Tourism Australia: Sharing the Story of a Nation

Tourism Australia

Tourism Australia is dedicated to showcasing the beauty, culture, and experiences that make Australia a world-class travel destination. Guided by its core values, the organization works to inspire travelers from around the world to explore the country's diverse landscapes, rich history, and vibrant communities. With a mission to influence both international and domestic travel, Tourism Australia plays a key role in shaping the way the world sees Australia.

A Passion for Telling the Australian Story

At the heart of Tourism Australia's work is a deep passion for sharing the essence of Australia. From its ancient landscapes and unique wildlife to its dynamic cities and Indigenous heritage, the organization is committed to telling the stories that make Australia an extraordinary place to visit. Every campaign, partnership, and initiative is designed to highlight the country’s natural wonders, cultural richness, and the warm hospitality of its people.

A Commitment to Collaboration and Integrity

Tourism Australia thrives on collaboration, valuing diverse perspectives and teamwork to achieve its goals. By working closely with tourism operators, businesses, and government agencies, the organization ensures that its efforts are impactful and far-reaching. Integrity is also at the core of its operations, with a strong commitment to respecting local communities, cultures, and the environment. Sustainable tourism practices are a priority, ensuring that Australia’s breathtaking landscapes and heritage sites are preserved for future generations.

Focusing on Meaningful Impact

Tourism Australia believes in prioritizing projects that create lasting value for the tourism industry. Every initiative is designed to make a difference—whether it’s attracting international visitors, encouraging Australians to explore their own backyard, or supporting regional tourism growth. By aligning efforts with the evolving needs of travelers and industry partners, Tourism Australia ensures that its work remains relevant and beneficial to the broader economy.

Thinking Big and Pushing Boundaries

With a legacy of innovation, Tourism Australia continues to push the boundaries of destination marketing. From award-winning global campaigns to groundbreaking digital storytelling, the organization embraces new ideas and strategies to position Australia as a must-visit destination. Tourism Australia has a long history of creating inspiring campaigns that capture the imagination of travelers, and its future vision remains ambitious.

A Legacy of Promoting Australian Tourism

Tourism Australia: 50 Years

Established under the Tourism Australia Act 2004, the organization has a clear mandate to influence travel to and within Australia while fostering a thriving, sustainable tourism industry. With a history spanning over 50 years, Tourism Australia has played a pivotal role in shaping the country’s global reputation as a top-tier travel destination. Today, it continues to build strong partnerships, launch innovative marketing initiatives, and celebrate the success of Australia’s tourism sector.

Through its unwavering commitment to storytelling, collaboration, and sustainability, Tourism Australia continues to inspire travelers and strengthen the country’s position on the world stage. Whether visitors are seeking adventure, cultural experiences, or relaxation, Australia offers an unforgettable journey—and Tourism Australia is there to share its story with the world.

Tourism Australia Head Office

Postal Address: GPO Box 2721, Sydney NSW 1006
Phone: +61 2 9360 1111
Email: ask.us@tourism.australia.com
Web: https://www.tourism.australia.com/