Four Seasons has a team that manages and many digital tools, including:-:
• Facebook: Four Seasons recently enhanced its Facebook presence with new tools and a refreshed design to provide visitors with compelling content such as exclusive promotions for dining, spa and other services and interactive touch points like a contest on Flickr for the best travel photo. Between its corporate and individual hotel presence, containing nearly 90 local pages, Four Seasons’ Facebook fans total more than 223,305, and are growing daily.
• YouTube: Four Seasons develops highly curated content for YouTube. Examples include world-class surfing videos from its property in the Maldives at Kuda Huraa, best sights to explore at Four Seasons Hotel Marrakech and tours of theatres and pubs in Dublin.
• Twitter: Four Seasons was among the first luxury hotel brand to launch a corporate Twitter account, building its follower base by more than 80 percent since August of 2010. Between the corporate and nearly 90 individual hotel streams, we now have more than 185,900 followers. Four Seasons also participates in Twitter chats including, #luxchat, #FriFotos, and #TTOT.
• Location-based Services: Four Seasons the first luxury hotel brands to leverage location-based mobile and web services, such as Gowalla and Foursquare: when guests checked into Four Seasons properties during the “Best of California” promotion, they received “best of” trip recommendations. When guests “checked in with Gowalla at three or more “spot” recommendations, they received a spa or dining credit.
• Tumblr: Four Seasons the first luxury hotel brand to have a Tumblr presence (http://www.fourseasonsspas.tumblr.com/). Here, spa images, posts and more using the #FSspa hashtag were aggregated around the world.
• Blogs & Microsites: Four Seasons launched its Have Family Will Travel blog (http://www.family.fourseasons.com/) featuring real stories from customers traveling with kids. The site features kid-friendly recipe and arts and crafts ideas, and links to related blogs. The Four Seasons Foodies site (http://www.fourseasonsfoodies.com/), featuring world-renowned chefs blogging about everything from how to make a white chocolate carrot cake to how to cut the perfect holiday turkey. The “Foodies Around the World” section celebrates the unique cuisine, fine wine and exotic mixology at Four Seasons hotels and resorts around the globe, with recipes and wine and cocktail suggestions.
• Google+: Four Seasons has established a presence on Google+ to leverage its unique capabilities and features.
• Weibo: Four Seasons has an active presence on Weibo, China’s most popular social network, with more than 250 million users, and has launched an online magazine site there.
• Four Seasons Magazine: Four Seasons Magazine launched a new site in December 2011, a true new digital luxury travel experience where guests can explore all their favourite destinations and discover someplace new.
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