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| Thredbo Resort |
As the snowline creeps lower and winter beckons, Thredbo Resort has fired the first shot of the season with the launch of its spirited new campaign: “Thredbo’s Still Better.” Set to roll out ahead of Opening Day on June 7, this dynamic and cheeky campaign puts the spotlight squarely back on why Thredbo remains Australia’s favourite alpine playground—eight years in a row and counting.
This winter, it’s not just about hitting the slopes—it’s about embracing everything that makes Thredbo uniquely unforgettable. From deep powder to high-energy après, the campaign promises a season full of heart, soul, and ski boots.
A Campaign With Attitude and Heart
At the centre of Thredbo’s latest push is a bold message: “There’s ‘The Snow’, Then There’s THREDBO.” This tagline does more than market the mountain—it reminds snow-lovers of the emotions, memories, and energy that keep them coming back year after year.
Thredbo’s Still Better campaign is a nod to its own legacy, building on classics like “Thredbo’s Better” and “What Goes On In Thredbo Stays In Thredbo.” But this time, it leans deeper into that signature Aussie mix of fun and flair—showcasing leg-burning laps, big mountain views, and world-class nightlife all under one alpine sky.
Skiing, Savings, and Serious Fun
This winter, Thredbo is putting value front and centre. With up to 50% off lift passes when booked online early, and learn-to-ski packages starting from just $99, it’s never been easier to hit the slopes. Add in a huge line-up of free events and live entertainment—featuring some of Australia’s top music talent—and it’s clear the resort isn’t just promising snow; it’s promising a season to remember.
Whether you’re a first-timer clipping into your skis, a family in search of snow-filled fun, or a seasoned snowboarder chasing that perfect line, Thredbo’s all-in approach makes sure there’s something for everyone.
A Resort That’s Always Evolving
Thredbo continues to lead the pack with its fully integrated campaign, making waves across broadcast, cinema, digital, and outdoor media. But beyond the campaign, what truly sets Thredbo apart is its unwavering commitment to the guest experience—from the first snowfall to the last run of the season.
As Richie Carroll, Brand & Marketing Manager, puts it: “This campaign is a celebration of everything that makes Thredbo, well… unmistakably Thredbo. It’s got heart, it’s got attitude, and it captures the spirit that’s made this place a standout for decades.”
So whether you're drawn by the thrill of fresh tracks, the buzz of alpine village life, or the joy of simply being in the snow, Thredbo's Still Better is your invitation to experience winter the way it should be.
Visitor Information
Thredbo Alpine Resort
New South Wales, Australia
Tel: +61 1300 020 589
Visit: www.thredbo.com.au
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