Discover Hong Kong: How the Hong Kong Tourism Board Shapes One of the World’s Most Dynamic Destinations

Hong Kong

A Global Gateway to Hong Kong

The Hong Kong Tourism Board plays a pivotal role in positioning Hong Kong as one of the world’s leading travel destinations. As the city’s official tourism marketing organisation, its mission is to maximise the social and economic contribution of tourism to Hong Kong while enhancing visitor experiences across every touchpoint.

From vibrant street markets and iconic skylines to world-class dining and cultural heritage, the Hong Kong Tourism Board works behind the scenes to ensure travellers experience the very best the destination has to offer. Through global campaigns, trade partnerships, and innovative visitor programs, the organisation continually evolves Hong Kong’s appeal to both leisure and business travellers.

Driving Tourism Through Innovation and Strategy

International Dragon Boat Races

The Hong Kong Tourism Board is responsible for a wide range of strategic initiatives that promote Hong Kong internationally. These include global marketing campaigns, major event curation, and partnerships with airlines, hotels, and travel trade professionals.

Its work extends far beyond promotion. The organisation develops immersive travel experiences, supports large-scale festivals, and enhances infrastructure that makes Hong Kong accessible and exciting year-round. Whether it’s culinary tourism, luxury shopping, or outdoor adventures in the New Territories, the Board ensures a diverse and compelling tourism offering.

The HKTB also plays a key role in business events tourism, positioning Hong Kong as a hub for meetings, incentives, conferences, and exhibitions. This makes it a critical player in the global MICE industry.

A Strong Presence at AIME 2026 in Melbourne

At the recent AIME 2026 held in Melbourne, the Hong Kong Tourism Board stood out as one of the most impressive exhibitors on the floor. Their presence reflected not only the strength of Hong Kong as a destination but also the professionalism and expertise of their international team.

Karen MacMillan

Engaging with industry professionals, the HKTB showcased new developments, event capabilities, and unique travel experiences that continue to position Hong Kong as a must-visit destination in Asia. Their stand was a hub of activity, highlighting the city’s readiness to welcome global travellers and business events alike.

During the event, I had the pleasure of meeting Karen MacMillan, Director for Australia, New Zealand and the South Pacific. Her insight into the region’s travel trends and her passion for promoting Hong Kong were both evident and impressive. The level of professionalism and depth of knowledge demonstrated by Karen and her team reinforced the Hong Kong Tourism Board’s reputation as a world-class tourism organisation.

Supporting Trade and Enhancing Visitor Experiences

Enjoy a ‘Pandastic’ Hong Kong

A key function of the Hong Kong Tourism Board is its collaboration with travel agents, tour operators, airlines, and event planners. By providing training, marketing resources, and tailored support, the organisation ensures that industry partners can confidently promote Hong Kong to their clients.

The Board also invests heavily in digital innovation, offering interactive platforms, personalised itineraries, and real-time travel information. This ensures that visitors can easily navigate the city and discover hidden gems alongside iconic attractions such as Victoria Harbour, Hong Kong Disneyland, and the Peak.

Why Hong Kong Remains a Must-Visit Destination

Tai Hang Fire Dragon Dance

Hong Kong’s unique blend of East and West continues to captivate travellers. The Hong Kong Tourism Board amplifies this appeal by curating experiences that showcase the city’s diversity, from Michelin-starred dining and luxury shopping to traditional temples and scenic hiking trails.

With its strategic global outreach, strong industry partnerships, and commitment to excellence, the Hong Kong Tourism Board ensures that Hong Kong remains competitive in an ever-evolving travel landscape. Their work not only attracts millions of visitors each year but also enhances the overall quality of the tourism experience.

Plan Your Visit

For more information about Hong Kong and to start planning your journey, visit Hong Kong Tourism Board
Website: https://www.discoverhongkong.com

For more travel inspiration read the daily online "The Holiday and Travel Magazine" https://theholidayandtravelmagazine.blogspot.com/

ELEVATED MEETING EXPERIENCE AT JW MARRIOTT HOTEL HONG KONG

JW Marriott Hotel Hong Kong

Reconnect with one another in an international business hub and stage your event with limited-time privileges at JW Marriott Hotel Hong Kong. Situated in the heart of the vibrant central business district with over 12,000 square feet of event space, the hotel is the ideal venue to host a variety of occasions, from small board meetings, conferences and exhibitions to group incentive events.

Exclusive MICE Offers

Book an eligible meeting or event from now until 15 September 2023 to enjoy double Marriott Bonvoy points and your choice of one exciting reward from the following:

• One complimentary night in a Deluxe Room for every 30 rooms per night
• One complimentary room upgrade to the next category for every 30 rooms per night

Meetings and events should be held no later than 30 September 2023 to enjoy these rewards. A minimum of 10 rooms per night is required. Other terms and conditions apply. For enquiries or reservations, contact our meeting specialists at +852 2841 3838 or email jwmarriott.hk@marriotthotels.com.

Prime Location

Offering ultimate convenience downtown, JW Marriott Hotel Hong Kong is directly connected to the Admiralty railway station, a mega interchange hub connecting four lines with a direct transportation link to the border-crossing points into Shenzhen, China. Hong Kong Convention and Exhibition Centre is just one stop away. The hotel is also strategically situated in Pacific Place, a prestigious commercial, shopping and entertainment complex. Popular attractions and cultural landmarks are nearby for fun-filled corporate outings.

Versatile Function Space

The hotel offers 16 stylish function rooms for various types and sizes of events. Redefine a memorable event in the 8,142-square-feet pillarless JW Marriott Ballroom. Accommodating up to 940 guests in theatre style or 1,100 guests for receptions, the ballroom is adorned with opulent chandeliers and a 15-feet high ceiling. State-of-the-art technology featuring a high-definition LED wall, cutting-edge lighting and advanced audio-visual equipment will enhance the experience. The versatile ballroom can be divided into six individual sections with private entrances. The spacious foyer provides a perfect setting for pre-dinner cocktails and coffee breaks.

Adjacent to the ballroom are four function rooms catering 18 to 60 guests for board meetings, private dinners, cocktail parties or breakout sessions. Boasting breath-taking views of the spectacular Victoria Harbour and natural daylight, the Executive Meeting Suites on Level 30 are perfect for small to medium-sized events. Pool Lounge is an ideal outdoor venue for many social events such as a pre- or post-event cocktail party.

Business services are also available to facilitate the needs of the guests.

Guestrooms and Other Facilities

The hotel offers 608 elegantly designed guestrooms and suites with elevated facilities and luxurious home comforts, catering to the discerning needs of business travellers. Every room features stunning views over Victoria Harbour, the mountains or the downtown skyline.

