Alan Joyce |
Thirty six celebrity chefs from Australia's top kitchens
will join forces tonight with business leaders to cook for one thousand
Sydneysiders in need.
A joint initiative of OzHarvest and Qantas, the CEO
CookOff aims to increase awareness of excess food which could be used to feed
disadvantaged Australians, with a special focus in 2013 on women and youth in
crisis.
Celebrity chefs stepping up to the plate include Pete
Evans, Maggie Beer, Peter Gilmore, Miguel Maestre and Guillaume Brahimi who
will join Rockpool Director and Qantas Executive Chef, Neil Perry AM to design
and produce a meal.
CEOs have paid $1500 to register and this year's aim is
to raise more than last year's total of $945,000.
Each chef will take charge of an outdoor kitchen and lead
a team of CEOs to prepare, plate and serve three courses.
Qantas Group CEO Alan Joyce will join other CEOs and
business leaders from a diverse range of industries including Justin Hemmes
from Merivale, Terry Davis from Coca-Cola Amatil Limited, Rachel Argaman from
Toga Hotels, and Geoff Wilson from KPMG - just to name a few.
Alan Joyce said he was proud to be putting on an apron to
support such a worthy cause.
"This event gives the nation's business leaders a
unique opportunity to give back to the community," Mr Joyce said.
"Tonight our corporate leaders will help raise
awareness of the problem of food security as they prepare food and share a meal
with those less fortunate."
OzHarvest founder and CEO Ronni Kahn said funds raised at
the event will allow her organisation to deliver at least one million meals to those
in need.
"Thanks to the generous support of our participating
CEOs and the efforts of our wonderful chefs, we will also be able to continue
our new educational training program, NEST, which provides vulnerable
Australians with life skills as well as better budgeting, dietary awareness and
food preparation skills," she said.
All proceeds will be shared between OzHarvest, The Big
Issue and ONE80TC.
Guests on the night will be entertained by legendary
Australian rock band Icehouse.
For a full list of CEOs and chefs participating or to
make a donation, visit: www.ceocookoff.com.au
Donations can be received until 28 February 2013.
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