Visit England promotes Coastal Breaks In New marketing Campaign
VisitEngland, the national tourist
board, today launched a new multi-channel marketing campaign designed to
boost domestic tourism in 2013 by promoting short breaks in some of
England’s most spectacular coastal locations. The campaign is the third
of six launching from January to March, covering the four key themes of
countryside, coast, heritage and culture, funded in part by the
Government’s Regional Growth Fund.
The campaign focuses on the wonderful experiences on offer along
England’s world-famous coastline – from exploring hidden coves and
visiting historic fishing villages, to enjoying fresh local produce and
beautiful sunset walks along the beach.
The destinations partnering with VisitEngland in this campaign are:
|
Isles of Scilly |
-
Cumbria
- Dorset
- Hull and East Yorkshire
- Isles of Scilly
- North Devon and Exmoor
- Suffolk
The campaign incorporates a range of national online, broadcast and
print elements in partnership with network radio stations Classic FM and
Gold FM, as well as The Guardian and Mail on Sunday. There is also a
substantial programme of digital and social media activity, including
Facebook competitions, video content, and a dedicated section on
visitengland.com: www.visitengland.com/morecoastal.
James Berresford, VisitEngland’s Chief Executive, commented: “This exciting campaign is one of several launching this year with
the aim of growing tourism in England. The campaign aims to inspire UK
residents to ‘escape’ the hustle and bustle of everyday life, to take a
short break in one of England’s most beautiful coastal destinations.
This is a great example of the industry working in partnership to
stimulate tourism and grow jobs throughout the country.”
|
Suffolk |
This new marketing activity is part of VisitEngland’s three-year
investment project called ‘Growing Tourism Locally’. Funded by
£19.8million from the Government’s Regional Growth Fund, the project
aims to generate £365million in additional tourism spend over the
2012-15 period and inspire more UK residents to take more holidays and
short breaks at home. The project aims to stimulate local employment to
create jobs in the tourism sector by 9,100 over a three-year period to
March 2015.
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