Travel Insurance at Booking Protected in Australia Until 2031

Australian travellers and the travel businesses that help them plan holidays have gained greater certainty after the Federal Government extended an important travel insurance exemption until 5 October 2031.

The decision means eligible travel businesses can continue offering travel insurance when customers book their travel, rather than being required to delay the insurance sale under the Deferred Sales Model. The exemption, originally secured in 2021, had been due to expire on 5 October 2026. Regulations extending it for another five years were registered on 16 September 2026.

Travel Insurance Remains Available at the Time of Booking

The Australian Travel Industry Association (ATIA) has welcomed the extension following a sustained advocacy campaign.

ATIA has consistently argued that the time of booking is an important point for discussing travel insurance because travellers know their destination, itinerary and planned activities. The association also highlighted the risks of travellers delaying insurance after making potentially significant and non-refundable travel commitments.

For travellers, this can be particularly relevant when planning cruises, snow holidays, adventure travel or complex international itineraries where the activities and destinations can influence the type of insurance cover required.

Five More Years of Certainty for Travellers

The extension provides five additional years of certainty for travel agents, tour operators and other eligible travel businesses.

ATIA said the existing arrangement also operates alongside consumer protections, including a 14-day cooling-off period and Design and Distribution Obligations applying to insurance products.

ATIA Chief Executive Officer Dean Long said the decision provides important certainty for the industry's small and medium-sized businesses and maintains the ability to discuss travel insurance when customers commit to a trip.

The extension follows ATIA's February 2026 submission to Treasury calling for the exemption to continue. Treasury's consultation material had proposed extending the relevant class exemptions to 5 October 2031.

Why Travel Insurance Matters When Planning a Holiday

Travel insurance can protect travellers against a range of unexpected costs, depending on the policy purchased and its terms and conditions.

Medical treatment overseas, trip cancellation, travel disruption, baggage problems and other unforeseen events can potentially create substantial expenses. Buying insurance soon after booking can also be important because some policies provide cover for certain cancellation risks that arise before departure.

Travellers should always read the Product Disclosure Statement, understand exclusions and conditions, and check that the policy is suitable for their destination and planned activities.

The Government's extension does not remove the need for travellers to compare policies carefully. Instead, it maintains the ability for eligible travel businesses to discuss and arrange travel insurance at the point when a holiday or international trip is booked.

A Longer-Term Outlook for Australian Travel

The extension to 2031 provides a more stable regulatory environment for Australian travel businesses while keeping travel insurance discussions connected to the booking process.

For travellers planning their next holiday, the message is straightforward: consider travel insurance early, understand what is covered, and make insurance part of the travel planning process rather than leaving it until the last minute.

Australian Travel Industry Association (ATIA)
Website: www.atia.travel
Phone: +61 2 9287 9900
Address: Suite 3, Level 31, 31 Market Street, Sydney NSW 2000, Australia

For more travel inspiration read the daily online "The Holiday and Travel Magazine" https://theholidayandtravelmagazine.blogspot.com/

Australian Poetry Slam 2026: The Road to the Sydney Opera House National Final

The Australian Poetry Slam 2026

The Australian Poetry Slam 2026 season is heading towards its biggest moments, with poets across the country competing in a series of state and city finals before the national competition reaches the Sydney Opera House on Sunday 25 October.

From Sydney and Melbourne to Queensland and beyond, the remaining Australian Poetry Slam finals offer audiences the opportunity to experience powerful live poetry, spoken word and storytelling as emerging writers take to the stage.

Australia’s National Celebration of Spoken Word

Australian Poetry Slam is a nationwide spoken-word competition presented by Word Travels, giving writers an opportunity to perform their original work before a live audience.

The 2026 season has taken poetry beyond traditional literary venues and into communities across Australia. The competition includes heats and finals in more than 60 locations, with performers progressing through the stages towards the national final.

The format puts the audience at the centre of the experience, with audience members involved in judging performances and helping determine which poets progress.

The Remaining Australian Poetry Slam 2026 Finals

The Australian Poetry Slam 2026

For audiences looking for live entertainment and cultural events in October, several major Australian Poetry Slam finals are still to come.

The Sydney Final takes place on Friday 9 October from 7pm to 10pm at Word Travels – International Performing Writers Centre at Impact Lab in Darlinghurst.

Melbourne hosts the Victoria State Final on Saturday 10 October from 5pm to 7.30pm at The Performance Space at The Wheeler Centre.

The NSW State Final follows on Friday 16 October from 7pm to 9.30pm at the State Library of New South Wales in Sydney.

Queensland's State Final takes place on Saturday 17 October from 7pm to 9.40pm at the Queensland Multicultural Centre in Kangaroo Point.

Event times and venues are subject to change, so audiences should check the official Australian Poetry Slam listings before attending.

Sydney Opera House Hosts the National Final

The journey reaches its national finale on Sunday 25 October when the Australian Poetry Slam National Final takes over the Sydney Opera House.

The 2026 National Final is scheduled from 5pm to 8pm, bringing together leading poets who have progressed through the national competition.

At the National Final, the highest-scoring Australian resident aged over 18 is awarded the Australian Poetry Slam Champion title and a prize package valued at $20,000. The package includes publication opportunities, paid performance opportunities and professional mentoring.

Where Words Take Centre Stage

The Australian Poetry Slam 2026

Australian Poetry Slam offers more than a traditional poetry reading. Performers deliver their original words live, while audiences become part of the atmosphere through the competition's interactive format.

The result is an energetic evening of spoken word, personal stories, ideas and performance, making the remaining 2026 finals worth considering for anyone searching for cultural events, live entertainment and things to do in Sydney, Melbourne or Brisbane.

