Medical tourism should be seen as
the ‘healing treatment’ segment of the overall health tourism market,
while fitness and wellness holidays should be seen as the ‘prevention’
segment, Professor Helmut Wachowiak, of the International University of
Applied Sciences Bad Honnef (IUBH), near Bonn, Germany, said at the Pisa
forum.
Although reliable facts and figures about the market are rare, the
latest estimates put the worldwide medical tourism market at anywhere
between $40 billion and $60 billion in 2012, and with annual growth
rates of about 20% a year, he said.
One survey last year estimated that 3-4% of the world population
already travels to foreign countries for medical treatment while the
pent-up demand could be much larger with as many as 53% of Europeans
saying they would travel abroad for treatment.
According to IPK’s World Travel Monitor, health and medical travel
accounted for a total of 9.4 million trips in 2011, or 2.4% of all
European outbound travel. Over the past five years, health vacations by
Europeans have increased by 38% while medical tourism has gone up by
24%, the IPK research found.
A representative survey by the IUBH last year found that 52% of
German adults could imagine travelling abroad for medical treatment,
including dental treatment and surgery, mostly due to lower costs abroad
or for treatment that is not available in Germany.
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