Big Red Group to Head Up City of Melbourne’s New Tourism Booking Service

City of Melbourne

Melbourne, one of Australia’s most dynamic and vibrant cities, is enhancing its tourism offering with a new service that aims to make exploring the city more seamless and enjoyable for visitors. The City of Melbourne has partnered with Big Red Group, Australia and New Zealand’s largest experience network, to launch a new tourism booking service designed to cater to the needs of the 14.9 million visitors who come to Melbourne each year.

The Experience Booking Desk, managed by Experience Oz, will be located at the Melbourne Visitor Hub at Melbourne Town Hall, providing a one-stop shop for tourists to easily book a range of experiences, from guided tours and transport services to tickets for local attractions. The service expands the offerings already available at the hub, making it an even more valuable resource for both seasoned travellers and first-time visitors looking to explore Melbourne and its surrounding regions.

One of the key features of the Experience Booking Desk is its team of friendly local experts. These staff members are not only well-versed in Melbourne’s top tourist destinations but also knowledgeable about the hidden gems that make the city so special. They will provide personalised recommendations, tailored itineraries, and on-the-spot bookings for a wide variety of activities and experiences, ensuring that visitors can experience Melbourne like a true local.

The services available at the new Experience Booking Desk include curated walking tours, bus tours, day trips, and cultural experiences. Visitors can also receive assistance with transport options, such as airport transfers, public transport passes, and car rentals. Whether it’s securing tickets for Melbourne’s top galleries, museums, sporting events, or live performances, the Experience Booking Desk will offer visitors the convenience of booking everything in one place.

Melbourne’s reputation as Australia’s number one city for interstate spend and visitors highlights the city’s growing importance as a hub for tourism and local business. According to the latest Melbourne Economy Snapshot, international and interstate visitors generated two-thirds of Melbourne’s total visitor spend between September and December of last year, providing significant opportunities for local businesses to thrive. The introduction of the Experience Booking Desk further solidifies Melbourne’s status as a leading tourism destination.

City of Melbourne Lord Mayor Nick Reece expressed excitement about the partnership with Big Red Group, saying, “We are thrilled to partner with Big Red Group to offer this new service to the more than 14.9 million visitors who visit Melbourne each and every year. Our friendly team of experts at the Melbourne Visitor Hub already deliver top-tier services to travellers, offering local insights and the best ways to discover Melbourne like a true Melburnian. This new booking desk will allow us to provide more personalised itineraries and on-the-spot bookings to ensure visitors enjoy a seamless, stress-free stay in our beautiful city.”

David Anderson, Co-Founder and CEO of Big Red Group, also highlighted the exciting opportunity for both visitors and local businesses. “At Big Red Group, we live and breathe our ethos of stories over stuff, which is why we’re delighted to work with The City of Melbourne to ensure visitors to the city have an experience they’ll cherish forever. Being part of the hub also means we have a fantastic opportunity to spotlight the 45,000 small-business operators in Melbourne – 637 who operate in the state through the Big Red Group Network – and are ready and raring to share their passion for the city and all it has to offer.”

For those eager to explore Melbourne in a more personalised and accessible way, the Experience Booking Desk is the perfect starting point. Visitors can access the service at the Melbourne Visitor Hub at Melbourne Town Hall and begin p

lanning their unforgettable Melbourne experience.

For more information, visit the City of Melbourne website and get ready to experience the best of this iconic Australian city.