Five-starred wellness facilities include a 24-hour fitness centre and an outdoor swimming pool for guests to restore their health. Discover an unparalleled culinary journey with eight top-notch dining venues, including a Michelin-starred restaurant, serving a wide range of Chinese and international delicacies.

jwmarriotthongkong.com

*Source: EVELYN HUNG, MARKETING COMMUNICATIONS MANAGER, JW MARRIOTT HOTEL HONG KONG

Wallabies' hero and travel enthusiast, Nick Cummins, stars in new tourism campaign for the Hong Kong Tourism Board

Nick is considered a Hong Kong Rugby Sevens regular, but with a helping hand from the Hong Kong Tourism Board (HKTB), the Honey Badger headed back to explore beyond the bright lights of Hong Kong Stadium to see what the city really has to offer.

The video series shows Nick getting stuck-in and discovering the city like a local on a jam-packed itinerary of culture, nature, street eats, big nights and even bigger personalities, covering everything from making unique new friends to setting a personal record for sprinting 268 stairs.

The campaign, which runs from 5 October to 28 November, is designed to get Aussie travellers excited to get back to Hong Kong soon.

Nick took on some iconic Hong Kong activities that saw the world-renowned winger take on a wing chun master, bring sightseeing to new heights and even get in touch with his spiritual side.

“Hong Kong is one of my all-time favourite cities in the world. The people, the culture, the hustle, the bustle - you just can't beat it. From the restaurants and nightlife, to getting outdoors and exploring, there really is something for everyone. I can't wait for Aussies to explore Hong Kong like I have,” Cummins said.

“The video series shows the incredible variety of experiences you can do in Hong Kong and really captures its distinctly East meets West vibe” says Karen Macmillan, Director of the HKTB, Australia & New Zealand.

“Nick was the perfect person for this campaign not only because of his long-standing relationship with Hong Kong and the Hong Kong Sevens but his infectious larrikin persona and adventurous spirit made him an obvious choice to bring the stories of some of our own local legends to life. This campaign is the ideal entrée for Aussies tuning into the return of the Hong Kong Sevens from 4-6 November following a couple of years of Covid cancellations” Karen said.

The campaign is live, click here to see exactly what Nick got up to.

Website: https://www.discoverhongkong.com

Webinar | PATA Visitor Forecast Updates – Tourism Recovery on Track but with New Challenges

Join this webinar: PATA Visitor Forecast Updates – Tourism Recovery on Track but with New Challenges on Thursday, September 13 at 4 PM SGT/GMT+8.
9 AM London | 1:30 PM New Delhi | 6 PM Sydney | 8 PM Auckland

REGISTER NOW

This webinar will further update the visitor arrival forecasts considering the recent relaxation of travel restriction by a number of destinations and source markets with a view to assessing their impacts on the recovery trajectories of tourism demand within the Asia Pacific region. Scenario forecasts including the mild, medium and severe scenarios are created to address the uncertainties brought about by the ongoing pandemic in certain destinations and source markets.

During this webinar, participants will have the opportunity to ask questions about the latest forecasts and find out useful insights and analyses for destinations and marketers to prepare for and manage the recovery of their tourism industries for the next three years.

What you'll learn:

• Destinations/regions that will lead the recovery in the Asia Pacific region
• Key factors behind the accelerated tourism demand recovery for a number of destinations in the region
• Latest macro-economic outlook as businesses and consumers struggle with rising inflation
• Fresh research on key travel categories across lodging, travel modes, in-destination spending and online booking
• Changes in consumer travel behaviour, consumer confidence, preference, and likelihood of travel
• Major travel trends in Asia Pacific and consumer sentiment for the end of the year

Speakers:

• Professor Haiyan Song, Associate Dean, School of Hotel and Tourism Management, The Hong Kong Polytechnic University

Professor Haiyan Song is Associate Dean and Mr and Mrs Chan Chak Fu Professor in International Tourism in the School of Hotel and Tourism Management, The Hong Kong Polytechnic University. He has a background in Economics with a particular focus on tourism demand modelling and forecasting.

• Dr. Anyu Liu, Assistant Professor, School of Hotel and Tourism Management, The Hong Kong Polytechnic University

Dr. Anyu Liu is specialised in tourism economics with a particular interest in tourism demand modelling and forecasting. He has worked with a number of international organisations on tourism demand modelling and forecasting, and economic impact research and consultancy projects.

• Caroline Bremner, Head of Travel Research, Euromonitor International

Caroline Bremner manages the global content strategy for the travel and tourism industry at Euromonitor International, which she joined in July 1996. Caroline has a degree in French (MA (Hons), University of Edinburgh) and Postgraduate Diploma in European Marketing and Languages (PG Dip, Napier University, Edinburgh).

• David Fowler, Vice President and Head, Cross-Border & Sales Excellence- Asia Pacific, Visa

David Fowler heads the Asia Pacific Cross-Border business unit as well as the Sales Excellence team in Asia based in Singapore. David has had a diverse global career with almost 30 years of experience in cards and payments. His experience in the industry spans roles across card acquiring, issuing, co-brands, country management, global account management, product, and now business operations.

• Fabrizio Orlando, Global Industry Relations Associate Director, Tripadvisor

Fabrizio Orlando joined Tripadvisor at the end of 2018 and since then leads the global Industry Relations team, overseeing the company's institutional relationships, and global thought leadership projects and partnerships. Fabrizio works with national hospitality and tourism bodies, associations and non-governmental organisations to build Tripadvisor's role as a trusted partner for stakeholders in the travel and tourism industry.

• Vivian Tam, Regional Account Manager- APAC, Vpon Big Data Group

Vivian Tam is the Regional Account Manager of Vpon Big Data Group. With Vpon’s global data, Vivian oversees all of the APAC campaigns, helping brands to enhance global exposure and achieving regional digital transformation. Before joining Vpon, Vivian worked for tech giants in Singapore and Malaysia for almost 7 years and is experienced in managing regional accounts across industries, specialising in banking & finance, F&B and governments bureau.

SAVE MY SEAT

For PATA International Members: even if you can't join live, register for the webinar and we will send the recording for you to watch at your convenience.  

Pacific Asia Travel Association

Level 26, Gaysorn Tower, 127 Ratchadamri Road, Lumpini, Pathumwan Bangkok, Thailand 10330
communications@PATA.org

+66 (02) 658-2000

www.PATA.org

Iconic Hong Kong Peak Tram Ascends the Peak Again after Makeover

The Peak Tram

The Peak Tram, Asia's oldest funicular railway and a must-visit attraction in Hong Kong, will take visitors on a spell-binding ride to the Peak again with a redesigned tramcar, terminus ushers and upgraded facilities starting on 27 August 2022.

The new Peak Tram will reward passengers with a mesmerising panorama of Victoria Harbour and a fresh, enhanced experience, making it one of the latest developments in the many exciting tourist attractions and experiences in Hong Kong.

The new Peak Tram dons the classic “Peak Tram Green”, in a nod to its heritage and earlier generations of tramcars in the 20th century. It provides a 75% increase in capacity, carrying 210 passengers, and its larger windows offer an unobstructed, panoramic vista of the world-famous skyline of Hong Kong.

