World Travel Market Latin America is
poised to follow hot on the heels of sister event World Travel Market
in London and generate a phenomenal amount of inbound and outbound
business for the region.
WTM 2012, the leading global event for the travel industry, will
generate a record £1,860 million in travel and tourism industry deals –
an impressive 13% increase on WTM 2011’s £1,653 million – either through
contracts signed at the event or from negotiations with Meridian Club
buyers which will lead to deals before WTM 2013.
WTM Latin America’s three-day Hosted Buyer Programme will fuel the
business negotiations and signed contracts at the event, which takes
place in São Paulo, Brazil, 23-25 April 2013.
The Hosted Buyers Programme will host up to 250 senior international
buyers from the leisure travel and MICE industry interested in the Latin
American region.
Furthermore, WTM Latin America will incorporate the Brazilian
Association of Tour Operators (BRAZTOA) Business Meeting. BRAZTOA’s
Business Meetings are directed at professionals from the tourism market
with a focus on business transactions, relationships, professional
development and updating the industry of new trends. The BRAZTOA
Business Meeting will play a critical role in helping the industry
conduct business at WTM Latin America, and perfectly support the event
objective to bring the world to Latin America and promote Latin America
to the world.
Reed Travel Exhibitions Director World Travel Market Latin America
Lawrence Reinisch said: “World Travel Market Latin America will play a
critical role in helping to promote one of the world’s growing travel
and tourism regions to the world. The combination of the Hosted Buyer
Programme and BRAZTOA meetings will help WTM Latin America follow in the
footsteps of its London sister event and generate an impressive amount
of business for its exhibitors.”
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