World Travel Market 2012, the leading global event for the travel
industry, will generate a record £1,860 million in travel and tourism
industry deals – an impressive 13% increase on WTM 2011.
Independent research of World Travel Market’s exhibitors shows WTM
2012 will be responsible for a massive £1,859,713,858.98 million of
deals, either through contracts signed at the event or from negotiations
with Meridian Club members which will lead to deals before WTM 2013.
WTM 2011 generated £1,653 million in business deals, either on the
exhibition floor or in the 12 months that followed, which was a 16%
increase on WTM 2010’s £1,425 million. WTM 2009 generated £1,139
million.
The increase in business generated by WTM 2012 can, in part, be
accredited to the enhanced Speed Networking programme for exhibitors and
Meridian Club buyers to start, continue and conclude business
negotiations. WTM 2012 saw the traditional first morning session before
the exhibition opened and the new Thursday Speed etworking sessions,
aimed at facilitating post WTM business deals.
Furthermore, the key first day of WTM 2012 saw almost 8,000 (7,992)
exhibitor invitations attend, according to unaudited figures. These
visitors are the people exhibitors have cited they want to conduct
business with. The figure compares to 7,608 on the first day of WTM
2011, which was 08% up on the year before.
Reed Travel Exhibitions Director World Travel Market Simon Press
said: “World Travel Market 2012 has seen, and will lead to, a phenomenal
amount of travel and tourism industry business being agreed.
“The expanded Speed Networking program played an important role in the success of WTM 2012 for both exhibitors
and Meridian Club members, offering both stakeholders increased
opportunities to meet new contacts, sign contracts and conclude deals.”
“The amount of business conducted and the findings from the exhibitor
research shows WTM is delivering on its commitment to facilitate
business in the travel and tourism industry.”
Press continued: “I am delighted that the amount of business
conducted at World Travel Market continues to increase each year. This
success is firmly positioning WTM as the must-attend exhibition for
national and regional tourist boards, global brands and technology
companies.
“The amount of business conducted at WTM clearly demonstrated WTM. Means Business.”
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