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Turkey has become the sixth most visited country in the
world in 2012 with nearly 30 million visitors, thanks to EMITT Fair which plays
an important role in the promotion of Turkey.
East Mediterranean International Tourism and Travel Fair
EMITT, which was held for the 17th time between January 24 and 27 in TÜYAP, was
created by Ekin Fuar in 90’s, which is considered to be the infancy period of
the Turkish tourism, and has started a new era in tourism fairs.
The Director of Ekin Fuar, Hacer Aydın states that the
number of foreign tourist visiting Turkey was 9.586.000 and the amount of
revenues generated $9.161.000.000; and as of 2011 the number of tourist
visiting Turkey had reached to 29.343.000 and the revenues to $23 billion, and
stresses the important role of EMITT, who for 17 years brought the
professionals of tourism sector to Turkey and held many grand fairs, in this
success.
Aydın, who indicates that statistically, the number of
visitors of the cities, regions and counties who participated in EMITT had
increased 7 or 8 times, and underlines the importance of the field-specific
fairs in tourism, stating their pointing to their ability bring the target
group with service providers and to the wide experience and knowledge EMITT has
in this respect.
While noting the significance of the success Turkey
gained by becoming the 6th country in the world tourism ranking, Aydın also
stated that Turkey falls short of its real potential, and concluded that Turkey
has the necessary historical, cultural and natural treasures in order to reach
the aim of 60 million tourists, which now seems to be a challenging one, if
implemented the right promotional strategies.
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