A new chapter in cross-border tourism has begun as Guangxi Zhuang Autonomous Region in China welcomes Vietnamese tourism professionals for a collaborative initiative aimed at strengthening regional travel ties. Officially launched in Guilin, the event not only celebrates 75 years of diplomatic relations between China and Vietnam, but also serves as a key activity under the “China-Vietnam Year of People-to-People Exchange.”
This cultural and professional exchange brings together leaders in tourism, education, and heritage to explore opportunities for enhancing visitor experiences and fostering mutual understanding between the two neighboring nations.
Learning Through Culture and Collaboration
Nguyen Van Tam, deputy manager of the Quang Ninh Museum, emphasized that this initiative offers Vietnamese delegates the chance to immerse themselves in the cultural richness of Guangxi. By experiencing local customs, engaging with historical landmarks, and participating in educational programs, participants can better understand the values and traditions that shape Chinese tourism.
This deeper understanding is not only cultural—it is also practical. The goal is to equip Vietnamese tourism professionals with enhanced service skills and insight that can benefit both inbound and outbound travel experiences between the two countries.
Guilin Tourism University Leads the Way
The event is supported by Guilin Tourism University, which plays a prominent role in shaping the future of tourism across the ASEAN region. Vice-president Yang Shasha highlighted the university’s position as a center for tourism talent development and its commitment to educating professionals with global vision and practical expertise.
By hosting lectures, forums, and field visits, the university enables participants to explore modern approaches to sustainable and culturally sensitive tourism. The program encourages dialogue around emerging models of collaboration and creates a platform for long-term cooperation.
Field Visits Highlight Regional Potential
As part of the initiative, the Vietnamese delegation is visiting several key cities across Guangxi, including Guilin, Liuzhou, and Nanning. These field visits provide firsthand experiences of China’s diverse tourism offerings—from natural landscapes and heritage sites to innovative service models and integrated tourism infrastructure.
This exchange not only allows participants to study best practices but also to engage in bilateral discussions that could shape the future of cross-border tourism in the region. The initiative opens the door to joint ventures, co-marketing opportunities, and shared training programs that will benefit both sides of the border.
A Shared Vision for Regional Tourism Growth
The event underlines the growing recognition that tourism can serve as a bridge for cultural diplomacy and economic development. As China and Vietnam continue to invest in mutual tourism strategies, this collaboration signals a shift towards more integrated and inclusive regional travel experiences.
By focusing on education, cultural exchange, and shared heritage, Guangxi and Vietnam are taking bold steps toward a connected future—one where travelers from both countries can explore, understand, and appreciate the richness of their neighboring landscapes.
More InformationChina Daily coverage of the event
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