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| Knowledge Monday |
Taking place on 15 February 2027 at the Melbourne Convention and Exhibition Centre (MCEC), Knowledge Monday will open AIME 2027 with a program exploring the relationship between human connection, business outcomes and rapidly advancing technology.
Curated by AIME in collaboration with El Kwang, founder of BEAMexperience, the program will bring together business events professionals, industry leaders and subject matter experts to exchange knowledge, challenge conventional thinking and discover practical ideas that can be applied within their organisations.
AIMEplify: People, Business and Impact
The AIMEplify theme recognises that although artificial intelligence and other technologies are changing how events are planned and delivered, human expertise remains central to successful business events.
The program will examine how professionals can use technology to improve efficiency while continuing to value the experience, creativity, judgement and relationships that turn meetings into meaningful business outcomes.
El Kwang said the theme reflects the importance of what happens when people come together with purpose, including the relationships they build, the ideas they exchange and the opportunities they create.
Knowledge Monday will encourage delegates to identify successful approaches already operating within the industry and explore how these can be expanded to create greater value for businesses, clients and event participants.
Four Program Themes to Inspire the Industry
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| El & Silke |
The morning will focus on people, with sessions titled “Inspire Me, Motivate Me” and “Look After Me and My Team”. These themes will explore inspiration, professional development and the importance of supporting individuals and teams within the business events industry.
The afternoon will turn towards business and impact through “Challenge Me and My Team” and “Show Me What’s Possible”. These sessions will consider new ways of working, the potential of technology and how businesses can achieve stronger outcomes while keeping people at the centre of their strategies.
Two New Formats Put Industry Voices Centre Stage
Knowledge Monday 2027 will introduce two new formats designed to encourage greater participation and fresh perspectives.
“The Debate” will bring clients and suppliers from across the business events ecosystem together to discuss a topical issue selected by the industry. The format aims to encourage constructive discussion, challenge assumptions and explore different viewpoints.
“The Pitch” will give event practitioners an opportunity to present bold ideas that could reshape the future of business events. By placing industry voices directly on stage, the format aims to encourage innovation and stimulate conversations about new possibilities.
AIME Event Director Silke Calder said Knowledge Monday provides an opportunity for the community to learn, question and consider what comes next for the industry. The 2027 program will combine practical thinking, diverse perspectives and new ideas to help professionals navigate a changing business environment.
Knowledge Monday Program Committee Announced
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| Knowledge Monday |
- Ashleigh Cooper, Group Event and Engagement Manager, Charter Hall
- Darren Chuckry, Founder and Managing Director, HK Initiative
- Janene Wardrop, Director, Ascot Event Collective
- Michelle Sargent, Managing Director, Events Beyond
- Petrina Goh, Regional Account Director, BCD Meetings & Events
- Sarah Markey-Hamm, Founder, SMH - Event Industry Consulting
Business events professionals interested in presenting at Knowledge Monday 2027 can submit an expression of interest by 15 November 2026. Successful applicants are expected to be notified by 11 December 2026.
Expression of interest: https://www.surveymonkey.com/r/AIMEKM2027
Knowledge Monday is available to Hosted Buyers, Hosted Media and Exhibitors. Visitor Buyers may purchase a ticket upgrade to attend.
AIME 2027 Set to Deliver Major Business Opportunities
AIME 2027 will run from 15 to 17 February 2027 at the Melbourne Convention and Exhibition Centre. Building on five consecutive years of growth, the event is expected to host more than 800 exhibitors and over 1,600 vetted buyers, with more than 25,000 business meetings planned.
The trade show floor will operate on 16 and 17 February, featuring pre-scheduled appointments, networking opportunities and experiential showcases from across the global business events sector.
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| Knowledge Monday |
With its AIMEplify theme and expanded Knowledge Monday formats, AIME 2027 is set to encourage meaningful conversations about the future of business events, demonstrating how technology and human expertise can work together to deliver greater impact.
AIME – Asia-Pacific Incentives and Meetings Event
Website: https://aime.com.au/Event dates: 15–17 February 2027
Knowledge Monday: 15 February 2027
Venue: Melbourne Convention and Exhibition Centre (MCEC), Melbourne, Victoria, Australia
Organiser: Talk2 Media & Events, delivered on behalf of the Melbourne Convention Bureau.
Melbourne Convention and Exhibition Centre
Website: https://www.mcec.com.au/Address: 1 Convention Centre Place, South Wharf, Victoria 3006, Australia.
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