With the national final approaching, the Australian Poetry Slam 2026 season is entering its final and most anticipated stage.

Australian Poetry Slam

Website: https://www.australianpoetryslam.com/
Email: info@australianpoetryslam.com

For event dates, tickets, venues and the latest 2026 Australian Poetry Slam information, visit: https://www.australianpoetryslam.com/all-events

For more travel inspiration read the daily online "The Holiday and Travel Magazine" https://theholidayandtravelmagazine.blogspot.com/

Airfares, Airline Choice and Competition Take Centre Stage at Beyond Borders 2026

ACCC to Brief Australia’s Travel Industry

Australia’s travel industry will get a closer look at the forces shaping airfares, airline choice and aviation competition when the Australian Competition and Consumer Commission takes the stage at Beyond Borders 2026 in Melbourne.

The Beyond Borders Travel Summit will be held at the Melbourne Convention and Exhibition Centre on Friday 9 October 2026, bringing together travel industry leaders ahead of the National Travel Industry Awards on 10 October.

ACCC Executive Director, Airports and Aviation David Cranston and Director, Competition Exemptions Anthony Hilton will provide an industry briefing on developments across Australia’s domestic and international aviation markets, followed by a fireside conversation with Australian Travel Industry Association Chief Executive Officer Dean Long.

The ACCC monitors airline and airport pricing, costs and profits, making competition and aviation market developments particularly important to travel businesses planning for 2027. 

What Travel Businesses Need to Know for 2027

Beyond Borders 2026 has been designed around the issues expected to influence Australian travel businesses over the coming year.

The summit program will examine the industry outlook for 2027, government priorities in Canberra, accommodation capacity and value, payment options, customer complaints, touring and the changing expectations of travellers.

ATIA Chair Christian Hunter and Dean Long will open the event with an assessment of what 2026 has taught the industry, recent advocacy achievements and the development of the association’s A30 agenda.

An industry leaders panel will then bring together senior figures from Australia's largest travel businesses to discuss distribution, technology, talent, product and changing traveller expectations.

Practical Insights Beyond the Headlines

The summit will also focus on practical challenges facing travel professionals.

A masterclass featuring ATIA Director of Compliance and Membership Nina Hedges and FCM Travel Solutions Manager of Risk Kirsten Window will explore how businesses can turn customer complaints into opportunities to improve processes and prevent recurring problems.

Payment practices will also come under the spotlight. Birds Eye View Consulting Managing Director Nicole O’Sullivan will examine how travel businesses can introduce non-credit-card payment options confidently while keeping the sales conversation focused on value.

Accommodation intelligence, touring and the role of technology will round out a program aimed at helping businesses make informed decisions in a rapidly changing travel environment.

Major Travel Industry Gathering in Melbourne

Beyond Borders 2026 is supported by major industry partners, with Helloworld Travel as Major Sponsor and Virgin Australia as ATIA Domestic Airline Partner. Virgin Australia will host a dedicated lounge at the Melbourne Convention and Exhibition Centre for delegates to connect, recharge and network between sessions.

Viking will sponsor the NTIA Finalist Celebration at Cargo Hall, South Wharf, that evening.

ATIA accredited members will also have access to an exclusive session with ATIA leadership focusing on advocacy with government, regulators and airlines.
Why Aviation Competition Matters

Airline competition has a direct impact on travel businesses and their customers. Changes in capacity, airline behaviour,

Beyond Borders 2026 will be held in Melbourne on Friday 9 October 2026 

For more travel inspiration read the daily online "The Holiday and Travel Magazine" https://theholidayandtravelmagazine.blogspot.com/

Japan Nears One Million Australian Visitors as Travel Boom Continues Across Asia

Japan

Japan Becomes One of Australia’s Favourite Overseas Destinations

Japan is rapidly approaching a remarkable tourism milestone, with Australian visitor numbers reaching 990,950 in the year to July 2026. The figure places Japan just short of welcoming one million Australian travellers annually, highlighting the country’s growing popularity among Australians seeking culture, cuisine, nature, history and unforgettable holiday experiences.

The latest ATIA September 2026 Travel Trends Report shows that Australians continued to travel overseas in record numbers, taking 12.76 million international trips during the year. Outbound travel increased by 3.5%, reflecting strong demand for overseas holidays as travellers continue exploring destinations across Asia and beyond.

International visitor arrivals into Australia also recorded strong growth, reaching 9.07 million, an increase of 6.9% compared with the previous year.

Japan’s Growing Appeal for Australian Travellers

Japan’s rise as a leading destination for Australian visitors has been driven by its unique combination of ancient traditions and modern experiences. From the historic temples of Kyoto and the bright lights of Tokyo to the natural beauty of Hokkaido, Mount Fuji and Okinawa’s beaches, Japan offers something for every style of traveller.

Australian visitors are increasingly attracted to Japan’s world-famous food culture, seasonal experiences such as cherry blossom viewing and autumn colours, efficient transport networks and welcoming communities.

Visitor numbers to Japan increased by 8.5% in the year to July 2026, placing the destination on track to become the next major overseas market to reach one million Australian visitors.

Vietnam and China Lead Australia’s Outbound Travel Growth

While Japan continues its strong performance, Vietnam has emerged as the fastest-growing overseas destination for Australian travellers. Visitor numbers to Vietnam increased by 15.9% to 577,880 during the year.

Vietnam’s appeal continues to grow thanks to its stunning landscapes, affordable travel experiences, vibrant cities, rich history and diverse cuisine. Destinations including Hanoi, Ho Chi Minh City, Da Nang, Hoi An and Ha Long Bay are attracting increasing numbers of Australian holidaymakers.