In addition to the modern design of the tramcar, the tram termini have been refurbished, offering an engaging and entertaining experience to passengers with five engagement zones. As they enter the Central Terminus, visitors are welcomed by the Eye of Infinity, a 10-metre-tall sculpture featuring a constantly evolving light display that embodies Hong Kong's spirit of ascension, while Go Wild At The Peak showcases the diverse wildlife found at the Peak with a wrap-around, full-immersion video experience. The centennial history of the Peak Tram since 1888 comes alive in dynamic experiences at The Beating Heart, An Icon is Born, and Once Upon a Tram.

*Website: https://www.discoverhongkong.com

Hong Kong Rung In 2022 with First-Ever Arts Spectacular across Victoria Harbour

Hong Kong run in 2022 with a dazzling light art extravaganza, featuring radiant lights along the Victoria Harbour waterfront, the city’s flagship Hong Kong Philharmonic Orchestra, and New Year countdown lights on the recently opened M+.

The 65.8-metre-tall LED facade of M+, Asia’s first global museum of contemporary visual culture, showcases a sweeping high-contrast visual tale created by talented local digital artists as a homage to the city’s various landmarks, neighbourhoods, and vibrant arts and culture scene. The M+ transformed into a countdown clock, which travelled across Hong Kong’s rich cityscape during the final minute of 2021, before splashing "2022" and New Year’s greetings as the clock struck midnight.

Beneath the bright lights of prominent skyscrapers ringing in the New Year along Victoria Harbour, the Hong Kong Philharmonic Orchestra, the city’s flagship orchestra and winner of the Gramophone Orchestra of the Year award in 2019, performed jubilant music at an outdoor concert in the West Kowloon Cultural District.

The Hong Kong New Year Countdown Celebrations can also be viewed live on HKTB’s YouTube channel.

For more information about the Hong Kong New Year Countdown Celebrations, please visit https://www.discoverhongkong.com/countdown.

The Holiday and Travel Magazine
https://theholidayandtravelmagazine.blogspot.com.au

Hong Kong Welcomes 2022 with First-Ever Arts Spectacular at Victoria Harbour

Hong Kong will ring in 2022 with an impressive art
spectacular featuring the splendid Victoria Harbour.
Viewers will enjoy a countdown display on the M+ museum,
and a festive music performance by the city’s
 flagship Hong Kong Philharmonic Orchestra.
(Photo Credit: BrandHK)

Featuring the city’s flagship Hong Kong Philharmonic Orchestra alongside the recently opened M+, with countdown lights on its facade, radiant harbour lights, and more to ring in the New Year.

Hong Kong’s iconic Victoria Harbour is offering an electrifying experience this New Year's Eve, with a three-part countdown spectacular, presented by the Hong Kong Tourism Board (HKTB) that brings Hong Kong's thriving art scene to the global centre stage.

The newly opened M+ will amplify the brilliant lights around Victoria Harbour as Asia’s first global museum of contemporary visual culture in the West Kowloon Cultural District lends its 65.8-metre-tall LED facade for a visual countdown display. Starting from the evening on New Year’s Eve, the facade will showcase a sweeping, high-contrast visual tale created by talented local digital artists as a homage to the city’s various landmarks, neighbourhoods, and vibrant arts and culture scene.

The M+ will be transformed into a countdown clock that travels across the rich cityscape of Hong Kong during the final minute of 2021, building excitement for the year ahead. As the clock strikes midnight, the numerals "2022" and a New Year greeting will be splashed across the screen to deliver blessings to the world.

The dazzling light art extravaganza, featuring the facades of numerous prominent skyscrapers cheering brightly for the New Year along Victoria Harbour, will be enhanced by an outdoor concert in the West Kowloon Cultural District, led by the city’s flagship orchestra, the Hong Kong Philharmonic Orchestra (HK Phil). Winner of the prestigious Gramophone Orchestra of the Year award in 2019, the HK Phil will perform energetic and jubilant music for a global audience to build anticipation for a triumphant climax as Hong Kong celebrates the New Year.

For more information about the Hong Kong New Year Countdown Celebrations, please visit https://www.discoverhongkong.com/countdown.

The Holiday and Travel Magazine

https://theholidayandtravelmagazine.blogspot.com.au

Hong Kong celebrates the power of art physically and virtually, as the world’s leading contemporary art fair returns in May

When event venues shut down globally during the pandemic, people flocked online in record numbers to satisfy their deep craving for art and culture. As the world cautiously looks to resume international travel and bring back events, it is fitting that art is a driving force to make this happen, with Hong Kong paving the way in the hope of safely staging large-scale events again.

In May, the Hong Kong Tourism Board (HKTB) rolled out the ‘Arts in Hong Kong’ campaign to promote a series of major events, in both physical and digital format, organised by fair organisers and cultural institutions around town. It ensures that audiences can reconnect with art and the vitality of Hong Kong, whether in person or abroad.

Safely hosting major international events

After an absence of more than two years because of the pandemic, Art Basel is officially scheduled to take place from 21 to 23 May at the Hong Kong Convention and Exhibition Centre (HKCEC). More than 100 galleries from Asia, Europe and the Americas have confirmed their participation. In addition, Art Central will run concurrently at the HKCEC for the first time, and is free to attend with registration. The annual French May will continue to offer cultural entertainment, with over 100 events running from 1 May to 30 June.

To ensure that all fair participants have a stress-free experience, best-practice health and safety protocols will be followed, including mask-wearing, timed entry, reduced capacity, wider aisles and regular cleaning.

Art events that defy borders and barriers

Art has long had the power to break down boundaries, and unite and inspire people. Thanks to the depth of its imagination and creativity, Hong Kong’s dynamic arts community has nimbly pivoted to offer hybrid physical and virtual events for people around the world.

In addition to Art Basel, which will launch a new digital initiative, ‘Art Basel Live: Hong Kong’, in parallel with the physical show to amplify its international visibility, fairs that have adopted the hybrid format include Art Central and Yim Tin Tsai Arts Festival 2021. While Hong Kong Arts Festival’s PLUS programme is featuring a diverse line-up of online and in-venue experiences, the soon-to-be-opened West Kowloon Cultural District’s M+ museum is offering online movie screenings on demand.

HKTB gets in on the creative, interactive fun

Actively contributing to Hong Kong’s art revival, the HKTB created a dedicated campaign website, (www.discoverhongkong.com/Arts), which is a one-stop platform providing essential information about ‘Arts in Hong Kong’ and introducing online showcases, art itineraries, an event calendar, artsy offers, interviews with art insiders, and more.

In the online showcases, curated virtual experiences, provided by both international fairs and local events, are all at the fingertips of viewers, regardless of where they are located. It also features an interactive microfilm presented by two local celebrities – multidisciplinary artist Ivana Wong and director Kearen Pang – at some of the city’s coolest attractions, including Tai Kwun, The Mills and the West Kowloon Cultural District.

