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Peru is fast becoming a destination of choice amongst discerning Australian travellers, seeking rich culture, ancient past and a diversity of experiences. PromPeru’s coordinator for the Asia-Pacific region, Ms Rosana Guinea, attributes the rise in Australian visitors to increased awareness of the destination in the market, as well as a gastronomic boom that has firmly placed Peru on the foodie trail.
“Peru is rich with history and culture, but it is the combination of old and new experiences that is enticing Aussie travellers to the region, and inspiring them to come back again and again. Peru has evolved into an exhilarating mix of colourful heritage, contemporary culture and art, world-class cuisine and new discovery. This combined with an influx of new product, including luxury and boutique hotel openings, has helped put us firmly on the traveller map.
“PromPeru has also been working closely with the trade in the Australian market to showcase the wealth of opportunities and experiences Peru has to offer, and we are thrilled to see the results of ours and our partners’ efforts in the increase in visitor arrivals. We are looking forward to continuing the trend in 2013 and beyond,” said Ms Guinea.
With various new hotel openings, increased domestic air connections and new and unique experiences to explore in 2013, PromPeru anticipates arrival numbers from Australia to continue to grow.
PromPeru is also working with the trade to increase awareness of Peru’s many lost cities and past civilisations beyond Machu Picchu.
“While Machu Picchu is a highlight of any trip to Peru, the country has many archaeological sites which are a legacy of even more ancient times than the Incas. The pre-Inca Moche Route in the north coast for example provides a great foundation for the exploration of Peru’s past, or further discovery for the second time visitor,” said Ms Guinea.
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