Maldives Makes History with the World’s First Generational Tobacco Ban

The Maldives has taken a landmark step on the global stage, becoming the first nation in the world to enforce a generational tobacco ban. The new law prohibits the sale, purchase and use of all tobacco products for anyone born on or after January 1, 2007, setting a powerful precedent for public health policy worldwide and reshaping the visitor experience in this iconic island destination.

Ratified on November 1, 2025, the amendment to the Tobacco Control Act reflects the Maldives’ long-term vision to create a tobacco-free generation, reinforcing its reputation as a country committed to wellbeing, sustainability and responsible tourism.

What the Generational Tobacco Ban Means

Under the new legislation, retailers across the Maldives are legally required to verify the age of customers before selling tobacco products. Anyone born on or after January 1, 2007 is permanently prohibited from buying, possessing or using tobacco, regardless of their age in future years.

The law applies to all tobacco products and builds on existing regulations that already ban e-cigarettes and vaping devices, which remain illegal for all age groups throughout the country. Together, these measures form one of the most comprehensive tobacco control frameworks in the world.

A Health-First Vision for the Maldives

The Ministry of Health has stated that the generational ban highlights the government’s commitment to protecting young people from tobacco-related harm. The policy aligns closely with the World Health Organisation’s global tobacco control framework and supports broader national health goals.

For the Maldives, where pristine natural environments and wellness-focused tourism are central to its global appeal, the legislation reinforces a clean, health-conscious image that resonates with modern travellers seeking responsible destinations.

What Travellers Need to Know Before Visiting

Visitors to the Maldives should be aware that tobacco laws are strictly enforced. While the generational ban applies based on date of birth, existing restrictions on vaping and e-cigarettes apply to everyone, including tourists.

Travellers are advised to familiarise themselves with local regulations before arrival to ensure compliance during their stay, particularly when transiting through airports or staying at resorts across the islands.

A Global First with Long-Term Impact

As the first country to implement a permanent generational tobacco ban, the Maldives is being closely watched by governments and health organisations worldwide. The move positions the nation as a leader in progressive public health policy while strengthening its image as a forward-thinking, sustainable travel destination.

For travellers, the Maldives continues to offer its signature blend of luxury resorts, turquoise lagoons and unforgettable island experiences, now underpinned by a strong commitment to future generations and healthier communities.

Web contact details
Maldives Ministry of Health: https://health.gov.mv
World Health Organisation – Tobacco Control: https://www.who.int/teams/health-promotion/tobacco-control
Maldives Immigration: https://www.immigration.gov.mv

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Maldives is the World's Leading Destination 2020

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Maldives has received the World's Leading Destination award at the Grand Final of the World Travel Awards 2020 announced at a virtual event held today. This is the first time Maldives won the award in the history of the island nation, which is also the most distinguished award category of World Travel Awards. Maldives competed in this category with 22 other destinations including Dubai, Malaysia, Spain, Mauritius, and Sri Lanka.

World Travel Awards established in 1993, is the most prestigious honours program in the global travel and tourism industry recognised globally as the ultimate hallmark of industry excellence. It serves to acknowledge, reward, and celebrate excellence across all sectors of the global travel and tourism industry. Maldives receiving such an esteemed recognition during the most challenging of times faced by the tourism industry has never been more important.

Upon receiving the award, Minister of Tourism H. E. Dr. Abdulla Mausoom said “Maldives winning World's Leading Destination award is a strong endorsement of the popularity of Maldives amongst international tourists. This superb win reflects the strong determination and sound policies of HEP Solih and his administration, strive and strides of travel and tourism industry partners and employees; targeted #VisitMaldives promotion by industry partners and MMPRC and of course the warm smile of Maldivians. Congratulations!”

