Tourism
Australia today confirmed that it has already received more a quarter
of a million 'job applications' since unveiling its 'Best Jobs in the
World' competition just one week ago.
A total of 275,000
expressions of interest have been submitted by 150,000 individuals from
196 countries in the seven days since the global youth campaign was
launched in London and Australia. Close to 4,000 videos have already
been uploaded, with more expected in the coming days and weeks.
The
USA has so far provided the greatest number of applications (38,000),
followed by France (33,000) the United Kingdom (32,000) and Italy
(30,000). Australia rounds out the top 5, with 25,000 Australians eager
to demonstrate they too have the capability and skill to take on one of
the six best jobs in the world.
After the first week of
entries, there are three front runners for the most popular job, with
less than one per cent separating South Australia's Wildlife Caretaker
(19.4%), New South Wales' Chief Funster (19.2%) and Queensland's Park
Ranger (18.5%). West Australia's Taste Master (14.9%), Northern
Territory's Outback Adventurer (14.5%) and Melbourne's Lifestyle
Photographer (13.5%) are not far behind.
Tourism
Australia's 'Best Jobs in the World' competition continues to generate
incredible exposure and media attention at home and overseas - with more
than 1,000 media articles so far from around the world, including Time
Magazine, the New York Times, the Daily Telegraph, BBC, Good Morning
America and national TV news in more than a dozen countries. Several
international television production companies have also approached
Tourism Australia with documentary proposals.
Tourism
Australia Managing Director Andrew McEvoy said the reaction to the
competition had been overwhelmingly positive, far exceeding
expectations.
"With over a quarter of a million
applications, more than a thousand international media articles and 50
industry partners already enthusiastically on board, I think we've
backed a winner.
"These six jobs represent the very best
of our country - our breath-taking landscapes and scenery, our unique
nature and wildlife, great food and wine and, of course, our huge sense
of fun. And judging by the number of applications, they are clearly also
incredibly desirable," Mr McEvoy said.
Social media
channels have been busy too, with conversations and discussions around
the six best jobs being shared online across the world.
More
people are currently engaged in discussions about the competition on
Tourism Australia's 'australianworkingholiday' Facebook page than on the
main SeeAustralia page, which boasts a record 4.1million plus fans. The
working holiday maker page has gained 100,000 new fans in a week,
growing from 150,000 to 250,000.
The contest has captured
the nation's imagination to such an extent that one of Australia's
leading betting companies is even offering odds on which of the six jobs
will be the most popular when the deadline for entries closes on April
10.
Applications can be submitted at
www.australia.com/bestjobs or through
www.facebook.com/AustralianWorkingHoliday. Applicants will be asked to
select the job they wish to apply for and complete a simple entry form.
Once the application is completed they will receive an e-mail asking
them to upload a 30 second video explaining why they should get the job.
The
'Best Jobs in the World' campaign is supported by Destination NSW,
Tourism NT, Tourism Victoria, Tourism Western Australia, Tourism and
Events Queensland, and South Australian Tourism Commission. In addition
a number of key commercial partners are supporting the campaign,
including Virgin Australia, STA Travel, Citibank, DELL, IKEA, Sony Music
and Monster.com, who have created an online 'jobs board' advertising
temporary jobs within the Australian tourism industry aimed at
travellers visiting the country under Australia's WHM program.
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