China also recorded significant growth, with Australian outbound travel to China rising 13.4% to 749,130 visitors. At the same time, Chinese visitor arrivals into Australia increased by 17.6% to 1,131,650, making China the strongest-growing inbound market.

Indonesia and New Zealand Remain Travel Favourites

Indonesia remains Australia’s most popular overseas destination, recording 1.79 million Australian trips in the year to July 2026. The close proximity, beautiful islands, beaches and cultural experiences of destinations such as Bali, Lombok and Java continue to attract Australian travellers.

New Zealand also remains a major favourite, while continuing to be Australia’s largest international visitor market with 1.43 million arrivals. Hong Kong also experienced growth, with visitor numbers increasing by 9.2%.

More Flights and Strong Airline Demand

The continuing growth in international travel has been supported by increased airline capacity and strong passenger demand. Airlines recorded higher load factors across many major domestic routes, with Melbourne-Sydney and Adelaide-Melbourne reaching 85% capacity.

International aviation competition is also changing, with Qantas and Jetstar together carrying around one-third of international passengers travelling to and from Australia. Malaysia Airlines recorded one of the largest increases in market share, growing from 2.4% to 3.9%.

Dean Long, CEO of ATIA, said Japan was approaching a significant milestone as one of Australia’s most popular travel destinations.

“Japan is knocking on the door of one million Australian visitors a year, and that's a huge milestone for what has become one of our most popular destinations,” he said.

He added that Vietnam and China are currently leading growth across Asia, while Indonesia and New Zealand remain strong favourites among Australian travellers.

With overseas travel continuing to expand, Japan’s expected arrival at the one million Australian visitor mark signals the strength of the Asia-Pacific travel market and the enduring appetite of Australians to discover new destinations.

Australian Travel Industry Association (ATIA)

Website: https://www.atia.travel/
Email: info@atia.travel
Phone: +61 2 9166 4000
Address: Level 15, 56 Pitt Street, Sydney NSW 2000, Australia

For more travel inspiration read the daily online "The Holiday and Travel Magazine" https://theholidayandtravelmagazine.blogspot.com/

20,000,000 — Is It Just a Number?

20,000,000.

Is it just a number?

Or is the real meaning found in what lies beneath it?

On 1 September, The Holiday and Travel Magazine passed an extraordinary milestone: more than 20,000,000 reader views since the magazine was established.

Behind that number are people.

20 million moments when someone, somewhere in Australia or around the world, chose to read a story, discover a destination, learn about a hotel, explore a travel experience, follow an industry development or simply find inspiration for their next journey.

It represents thousands of articles, countless hours of writing, editing and publishing, and the generosity of the many tourism organisations, destinations, hotels, airlines, travel professionals and contributors who have shared their stories with us.

Most importantly, it represents you — our readers.

To everyone in Australia and around the world who has read an article in The Holiday and Travel Magazine, shared our stories, supported the magazine or contributed an article, thank you.

Without you, 20,000,000 would indeed be just a number.

Instead, it is a milestone built on people, stories, experiences and a shared love of travel.

The journey does not end at 20 million. It continues with every new story published, every new reader who discovers the magazine and every destination waiting to be explored.

We look forward to continuing the journey together — and to seeing where the next million readers will take us.

Thank you for being part of the journey.

Max

National Travel Industry Awards Tickets Sell Out as Travel’s Night of Nights Goes Bigger and Better

ATIA Team

Tickets to the 2026 National Travel Industry Awards have sold out, confirming strong industry interest in one of the most anticipated events on Australia’s travel calendar.

The National Travel Industry Awards, known as the NTIA, will take place at the Palladium at Crown Melbourne on Saturday 10 October, bringing together travel professionals from across Australia to celebrate achievements, recognise industry excellence and mark another significant year for Australian travel.

A Record Year for the NTIA

The 2026 awards have reached new heights, with more than 21,000 votes cast and more nominations received than in any previous year.

Winners will be announced across 39 categories during the gala evening, which has established itself as a major highlight of the Australian travel industry events calendar.

The sell-out event means the Palladium at Crown Melbourne will be filled with travel professionals, finalists, sponsors and industry leaders for an evening of celebration and recognition.

A Weekend of Travel Industry Events in Melbourne

The NTIA Gala forms part of a bigger weekend of events presented by the Australian Travel Industry Association.

The program begins on Friday 9 October with the Beyond Borders Travel Summit at the Melbourne Convention and Exhibition Centre. The summit provides an opportunity for travel professionals to connect, learn and discuss issues shaping the future of the travel industry.

Friday evening continues with the Viking NTIA Finalist Celebration at Aerial Melbourne, giving finalists and the wider industry an opportunity to begin the weekend celebrations.

Saturday's program starts with the Wellness 5K at parkrun Albert Park before the focus turns to the NTIA Gala that evening.

Major Travel Brands Support the Awards

Singapore Airlines returns as Major Sponsor of the NTIA for the fifth consecutive year, continuing its long association with Australia's national travel industry awards.

TTC Tour Brands' Trafalgar will welcome guests as Arrival Sponsor, while Virgin Australia joins as MC Sponsor. Helloworld Travel is sponsoring the Gala entertainment and CVFR Travel Group will continue the celebrations as the official NTIA Afterparty Sponsor.

Viking returns as sponsor of the 2026 Finalist Celebration, supporting the opening night of the industry's weekend of events.

Celebrating Australia's Travel Industry

Beyond Borders

ATIA CEO Dean Long said the sell-out demonstrated the importance of the awards to the Australian travel sector.

