Tuesday, 26 February 2013

New Developments Laying the Foundations for the Future of New Caledonian Tourism

A GROWING DESTINATION

New Caledonia has been establishing its reputation among island destinations over the past decade or so. Within Europe, it is above all the French market and, among neighbouring markets Australia, New Zealand and Japan account for the lion's share of tourist and traveller flows.

All markets combined, 2011 was a record year with 111,875 tourists visiting New Caledonia.

TOURISM DEVELOPMENT FOR THE FUTURE

The New Caledonian tourism sector is entering a new era of consolidation with its facilities and infrastructure.

Faced with rising visitor numbers and the demands of international tourism, the Territory's political and economic leaders have become aware of the future potential of this exceptional destination. In a coordinated approach, the stakeholders have launched initiatives to renovate, develop, commercialise and create tools for New Caledonian tourism.

Tourism's economic dimension has thus been reinforced and has reasserted its place in the economic and social future of the Territory.

Luxury international brands provide robust and vibrant activity in the hotel industry.

Starwood Hotels & Resorts has already established itself in the Territory, with the Le Méridien chain and its two high-end establishments in Noumea and on the Isle of Pines. Its expansion in the Territory will take place through the Sheraton chain. It is in BOURAIL, one and a half hours north of the international airport, that the SHERATON DEVA Golf Resort and Spa will open its doors in December 2013.

With its sustainable development approach, the resort looks out over the UNESCO World Heritage lagoon and reefs and, with a land area of 8,000 hectares, offers 120 rooms and suites, 60 bungalows and an 18-hole signature golf course designed by American architect Dye. This high-end establishment will meet the needs of an international clientele all the while constituting a local development that respects the environment and the indigenous populations, as explained by managing director Dominique Michaud.

Similarly, the GLP Hôtels Résidence La Promenade, which opened in 2007 and contains 154 suites and apartments, will become a member of the HILTON chain on 1 July 2013. This provides an excellent opportunity for the Territory to gain exposure in the international client network of one of the world's most prominent chains.

The GLP Group has 730 rooms spread over La Promenade, L'Escapade Ilot Maitre, the Nouvata Complex and Le Paris.

Travel operators join forces

ARC EN CIEL Voyages, the largest incoming tourism agency in the Territory is gearing up. The agency, which is the leader in its market and has a presence in Europe, Australia, New Zealand, Japan and South Korea, has opened its share capital to hotel operators in New Caledonia and local institutions. And very soon, TAHITI NUI Voyages, the leading tourism operator in Polynesia since 1965, will also enter the share capital of Arc En Ciel Voyages, "in the spirit of complement and not competition", explain Jérôme Pantaloni, Manager of AEC, and Stéphane Sonnet, Managing Director and Director of Development at Tahiti Nui Voyages.

These partnerships will add vigour to the tourism destination that is New Caledonia.

TRAVEL safe and secure

1 - TONTOUTA: Facelift at La Tontouta International Airport

Major renovation works have created a whole new airport to better welcome travellers. The customs and bio-security area has been revamped with a view to facilitating passenger inflow and outflow. Similarly, the new departure lounge now boasts gangways, in addition to which a second check-in hall has been created. Baggage claim area has been separated in two. Lastly, a large souvenir store has been set up over 210m2 and duty free has been reorganised.

These works were carried out by the New Caledonia Chamber of Commerce and Industry, which operates the La Tontouta airport.

2 - AIRLINE PARTNERS

AIRCALIN is the international airline of New Caledonia. Domestic flights are operated by Air Calédonie.

Upgrade for AIRCALIN

Aircalin has a network of 10 international destinations within the South Pacific and North Asiia from its base Noumea. Its fleet combines modern Airbus A330 and Airbus A320 equipment.

Within the Australian region Aircalin has daily flights from Sydney and 3 per week from Brisbane offering full services on each.

During 2012 the airline has implemented a number of new initiatives to reaffirm its position as a progressive company catering to the needs of its clients and country.

New cabins:

The airline is completely renovating the cabins in its Airbus A330 aircraft.
  • New lie-flat seats in Hibiscus (Business) Class will provide passengers with the comfort of a real bed.
  • New seats in economy class will provide more individual space allowing greater passenger comfort.
  • Brand new state of the art Inflight Entertainment System featuring audio and video on demand and offering a wide selection of the latest movies, games and music.
A new uniform:

Aircalin's staff will wear new uniforms, inspired by the values that the company conveys - elegance and modernity. These new uniforms will represent the symbols and the colours of New Caledonia.

AIRCAL, AIR CALEDONIE

AIRCAL is the domestic airline company. It serves the Loyalty Islands, the Isle of Pines and Grande Terre - New Caledonia's mainland - with regular and daily flights aboard its ATR and Twin Otter planes.

In addition, charters and groups are available on request throughout its network and for the Norfolk Islands and Vanuatu.

Booking facilities were very recently improved for the wider public, with an online booking system. In addition, a new internet booking website will go online in 2013 for Travel Agents and Tour Operators.

www.visitnewcaledonia.com
www.newcaledonia-tv.com

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