Sydney Convention and Exhibition Centre |
Outbound Chinese MICE agents at AIME are projecting good
business this year, with increased frequency of events and attendance numbers
expected.
Din Zhou, account director-corporate accounts department of
China CYTS MICE (Guangdong)
Service Co, observed two key areas of growth for his company.
“Large companies such as those dealing in direct selling,
pharmaceuticals and insurance did well last year and are taking more attendees
on incentive trips. We are seeing more than 2,000 pax per event now. There has
also been a rise in small high-end incentive groups heading to longhaul
destinations,” he said.
Melbourne
Convention Centre
|
“However, with increased headcount, individual budgets for
huge incentives have gone down. Clients are maintaining budgets for the key
event components but are cutting back on F&B, transfers and tours, so we
have to change the way we plan large incentive programs. To keep costs down,
we have to use big cities with many hotels located close to large venues and
where many flights are available from China. These would be cities such
as Bangkok, Singapore
and those in Australia.”
Enquiries and bookings for overseas conferences were strong
this year, said Shanghai VR Conference Organizer senior account manager, Amanda
Xu.
Brisbane Convention Centre
|
Budgets and attendance numbers were not expected to increase
though, she noted, saying: “The domestic market may still be strong for my
clients, but profits may have to fill shortcomings in the European or American
markets, so decision-makers are still cautious about how they spend on events
this year.”
Good prospects in the outbound MICE segment, driven
especially by local companies starting to adopt incentive practices, have also
motivated Beijing’s
Deluxe MICE Tour to expand its destination offerings for meetings and
incentives. It is planning to set up a website showcasing five-star hotels and
surrounding attractions and venues across the world.
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