“The NTIA is our night of nights and this year it’s bigger and better than ever,” Long said.

He also acknowledged the contribution of the event's sponsors, highlighting their ongoing support for an event that brings the travel industry together to celebrate its people and achievements.

While NTIA Gala tickets are sold out, tickets remain available for the Beyond Borders Travel Summit, providing travel professionals with an opportunity to participate in the wider 2026 NTIA weekend in Melbourne.

Beyond Borders Travel Summit

Tickets for the Beyond Borders Travel Summit are available through the Australian Travel Industry Association's event website.

Australian Travel Industry Association (ATIA)
Website: https://www.atia.travel/
Beyond Borders Travel Summit: https://atia.eventsair.com/atia-premier-events/

For more travel inspiration read the daily online "The Holiday and Travel Magazine" https://theholidayandtravelmagazine.blogspot.com/

The Christmas Spectacular Returns in 2026 to Bring Magic, Music and Festive Wonder Across Australia

The Christmas Spectacular

Australia is getting ready for a spectacular Christmas celebration as Michael Boyd presents The Christmas Spectacular – A Magical Wonderland, touring nationally from 5 to 23 December 2026.

Now in its sixth year, the festive production brings together grand illusion, live music, circus, dance and Christmas classics for an entertaining experience designed for audiences of all ages. The 2026 tour will visit Melbourne, Canberra, Sydney, the Gold Coast and Brisbane.

A Christmas Show Packed With Wonder

Led by internationally acclaimed illusionist Michael Boyd and The Voice finalist and musical theatre performer Prinnie Stevens, The Christmas Spectacular combines spectacular stage illusions with music, dance and circus entertainment.

Prinnie Stevens leads the musical program with Christmas favourites and contemporary festive songs, while Michael Boyd brings large-scale illusions and magical surprises to the stage. The official production describes the show as a 90-minute celebration featuring songs, dance, world-class performers and festive magic.

The production also features aerial artistry, elite dancers and performers, creating a glamorous Christmas experience with the energy of a major theatrical spectacular.

A National Christmas Tour

The Christmas Spectacular

The 2026 Christmas Spectacular opens at Melbourne's Palais Theatre on Saturday 5 December, with performances at 2pm and 6.30pm.

The tour then travels to Canberra Theatre Centre on Saturday 12 December, before arriving at Sydney's State Theatre for performances on Saturday 19 and Sunday 20 December. Both Sydney dates feature 2pm and 6.30pm performances.

The festive journey continues to the Gold Coast on Tuesday 22 December at The Star, followed by the final performances at Brisbane's Fortitude Music Hall on Wednesday 23 December at 2pm and 6.30pm.

Melbourne to Brisbane: Choose Your Christmas Celebration

The tour's timing makes it ideal for families and friends looking to include a Christmas performance in their December plans.

In Melbourne, audiences can experience the show at the historic Palais Theatre. Canberra audiences will enjoy the production at Canberra Theatre Centre, while Sydney provides the spectacular setting of the State Theatre in the heart of the city.

The Gold Coast performance at The Star offers a festive night out before Christmas, while Brisbane's Fortitude Music Hall hosts the final shows just two days before Christmas.

A Festive Tradition for All Ages

The Christmas Spectacular

The Christmas Spectacular is designed to appeal to multiple generations, making it an option for family Christmas outings as well as a festive experience for friends and theatre lovers.

The combination of magic, music, aerial performance, circus and dance means there is something constantly happening on stage, while the Christmas theme adds a warm sense of celebration.

The production may also use strobe lighting, haze and special effects, so audiences should consider this when planning their visit.

Book Your Christmas Spectacular Experience

Tickets are available through the official production website and authorised ticketing partners. The official website provides the complete national tour schedule and links to ticket sales.

With performances across five Australian destinations and the Brisbane finale arriving immediately before Christmas, The Christmas Spectacular offers audiences a chance to make festive entertainment part of their 2026 holiday celebrations.

Michael Boyd Productions

Website: www.boydproductions.com.au
Email: michael@magic2.com.au
Phone: +61 411 786 376
Address: PO Box 77, Seddon, Victoria 3011, Australia.
The Christmas Spectacular Website: thechristmasspectacular.com.au
Facebook: https://www.facebook.com/TheChristmasSpectacularau/

Insta: @the_christmas_spectacular

For more travel inspiration read the daily online "The Holiday and Travel Magazine" https://theholidayandtravelmagazine.blogspot.com/

Tourism 2035: Australia’s Bold Roadmap for the Future of High-Value Tourism

Australia’s tourism industry is looking towards the future with the release of Tourism 2035, a new national strategy designed to guide the growth and development of the visitor economy over the next decade.

Released at Tourism Australia industry briefings in Brisbane and Cairns earlier this month, Tourism 2035 provides a forward-looking roadmap for strengthening Australia’s position as a world-class tourism destination while focusing on high-value visitors, memorable experiences, sustainability, connectivity and the opportunities created by major events.

For tourism operators, destination organisations, accommodation providers, airlines, attractions and other businesses across the visitor economy, the strategy offers valuable insights into how Australia can build a more competitive and resilient tourism industry through to 2035.

A New Vision for Australian Tourism

Tourism is an important contributor to Australia’s economy, supporting businesses, jobs, regional communities and destinations across the country.

Tourism 2035 recognises that the next decade will bring significant changes to the way people travel, what visitors expect and how destinations compete internationally.

Rather than focusing simply on increasing visitor numbers, the strategy places greater emphasis on growing high-value tourism and encouraging visitors to stay longer, spend more and experience more of what Australia has to offer.

