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| Resorts World at Sentosa |
More meetings and incentives are being held in overseas
countries by Australian businesses and organisations. Reasons for this include the strong Australian
dollar that has increased the quality of land components purchased
Sharon Leonhardt, owner of Travel Traits Western Australia
says “The average incentive duration is still eight to 10 days, but more
participants are extending their stay in the destination on their own accounts
after the event. Some are spending up to three weeks.”
Leonhardt noted that with stronger buying power, Australian
incentive clients were also asking for better quality programmes, such as fine
dining.
“It is cheaper to take an event to Indonesia, for instance, than to another city in
Australia.
Airfares are almost the same, but the cost of land component in Indonesia is
far lower,” she said.
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| Burj Al Arab. |
Song Huang, program manager of the Asia Literacy Teacher’s
Association of Australia, agreed, saying that the room rate of a four-star
hotel in Australia was
equivalent to that of a five-star hotel in Asia.
The same growth trajectory was seen by Jumeirah Group, which
registered a 25 per cent growth in Australian business from 2010 to 2011, said
its vice-president of sales & marketing for Asia-Pacific, David Loiseau. He
noted that more companies were also booking the luxurious Burj Al Arab.
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