A New Digital Era for Tourism
World Tourism Day 2026
World Tourism Day on 27 September 2026 will focus on the theme “Digital Agenda and Artificial Intelligence to Redesign Tourism”, highlighting the growing influence of technology and artificial intelligence across the global travel industry.
The theme comes at a time when travellers increasingly use digital platforms to discover destinations, plan itineraries, book experiences, navigate attractions and share their journeys online.
For tourism businesses and destinations, digital transformation is also creating new ways to promote attractions, understand visitors, improve services and connect with international markets.
The Greater Mekong Embraces Smart Tourism
Across the Greater Mekong Subregion, digital technology is already changing how tourism is promoted and experienced.
In Viet Nam's Mekong Delta, communities and tourism businesses are using social media and digital skills to reach wider audiences. In Đồng Tháp, the transformation is particularly visible, with QR codes, digital maps, virtual reality experiences, audio guides and artificial intelligence being introduced at tourism and heritage attractions.
At Gò Tháp Special National Relic Site, visitors can access digital information and virtual reality experiences, while QR codes provide additional historical and cultural information. Đồng Tháp is also developing its tourism information systems and smart tourism applications.
The province welcomed about 4.7 million visitors during the first half of 2026, with tourism revenue estimated at VNĐ2.45 trillion, demonstrating how digital promotion and visitor services are becoming increasingly important to tourism development.
Artificial Intelligence Creates New Visitor Experiences
![]() |
| World Tourism Day 2026 |
At the Đồng Tháp Provincial Museum, an AI-powered robotic tour guide called Sen Hồng provides interactive information about local history and culture and can respond to visitors using several languages. The province is also planning further tourism products incorporating virtual reality, augmented reality and artificial intelligence.
These technologies can make heritage more accessible, particularly for international visitors and younger travellers accustomed to interactive digital experiences.
Keeping Communities at the Heart of Tourism
Digital transformation is not simply about installing new technology. Its greatest potential may be helping local communities tell their own stories and connect directly with travellers.
For smaller tourism operators, social media, online booking systems, digital maps and artificial intelligence can provide affordable ways to promote local attractions, accommodation, food, culture and experiences to audiences well beyond their immediate region.
Laos is also strengthening its wider digital economy, with its 2026–2030 investment plan identifying digital technology, data centres, artificial intelligence, information technology and financial technology as priority areas.
A Smarter Future for Travel
World Tourism Day 2026 provides an opportunity to consider how technology can redesign tourism while keeping people, culture and communities central to the visitor experience.
From artificial intelligence and virtual reality to social media, QR codes and smart tourism platforms, the digital transformation of tourism is already underway across the Greater Mekong Subregion.
The challenge for destinations will be to use these technologies not simply to make travel more convenient, but to create meaningful experiences, strengthen local economies and ensure that the benefits of tourism reach the communities that make destinations unique
UN Tourism
Website: https://www.untourism.int/Mekong Tourism Coordinating Office
Website: www.mekongtourism.orgEmail: info@mekongtourism.org
For more travel inspiration read the daily online "The Holiday and Travel Magazine" https://theholidayandtravelmagazine.blogspot.com/








.jpg)
.webp)












.webp)



.jpg)
.jpg)
.jpg)




