The Better Brisbane Alliance: A Bold Vision for the City's Future

Better Brisbane Alliance Members

Brisbane Economic Development Agency (BEDA) has united with some of the city's most influential business and industry leaders to form the Better Brisbane Alliance—a strategic initiative designed to accelerate Brisbane’s growth and position it as a premier destination for business, investment, and tourism. With a sharp focus on enhancing accessibility, sustainability, and global connectivity, the alliance is working to ensure Brisbane is well-prepared to take centre stage in the lead-up to the Brisbane 2032 Olympic and Paralympic Games.

A Partnership for Progress

The Better Brisbane Alliance brings together a distinguished group of leaders across key industries, including tourism, media, business, infrastructure, and the arts. Each member contributes expertise and insight to advance Brisbane’s economic potential and international reputation. With representatives from organisations such as Brisbane Airport Corporation, Tourism & Events Queensland, and The Coffee Commune, the alliance is a powerhouse of strategic vision and innovation.

Driving Growth and Investment

At the heart of the initiative is a commitment to fostering business expansion, investment attraction, and tourism development. By leveraging the combined strengths of the alliance, BEDA aims to showcase Brisbane’s unique advantages to global markets, ensuring the city remains competitive and forward-thinking in an evolving economic landscape.

MoreTix: A Game-Changing Initiative

One of the first major projects launched by the Better Brisbane Alliance is MoreTix—a groundbreaking initiative designed to encourage visitors to extend their stay and immerse themselves in more of what Brisbane has to offer. By providing exclusive access to events, attractions, and experiences, MoreTix is set to enhance visitor engagement and strengthen Brisbane’s reputation as a dynamic and culturally rich destination.

A City on the Rise

As Brisbane prepares to welcome the world for the 2032 Games, the Better Brisbane Alliance is playing a crucial role in shaping a legacy of economic prosperity, cultural vibrancy, and sustainable growth. Through collaboration and innovation, BEDA and its partners are ensuring that Brisbane’s best years are yet to come.

Brisbane Economic Development Agency (BEDA) participated in AIME 2025, showcasing Brisbane as a premier destination for business events, conferences, and incentives. As part of the Asia Pacific’s leading meetings and events industry gathering, BEDA connected with global event planners, industry leaders, and decision-makers to highlight Brisbane’s world-class venues, vibrant tourism offerings, and strong business infrastructure. The agency reinforced its commitment to attracting major events to the city, driving economic growth, and positioning Brisbane as a top-tier location for international business events.

Brisbane Economic Development Agency

Phone: + 61 7 3006 6200
Fax: + 61 7 3006 6250
Postal Address: PO Box 12260 George St Brisbane, QLD, Australia 4003
Physical Address: Level 20, 69 Ann St Brisbane, QLD, Australia 4000
Web: https://beda.brisbane.qld.au/en/