Recognised as a major travel trade show in Asia, ITB Asia provides a platform for businesses to build partnerships, explore new markets and discuss the developments shaping the future of global tourism. The event takes place alongside MICE Show Asia and Travel Tech Asia, connecting the leisure travel, meetings and events, and travel technology sectors under one roof.
With more than 1,000 exhibiting brands, 1,500 qualified buyers and over 100 conference sessions, ITB Asia 2026 offers extensive opportunities for industry participants to develop business relationships and discover emerging travel trends.
ITB Asia 2026 Connects the Global Travel Industry
The three-day event brings together exhibitors and buyers from across five continents, with more than 80 per cent of exhibiting brands coming from international markets.
For travel professionals, the exhibition provides an opportunity to meet destination representatives, tourism boards, hotel groups, tour operators, airlines, attractions and travel service providers. Business meetings can help participants identify new suppliers, develop destination partnerships and create travel products for changing customer expectations.
The international nature of ITB Asia also makes it a valuable meeting place for organisations seeking to expand their presence across the Asia-Pacific region and other global markets.
MICE Show Asia and Travel Tech Asia Expand the Opportunities
MICE Show Asia focuses on meetings, incentives, conferences and exhibitions, bringing together organisations involved in corporate travel, business events and destination management.
Travel Tech Asia highlights technology and innovation across the travel sector. Its focus includes the digital solutions and business developments influencing how travel companies reach customers, manage bookings and deliver visitor experiences.
Together, the three events provide a broader perspective on the changing requirements of travel businesses and the opportunities emerging across international tourism.
Asia Showcases Its Tourism Diversity
Asian tourism destinations and travel businesses feature prominently among the exhibitors at ITB Asia 2026.
Participating organisations include Goa Tourism, Hong Kong Tourism Board, Korea Tourism Organization, Ministry of Tourism, Indonesia, Resorts World Sentosa, Saigontourist Group, Sarawak Tourism Board, Singapore Tourism Board and the Tourism Authority of Thailand.
These destinations and businesses represent a diverse range of travel experiences, from cultural heritage and tropical island holidays to major attractions, urban escapes and resort experiences.
Their participation provides opportunities for international buyers to explore new itineraries, develop destination partnerships and strengthen connections with one of the world's most dynamic tourism regions.
Europe Presents Destinations, Hotels and Travel Experiences
European exhibitors bring another diverse collection of travel opportunities to the exhibition.
Among the participating organisations are Arctic TreeHouse Hotel, CzechTourism, Finnair, Frankfurt Tourism, German National Tourist Board, Hurtigruten, Icelandair, Malta Tourism Authority, Palma Travel DMC, Viking Line, VIA Outlets and Zagreb Tourist Board.
Their presence highlights the variety of European tourism, including city breaks, outdoor adventures, cruise holidays, shopping experiences, cultural attractions and specialist travel services.
For buyers, meeting these organisations offers opportunities to discover new products and build relationships with European destinations and travel providers.
Discover Tourism Opportunities Across the Americas, Africa and Oceania
The Americas are represented by organisations including Aurora Village, Lima Tours, PROMPERÚ, San Francisco Travel Association, Visit Anchorage Alaska and Visit Greater Palm Springs.
African exhibitors include Aquila Collection, Gosheni Safaris, Somak Safaris, South Africa National Convention Bureau, Tourism Seychelles and Uganda Tourism Board. These organisations offer opportunities to explore wildlife experiences, safari holidays, island escapes and business events destinations.
Oceania also features at the exhibition, with Merlin Entertainments Group, Ovolo Sydney Woolloomooloo, Safari Hotels, Tourism Fiji and Travel + Leisure Co. among the participating businesses.
The broad geographical representation enables buyers to compare products, establish new supplier relationships and explore travel opportunities across a wide range of international markets.
Three Days of Networking and Industry Insights
Beyond the exhibition floor, more than 100 conference sessions provide opportunities to learn about developments affecting travel and tourism. Industry discussions and professional networking can help businesses understand market changes, identify opportunities and consider new approaches to serving travellers.
With more than 1,000 exhibiting brands and 1,500 qualified buyers expected, ITB Asia 2026 offers a valuable meeting point for tourism professionals seeking international connections and business growth.
As the global travel industry continues to evolve, the event provides a platform for destinations, hospitality businesses, tour operators and technology providers to exchange ideas and develop partnerships that may shape future travel experiences.
ITB Asia 2026
Website: https://www.itb-asia.com/Event: ITB Asia 2026, alongside MICE Show Asia and Travel Tech Asia
Location: Marina Bay Sands, Singapore
Dates: 21–23 October 2026
Messe Berlin (Singapore) Pte Ltd
Website: https://www.itb-asia.com/Email: info@itb-asia.com
Address: Marina Bay Sands, 10 Bayfront Avenue, Singapore 018956 (event venue; not the organiser's postal address).
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