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Ho Yoke Ping |
Australia has become the latest beneficiary of the Malaysian
Convention and Exhibition Bureau’s (MyCEB) successful Twin Deal
corporate incentive program, which has secured over 9,000 participants
since it debuted in China last September.
The two-pronged rewards programme targets incentive planners and
participants, offering value add-ons that promise to enhance the quality
of events held in Malaysia.
Ho Yoke Ping, general manager of sales & marketing, MyCEB, said:
“With the establishment of the bureau and the launch of our new branding
campaign and tagline Malaysia – Asia’s Business Events Hub, it is timely that we reintroduce Malaysia as an incentive destination to the Australian market.”
“There has been an increase in the number of Australian companies
organising (overseas) meetings and incentive trips due to the country’s
strong economy and strengthening Australian dollar. Malaysia’s proximity
to Australia, connectivity and value-for-money status makes it an ideal
choice for companies planning to reward their employees or clients.”
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Bukit Nanas Forest Reserve |
Ho said there was stronger Australian interest in Malaysia last year
compared to before, and that MyCEB was expecting 16,000 Australian
delegates to sign up for the Twin Deal programme between now and
end-2012.
The programme was introduced to corporate event buyers during MyCEB’s
inaugural sales mission to Melbourne and Sydney last week. The bureau
is planning another roadshow to both cities by the second half of the
year, and will also host a fam trip for key corporate and incentive
players.
Twin Deal features offered to Australian planners are different from what are available to the Chinese market, said Ho.
“We plan to launch a series of Twin Deals, each tailor-made for the
market, as the needs of each market is different. For the Australian
market, we are offering a real Asian incentive experience, where one
gets to experience the authenticity and diversity of Malaysia’s people
and culture,” she explained.
Examples of privileges offered to Australian incentive participants
are a complimentary canopy walk at Bukit Nanas Forest Reserve, a Feng
Shui talk by a renowned local Feng Shui master and a Malaysia cultural
session. |
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