Australian
fashion designer Sue Di Chio of Suboo has launched the brand's first
ever limited edition collection, inspired by the cosmopolitan city of
Singapore. This stylish set titled 'The Emerald Hill Singapore Collection' comprises of a striking Sandal and Shoulder Bag.
Embodying
casual chic, both items in the collection are perfect for discovering
Singapore, with the comfortable sandal allowing you to explore the
vibrant city on foot and a bag that is big enough to hold the essentials
but small and fashionable to carry all day.
Suboo's
unique bag and sandal design was inspired by Sue's recent visit to
Singapore. She hopes the design will showcase a different side of
Singapore, as well as encourage more Aussies to put the destination on
their to-do-list and when they get there delve further beneath the skin
of the city to deepen their discovery.
The unique print
featured on both the "Emerald Hill Singapore Collection" sandal and bag
was inspired by the colour, culture and creativity behind Singapore's
Peranakan[1] heritage. A key feature of the design is the colourful
windows and louvered shutters which can be found along Emerald Hill -
one of the many hidden gems of Singapore, providing an almost secret
sanctuary from the dynamic shopping of the city.
The
design also features a number of subtle floral prints and gold
detailing, influenced by Singapore's cultural precincts of Kampong Glam,
Little India and Chinatown, all discovered by Suboo on her recent trip.
Watch Sue's video here: http://www.youtube.com/yoursingaporeau
Sue Di Chio, Fashion Designer of Suboo comments, "The
cultural precincts of Singapore truly are the heart and soul of
Singapore, exploding with colour and creativity. Arab Street in Kampong
Glam is a feast for the senses with an array of perfume shops,
restaurants and in the centre of it all; the historic Sultan Mosque."
"Little
India was one of the most vibrant and authentic districts of Singapore.
As we took in the sights, sounds and smells we couldn't resist buying
brightly coloured garland flowers and handmade trinkets that filled rows
of market stalls."
Both the sandal and bag have been
designed in Australia and are finished with leather trimmings and gold
embossed detailing. Suboo has complemented neon yellow with the artistic
print; as this season's hottest colour it also reflects the energy,
heat and excitement of Singapore. The Emerald Hill Singapore Collection
is the ultimate travel companion, beautifully representing the mix of
old and new and east meets west while staying true to Suboo's brand
philosophy.
"Whether shopping in the myriad of
shopping areas, sipping a cocktail on Sentosa Island or exploring the
colourful cultural precincts, Singapore has something for everyone. The
Emerald Hill Singapore collection are the perfect fashion accessories
for exploring and taking you from day to night," says Sue Di Chio.
Sandra Leong, Area Manager of Oceania for the Singapore Tourism Board states "We
are so excited by our partnership with Suboo. Sue has created a
wonderful design that truly reflects the lesser-known side of
Singapore. Through our partnership with Suboo we are encouraging
Australians to explore and discover the real Singapore, and what better
way to do that than on foot, in a stylish pair of sandals and with a bag
that represents what the city is all about."
Suboo
is synonymous for clean lines, original prints and designs that evoke a
sense of appreciation. Suboo's limited edition Emerald Hill Singapore
Collection is available online at: www.suboo.com.au
RRP Sandal: $229
RRP Bag: $259
For more information about the 'Emerald Hill Singapore Collection', head to www.youtube.com/yoursingaporeau
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