Jeanine Pires succeeds Eduardo Sanovicz on the Advisory Board of WTM Latin America

Jeanine Pires is the new chairperson of WTM Latin America’s Advisory Board, which has been created to discuss and improve the main activities of the 1st edition of WTM Latin America in the continent, and which will take place on April 23 - 25 in the Transamérica Expo Center in São Paulo. Until now the chair had been occupied by Eduardo Sanovicz, who left to take up new challenges.
 

Jeanine, who is influential in the tourism and events segment, was president of EMBRATUR from 2006 to 2010, where she was also the Director of Business Tourism and Events. Jeanine is a University professor, director of Pires & Associados and Chairperson of the Tourism and Business Board of Fecomércio São Paulo.

“We’re very sorry that Sanovicz is leaving. He’s given us a huge amount of support since the launch of WTM Latin America, but we’re sure that Jeanine, with all her experience, will also contribute a lot to the success of our initiatives”, says Lawrence Reinisch, Director of WTM Latin America. 

"WTM is today the most important commercial event in the travel and tourism sector. Its Latin American edition is an opportunity for bringing important buyers from all over the world to establish and strengthen business on this continent. This is an event that’s totally different from anything the Brazilian and Latin American markets have ever seen”, guarantees Jeanine. “Presiding over the Board of WTM Latin America is an opportunity to learn and at the same time share opinions that can contribute to the success of the event and to the travel and tourism market in Brazil and Latin America", she adds. 

The Advisory Board consists of important leaders from the tourism, leisure, MICE and corporate sector areas and has the support of the country’s important corporate entities, which creates a synergy that is rarely capitalised upon in MICE and corporate tourism.

Also on the Advisory Board are Elizabeth Wada, Director of the Anhembi Morumbi University, who has huge experience in the hotel and tourism area; Giancarlo Gerli, Director of ABDIB (Brazilian Association of Infrastructure and Base Industries); Luciane Leite, Director of Tourism and Entertainment for São Paulo Tourism; Luiz Moura, Director of Brand USA for Latin America; Mercês de Villemor, Coordinator of Fairs at FIESP; Orlando Souza, Director of Marketing at TURSP (Empresa Paulista de Turismo); Pablo Sismanian, Coordinator of Meeting Tourism for Improtur, Argentina’s official tourism body, and president of the Latin American chapter of ICCA (International Congress and Convention Association); Toni Sando, Managing Director of the São Paulo Convention & Visitors Bureau; and Viviânne Martins, Director of the Corporate Travel Academy.

The first meeting of the Advisory Board took place on March 27 and the second took place on Tuesday, August 7. More information about the fair can be obtained at www.wtmlatinamerica.com