Booth sales for IT&CM China 2012 have
concluded with the event boasting a 30% larger MICE exhibition showcase. More
than 300 international and Chinese exhibiting companies will fill exhibition
space amounting to over 6,000 sqm.
The larger exhibition showcase has been
attributed primarily to new participants. Some 50 new international and
domestic exhibiting companies, covering over 25% of the total IT&CM China
2012 showcase, will offer buyers fresh procurement opportunities.
First-time exhibitors include:
Sheraton Shanghai Hotel |
Five destinations: Ningbo Tourism Administration, Government of Dubai, Department of
Tourism and Commerce Marketing, Jeju Convention & Visitor Bureau,
Switzerland Tourism and Geneva Convention Bureau and Turkish Embassy Culture and
Information Section.
Making its debut at IT&CM China 2012 in
a big way is global hotel brand InterContinental Hotels Group (IHG). In
addition to its 120 sqm space – the largest corporate booth at the event, the
chain is also offering its InterContinental Shanghai Expo property as one of
the Official Hotels of IT&CM China 2012. The luxury hotel will also be the
host venue for 2 networking events for buyers and media – a luncheon hosted by Meetings
and Exhibitions Hong Kong – a division of Hong Kong Tourism Board and a dinner
hosted by Seoul Tourism Organisation.
Nick Barton |
Meanwhile, the event also sees an increase
in returning exhibitors’ booth sizes on both, the domestic and international front.
While China’s own Sanya Tourism Bureau have affirmed their confidence in the
event with a 20% increase in their destination pavilion, other returning
destinations such as Seoul are also seeing the value of investing in a
dedicated pavilion of their own. For the first time, Seoul is participating at IT&CM China
2012 with a dedicated 84sqm pavilion. They have previously exhibited within the
Korea
pavilion.
InterContinental Shanghai Expo |
Marriott Shanghai Luwan |
The show’s expansion in terms of numbers
and its global footprint is mirrored in its buyer delegation, as IT&CM
China 2012 draws participating interest from a host of new countries.
International Buyer registrations have crossed the 400 mark, with
representation from first-time participating countries, Czech Republic, Denmark
and Morocco.
First-time buyer Mr. Michael Packford, CEO of The Packfords Group – EVENTWORLD
shared, “The one aspect of IT&CM China 2012 I am most looking forward to is
acquiring product knowledge and business contacts to further develop into the
China MICE market. I believe that IT&CM China has clearly established
itself as China’s premier
exhibition for the MICE industry and is dedicated to promoting the best of China
to the world market.”
Darren Ng |
With a new venue, IT&CM China 2012 will
be supported by a fresh line-up of 4 official hotels, namely Gran Melia
Shanghai, InterContinental Shanghai Expo, Marriott Shanghai Luwan and Sheraton
Shanghai Hotel and Residences, Pudong, all conveniently located at close
proximity to the exhibition venue and will serve as the accommodation for all
hosted buyers and media.
Shanghai |
Gran Melia Shanghai |
IT&CM China 2012 can also count on its
international and domestic affiliation with 36 reputed MICE publications that
promote the event for a whole year including pre-, on-site and post-event
publicity, thus providing the show’s participants with invaluable exposure.
Media affiliates for IT&CM China 2012 are: Asian Traveller, BBT Online, Business
Travel, China BT MICE, China Hospitality News, CIM Australia, CIM Unity, EMICE,
Exhibition & MICE, Focus On Travel News, Grand Hotels, Groupo Evento Plus, Headquarters
Asia-Pacific, InventMe, Kongres Magazine, Korea Tourism News, Masexpos,
Congresos and Convenciones, Mee Turkey, MICE 2, MICE BTN, MICE China, MICE in
Asia, MICE Japan, MICE Magazine, MICE Poland, MICE Talk, MICE-Contact.com, micenet
Asia, Mix Magazine, The Event, Tourism Insider, Travel News Weekly, Travel
Trade China, Travel World China, TravelMole and World Travel Online.
In addition to these media affiliates, more
than 100 international and local media are expected to attend, providing
coverage on IT&CM China 2012 as it happens.
For more information see the website at www.itcmchina.com.
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