This creates opportunities for destinations to develop experiences that showcase Australia's unique natural landscapes, culture, food, events, wildlife, cities and regional communities.

For travellers, this approach could lead to an even greater choice of distinctive Australian experiences as destinations and tourism businesses respond to changing visitor expectations.

Major Events as a Tourism Opportunity

Major events are identified as an important opportunity for Australia's visitor economy.

Sporting competitions, cultural festivals, entertainment programs, business events and international conferences can attract visitors who may otherwise not have travelled to a particular destination.

Events also provide an opportunity to encourage visitors to extend their stay and explore the surrounding region.

Queensland provides a strong example of the potential of major events, with Brisbane, the Gold Coast, Cairns and destinations across the state hosting an increasingly diverse calendar of international and national events.

The Tourism 2035 focus on major events is particularly relevant as Australian destinations compete to attract visitors and business travellers in an increasingly competitive global tourism market.

Connectivity Will Shape the Visitor Economy

International and domestic connectivity remains fundamental to Australia's tourism future.

As an island continent, Australia depends heavily on aviation and other transport connections to bring visitors into its major gateway cities and connect them with regional destinations.

Tourism 2035 highlights the importance of connectivity as Australia seeks to make travel easier and strengthen links between international markets and Australian destinations.

Improved air services, stronger domestic connections and better transport infrastructure can help visitors move beyond Australia's major cities and discover regional and remote destinations.

For tourism operators, improved connectivity can open new markets and make it easier for travellers to include multiple destinations within one Australian holiday.

Sustainability Becomes Even More Important

Sustainability is another key consideration for Australia's tourism future.

Travellers increasingly want meaningful experiences that respect the environment and contribute positively to local communities.

Australia is particularly well positioned to respond to this demand because of its extraordinary natural attractions, from the Great Barrier Reef and tropical rainforests to ancient landscapes, beaches, national parks and unique wildlife.

Tourism 2035 provides an opportunity for the industry to consider how these assets can be protected while continuing to provide memorable visitor experiences.

Sustainable tourism is not simply about reducing environmental impacts. It can also involve supporting local communities, celebrating regional produce and culture, protecting natural attractions and ensuring destinations remain enjoyable for future generations.

Creating More Distinctive Destination Experiences

One of the most exciting opportunities for Australian tourism is the continued development of distinctive destination experiences.

Australia is much more than its internationally recognised gateway cities.

Sydney, Melbourne, Brisbane, Perth, Adelaide, Hobart and Darwin provide important entry points, but Australia's tourism story extends into regional towns, coastal communities, wine regions, tropical destinations, the outback and remote landscapes.

Developing compelling experiences can encourage travellers to explore beyond traditional tourism routes.

Food and wine, Aboriginal culture, nature-based tourism, adventure, wellness, wildlife, arts, heritage and regional events all have the potential to contribute to a richer Australian visitor experience.

Queensland at the Heart of Tourism’s Future

Tourism and Events Queensland

Queensland tourism leaders provided an important local perspective during the Tourism Australia industry briefings held in Brisbane and Cairns.

Queensland attendees had the opportunity to participate in exclusive question and answer panels featuring senior Tourism and Events Queensland representatives, including Chief Executive Officer Craig Davidson and Group Executive Commercial and Partnerships Ollie Philpot.

The sessions provided an opportunity for industry representatives to hear directly from tourism leaders and explore issues affecting the future of Queensland's visitor economy.

Queensland is particularly well placed to benefit from the opportunities outlined in Tourism 2035.

The state combines internationally recognised destinations with a diverse range of tourism experiences, including the Great Barrier Reef, tropical North Queensland, the Whitsundays, the Gold Coast, Brisbane, the Sunshine Coast and regional Queensland.

Brisbane and Cairns Showcase Different Sides of Australia

Holding Tourism Australia briefings in both Brisbane and Cairns was particularly significant because the two Queensland destinations demonstrate the diversity of the Australian tourism experience.

Brisbane is a sophisticated riverside capital with a growing reputation for food, culture, major events, business events and leisure tourism.

Cairns provides access to some of Australia's most internationally recognised natural attractions, including the Great Barrier Reef and Wet Tropics rainforest.

Together, the destinations demonstrate how Australia's tourism future can combine major urban centres with nature-based and regional experiences.

A Strategy for Tourism Operators and Industry

Tourism and Events Queensland

Tourism 2035 is not simply a document for government and destination marketing organisations.

Its direction has relevance for tourism businesses across Australia.

Hotels and resorts can consider how to create longer-stay experiences. Tour operators can develop new products that connect visitors with local communities and environments. Attractions can explore sustainable operations and new visitor experiences. Regional destinations can work to improve connectivity and build stronger reasons for travellers to stay longer.

The strategy also provides an opportunity for businesses to think beyond traditional tourism markets.

High-value tourism can involve attracting visitors who are interested in premium experiences, business events, nature, culture, food, wellness, adventure and longer Australian holidays.

The Next Ten Years of Australian Tourism

The tourism industry is entering a decade of significant opportunity and change.

Tourism 2035 provides a national framework for thinking about how Australia can grow its visitor economy while protecting the qualities that make the country distinctive.

Major events can attract new visitors. Better connectivity can make destinations more accessible. Sustainability can help protect Australia's natural and cultural assets. More compelling destination experiences can encourage travellers to stay longer and discover more of the country.

For tourism businesses and destination leaders, the challenge will be turning these opportunities into practical experiences that deliver genuine value for visitors and local communities.

Tourism and Events Queensland

For travellers, the future looks equally promising.

As Australia works towards 2035, visitors can expect an increasingly diverse range of experiences designed to showcase the country's extraordinary landscapes, vibrant cities, unique culture, regional communities and world-class hospitality.

