TWO LEGENDS IN CHIANG RAI THE LEGEND CHIANG RAI AND GM, ERIC HALLIN

Big Buddha

Mention the name Eric Hallin—or Khun Eric, as he’s known in Thailand—to anyone in the hospitality, travel, or tourism industry, and you’re bound to receive a smile in return. Known for his charm, composure, and dry wit, Eric has spent over five decades shaping travel experiences, including more than 43 years as a hotelier and over 40 as a General Manager.

Originally from Sweden—long a global hub for hospitality talent—Eric began his career as a tour operator and travel agent. His journey into hotel management began in 1983, and since then, he’s earned a sterling reputation for not only managing top-tier properties but for transforming professional relationships into lifelong friendships.

Eric is known for his thoughtful leadership, cultural fluency, and knack for building well-balanced, high-performing teams. He emphasizes that selecting and training the right staff remains one of the most critical components of running a successful property—something he’s consistently excelled at. Fluent in English, Swedish, Thai, and French—and conversational in Spanish and German—Eric also jokes that his Swahili improves with a glass of something stronger in hand.

True to form, Eric is also an enthusiast of sabrage—the dramatic Napoleonic tradition of opening champagne with a sword. Guests have been lucky enough to witness this unique skill firsthand, with one even receiving a sabrage lesson for her birthday celebration.

Currently, Eric is the General Manager of The Legend Chiang Rai Boutique River Resort & Spa, a serene escape along the banks of the scenic Mae Kok River in northern Thailand. Located in the culturally rich province of Chiang Rai, near the tri-border area known as the Golden Triangle, the resort offers access to some of the region’s most iconic sights—including the Big Buddha, the Blue Temple, the Goddess of Mercy, the Black House, and the bustling Chiang Rai Night Bazaar.

Eric in Sabrage mood

The property features 76 Thai Lanna-style villas and studios that seamlessly blend comfort with nature. Guests enjoy tranquil riverbank walks, vibrant birdwatching, an infinity pool, and open-air dining at the riverside restaurant. “Most of our visitors come from Europe,” says Eric, “though we do have loyal Australian guests as well—but not yet in large numbers.”

As for the future of the hotel and hospitality industry, Eric is candid: “It’s the million-dollar question. Global uncertainty, changing travel patterns, and economic shifts all play a role. The decline in European visitation is noticeable.” But his outlook remains grounded and proactive.

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Contact: +66 (0) 53 910 400 info@thelegend-chiangrai.com

*Written by John Savage