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2012 Rotary International Convention |
The Thailand Convention & Exhibition Bureau (TCEB) is
planning to declare 2013 as the Year of MICE, as part of an aggressive
strategy to win more major events for the country.
According to TCEB president Akapol Sorasuchat, the Year of MICE
initiative, derived from a private-public sector discussion held in
January, had already been tabled to the Thai cabinet for approval.
“The plan comes as Thailand is scheduled to host 17 major events this
year. It is also in line with our long-term strategy to prepare the
country’s MICE industry for regional economic integration under the
ASEAN Economic Community agreement in 2015,” he said.
Thailand is targeting 750,000 overseas MICE visitors this year, up
from 720,000 in 2011. The number is expected to grow to 958,320 visitors
in 2015, and hit one million in 2016.
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IMPACT Arena Exhibition & Convention Centre |
Meanwhile, Thailand has won the rights to host an 18,000-pax Amway
China incentive event in Phuket this year, as well as a 1,700-pax
incentive group from Unilever Hindustan.
The two MICE wins are on top of other major events already confirmed
for the year, such as the 2012 Rotary International Convention for
38,000 pax at IMPACT Arena Exhibition & Convention Centre, the
Million Dollar Round Table for 5,000 delegates, and the International
Congress on Infectious Diseases for 3,000 delegates. |
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