Two New Hotel Openings in Bali

Budi Tirtawisata

Panorama Group’s hotel arm, PHM Hospitality, will unveil two new brands and at least two openings by year-end.

Two new-builds in Bali will carry the new brand names, to be disclosed in February, said the group’s CEO, Budi Tirtawisata, who added that  one would be a mid-tier thematic hotel and the other, a budget property.

Four more hotels under the company’s The 1O1 label (three-star premium) are also being constructed in Jakarta, Bali, Bogor and Jogjakarta. The 1O1 Dharmawangsa Jakarta will hit the market in mid-2013 with 138 rooms, while The 1O1 Legian’s new 106-room wing will open early 2013.

“With these four brands (the fourth being The Haven, a four-star brand), we aim to develop 10 more hotels this year,” said Budi.

PHM Hospitality’s aim is to have 15 hotels by 2013 and 30 hotels by 2015. New destinations such as Medan, Surabaya and Manado, where Panorama Group has a competitive advantage, have been earmarked for future development, he added.