Tourism 2035 therefore represents more than a strategy for the tourism industry. It is a vision for how Australia can continue to welcome the world while creating a stronger, more sustainable and higher-value visitor economy for the decade ahead.

Tourism Australia

Website: https://www.australia.com/

Tourism and Events Queensland

Website: https://teq.queensland.com/

Email: info@queensland.com

For more travel inspiration read the daily online "The Holiday and Travel Magazine" https://theholidayandtravelmagazine.blogspot.com/

Max Llewelyn: The Independent Australian Travel Editor Connecting Readers with the World

Brunei

For more than a decade, Australian travel editor Max Llewelyn has been building an independent voice in tourism journalism through The Holiday and Travel Magazine, bringing readers stories about destinations, hotels, airlines, tourism experiences, business events, festivals, culture and the people shaping the travel industry.

Based in New South Wales, Llewelyn is the Editor of The Holiday and Travel Magazine, an independent online travel publication that has developed a substantial archive of travel and tourism stories since its establishment in 2011.

His professional journey reflects a longstanding commitment to travel journalism and to maintaining direct connections with the tourism industry rather than simply reporting from a distance.

A Career Built Around Travel Journalism

Llewelyn's public professional profile identifies him as an experienced Travel Editor with a demonstrated history in the leisure and travel sector. His LinkedIn profile lists The Holiday and Travel Magazine as his professional role and has attracted hundreds of followers and more than 500 professional connections.

The magazine's archive provides another indication of the longevity of his work.

Articles published under his editorship stretch back to the magazine's earliest years, with posts from 2011 identifying Max as the person behind the publication.

That longevity is significant in an online media environment where travel websites and publications frequently appear and disappear.

The Holiday and Travel Magazine has continued to publish destination features, hotel stories, tourism news, event coverage and travel-industry developments over many years, establishing an extensive searchable archive.

Recognised as a Travel Writer More Than a Decade Ago

Cambodia

One of the earliest publicly searchable indications of Llewelyn's standing within the Australian travel industry comes from 2012.

Travel Daily's published list of nominees for the AFTA National Travel Industry Awards included Max Llewelyn in the Best Travel Writer category alongside a group of established Australian travel journalists.

The nomination placed Llewelyn among recognised names in Australian travel writing at a time when traditional travel journalism and the rapidly developing online travel-media sector were undergoing considerable change.

More than a decade later, he continues to work in travel media.

Taking an Australian Perspective to International Tourism

One of the most revealing examples of Llewelyn's approach to travel journalism came during a Vietnam tourism promotion in Sydney in 2018.

Vietnam's national news agency, VietnamPlus, reported on the Vietnam tourism promotion program for Australia and New Zealand and specifically identified Max Llewelyn from The Holiday and Travel Magazine as an attendee.

The report noted that Llewelyn had travelled to Vietnam four times but attended the Sydney event to discover more about Vietnam's tourism products, new hotels and other tourism services. He also discussed what he believed attracted Australian travellers to Vietnam, including its culture, food, history, entertainment and relatively low costs.

That example illustrates an important characteristic of his work: continuing to seek new information even about destinations he has previously visited.

For a travel editor, that willingness to keep asking questions and investigating what is changing within a destination is an important part of remaining relevant.

An Active Participant in the Tourism Industry

Sri Lanka

Llewelyn's professional activity extends beyond writing and publishing.

Public attendee records show him participating in major travel and tourism industry events, including the Asia Pacific Incentives and Meetings Event in Melbourne, the International Media Marketplace in Sydney and the Travel Marketing Summit. These listings identify him as Editor at The Holiday and Travel Magazine.

He has also been listed among participants at tourism conferences, including the Destination and Visitor Economy Conference in Maitland in 2026.

This involvement gives Llewelyn opportunities to meet tourism boards, destination representatives, hotel executives, event professionals, airlines, attractions, convention bureaux and other industry representatives.

For an independent publication, those relationships provide access to the information and contacts needed to report on an increasingly international tourism industry.

A Magazine Covering More Than Holidays

Although the publication's name is The Holiday and Travel Magazine, its editorial coverage extends well beyond traditional leisure holidays.

Its stories encompass international and Australian destinations, hotels and resorts, business events, MICE, tourism conferences, festivals, performing arts, attractions, aviation and emerging travel experiences.

This breadth is reflected in Llewelyn's recent professional activity.

His LinkedIn profile, for example, shows him continuing to cover performing arts as well as travel, including his attendance at the Australian premiere of Tootsie at Teatro at The Italian Forum in Sydney and subsequent publication of a feature about the production.

The approach reflects the increasingly interconnected nature of travel journalism, where theatre, food, culture, festivals and entertainment are important components of the visitor experience.

A Long-Term Independent Voice

Thailand

Perhaps the most notable aspect of Max Llewelyn's professional story is consistency.

The Holiday and Travel Magazine has remained an independent publication for many years, continuing to publish while the travel-media landscape has undergone enormous change.

Its archive demonstrates a sustained commitment to covering tourism and travel rather than being a short-lived online project.

An article published by the magazine in 2016 recorded the publication reaching an important readership milestone and described its coverage of tourism, MICE, corporate travel, destinations, hotels, musicals and events.

Today, the magazine continues that broad editorial approach.

Connecting Tourism Professionals with Travellers

Travel journalism has an important role in connecting the tourism industry with potential travellers.

For tourism organisations, destination marketers and travel businesses, independent editorial coverage can provide an opportunity to explain what makes a destination or experience worth discovering.

For readers, travel media can provide ideas and information that help them decide where to go, what to experience and what to include in a future itinerary.

