Asia Pacific Is Shaping the Future of Travel — Is Your Brand Onboard?

ITB Asia

The Fastest-Growing Travel Region in the World

Asia Pacific is no longer just a destination—it’s a driving force in the global travel industry. With the World Travel & Tourism Council projecting the region’s travel and tourism sector to contribute over USD 4.6 trillion to regional GDP by 2028, the momentum is undeniable. From digital innovation to a rebound in corporate and leisure travel, Asia Pacific is setting the pace for what’s next in global tourism.

As intra-Asia travel expands and international connectivity strengthens, businesses across the travel ecosystem are finding new ways to grow, adapt, and engage with a rapidly evolving consumer base. The question for travel brands is no longer if they should be involved—but how they can lead the conversation.

Where the Industry Meets: ITB Asia 2025

Set against the skyline of Singapore, ITB Asia 2025 will return from 15–17 October 2025 at Marina Bay Sands, once again gathering the world’s travel leaders, innovators, and buyers in one dynamic hub. Co-located with MICE Show Asia and Travel Tech Asia, this premier B2B trade show offers unmatched opportunities to connect, collaborate, and position your brand at the forefront of Asia’s booming travel industry.

From meetings and incentives to leisure and travel technology, ITB Asia covers every facet of the sector. Exhibitors will engage with decision-makers from across Asia Pacific and beyond, gaining access to powerful networks and curated business appointments.

Why Your Brand Should Exhibit at ITB Asia 2025

Enhance Your Brand Positioning
With over 18,500 participants spanning MICE, corporate, and leisure sectors, ITB Asia is Asia’s largest and most influential travel trade event. Exhibitors have the unique chance to strengthen their brand presence in the region and forge new partnerships with key stakeholders.

Maximise Business Opportunities
The 1:1 buyer-to-exhibitor ratio ensures focused and valuable interactions. Exhibitors benefit from pre-scheduled meetings with qualified buyers, making every conversation count toward real business development.

Expand Your Global Reach
Attendees from more than 132 countries and territories make ITB Asia a truly international platform. Whether you’re aiming to enter new markets or grow your brand’s global footprint, the show connects you with decision-makers from across continents.

Industry Voices on the Power of Participation

“ITB Asia provides a great opportunity to promote Seoul's MICE industry and attract global corporate meetings and incentives to Asia Pacific.”
— Jisu Lim, Manager at Seoul Tourism Organisation

“Participating in ITB Asia is vital for us to network with current and future partners and to promote the German capital region and its airport in the heart of Europe.”
— Thomas Kohr, Head of Corporate & Business Development at Flughafen Berlin Brandenburg GmbH

“It offers a platform to connect with forward-thinking leaders and innovators, share insights on industry trends, and explore new opportunities for collaboration.”
— Pippa Williamson, Global Head of Sales at HBX Group

Be Part of the Conversation

As the global travel landscape shifts, Asia Pacific continues to lead the charge. Whether you're in hospitality, aviation, destinations marketing, technology, or MICE, ITB Asia is where your brand needs to be.

For exhibition and sponsorship opportunities, contact:
Email: exhibitor@itb-asia.com
Website: www.itb-asia.com

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