While we wait for international travel to resume, the wealth of virtual experiences on offer once again highlights Hong Kong’s diverse wealth of cultural treasures and underscores the city’s ability to remain agile in the face of unprecedented disruption.

Website: www.theholidayandtravelmagazine.blogspot.com.au

HKTB announces short- and medium-to-long-term strategies to boost Hong Kong ambience, drive tourism recovery and sustainable tourism development

The Hong Kong Tourism Board (HKTB) announced its 2021/22 Work Plan, setting out a series of flexible short-term and medium-to-long-term strategies to prepare for the return of tourists, attract high-yield visitors, and drive the sustainable growth of the tourism industry.

HKTB Executive Director Mr Dane Cheng said: “Despite the start of vaccinations against COVID- 19 worldwide, the pandemic situation remains volatile and unpredictable. We consider it unlikely Hong Kong will see a full resumption of cross-border travel in the next three to six months. However, we do expect it to be possible for Hong Kong to welcome tourists from selected markets.

“In formulating our strategies for 2021/22, we focused on two major areas. Firstly, we saw a need to offer support to the trade and boost the ambience in Hong Kong, while ensuring the city’s continued exposure on the international stage ahead of the resumption of international travel. Secondly, we anticipate competition for tourists will be intense once the pandemic is over, with rival markets going to great lengths to bring visitors back. The HKTB is therefore setting aside resources for large-scale promotions so that Hong Kong will stand out against competing destinations.”

Mr Cheng stressed that the HKTB would maintain a flexible approach and be prudent in its use of resources while the pandemic continued. “Most of our additional funding of more than HK$700 million for 2020/21 has not been used because of the pandemic, and the remainder will be returned in full to the Government,” he said. “For 2021/22, the HKTB will receive additional funding of HK$765 million, similar to the amount allocated in the last financial year.”

The HKTB will have a marketing budget of HK$1,138 million for the 2021/22 financial year, including recurrent funding. Details of the deployment of the marketing budget are listed below:

Short-term strategies (35%) – Focusing on bringing back visitors to Hong Kong as soon as possible

1. The HKTB has been boosting local consumption and encouraging the people of Hong Kong to explore the city. When the pandemic situation has stabilised, we will launch a new Spend-to- Redeem programme, called “Staycation Delights”, to offer an additional option for Hong Kong people to enjoy some of the experiences local tourism has to offer. We will kick start the Phase II of “Free Tour” programme once the Government restrictions on local tours are lifted.
2. The HKTB will launch a large-scale promotional platform called “Open House Hong Kong” when cross-border travel gradually resumes. The campaign will leverage exclusive experiences and citywide offers to drum up visitors’ desire to travel to Hong Kong.
3. The HKTB will revamp its Mainland strategies and will increase marketing resources for the Greater Bay Area (GBA) to attract visitors to travel to Hong Kong for leisure.

Medium-to-long-term strategies (40%) – Capturing the high-yield visitor segment

1. The HKTB is conducting a holistic review of Hong Kong’s tourism brand and positioning. We will formulate a long-term promotional strategy for the sustainable development of the local tourism sector. When cross-border travel gradually resumes, we will launch large-scale promotions on the new tourism brand on multiple channels, including digital platforms in source markets worldwide, together with partnerships with major international media outlets to present Hong Kong’s reinvented tourism image.
2. We will join hands with other cities in the GBA to globally promote and build the GBA tourism brand.
3. We will create and enhance a digitally-enabled travel experience for visitors through a one- stop e-solution platform.

Ongoing initiatives (25%) – Supporting the trade and maintaining Hong Kong’s international exposure

1. The HKTB will continue to enhance the subsidy schemes and sponsor trade members’ participation in trade events to help hasten their business recovery.
2. We will strengthen support for the MICE and cruise sectors and their promotions, and bid to host more international conferences in Hong Kong. We will provide support for the gradual resumption of cruise tourism when the global pandemic situation has stabilised.
3. We will organise mega events and support other events in the city to maintain Hong Kong’s international exposure.

The 2021/22 Work Plan is based on an estimate of the pace of tourism recovery. Actual deployment of resources will be subject to factors such as the pandemic situation and progress towards the resumption of international travel, and will be evaluated and adjusted according to prevailing conditions.

Website: www.theholidayandtravelmagazine.blogspot.com.au

The HKTB thanks the Government for additional funding to step up promotions to maintain Hong Kong’s competitiveness

Dr YK Pang, Chairman of the Hong Kong Tourism Board (HKTB), welcomed the additional funding for the HKTB announced in the 2021/22 Budget. “The COVID-19 pandemic has brought global tourism to a standstill for over a year,” he said. “Regional competition for visitors is expected to be fiercer than ever. The HKTB must therefore step up promotions in source markets to maintain Hong Kong’s competitiveness.”

“The HKTB has formulated short- and medium-to-long-term strategies”, he added. “In addition to its continuous efforts to enhance the local atmosphere and support the travel trade, the HKTB’s goal is to encourage visitors to choose Hong Kong as their first destination when cross-border travel resumes. Looking ahead, we will reinvent the city’s tourism brand and captivate the high-yield visitor segments. Since the Government has started the large-scale COVID-19 Vaccination Programme, we hope the public will actively participate in the Programme, so that the tourism industry can recover from the pandemic as soon as possible.”

There will be three main focuses for the additional funding, initially as follows:

Short-term strategies

• Cheerlead and boost domestic consumption to support the local trade.
• Organise large-scale promotions to drive industry recovery when cross-border travel resumes.

Medium-to-long-term strategy

• Conduct a holistic review of the Hong Kong tourism brand to reinvent Hong Kong’s tourism image and captivate high-yield visitor segments.
• Ongoing works
• Enhance the subsidy schemes and sponsor trade members’ participation in trade events to speed up business recovery.
• Organise and support mega-events to maintain Hong Kong’s international exposure. Planning for the above is in progress and details will be announced in due course.

Website: www.theholidayandtravelmagazine.blogspot.com.au

HKTB to boost the city’s recovery through New “Hong Kong Super Fans” Global Engagement Programme

The Hong Kong Tourism Board (HKTB) announced its first global fan-engagement programme, “Hong Kong Super Fans”, to accelerate its promotional efforts as part of the post-Covid-19 tourism-recovery plan it has been developing over the past year.

At a time of unprecedented restrictions on international travel, and as the world races to roll out vaccines in the hope of resuming normality, the HKTB is harnessing the power of community to remind people why they love Hong Kong and to drum up excitement about visiting the city once borders reopen.

“The HKTB has been planning ahead to prepare for the much-anticipated grand invitation to welcome visitors back to Hong Kong,” said Dr YK Pang, Chairman of the HKTB. “The ‘Hong Kong Super Fans’ programme is both an important, integral element of the HKTB’s recovery plan, and a way for us to show our appreciation to the people whose continued passion for Hong Kong has maintained top-of-mind awareness of the city as a world-class travel destination.”