Llewelyn's work sits within that connection between the industry and the travelling public.

His attendance at industry events, conversations with tourism representatives and continuing publication of destination stories demonstrate a hands-on approach to travel media.

A Professional Reputation Built Through Activity

Sri Lanka

There are relatively few public websites devoted specifically to reviewing Max Llewelyn as an individual journalist.

That is worth acknowledging.

Rather than relying on anonymous online commentary or unverified claims about his personality, the public record provides something more useful: evidence of what he has actually done professionally.

That record includes a longstanding editorial position, an extensive publication archive, a 2012 Best Travel Writer nomination, participation in international tourism promotion, attendance at major industry events and continuing publication of travel and cultural stories.

Taken together, those activities paint a picture of an established independent Australian travel editor whose professional reputation has been built over time through publishing, industry engagement and relationships with the wider tourism community.

Still Discovering the World

Perhaps the best description of Max Llewelyn's approach to travel journalism is that the journey has continued.

Even after years of visiting destinations and attending tourism events, he continues to seek new stories, meet new people and discover new experiences.

That curiosity is at the heart of good travel journalism.

It is also what allows The Holiday and Travel Magazine to continue providing its readers with stories that range from international destinations and hotels to festivals, performing arts and the business events industry.

For Max Llewelyn, travel journalism is not simply about recording where people go.

It is about discovering why they go, what they find when they arrive and what makes a destination or experience memorable.

An Enduring Contribution to Independent Travel Media

Thailand

In an era of rapidly changing digital media, maintaining an independent travel publication over many years is itself an achievement.

Max Llewelyn's professional record demonstrates persistence, curiosity and a continuing engagement with Australia's tourism industry and the international destinations that attract Australian travellers.

From being recognised among Australia's Best Travel Writer nominees in 2012 to participating in international tourism events and continuing to publish stories today, his career demonstrates a sustained commitment to travel journalism.

The result is a distinctive independent voice within Australian travel media and a publication that continues to connect readers with destinations, experiences and the people behind the tourism industry.

For readers searching for travel inspiration and for tourism professionals looking for an established Australian travel-media outlet, Max Llewelyn and The Holiday and Travel Magazine represent a longstanding presence in the country's independent online travel publishing landscape.

The Holiday and Travel Magazine

Website: https://theholidayandtravelmagazine.blogspot.com/
Editor: Max Llewelyn
Publication established: 2011
Focus: Travel, tourism, destinations, hotels, business events, MICE, culture, festivals and travel experiences
Location: New South Wales, Australia

For more travel inspiration read the daily online "The Holiday and Travel Magazine" https://theholidayandtravelmagazine.blogspot.com/

AAT Kings Unveils 2027/28 Season: Discover Australia and New Zealand Beyond the Highlights

El Questro Wilderness Park East Kimberley

Travellers looking to experience Australia and New Zealand beyond the familiar sightseeing highlights have a new collection of journeys to consider, with AAT Kings unveiling its 2027/28 touring season.

The new season introduces fresh Small Group journeys, immersive local experiences and thoughtfully designed itineraries that put greater emphasis on regional communities, local stories, nature, culture and meaningful connections.

Rather than simply visiting famous landmarks, the new AAT Kings tours invite travellers to slow down and discover the people, landscapes and stories that give each destination its character.

To celebrate the launch, travellers can also save up to $2,200 per couple in Australia or up to $2,800 per couple in New Zealand on selected 2027/28 departures when booked between 10 August and 30 September 2026, for travel between 1 April 2027 and 31 March 2028, subject to the applicable terms and conditions.

A New Way to Discover Regional New South Wales

One of the major highlights of the new season is the nine-day Outback New South Wales Adventurer.

The new Small Group journey takes travellers well beyond the traditional New South Wales tourist trail, exploring the extraordinary landscapes, history, Aboriginal heritage and communities of the state's outback.

The Three Sisters, Blue Mountains

With an average group size of approximately 16 guests, the journey is designed to provide a more personal touring experience.

Travellers can descend into Australia's oldest commercial opal mine at White Cliffs, explore the mining and artistic heritage of Broken Hill and visit the Living Desert Sculptures, where monumental artworks meet the dramatic outback landscape.

The itinerary also includes historic Silverton, a former mining town with a fascinating character of its own.

One of the most significant experiences is a visit to World Heritage-listed Mungo National Park, where travellers can discover more than 40,000 years of Aboriginal history with a local guide.

The journey demonstrates how regional New South Wales can offer an extraordinary travel experience for those prepared to venture beyond the state's major cities and better-known attractions.

Small Group Touring Creates Deeper Connections

Small Group touring is an increasingly appealing way to explore Australia and New Zealand.

With fewer travellers, itineraries can operate at a more considered pace, while experiences can focus more closely on local communities, distinctive accommodation and encounters that may not be practical for larger groups.

AAT Kings has continued to expand its Small Group collection as travellers seek more personal and authentic experiences.

The 2027/28 season builds on this approach with new journeys that combine iconic scenery with local encounters.

For travellers, the result is a holiday that can feel less like moving from one attraction to another and more like discovering a destination through the people who live there.

New Zealand's South Island Takes Centre Stage

New Zealand's spectacular South Island receives particular attention in the new season, with two new Small Group itineraries: South Island Splendour and South Island Highlights.

TSS Earnslaw NZ

Both journeys are designed to combine some of New Zealand's best-known landscapes with experiences that reveal another side of the destination.

Travellers can meet local farming families at Real Country, gaining an insight into rural New Zealand and the people who work the land.

