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Auckland Airport |
New
Zealand’s recognition as a luxury destination by Chinese travellers
shows efforts to attract more affluent visitors from this market are
starting to gain traction, says Martin Snedden, Tourism Industry
Association New Zealand (TIA) Chief Executive.
New
Zealand was awarded the title of “World’s Best Luxury Destination 2013”
in the Shanghai Travelers’ Club 2013 Luxury Travel Awards. Three New
Zealand businesses also won top awards – Auckland Airport was named
World’s Best Airport, Whare Kea Lodge the Best Asia-Pacific Boutique
Hotel, and Millbrook, the Best Asia-Pacific Golf Course.
“Congratulations
to all those winners. Their success will benefit the wider New Zealand
tourism industry and boost our reputation in China as a high-quality
visitor destination,” says Mr Snedden.
“China
has grown rapidly to become New Zealand’s second largest visitor
market, with around 200,000 arrivals last year. Tourism operators,
Tourism New Zealand, other government agencies and TIA are putting a lot
of resource into getting more value out of this market, including
attracting higher-value visitors and encouraging them to stay longer.
“New
Zealand’s success in these awards is to be celebrated and will help put
us on the map with wealthy Chinese travellers as a must-visit
destination.”
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