Australia’s Summer Holiday Rush Is Underway.webp)
Pretty Beach, Murramarang National Park on the South Coast
Summer holidays in New South Wales are already attracting strong demand, with new Stayz data showing that more than 50 per cent of holiday houses in popular coastal destinations including Shoalhaven and Byron Bay are already booked.
The figures are a timely reminder for travellers planning an Australian summer getaway that popular beach destinations can fill quickly, particularly for families and groups looking for spacious holiday homes.
Stayz is an online marketplace connecting travellers with short-term holiday accommodation including beach houses, cabins and family apartments.
Shoalhaven and Byron Bay Among Summer Favourites
Shoalhaven and Byron Bay remain highly sought-after destinations for travellers wanting a classic Australian coastal holiday.
Shoalhaven offers an extensive coastline, beaches, waterways, national parks, charming towns and outdoor activities, making it particularly appealing for families and groups.
Byron Bay combines famous beaches with a relaxed coastal lifestyle, restaurants, cafes, nature experiences and a vibrant holiday atmosphere.
For travellers planning to stay in a holiday house, booking early can provide a greater choice of properties, locations and accommodation sizes.
Late January Could Offer Better Holiday Value
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| The Southern Highlands |
According to Stayz data, the final week of January is shaping up as one of the best-value periods of the summer season, with holiday homes averaging up to 45 per cent less than during Christmas week.
The later January period can also mean fewer crowds, making it attractive to travellers who want to enjoy Australia's beaches and holiday destinations at a more relaxed pace.
Stayz Travel Expert Sarah King said the traditional Australian summer holiday remains strongly focused on family and friends gathering together and sharing the cost of a holiday home by the coast.
Look Beyond the Coast for More Choice
While Australia's coastal destinations remain summer favourites, travellers seeking greater accommodation availability could consider inland destinations.
The Southern Highlands is one alternative offering a different style of NSW holiday, with scenic countryside, villages, gardens, food and wine experiences and easy access from Sydney.
Choosing an inland destination can provide travellers with more accommodation options while offering an opportunity to experience a different side of NSW during the summer holidays.NSW Remains Australia’s Leading Domestic Destination
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| The Hunter NSW |
NSW ranked number one nationally for domestic visitors, visitor nights and expenditure in the year ending June 2026. The state welcomed 126.4 million domestic visitors during the period, including 64 million visitors to regional NSW.
The top three domestic overnight visitor destinations were the North Coast, Hunter and South Coast.
For travellers planning a NSW summer holiday, the message is clear: popular accommodation can disappear quickly, but flexibility with dates and destinations can help uncover better availability and value.
Whether the perfect summer escape is a beach house in Shoalhaven, a coastal retreat in Byron Bay or a countryside stay in the Southern Highlands, booking early can make it easier to secure the holiday accommodation that best suits family and friends.
Stayz
Website: https://www.stayz.com.au/Destination NSW
Website: https://www.destinationnsw.com.au/Tourism website: https://www.visitnsw.com/
Phone: 02 9931 1111
Address: Level 2, 35 Bridge Street, Sydney NSW 2000, Australia
Tourism Research Australia
Website: https://www.tra.gov.au/For more travel inspiration read the daily online "The Holiday and Travel Magazine" https://theholidayandtravelmagazine.blogspot.com/
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