New MENA travel habits survey results to be revealed at Arabian Travel
Market; ATM partnership another Google first; attendees to gain
invaluable insight into latest market trends
Internet giant
Google will sponsor the Arabian Travel Market (ATM) Technology Theatre
as part of the newly launched Digital Technology Day on May 8th. Google
will be using the Technology Theatre to share insights of the travel
industry and technology under the umbrella theme of “Think Travel.”
“This
is a first for ATM and the regional travel and tourism community. Our
partnership with Google will not only deliver up-to-the-minute industry
data, but will showcase how technology plays a role in the travel
industry - whether it’s searching for ideas or booking vacations or
sharing their experience through social platforms” said Mark Walsh,
Portfolio Director, Reed Travel Exhibitions.
Google’s Gulf
Regional Manager, Mohamad Mourad and Marie de Ducla, Travel Industry
Manager for Google in MENA will share the findings of a
Google-commissioned research study conducted by IPSOS. The study will
reveal the results of how travellers in MENA make decisions when it
comes to travel and purchase behavior. Google commissioned a similar
survey for the US travel market in 2012, with 7,500 respondents
completing a 21-minute attitude and usage survey into travel habits and
attitudes of leisure, business and affluent travellers.
In
addition to the study, The ‘Google Think Travel’ day will feature a
series of seminars for industry professionals. Several Googlers will be
flying in including Nigel Huddleston, Google’s Industry Head for Travel
in the UK; Dr Bernd Fauser, Global Travel Accounts Director; Maciek
Nowakowski, Google Travel Product Specialist, Edouard Mailfait, Mobile
Travel Expert. These executives will talk about everything from using
the web for travel decisions to how travel brands can drive engagement
and increase their brand awareness online.
The dedicated Travel
Technology Theatre was introduced in 2012 in response to the huge demand
for technology related content and the success of previous sessions
within the main Seminar Theatre. Targeting all Arabian Travel Market
attendees, the programme covers online travel trends, new developments
in social media and advances in travel technology.
The show has
grown to become the largest event of its kind in the region and one of
the biggest in the world and celebrating its 20th anniversary this year,
Walsh reflected on the changing face of the travel industry and the
essential role technology now plays.
“Google is the most widely
used web-based search engine in the world and has literally changed the
lives of hundreds of millions of travelers and travel industry
professionals. However it is amazing to think that Google only
registered its domain name in 1997, just 15 years ago. The Google
seminar presentations will no doubt highlight the profound effect
technology will have on the travel industry in the future,” he said.
Held
under the patronage of His Highness Sheikh Mohammed Bin Rashid Al
Maktoum, Vice President and Prime Minister of the UAE, Ruler of Dubai,
Arabian Travel Market 2013 will be held from 6-9 May at the Dubai
International Convention and Exhibition Centre.
For more information, visit www.arabiantravelmarket.com
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