In its latest programme, the HKTB has invited Super Fans – people with social influence and a heartfelt connection to Hong Kong – to take part in exclusive online and offline activities that have been designed to showcase the best the city has to offer. Once international travel is allowed again, these Super Fans will be invited to explore Hong Kong in all its glory, from heritage attractions to hidden local gems and exciting new happenings, and share their experiences with their audience (Fans & Friends). To show its appreciation, the HKTB has also organised a series of attractive offers and incentives that can be enjoyed by all Fans & Friends of Hong Kong.

The HKTB has been recruiting Super Fans by invitation in Hong Kong and 20 key markets through the HKTB’s worldwide offices in Asia, Australasia, Europe, Africa, the Middle East, and the Americas. This week saw the launch of the programme’s debut activity – a virtual tour celebrating everything unique about ringing in Chinese New Year in Hong Kong – organised especially for the very first Super Fans. The “online + offline” journey takes the Super Fans through the charismatic neighbourhood of Old Town Central to experience cherished traditions and shop for auspicious essentials while enjoying a pre-delivered “Good Fortune Bag”, filled with lucky ornaments, festive snacks and more, from the comfort of their own homes.

A total of five Malaysian Hong Kong Super Fans attended the 45-minute long virtual tour where they visited famous points of interest such as Mong Kok flower market, Upper Lascar row, Man Mo temple, Che Kung temple, and Yiu Fung store.

“Even though I’m not able to travel to Hong Kong physically right now, I’m so happy to have a very ‘in-person experience’ during the tour with the precious gift items sent all the way from Hong Kong. I miss Hong Kong so much and would love to revisit as soon as the borders reopen,” said Venice Min, Super Fan from Malaysia. Venice has starred in the My HK My Way Hong Kong travel program that will be aired this March on Asia Entertainment Channel.

“I’m a HK Super Fan because I love everything about Hong Kong - the food, the streets, and the culture” said Charlene Tan, who invites her Malaysian friends to visit the city to indulge in mouth-watering delicacies and to visit the Instagrammable destinations. “After joining the Chinese New Year virtual tour, my travel engine has just kickstarted again.”

“As the HKTB continues to leverage the ‘Holiday at Home’ campaign to encourage the people of Hong Kong to rediscover our hometown, the ‘Hong Kong Super Fans’ programme is the first major step to re-engage with passionate travellers across the globe,” adds Dr Pang. “As borders begin to reopen, we will roll out our ‘Open House Hong Kong’ campaign to tell the world that Hong Kong is ready to embrace visitors again with a collection of competitive travel offers and exciting in-town experiences.”

Website: www.theholidayandtravelmagazine.blogspot.com.au

PATA: Recovery rates for Asia Pacific IVA growth varied and uneven to 2023

By the end of 2023, international visitor arrivals (IVAs) into and across the Asia Pacific region could return to 96% of the volume of foreign arrivals received in 2019, at least under a mild scenario. The less fortuitous medium and severe scenarios, however, could see those proportions reach just 74% and 49% respectively, at that time.

This is according to the full report of the Asia Pacific Visitor Forecasts 2021-2023 released today by the Pacific Asia Travel Association (PATA), where three growth prospects for international visitors into and across 39 Asia Pacific destinations are made, covering mild, medium and severe scenarios.

There is quite a disparity for each of the destination regions of Asia Pacific as well, with the Pacific for example, projected to exceed the 2019 volume of foreign arrivals into that region by a little over two percent in 2023.

Under the medium scenario, that proportion is expected to reach around 78% while under the severe scenario it is likely to remain at just 52% of the 2019 volume.

The Americas is in a somewhat similar situation, however, as the 2023 proportion of IVAs relative to that of 2019 is still expected to fall short under the mild scenario although only by a minimal margin.

The medium and severe scenarios present a similar reduction in the proportions of IVAs in 2023 relative to 2019, to those of the Pacific.

Asia, known as a powerhouse for international arrivals into and across the Asia Pacific region will experience similar figures to what is expected for the Americas under the mild scenario. However, the medium and severe scenarios could fall back even further. In the latter scenario for example, the report projects that IVAs into and across Asia Pacific could fall back to less than half of the 2019 volume by 2023.

Of immediate concern, for all of the Asia Pacific destination sub-regions under each of the scenarios, 2021 is likely to be another difficult year for international travel movements. Any growth is likely to be extremely uneven, and for some sub-regions may be further below the levels of 2019 and even those of 2020.

South Asia in particular, under this mild scenario, is expected to lose even more IVAs with its relative proportion to 2019, falling to around 14% in 2021, before rebounding strongly in 2022 and 2023.

Under the medium scenario, more destination sub-regions are expected to fall into further decline in 2021 relative to 2019, before turning to some tentative recovery in 2022 and 2023.

Furthermore, 2021 is anticipated to be remarkably challenging under the severe scenario.

At the destination level, the top five Asia Pacific markets by volume of IVAs received do not change much in order of importance and hold relatively steady positions under each of the scenarios. While there are some rank order changes, these are minimal. In addition, under each scenario, the top five destinations routinely account for more than half of the total IVAs into the region.

Of interest is the finding that China fell from its position of dominance in 2020, but is expected to regain this position from 2021 onwards. Under the severe scenario, this takes a little longer with China returning to the first position in 2022. Similarly, Hong Kong SAR, which after falling to the 12th position in the rankings in 2020, is nevertheless expected to return to third place by 2023, irrespective of the scenario.

In addition, this group of the top five destinations becomes more significant in relative terms, in 2021 at least, as the scenarios change from mild to medium and then to severe.

Over the years to 2023 however, this group tends to return to almost pre-COVID-19 relative shares.

Over the longer period, the top five source region and destination pairs by volume increase between 2020 and 2023, are expected to remain in the same rank order under all three of the scenarios although the increase in the absolute number of foreign arrivals obviously changes.

The top five group increases in relative importance as the scenarios change, moving from almost 48% of the total IVA increase under the mild scenario to 49% under the medium and 52% under the severe scenario.

PATA CEO Dr Mario Hardy stated, “Calendar year 2021 is likely to be difficult for most destinations, with almost 40% of the 39 destinations covered in these forecasts falling even further from the low point of arrival numbers in 2020, even under the mild scenario. In the case of the medium scenario, that proportion is likely to increase to 85% while under the severe scenario it could well be the case for all 39 destinations.”

“Clearly, a further round of belt-tightening will be needed in the international sector, with more innovation being required in developing what is available in the domestic sector,” he added.

Dr Hardy concluded by reminding the travel sector that, “Vaccines are becoming more freely available and inoculations are proceeding rapidly, but even so, and while first results are very encouraging, their effectiveness over a wider proportion of the population has yet to be fully demonstrated. It is very likely that travellers in the future will have to carry proof of inoculation and being COVID-19 free, something that various agencies and airlines have been developing and is already trialling. Whatever the outcome, travel will never be the same again and we have no choice but to adjust and adapt to that.”

