South Australia Among the Most Welcoming Regions on Earth

South Australia

Booking.com has unveiled the recipients of its 13th Annual Traveller Review Awards, highlighting the best in hospitality worldwide. In an exciting revelation for Australian tourism, South Australia has earned a prestigious spot as one of the ‘Top 10 Most Welcoming Regions on Earth’, a testament to the region’s exceptional service and unforgettable experiences offered by local travel partners.

This year’s awards are particularly significant, as 1.71 million travel partners, including accommodations, rental car companies, and taxi providers, have been recognised, marking a 16% increase in awards compared to 2024. Over 360 million verified customer reviews were used to determine the winners, showcasing the importance of guest feedback in highlighting regions that truly go the extra mile to deliver top-notch hospitality.

The World’s Most Welcoming Regions in 2025

Booking.com’s “Most Welcoming Places on Earth” list celebrates regions where accommodation partners, through outstanding service, have consistently created memorable travel experiences. South Australia joins a prestigious group of destinations that stand out for their hospitality and charm. Here’s the full list of 2025’s Most Welcoming Regions:

1. South Australia, Australia
2. Osijek-Baranja, Croatia
3. Kakheti, Georgia
4. Madeira, Portugal
5. Misiones, Argentina
6. Graubünden, Switzerland
7. Bretagne, France
8. Baja California Sur, Mexico
9. Kien Giang, Vietnam
10. Drenthe, Netherlands

South Australia’s inclusion in this esteemed lineup not only acknowledges the quality of its travel offerings but also highlights the dedication of local hospitality businesses that consistently exceed expectations, making it a go-to destination for those seeking authentic, world-class experiences.

South Australia Shines on the Global Stage

South Australia’s Minister for Tourism, Zoe Bettison, expressed pride in the recognition, stating, “It’s no news to locals, but now the world knows that South Australia is among the most welcoming regions in the world. This accolade, based on more than 360 million reviews on Booking.com, will place our state on the global map for engaged potential visitors.”

From the Adelaide Hills to Kangaroo Island, Barossa Valley, and the Flinders Ranges, South Australia offers a diverse array of landscapes, cultural experiences, and world-class events. Visitors can expect not only natural beauty but also a warm welcome from locals, solidifying the state’s reputation as a must-visit destination for 2025.

A Record-Breaking Year for Accommodation Awards

The 2025 Traveller Review Awards also reflect changing travel trends, with holiday homes continuing their dominance as the second most awarded accommodation type, with 259,105 awards this year. For the eighth consecutive year, apartments took the top spot, with 847,627 awards, while hotels trailed in third place with 190,670 awards.

Interestingly, in Australia, awards for holiday homes and other unique properties increased by an impressive 25%, demonstrating travelers’ growing desire for distinctive, personalized stays that offer not just comfort but memorable experiences in iconic locations.

Supporting Hospitality Heroes

Todd Lacey, Regional Manager for Oceania at Booking.com, highlighted the importance of these awards in recognizing the dedication of hospitality providers. “Our Booking.com partners go above and beyond to create memorable travel moments. The Traveller Review Awards are one way to spotlight these hospitality heroes, thanking them not only from Booking.com but from the hundreds of millions of travelers who use our platform.”

Lacey expressed excitement at seeing South Australia’s hospitality recognized on the global stage and emphasized the company’s commitment to continuing to support local partners as they welcome visitors to the state’s celebrated events, wine regions, and scenic landscapes.

Plan Your Next Trip to South Australia

With its spectacular landscapes, rich culture, and now, global recognition for hospitality, South Australia is a top destination for 2025. Whether you're planning a getaway to explore the famous wine regions, hiking the rugged Flinders Ranges, or relaxing on the coast, South Australia offers a wealth of experiences with a welcoming atmosphere that makes every visit unforgettable.

Explore the Traveller Review Award-winning accommodations, and experience firsthand the hospitality that earned South Australia its place among the world's most welcoming regions. Start planning your South Australian adventure today, and discover why this incredible region is being celebrated across the globe.

For more information or assistance with planning your South Australian getaway, visit Booking.com or reach out to local tourism agencies offering unique stays and experiences in this exceptional destination.