las Vegas creates a convenient starting point for Australians planning a Route 66 adventure.

Rather than treating Las Vegas as the final destination, travellers can use the city as the beginning of a road trip into the American Southwest.

After arriving in Las Vegas, hiring a car provides the freedom to travel at your own pace, stopping at historic towns, roadside attractions, diners and viewpoints along the way.

The drive towards Kingman introduces a very different side of America from the bright lights of the Las Vegas Strip.

Within a relatively short distance, the landscape changes from the urban energy of Nevada to the wide-open desert scenery of Arizona.

Kingman: Gateway to Historic Route 66

Kingman

Kingman is one of the most accessible places from Las Vegas for travellers wanting to experience the historic character of Route 66.

Located in northwestern Arizona, Kingman has embraced its connection with the Mother Road and provides visitors with a strong introduction to the history and culture of America's most famous highway.

The city is home to the Route 66 Museum, located within the historic Powerhouse Visitor Center.

The museum explores the history of transportation and Route 66, helping visitors understand how the highway transformed travel across the United States.

For road-trip enthusiasts, Kingman is much more than a place to stop for fuel.

It is a destination where the history of the highway remains part of the local identity.

Step back into classic Route 66 America

Travelling Route 66 is as much about the atmosphere as the road itself.

Vintage signs, classic cars, historic buildings, old-fashioned service stations and colourful roadside businesses help recreate the feeling of travelling through mid-century America.

Kingman and the surrounding Route 66 communities offer opportunities to discover this heritage at a relaxed pace.

Travellers can stop for photographs, browse local shops, visit museums and enjoy the kind of classic American hospitality that makes a road trip memorable.

The journey is not simply about reaching the next destination. It is about enjoying the stops along the way.

Retro diners and classic American food

Food is an important part of the Route 66 experience.

Historic diners and roadside restaurants evoke an era when families and travellers crossed America by car, stopping for burgers, milkshakes, breakfast and coffee along the highway.

For visitors from Australia, these classic diners offer a fun introduction to American road culture.

A leisurely breakfast before setting out on the road, a burger at a traditional diner or an ice cream stop in a small Route 66 community can become just as memorable as the major attractions.

The best Route 66 road trips leave room for spontaneous stops.

Vintage cars and the spirit of the Mother Road

Historic Route 66

Few images are more closely associated with Route 66 than the classic American automobile.

The highway's history is intertwined with the growth of car culture and the freedom of the open road.

Travellers can expect to encounter vintage vehicles, restored automobiles and roadside displays celebrating America's automotive heritage.

For car enthusiasts, the journey can become an informal tour through decades of American automotive history.

Even visitors who are not passionate about cars will appreciate the visual character created by classic vehicles parked outside historic diners and roadside businesses.

The landscape is part of the journey

One of the great pleasures of travelling Route 66 from Las Vegas towards Kingman is watching the landscape change.

The journey moves away from the urban environment of Las Vegas into the vast desert scenery of the American Southwest.

Open skies, rugged mountains, dry landscapes and long stretches of highway create the classic road-trip setting.

The changing landscape encourages travellers to slow down and appreciate the journey rather than simply concentrating on the destination.

For photographers, filmmakers and travellers looking for memorable scenery, the American Southwest provides an extraordinary backdrop.

Continue beyond Kingman

Kingman can be the beginning rather than the end of a Route 66 adventure.

From Kingman, travellers can continue along historic sections of Route 66 towards communities such as Hackberry, Valentine, Peach Springs and Seligman.

Seligman is particularly famous for its connection with the preservation of Historic Route 66 and its colourful roadside attractions.

Further west, travellers can explore sections of the original highway before returning to Las Vegas or continuing on a longer American Southwest itinerary.

The flexibility of having a rental car means visitors can design a journey around their own interests and schedule.

Combine Route 66 with Las Vegas

Historic Route 66

The beauty of starting a Route 66 adventure in Las Vegas is that travellers can combine two very different American experiences in one holiday.

Las Vegas provides world-class entertainment, restaurants, shopping, resorts and shows.

Route 66 offers something completely different: small towns, historic roads, desert landscapes and the nostalgia of classic American road travel.

A few days in Las Vegas followed by several days exploring Arizona can therefore create a diverse holiday with both urban excitement and authentic road-trip experiences.

Travellers can finish their journey by returning to Las Vegas for another night before flying home to Australia.

A perfect road trip for Australian travellers

For Australians, Route 66 has long held a special fascination.

The highway represents the freedom of the American road trip and has become one of the world's most recognisable travel routes.

The ability to fly directly from Sydney to Las Vegas seasonally with Qantas makes it easier to turn that dream into a practical holiday itinerary.

Instead of travelling across several American cities before reaching the Mother Road, visitors can make Las Vegas their gateway and quickly connect with Route 66 in Arizona.

That accessibility makes a Route 66 road trip an attractive addition to a broader American holiday.

Tips for planning your Route 66 adventure

Allow plenty of time rather than trying to cover too much in a single day.

A road trip is best enjoyed when there is time to stop at attractions, explore small towns, visit museums and enjoy local restaurants.

Book your rental car before travelling, particularly during busy holiday periods.

Check opening hours for museums, attractions and roadside businesses before setting out, as smaller Route 66 businesses can operate seasonally.

Summer temperatures in the Arizona desert can be extremely high, so travellers should plan driving and outdoor activities carefully, carry plenty of drinking water and check weather and road conditions.

Most importantly, leave room for unexpected discoveries. Some of the most memorable Route 66 experiences can be found at places that were never part of the original itinerary.

Route 66 from Las Vegas: the journey is the destination

Historic Route 66

Historic Route 66 is more than a highway.

It is a journey through American history, car culture, small-town communities and the enduring romance of the open road.

For Australian travellers arriving in Las Vegas on the seasonal Qantas service from Sydney, the opportunity to reach Kingman in less than two hours by road opens the door to an unforgettable Southwest adventure.

Think retro diners, vintage cars, neon signs, historic buildings, desert landscapes and welcoming communities.

Then keep driving. Because on Route 66, the road itself is the attraction.

Visit Las Vegas

Website: https://www.visitlasvegas.com/
Address: Las Vegas Convention and Visitors Authority, 3150 Paradise Road, Las Vegas, Nevada 89109, USA
Phone: +1 702 892 0711

Visit Kingman

Website: https://www.gokingman.com/
Address: 120 West Andy Devine Avenue, Kingman, Arizona 86401, USA
Phone: +1 928 753 6106

Historic Route 66 Association of Arizona

Website: https://www.azrt66.com/
Email: info@azrt66.com
Phone: +1 928 753 5001
Address: Kingman, Arizona, USA

Qantas

Website: https://www.qantas.com/
Phone: 13 13 13 within Australia
Address: 10 Bourke Road, Mascot, New South Wales 2020, Australia

For more travel inspiration read the daily online "The Holiday and Travel Magazine" https://theholidayandtravelmagazine.blogspot.com/