The Forecast Full Report is now available on the PATA website at.

To view the recent webinar regarding the forecast scenarios, visit the PATA YouTube channel.

Website: www.theholidayandtravelmagazine.blogspot.com.au

New Hong Kong Super Fans global program

The Hong Kong Tourism Board (HKTB) announced today its first global fan-engagement programme, “Hong Kong Super Fans”, to accelerate its promotional efforts as part of the post-Covid-19 tourism-recovery plan it has been developing over the past year.

At a time of unprecedented restrictions on international travel, and as the world races to roll out vaccines in the hope of resuming normality, the HKTB is harnessing the power of community to remind people why they love Hong Kong and to drum up excitement about visiting the city once borders reopen.

“The HKTB has been planning ahead to prepare for the much-anticipated grand invitation to welcome visitors back to Hong Kong,” said Dr YK Pang, Chairman of the HKTB. “The ‘Hong Kong Super Fans’ programme is both an important, integral element of the HKTB’s recovery plan, and a way for us to show our appreciation to the people whose continued passion for Hong Kong has maintained top-of-mind awareness of the city as a world-class travel destination.”

In its latest programme, the HKTB has invited Super Fans – people with social influence and a heartfelt connection to Hong Kong – to take part in exclusive online and offline activities that have been designed to showcase the best the city has to offer. Once international travel is allowed again, these Super Fans will be invited to explore Hong Kong in all its glory, from heritage attractions to hidden local gems and exciting new happenings, and share their experiences with their audience (Fans & Friends). To show its appreciation, the HKTB has also organised a series of attractive offers and incentives that can be enjoyed by all Fans & Friends of Hong Kong.

The HKTB has been recruiting Super Fans by invitation in Hong Kong and 20 key markets through the HKTB’s worldwide offices in Asia, Australasia, Europe, Africa, the Middle East, and the Americas. This week saw the launch of the programme’s debut activity – a virtual tour celebrating everything unique about ringing in Chinese New Year in Hong Kong – organised especially for the very first Super Fans. The “online + offline” journey takes the Super Fans through the charismatic neighbourhood of Old Town Central to experience cherished traditions and shop for auspicious essentials, while enjoying a pre-delivered “Good Fortune Bag”, filled with lucky ornaments, festive snacks and more, from the comfort of their own homes.

“As the HKTB continues to leverage the ‘Holiday at Home’ campaign to encourage the people of Hong Kong to rediscover our hometown, the ‘Hong Kong Super Fans’ programme is the first major step to re-engage with passionate travellers across the globe,” adds Dr Pang. “As borders begin to reopen, we will roll out our ‘Open House Hong Kong’ campaign to tell the world that Hong Kong is ready to embrace visitors again with a collection of competitive travel offers and exciting in-town experiences.”

The virtual tour takes on a Chinese New Year theme and brings participants on a journey to Old Town Central, with visits to popular attractions including Man Mo Temple (right) and Upper Lascar Row (left).

At Shin Hing Street, participants get to enjoy a Chinese calligraphy demonstration by Dane Cheng, Executive Director of the HKTB (left) or Lee Ka-mong, a Chinese calligraphy artist.

Hong Kong Super Fans, including Roshan Melwani of Sam’s Tailor and Yoon Sun Kim, former editor of Design House, appear in traditional snack store Yiu Fung to share their favourite ways to spend Chinese New Year in Hong Kong.

The auspicious gifts in the “Good Fortune Bag” include a fai chun – wall hangings adorned with festive blessings, some copper beads for enhancing health in the Year of the Ox, a windmill, and a special candy box created through a collaboration between traditional snack store Yiu Fung and creative paper product company Papery.

Video of the virtual tour is available on YouTube: https://youtu.be/tOvIRN1WJSw

@DiscoverHongKong / #DiscoverHongKong
Website: www.discoverhongkong.com

Website: www.theholidayandtravelmagazine.blogspot.com.au

HKTB encourages Aussies and Kiwis to reboot all the senses with these virtual Hong Kong experiences

The Hong Kong Tourism Board (HKTB) is using this uncertain time to recharge and reconnect. Here are a few ways you can take a couple of minutes out of your day to rejuvenate your senses:

Relax to Hong Kong's melodic nature sounds reinterpreted to classical music

Join the acclaimed Hong Kong Philharmonic Orchestra on a virtual tour of Hong Kong's breathtaking hinterlands, whilst soaking up the invigorating sound therapy properties of classical music. This unique tour experience presents an extraordinary side of Hong Kong rarely seen by outsiders. Enjoy the performance of a lifetime by the award-winning orchestra as they take music-making to new heights. More: HERE

Embark on a restorative journey in Hong Kong's great outdoors 

Immerse yourself in the astonishing natural splendours of the city and uncover its lush greenery, ravishing peaks and endless blue seas with gong bath master Martha Collard (Red Doors Studio). Allow her to guide you on a sensational audio-visual virtual experience that combines the restorative benefits of a meditative gong-sound experience with the unparalleled sights and sounds of Hong Kong's great and unexpected outdoors. More: HERE

Take an immersive virtual-reality green adventure

The first in the series of 360 Hong Kong Moments is a 360-degree virtual-reality film, created especially for this year's Great Outdoors Hong Kong campaign. The VR adventure takes you on an immersive journey across Hong Kong's surprisingly easy-to-access green territory. Savour the taste of traditional local dishes that connect you with the city's cultural heritage, gaze at the mesmerising skyline from atop stunning mountains and listen to the soothing sounds of a waterfall. From city to mountains, and coastlines to parks, the stunning footage fully immerses viewers in the rhythms and sensations of Hong Kong's green lungs. More: HERE

Discover Hong Kong's sustainability and conservation feats

Prepare for adventure with Hong Kong-based Nat Geo explorers Astrid Alex Andersson and Jonathan Cybulski as they swap the city laneways and market stalls for meandering bush tracks to discover Hong Kong's natural playgrounds. More: Astrid Alex Andersson and Jonathan Cybulski

And one for the taste-buds

Dive into the world-renowned flavours of Hong Kong in a series of immersive cooking experiences. Join Michelin-starred chefs Shane Osborn (Arcane and Cornerstone) and Mak Kwai-pui (Tim Ho Wan) as they guide you through the best of the city's East-meets-West culinary history. With step-by-step guides to creating your own taste of Hong Kong to take home, follow along as the chefs shine a spotlight on how to create stunning Hong Kong-inspired dishes with the humblest of all ingredients: The egg. For that perfect 5 o'clock feeling, reward yourself by shaking up a simple but special tea cocktail with celebrated mixologist Victoria Chow (The Woods). More: HERE

For more general information on Hong Kong visit:
DiscoverHongKong.com

@DiscoverHongKong / #DiscoverHongKong

Website: www.theholidayandtravelmagazine.blogspot.com.au

Website: www.discoverhongkong.com

Tags: Hong Kong, Virtual, Virtual Travel, Virtual Travel Experiences

HKTB and STB Collaborate to Welcome Travellers on the Launch of the Bilateral, All-Purpose and Quarantine-Free Air Travel Bubble

Mr Dane Cheng (left), Executive Director of the Hong Kong
Tourism Board. Mr Keith Tan (right), Chief Executive
Officer of the Singapore Tourism Board.

