‘The Outline for National Tourism and Leisure (2013-2020)’, recently
issued by the government of China, sets the ground for the redefinition
of tourism development and management in the country, including a strong
support for outbound tourism as well as a focus on a greater
distribution of the economic, socio-cultural and environmental benefits
of tourism.
The Outline for National Tourism and Leisure (2013-2020), issued by
the State Council of China, focuses on promoting the taking of paid
annual leave days and boosting the healthy development of the tourism
sector in China, in particular by ensuring the coordination of different
sectors.
Where previously cultural norms have stopped many in China from
taking an annual leave, the Outline, which reinforces existing
Regulations for Paid Annual Leave for Employees, encourages government
agencies, social organizations, enterprises and public institutions to
promote the use of leave days, giving moreover Chinese workers more
freedom and flexibility on the issue of where and when to travel.
“The successful implementation of the new Chinese national tourism
strategy will surely impulse both domestic and outbound tourism in China
and we particularly welcome the decision to promote travelling at
different times of the year” said UNWTO Secretary-General Taleb Rifai.
“This document calls on a variety of sectors to strategically consider
their actions in view of the development of tourism; it is another proof
that China fully understands that sustainable tourism growth requires
cross-cutting policies at a national level”, he added.
The Outline, advocated for a long time by the China National Tourism
Administration (CNTA), comes four years after the tourism sector in
China was acknowledged as a ‘pillar’ industry of modern services and one
of the major social and economic sectors on the government´s agenda.
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