Another highlight is an overnight Milford Mariner cruise on Piopiotahi, better known internationally as Milford Sound.

Being on the water overnight provides a different perspective of one of New Zealand's most famous natural landscapes, allowing travellers to experience the dramatic environment during the quieter hours of the day.

Experiencing Milford Sound Differently

Milford Sound is one of New Zealand's most celebrated natural attractions, but an overnight experience offers an opportunity to appreciate it beyond the traditional day-trip visit.

Travelling aboard the Milford Mariner allows guests to spend more time within the fiord and experience the surrounding mountains, waterways and rainforest environment at a slower pace.

The experience is particularly suited to travellers who value scenery, photography, nature and a sense of escape.

By incorporating the overnight cruise into its new Small Group itineraries, AAT Kings is giving travellers another way to experience one of the South Island's most memorable destinations.

Travel with Purpose at the Oamaru Penguin Conservation Centre

The new 2027/28 season also expands AAT Kings' MAKE TRAVEL MATTER Experiences, bringing purpose-led travel further into its touring program.

Among the new experiences is a visit to the Oamaru Penguin Conservation Centre in New Zealand.

The experience provides travellers with behind-the-scenes insight into the conservation of little blue penguins and the work being undertaken to protect one of New Zealand's much-loved native species.

For visitors, the experience provides more than an opportunity to see wildlife.

It offers an understanding of the conservation challenges facing native species and the importance of protecting New Zealand's natural environment for future generations.

This type of experience reflects the growing interest in responsible and purpose-led tourism, where travellers can contribute to or learn about initiatives that benefit local communities, wildlife and the environment.

Travel Beyond the Iconic Attractions

Gorge tour with Nitmiluk Tours

The philosophy behind AAT Kings' 2027/28 season is increasingly relevant to the way people travel today.

Australia and New Zealand are famous for spectacular scenery and iconic attractions, but the experiences that travellers remember most can often be found away from the major tourist sites.

Meeting a farmer, talking with a local guide, learning about Aboriginal history, visiting a conservation centre or spending a night surrounded by a remarkable natural landscape can provide a deeper understanding of a destination.

These encounters can transform a sightseeing holiday into a more meaningful travel experience.

New Short Breaks Add Greater Flexibility

Not every traveller has the time to commit to an extended touring holiday.

Recognising this, AAT Kings is introducing a range of new Short Break itineraries for the 2027/28 season.

These shorter journeys provide greater flexibility for travellers who want to explore an iconic destination without taking a long holiday.

Short Breaks can also be combined with longer independent holidays, allowing travellers to add a professionally organised touring experience to a broader itinerary.

This flexibility may appeal particularly to travellers who want the convenience of guided touring while retaining some independent travel time.

AAT Kings Looks to the Future of Touring

Walter Peak Station Queenstown

Ben Hall, CEO of AAT Kings Group, said the new season reflects growing demand for travel experiences that move beyond traditional sightseeing.

The company's approach is based around connecting travellers with local people, stories, communities, cultures and landscapes.

That philosophy is evident throughout the 2027/28 collection, from the remote landscapes of outback New South Wales to New Zealand's farms, conservation projects and spectacular South Island scenery.

For travellers, it creates a broader choice of ways to explore Australia and New Zealand.

Savings for the 2027/28 Travel Season

The launch of the new season also brings a limited-time New Season sale.

Travellers can save up to $2,200 per couple in Australia and up to $2,800 per couple in New Zealand on selected 2027/28 departures.

The offer applies to bookings made between 10 August and 30 September 2026 for travel between 1 April 2027 and 31 March 2028, subject to applicable conditions, selected departures and availability.

With new Small Group journeys, Short Breaks and immersive experiences being introduced, the sale provides an opportunity to plan an Australia or New Zealand holiday well ahead.

Travellers considering popular departure dates should check availability and the full sale terms when booking.

Australia and New Zealand Through a Different Lens

AAT Kings' 2027/28 season reflects an important evolution in escorted touring.

The focus is shifting from simply seeing the highlights to understanding what makes a destination special.

In outback New South Wales, that means exploring Aboriginal heritage, mining history, remote landscapes and regional communities.

In New Zealand, it means meeting farming families, experiencing Milford Sound at a slower pace and learning about native wildlife conservation.

Together, these experiences offer travellers a more intimate perspective of Australia and New Zealand.

Start Planning Your 2027/28 Adventure

Lake Argyle

For travellers planning their next Australia or New Zealand holiday, the new AAT Kings 2027/28 season offers plenty of inspiration.

Whether the attraction is the red earth and remote landscapes of outback New South Wales, the dramatic scenery of New Zealand's South Island, a meaningful conservation experience or a shorter escape, the new collection provides opportunities to travel at a more considered pace.

The emphasis is on going beyond the postcard views and discovering the stories, people and places that make each journey memorable.

With the New Season sale running until 30 September 2026, now is an ideal time to explore the new itineraries and consider where the next journey might lead.

AAT Kings

Website: www.aatkings.com
Address: AAT Kings, Australia and New Zealand

For details of the 2027/28 season, new tours, Small Group journeys, Short Breaks, MAKE TRAVEL MATTER Experiences, availability and current offers, visit the official AAT Kings website.

AAT Kings 2027/28 New Season Sale

Website: www.aatkings.com
Booking period: 10 August 2026 to 30 September 2026
Travel period: 1 April 2027 to 31 March 2028

Offer: Savings of up to $2,200 per couple in Australia or up to $2,800 per couple in New Zealand on selected departures, subject to applicable terms and conditions.

For more travel inspiration read the daily online "The Holiday and Travel Magazine" https://theholidayandtravelmagazine.blogspot.com/