The Hong Kong Tourism Board (HKTB) and the Singapore Tourism Board (STB) have announced a collaboration to welcome the launch of the Hong Kong-Singapore Air Travel Bubble (ATB), ahead of the departure of the first flights on 22 November 2020.

The Hong Kong-Singapore Air Travel Bubble – a bilateral, all-purpose and quarantine-free arrangement – is a milestone for the global tourism industry, and paves the way for a safe resumption of international travel. The partnership between the HKTB and the STB is also the first between the two tourism boards. It demonstrates the close ties between the two destinations as well as a mutual commitment to provide visitors with a safe travel experience.

HKTB Executive Director Mr Dane Cheng said “I am excited to see the resumption of travel between Hong Kong and Singapore. It is a hugely important moment that shows the world that safe international travel is possible, and paves the way for us to bring tourist flights to and from other markets. Thanks to the united efforts of people in different sectors in stepping up their hygiene measures, we are confident Hong Kong is clean and ready to welcome visitors back. What's more, we have laid on a selection of amazing offers for our visitors, including hotels and attractions, a diverse selection of travel experiences, and incredible value-for-money deals.”

STB Chief Executive Officer Mr Keith Tan said “The Air Travel Bubble is a significant milestone that demonstrates the deep connections and close friendship between Singapore and Hong Kong. Singapore is well-equipped to handle the COVID-19 crisis, and with our strong track record, we are confident that Hong Kong travellers can explore Singapore with a peace of mind. Singapore's tourism industry has reinvented our offerings, with new products and experiences that will surprise visitors even if they have been to Singapore before. Together with our tourism partners, Singapore stands ready to welcome Hong Kong travellers to Singapore.”

The health and safety of locals and travellers remain a key priority. To provide visitors with peace of mind, both destinations have already put in place city-wide certification programmes for hygiene and safety. The HKTB has rolled out the Anti-Epidemic Hygiene Measures Certification Scheme to ensure that every touch point of visitors' journey is covered with anti-epidemic measures. Meanwhile, Singapore's SG Clean is a national mark of excellence awarded to businesses across Singapore - including tourism establishments - that meet its high standards of hygiene and sanitisation.

As part of the partnership, the tourism boards of the two cities will undertake joint promotional activities such as coordinated social media content. Both tourism boards have also prepared special gifts to welcome the first batch of visitors on the ATB, such as a limited-edition reusable face mask that showcases unique aspects of both cities. Travellers on the first ATB flights out of both cities on 22 November will also be treated to a special in-flight menu that includes local favourites from Hong Kong and Singapore, curated by Cathay Pacific and Singapore Airlines. This menu will be available on all ATB flights till the end of this year.

Cathay Pacific Chief Customer and Commercial Officer Ronald Lam said “As Hong Kong's home carrier, we are excited to facilitate this two-way, all-purpose, quarantine-free Air Travel Bubble between Hong Kong and Singapore. Cathay Pacific is all ready to fly passengers safely and securely between the two cities under the new arrangement. We believe that this will be a milestone showcase for the opening of more, similar air travel bubbles with other popular destinations in the region and beyond. We look forward to welcoming our customers aboard our first travel bubble flights for a festive getaway as we head towards the popular Christmas holiday season.”

Singapore Airlines Executive Vice President Commercial Mr Lee Lik Hsin said “The Air Travel Bubble arrangement between Singapore and Hong Kong facilitates the keenly anticipated return of leisure travel for both cities as we continue with our recovery from COVID-19. It is a signal that we can open up in a safe and calibrated way with the necessary bilateral protocols on place. Keeping our customers and crew safe and secure has always been a top priority, and we are committed in ensuring that all precautionary measures are in place to safeguard everyone's well-being during the travel journey. We look forward to welcoming our customers on board our aircraft, and delivering the exceptional in-flight service that Singapore Airlines is renowned for.”

With the ATB, both cities are ready to shower visitors with a series of compelling experiences. Hong Kong will welcome the winter holidaymakers from Singapore with its renowned sparkling Christmas celebrations, together with a host of gastronomical offers from the Hong Kong Wine & Dine Festival. It is also the best hiking and cycling season to get fully immersed in Hong Kong's Great Outdoors. For the art lovers, world-class exhibitions such as Hong Kong Spotlight by Art Basel and Botticelli and His Times – Masterworks from the Uffizi in the Hong Kong Museum of Arts are not to be missed.

In Singapore, Hong Kong visitors can soak up the holiday cheer at an exciting line-up of Christmas events, including Christmas on A Great Street's 3.1-kilometre dazzling Christmas light-up along Orchard Road, and Gardens by the Bay's festive extravaganza Christmas Wonderland. Hong Kong travellers will also be among the first overseas visitors to experience Singapore's new and diverse offerings such as Aqua Gastronomy, a stunning underwater dining pop-up at Resorts World Sentosa's S.E.A. Aquarium, and the Changi Jurassic Mile, an outdoor display of lifelike dinosaurs along a bike and walking path that connects Marina Bay in downtown Singapore to the Changi Airport.

Travellers to both destinations can also look forward to attractive deals and experiences from a range of tourism partners. These offers are available on the HKTB's all-in-one platform (discoverhongkong.com/TravelBubble) and STB's one-stop visitor portal (visitsingapore.com/hk-deals).

Video Release - HKTB and STB Welcome the Launch of the Bilateral, All-Purpose and Quarantine-Free Air Travel Bubble
Hear from Mr Dane Cheng, Executive Director of the Hong Kong Tourism Board (right), and Mr Keith Tan, Chief Executive Officer of the Singapore Tourism Board (left), who have teamed up to welcome travellers from both cities for the launch of the Hong Kong-Singapore Air Travel Bubble, a bilateral, all-purpose and quarantine-free arrangement. The video also showcases the robust hygiene and health safety measures adopted by tourism-related businesses in both cities.

Link to download the video release - https://hktb.filecamp.com/s/VTORuW9JeSdTH9dy/fo

The press release can be accessed via www.discoverhongkong.com/eng/hktb/newsroom/press-releases.html

About the Hong Kong Tourism Board 

The Hong Kong Tourism Board (HKTB) is a Government-subvented body. Operating 15 offices around the world and representative offices in seven different markets, its primary mission is to maximise the social and economic contribution that tourism makes to the community of Hong Kong and to consolidate the city's position as a world-class destination. The HKTB works closely with the Government, travel industry and other partners to promote Hong Kong worldwide, widen the range of tourism products Hong Kong offers, elevate service standards, and enhance the visitor experience.