Maldives was also nominated for a staggering 40 categories at the Grand Final with 8 nominations in destinations category, 53 nominations for 30 categories in Hotels and Resorts and 3 nominations for 3 world categories competing against world class destinations, with several tourist establishments winning in these categories. These awards are:

• World's Leading New Resort 2020: Emerald Maldives Resort & Spa
• World's Leading Luxury Island Resort 2020: The St. Regis Maldives Vommuli Resort
• World's Leading Luxury Island Villas 2020: Baros Maldives
• World's Leading Honeymoon Resort 2020: JA Manafaru
• World's Leading Water Villa Resort 2020: Four Seasons Resort Maldives at Kuda Huraa
• World's Leading Seaplane Operator 2020: Trans Maldivian Airway
• World's Leading Airport Resort 2020: Hulhule Island Hotel

Due to the COVID-19 pandemic, the Maldives as a whole and the travel and tourism industry was hit hard, and it caused an unprecedented level of disruption. As the lockdown began, the marketing plans of the government's national tourism body, VisitMaldives came to a complete halt, and the campaigns had to be shifted to digital platforms; all travel and tourism partners began adapting to the new situation. The means of communication changed, but it enhanced the way for a more effective channel between agents, partners, and customers across various key markets.

Efforts and planning for the reopening of borders were made with the contribution of the entire industry, where an emphasis was given on the unique geographical formation of Maldivian islands, and the key USP of one-island-one-resort concept. These characteristics make Maldives a relatively safe destination and a safe haven for visitors. The rest of the world was constantly being made aware of the safety measures and important procedures in place for tourists, which came with the reopening of borders on 15th July 2020.

Visit Maldives, alongside industry stakeholders and partners, continued working tirelessly to assure tourists of this, and keep them dreaming about the destination. Several marketing activities and campaigns were launched, providing a platform for tourists from around the world to relive the happiness and rediscover the wonders of Maldives.

All in all, Visit Maldives has carried out over 412 different types of marketing activities in 22 global markets. 314 activities were carried out during this pandemic as part of the crisis recovery plan; some of these include fairs (online as well as offline), webinars, FAM trips, online roadshows, outdoor campaigns, digital media campaigns and more.

Despite the challenges over the course of the year, this accomplishment is a remarkable testament of the love of tourists from around the world, as well as the massive effort and continuous contribution made by each and every one of the stakeholders, in order to revive and restore the industry in Maldives.

Speaking on behalf of Visit Maldives, the Managing Director Mr. Thoyyib Mohamed expressed his sincere appreciation and gratitude to everyone who voted for Maldives and the tourism industry stakeholders. he stated,

“We are beyond thrilled to receive the World's Leading Destination award for the first time in the history of Maldives. This prestigious award means a lot to Maldives, especially as we achieved this during these difficult times. Thank you everyone who voted for us. And thank you to the travel industry partners for the immense work carried out to accomplish this. I would like to thank His Excellency President Ibrahim Mohamed Solih for the support and close guidance especially in the recovery process of the nation and the tourism industry”.

Further to this, World Travel Awards has reported a record number of visitor traffic and engagement from public voters. This shows that as travel resumes in the world and the tourism sector recovers, the appetite for travel has never been greater. Tourists are constantly seeking the very best tourism products from across the world, and as Maldives is now the World's leading Destination, it is a pivotal moment to market the country as one of the safest and top travel destinations in the world.

Maldives has also won 4 awards in the Indian Ocean category at World Travel Awards, attesting to this. These categories are Indian Ocean's Leading Beach Destination 2020, Indian Ocean's Leading Cruise Destination 2020, Indian Ocean's Leading Destination 2020 and Indian Ocean's Leading Dive Destination 2020. The destination has also won the famed Indian Ocean's Leading Destination award 12 times within the last 16 years, this year being the 13th time.

Website: www.theholidayandtravelmagazine.blogspot.com.au
Website: www.visitmaldives.com

Tags: #Maldives, #Visitmaldives, #SunnySideofLife, #WORLDTRAVELAWARDS, #WorldsLeadingDestination