With
this year marking the 150th anniversary of Monte-Carlo and SBM group
the delegation from Monaco has chosen the perfect timing for a week in
Australia dedicated to the famous principality. Seven delegates from
Monaco are currently touring across Australia to promote the assets of
the second smallest state of the world. The road show kicked off last
Thursday with a joint event with French Travel Connection, the exclusive
distributor of the Passport to Monte-Carlo - a package offering
incredible value for money - including a helicopter transfer, VIP
service in the hotels and visitors passes to all attractions in Monaco.
The
road show continued with a series of daytime and evening events in
Sydney and Melbourne targeting travel trade, MICE, media and VIP and is
now getting prepared for the last stage of their road show taking them
to Auckland.
Travelling with the Monaco Tourist & Convention
Authority as part of the delegation are: Mr Guillaume Rose-President of
the Monaco Tourist & Convention Authority, Ms Alison
Roberts-Brown-Regional Director Australia, Mr Jean-Francois Gourdon-Head
of Communications, Ms Lena Froelich-Marketing Executive as well as Mr
Benoit Badufle- Asia Pacific Director of Sales of Monte Carlo SBM Group
and Koji Ito-International Sales Manager of the Fairmont Hotel
Monte-Carlo.
As a special guest this year, the Monaco
Tourist & Convention Authority is proud to have Patrice Frank on
board who is Head Sommelier of the famous Hotel de Paris in Monaco's
most exclusive district of Monte-Carlo. Patrice Frank impresses the
audience by giving a unique, historical and personal insight into the
world of wine in the world's biggest hotel wine cellar housing over
450,000 bottles. Patrice Frank owes his profound knowledge and
incredible expertise to an extensive background in the wine and hotel
industry. He has held his prestigious role as a Head Sommelier of the
Hotel de Paris since 2000, however his career in the wine industry
started way back in 1989 and Patrice Frank managed to climb up the
career leather from an experience as a wine waiter to being chef
sommelier in one of the most sought-after 5 star hotels of the world. (http://www.hoteldeparismontecarlo.com).
Over
the last few years the Monaco Government Tourist Bureau has managed to
strengthen its presence on the Australian market and converted more and
more day trips into overnight stays. A new milestone has been reached
this year thanks to the creation of a new dedicated facebook page:
"Visit Monaco Australia" which has known a huge success with more than
1,100 likes within the first 15 days.
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