Learn more: discoverhongkong.com
Facebook: www.facebook.com/hk.discoverhongkong/
Instagram: www.instagram.com/discoverhongkong/

About the Singapore Tourism Board

The Singapore Tourism Board (STB) is the lead development agency for tourism, one of Singapore's key economic sectors. Together with industry partners and the community, we shape a dynamic Singapore tourism landscape. We bring the Passion Made Possible brand to life by differentiating Singapore as a vibrant destination that inspires people to share and deepen their passions
More: www.stb.gov.sg or www.visitsingapore.com
Follow us: facebook.com/STBsingapore or twitter.com/stb_sg 

Website: www.theholidayandtravelmagazine.blogspot.com.au

Hong Kong Wine & Dine Festival 2020 has gone “Online + Offline” ~ Experience Hong Kong's culinary delights from anywhere in the world!

The Hong Kong Wine & Dine Festival, organised by the Hong Kong Tourism Board (HKTB), will go ahead with an “online + offline” format for the first time to give audiences at home and abroad a new gastronomic experience not bound by time and geographical constraints.

The Festival, which will run for five weeks from 11 November until 15 December 2020, will feature a wealth of exciting online experiences, including an Online Wine Cellar, Gourmet at Home Menus, and live-streamed cookery and wine-tasting masterclasses on a new one-stop online platform. Offline experiences include special deals and gastronomic events offered by hundreds of dining outlets across the city for consumers to enjoy.

The highlight of the event is a diverse series of 34 online masterclasses, which viewers can enjoy for free no matter where they are. The masterclasses will be live-streamed on WineDineFestival.DiscoverHongKong.com for three consecutive Saturdays and Sundays from 21 November to 6 December 2020. They cover a wide range of topics, from wine and spirits trends to fine dining, healthy eating and the art of food plating.

Those who enjoy a tipple can tune in to the wine talks by Hong Kong-based, internationally acclaimed critic James Suckling and Master of Wine Debra Meiburg, who will share recommendations on the themes “New Wave Bordeaux” and “The Pacific West”.

Cocktail lovers should not miss award-winning mixologist Jay Khan’s masterclass, which will see the co-founder of Mexican bar COA whipping up tequila cocktails. For foodies looking to hone their skills in the kitchen, live cooking demonstrations – led by celebrated Hong Kong chefs such as Australian, Shane Osborn, of Arcane and Cornerstone and Vicky Cheng, of VEA Restaurant & Lounge.

Catch the all-women line-up on 28 November. Themed Lady’s Talk, five influencers who are shaking up Hong Kong’s food and beverage scene will each host a masterclass to share their unique take and expertise. The influencers in order of appearance are Shirley Kwok, founder of vegan bakery The Cakery, chef Vicky Lau of TATE Dining Room, certified sake sommelier Jamie Lo, Master of Wine Sarah Heller and actress-turned-winemaker Bernice Liu.

HKTB Chairman, Dr YK Pang said “Although the HKTB’s mega events have been suspended for some time, we are drawing on our ingenuity and resources to optimise and adapt promotions against the backdrop of a pandemic that will be with us for some time.

“That’s why we have decided to resume the staging of mega events, and adopt a new ‘online + offline’ format for the Hong Kong Wine & Dine Festival 2020. It is a new venture designed for the new normal in which we find ourselves. The HKTB is doing this to ensure people can join this annual event in spite of the pandemic, and to help our hard-hit businesses to promote their products and open up new business opportunities in these challenging times.”

“Our objective is to continue giving the Hong Kong economy a boost and to send out a positive message to the world that Hong Kong’s can-do spirit and love of life have not been dampened in any way by the pandemic, and that we can use our innovation to stage our signature events while we prepare to welcome visitors back to our city,” Dr Pang said.

For more information about the Hong Kong Wine & Dine Festival 2020 visit WineDineFestival.DiscoverHongKong.com and for the full masterclass programme visit HERE.

Website: www.theholidayandtravelmagazine.blogspot.com.au

Tags: #HongKong, #wine&dine, #Wine, #dine, #Food, #Festival, #Events, #VirtualTravel, #VirtualEvent

HKTB Welcomes Announcement of in-Principle Agreement to Establish Bilateral Hong Kong-Singapore Air Travel Bubble

Hong Kong and Singapore have reached an in-principle agreement to establish a bilateral Air Travel Bubble (ATB). This milestone arrangement will help revive cross-border air travel between the two aviation hubs in a safe and progressive way.

Hong Kong and Singapore enjoy strong trade, investment, finance, tourism and people-to-people ties. Both cities are major aviation hubs, and the international air route between the two cities was among the busiest in the Asia-Pacific region before the pandemic. Travel links between Hong Kong and Singapore are important for both cities.

In conjunction with this announcement and to inspire visitors to explore Hong Kong from all angles, the Hong Kong Tourism Board (HKTB) has launched 360 Hong Kong Moments – opening up the city virtually by way of wholesome and immersive content, designed to remind the world what a wonderful and all-encompassing destination Hong Kong is.

HKTB Chairman, Dr YK Pang said “we welcome the SAR Government's announcement of the in-principle agreement to establish a bilateral Air Travel Bubble between Hong Kong and Singapore.”

“The announcement is a timely match with the HKTB's launch of a standardised hygiene protocol for tourism-related sectors with the Hong Kong Quality Assurance Agency, which was announced last week. The protocol allows the tourism-related sectors to be well-prepared to welcome visitors back, while bolstering visitors' confidence in travelling to Hong Kong. The HKTB also hopes that the ongoing series of 360 Hong Kong Moments will keep our destination brand alive and ensure that our city stays top-of-mind for people around the world before other travel bubbles are formed,” Mr Pang said.

The first in the series of 360 Hong Kong Moments is a 360-degree virtual-reality film, created especially for this year's Great Outdoors Hong Kong campaign. The VR adventure takes viewers on an immersive journey across Hong Kong's surprisingly easy-to-access green territory. Viewers can savour the taste of traditional local dishes that connect them with the city's cultural heritage, gaze at the mesmerising skyline from atop stunning mountains, and listen to the soothing sounds of a waterfall.

From city to mountains, and coastlines to parks, the stunning footage fully immerses viewers in the rhythms and sensations of Hong Kong's green lungs, bringing global audiences as close to Hong Kong as possible – no matter where they are in the world.

To immerse yourself in Hong Kong's natural scenery via HKTB's 360-degree VR film, visit: https://youtu.be/6-jt4u4IhMY

For more information about Great Outdoors Hong Kong, visit: www.discoverhongkong.com/eng/explore/great-outdoor.html

Website: www.theholidayandtravelmagazine.blogspot.com.au
Website: www.mehongkong.com

Tags: #HongKong, #TravelBubble, #Covid19