Victoria Falls in Zimbabwe to Host 37th Annual World Congress.

The popular tourist town of Victoria Falls in Zimbabwe will host this year’s Africa Travel Association’s (ATA’s) 37th Annual World Congress.

The announcement was made yesterday (23 January), by a delighted Zimbabwe minister of tourism, Engineer Walter Mzembi, and ATA executive director Edward Bergman.

“It is indeed an honour to be the proud host of the ATA’s 2012 World Congress,” said Mzembi. “The 37th annual Congress in Zimbabwe will afford the delegates an opportunity to experience our many attractions.”

The five-day congress will kick off in Victoria Falls, on 18 May. Among the expected 300 participants are tourism ministers, tourism board heads, private sector leaders, travel industry professionals, including product buyers and sellers, travel trade media, scholars and African Diaspora leaders.

“ATA was last in Zimbabwe in 1988, when the congress was held in Harare and, after 23 years, we’re proud to be heading back,” said Bergman. “We are positive that the 2012 congress will attract leading tourism experts from across the globe. It will surpass all expectations and is an event not to be missed.”

The 2012 Congress will address key industry topics, such as web-based PR and online communications tourism promotion, and the latest travel trends in Africa. The Congress will also offers a wide range of networking events, including receptions and gala dinners. ATA’s Young Professionals Programme, representing travel, tourism and hospitality students and young professionals from North America and Africa, will also participate in the event.

For more details, visit http://africatravelassociation.org/events/ac.html